{"id":8647,"date":"2019-12-26T15:38:39","date_gmt":"2019-12-26T15:38:39","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/?p=8647"},"modified":"2020-10-27T16:03:15","modified_gmt":"2020-10-27T16:03:15","slug":"how-to-create-a-newsletter-design-in-less-than-5-minutes","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/how-to-create-a-newsletter-design-in-less-than-5-minutes\/","title":{"rendered":"How To Create A Newsletter Design In Less Than 5 Minutes"},"content":{"rendered":"

Utilizing Benchmark Email’s Drag and Drop Editor, you can make short work of a Newsletter Design.<\/i><\/strong><\/p>\n

Email newsletters<\/a>\u00a0are a great way to maintain regular contact with your clients.<\/p>\n

Sending email newsletters is also inexpensive, as compared to other forms of promotion. Especially when you consider the Return On Investment (ROI) that email marketing delivers. The generally accepted stat is that for every $1 spent on email marketing you earn $38.<\/p>\n

There are two main components of a good newsletter. The first component is the newsletter design and the second is the newsletter content. If you ignore either of these, your newsletter campaign is likely to fall flat on its face.<\/p>\n

Newsletter Design<\/h2>\n

Newsletters are very simple to design. Ideally, you can create a newsletter design in the span of five minutes. All you need is a good editor and templates.<\/p>\n

Both these things are available with Benchmark Email. Even on the\u00a0free Benchmark Starter Plan<\/a>, once you sign up you get to choose from a range of email newsletter templates, which are based on a range of themes. For instance, if you have organized a special promotion to celebrate the spirit of Halloween, then you can select a Halloween-themed template.<\/p>\n

Benchmark Email\u2019s drag and drop editor is powerfully simple and simply powerful. After you select an appropriate template and open it in the editor, you can make changes in every section. To get started, you\u2019ll probably want to add your logo to your newsletter. It\u2019s quick and easy to do in the drag and drop editor.<\/p>\n

You\u2019ll want to ensure that you\u2019re branding matches your website and other communications with your customers and leads. You could even use the navigation bar block to make your newsletter template look like like your site. The best part about the Benchmark Email Drag and Drop Editor is that you can add new sections anywhere you\u2019d like in the newsletter. You can also clear the default color scheme of the template and put a new one of your choice.<\/p>\n

Newsletter Content<\/h2>\n

You\u2019ll always want to have a goal in mind for your email newsletter. Once you have your goal, it\u2019s easy to understand what content should go into your newsletters.<\/p>\n

If it\u2019s to inform, you\u2019ll want to include company updates, new products or services you\u2019re offering and any other news that\u2019s relevant to your subscribers.<\/p>\n

Perhaps the goal of your newsletter is to sell. If it is, you\u2019ll want to make sure you\u2019re highlighting the goods or services you\u2019re pushing. Make sure your copy includes compelling Calls To Action (CTA), to drive the traffic to your site where the real sale can take place.<\/p>\n

If the goal of your newsletter is to create engagement with your subscribers, the content must be aimed at that. It may mean CTAs asking your subscriber to share it on social media. Or it could ask a question that your subscribers can respond to. Anything that will call for some interaction with your subscribers.<\/p>\n

This process gets even easier after your first time creating your email newsletter. After that, you can copy the template and simply input the new information for the next week, month, quarter, etc. The five minute newsletter is possible.<\/p>\n

However, it doesn\u2019t stop there.<\/p>\n

There are additional steps which are important to a successful email newsletter.<\/p>\n

Testing Your Newsletter<\/h2>\n

Testing is very important for an email newsletter campaign.<\/p>\n

Use Benchmark Email\u2019s editor to send out test mails to different web based email services to ensure your newsletter looks the same everywhere.<\/p>\n

Benchmark Email\u2019s Editor also helps you enhance the quality of your content. You can test the template for any spelling mistakes through the Spell Check tool. In the case of spelling mistakes, Spell Check automatically highlights spelling errors and suggests possible corrections.<\/p>\n

You can also take advantage of Inbox Checker, which will show you how your email will look for various email inbox clients, browsers and devices.<\/p>\n

If you want to see which Subject Line or From Name will help your newsletter get more opens, you can also use\u00a0AB Testing<\/a>.<\/p>\n

Check Your Newsletter List<\/h2>\n

The most important aspect of any newsletter campaign is its delivery.<\/p>\n

If your email newsletters suffer from high bounce rates and low open rates, your emails can stop being delivered to the inbox. To avoid the spam folder, list maintenance is essential.<\/p>\n

Before you go to send your next email newsletter, you may want to segment, or outright remove, subscribers who haven\u2019t been opening your newsletters for the last six months to a year. If they haven\u2019t opened an email in that long, they probably won\u2019t start. Try a separate re-engagement campaign or remove them entirely and send to only those who want to hear from you.<\/p>\n

Conclusion<\/h2>\n

An important point to keep in mind with regards to your newsletter design is that no matter how great it looks, it should never distract your readers from the message you wish to communicate to them. The amount of graphics you use should be optimal so that your clients find it attractive but not overbearing. So go ahead and design your newsletter, what\u2019s more, if you\u2019re using Benchmark Email, you get access to loads of free newsletter design templates that you can easily customize in less than 5 minutes!<\/p>\n","protected":false},"excerpt":{"rendered":"

Utilizing Benchmark Email’s Drag and Drop Editor, you can make short work of a Newsletter Design. Email newsletters\u00a0are a great way to maintain regular contact with your clients. Sending email newsletters is also inexpensive, as compared to other forms of promotion. Especially when you consider the Return On Investment (ROI) that email marketing delivers. The…<\/p>\n","protected":false},"author":7,"featured_media":8210,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-8647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"\nHow To Create A Newsletter Design In Less Than 5 Minutes - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Create A Newsletter Design In Less Than 5 Minutes - in\" \/>\n<meta property=\"og:description\" content=\"Utilizing Benchmark Email’s Drag and Drop Editor, you can make short work of a Newsletter Design. Email newsletters\u00a0are a great way to maintain regular contact with your clients. 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