{"id":8872,"date":"2017-09-21T08:58:35","date_gmt":"2017-09-21T08:58:35","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/11-marketing-automation-terms-know\/"},"modified":"2020-01-30T20:01:11","modified_gmt":"2020-01-30T20:01:11","slug":"11-marketing-automation-terms-know","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/11-marketing-automation-terms-know\/","title":{"rendered":"11 Marketing Automation Terms You Should Know"},"content":{"rendered":"

As we\u2019ve said it before during our Automation Fridays <\/a>weekly workshops: Marketing Automation is the next frontier of Digital Marketing. This means if you haven\u2019t dabbled in automation yet, let me tell you, you\u2019re already late.<\/p>\n

Perhaps you have already come across some terms that you are not familiar with. And let\u2019s be honest, in SaaS products things can get pretty jargony pretty quick.<\/p>\n

So, if you are curious about marketing automation and want to keep up with some of the industry terms, here are 11 concepts we think you should know:<\/p>\n

1. Trigger \/ Entry Point<\/b><\/h2>\n

No, this doesn\u2019t refer to the feeling you get when someone chews too loud when they are eating right next to you (or is that just me?). A trigger is where an automation starts, based on certain actions, like adding contacts to a particular list, sending out an email and even based on actions taken by a contact or a group of them.<\/p>\n

2. Visitor<\/h2>\n

A visitor is an anonymous user who comes to your site. Your goal should be to have them at least provide their email address. Once you have an address, you have yourself a contact or lead.<\/p>\n

3. Condition<\/b><\/h2>\n

Inside your automation, you can define conditions to be set for each of the actions you want your automation to perform. That means you can segment contacts based on their engagement with emails you previously sent in the same automation or segments they are already a part of or even their engagement with your site.<\/p>\n

\"Conditions\"

These are some of the conditions you can use when creating a series of emails to communicate with your contacts using Automation Pro<\/a>.<\/p><\/div>\n

4. Contact, Lead or Prospect<\/b><\/h2>\n

In essence, which of the three terms you use depends on the industry and division you are in, but what it means for you is that once a visitor has provided contact information, they become your subscriber.<\/p>\n

5. List<\/b><\/h2>\n

In Marketing Automation, a list is the collection of contacts or email addresses that will allow you to communicate with them.<\/p>\n

6. Segment<\/b><\/h2>\n

A segment is the result of the process of organizing your list. That means separating your contacts and target audience into buckets of specific needs, preferences and even desired experiences.<\/p>\n

\"Segments\"

To achieve a higher success rate based on your goals, segment your contacts to ensure each email is hitting the best possible target audience. This keeps your email automation relevant.<\/p><\/div>\n

7. Drip<\/b><\/h2>\n

A drip campaign is what sometimes an email automation is referred as, what both of these concepts are is a series of programmed and timely emails.<\/p>\n

8. Journey \/ Email Flow<\/b><\/h2>\n

Every automation you start should be goal oriented, so a flow is what you would layout as the stages or steps your automation would take to reach a specific goal.<\/p>\n

9. Goal<\/b><\/h2>\n

As mentioned above each automation should have a clear desired result, some of the most common goals are:<\/p>\n