{"id":918,"date":"2010-12-17T20:28:40","date_gmt":"2010-12-17T20:28:40","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/blog\/are-you-prepared-for-the-darkest-day-of-the-year\/"},"modified":"2020-10-26T16:47:41","modified_gmt":"2020-10-26T16:47:41","slug":"are-you-prepared-for-the-darkest-day-of-the-year","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/","title":{"rendered":"Are You Prepared for the Darkest Day of the Year?"},"content":{"rendered":"
\n

<\/p>\n

Winter Solstice. The darkest day of the year. I’m a glass half-full guy, though. It’s also the moment in time that our days begin to get longer. It’s a lot easier to stay positive about it living in sunny Southern California than when I lived in Chicago. Then, I spent long days holed up inside at work, beginning before the sun came up. Sadly, I’d be leaving the building after the sun had already set. The only time I would see the sunlight was when it would taunt me from the large picture window next to where I sat all day. It was dark any time I was outside, with a bitter chill too. Now, not only do I work friendly hours that include sunlight, but it’s pretty darn nice out. Even when the sun has set.<\/p>\n

The Winter Solstice has many meanings across cultures and religions. If I were still in Chicago, I’d surely be spending as much of the day in bed – wrapped up in blankets – as possible. It’s hard to get excited about seasonal goings on in Los Angeles. Especially when the Christmas decorations are generally hanging from palm trees and it’s 85 degrees.<\/p>\n

If you’d like to celebrate Winter Solstice with your subscribers, I suggest going the route of reminding them the days only get longer from there. It’s a positive spin that could be the light at the end of the tunnel for your subscribers in the colder, darker climates. Use a Benchmark Winter Solstice email template<\/a>, and celebrate more hours of sunlight with your subscribers.<\/p>\n

Free Benchmark Winter Solstice email template<\/a> from Benchmark Email<\/span><\/b><\/p>\n<\/div>\n

\n\n\n\n\n\n
<\/td>\n<\/tr>\n
\n \"Benchmark<\/a><\/td>\n<\/tr>\n
View all Email Templates<\/a><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
\n

Check out more December and holiday email templates<\/a> by following the link.<\/div>\n","protected":false},"excerpt":{"rendered":"

Winter Solstice. The darkest day of the year. I’m a glass half-full guy, though. It’s also the moment in time that our days begin to get longer. It’s a lot easier to stay positive about it living in sunny Southern California than when I lived in Chicago. Then, I spent long days holed up inside…<\/p>\n","protected":false},"author":26,"featured_media":919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[616,663],"class_list":["post-918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond","tag-chicago","tag-winter-solstice"],"yoast_head":"\nAre You Prepared for the Darkest Day of the Year? - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are You Prepared for the Darkest Day of the Year? - in\" \/>\n<meta property=\"og:description\" content=\"Winter Solstice. The darkest day of the year. I’m a glass half-full guy, though. It’s also the moment in time that our days begin to get longer. It’s a lot easier to stay positive about it living in sunny Southern California than when I lived in Chicago. Then, I spent long days holed up inside…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"in\" \/>\n<meta property=\"article:published_time\" content=\"2010-12-17T20:28:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-26T16:47:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/blog_winter10_main.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"156\" \/>\n\t<meta property=\"og:image:height\" content=\"133\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Andy Shore\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Andy Shore\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/\"},\"author\":{\"name\":\"Andy Shore\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\"},\"headline\":\"Are You Prepared for the Darkest Day of the Year?\",\"datePublished\":\"2010-12-17T20:28:40+00:00\",\"dateModified\":\"2020-10-26T16:47:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/blog_winter10_main.jpg\",\"keywords\":[\"chicago\",\"winter solstice\"],\"articleSection\":[\"Beyond\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/\",\"name\":\"Are You Prepared for the Darkest Day of the Year? - in\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/blog_winter10_main.jpg\",\"datePublished\":\"2010-12-17T20:28:40+00:00\",\"dateModified\":\"2020-10-26T16:47:41+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/blog_winter10_main.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/10\\\/blog_winter10_main.jpg\",\"width\":156,\"height\":133},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/are-you-prepared-for-the-darkest-day-of-the-year\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Are You Prepared for the Darkest Day of the Year?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"name\":\"in\",\"description\":\"Email Marketing Software\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/98dc6268c6f1e7557b3774a0cb89aae4\",\"name\":\"Andy Shore\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g\",\"caption\":\"Andy Shore\"},\"description\":\"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/author\\\/andyshore\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Are You Prepared for the Darkest Day of the Year? - in","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Are You Prepared for the Darkest Day of the Year? - in","og_description":"Winter Solstice. The darkest day of the year. I’m a glass half-full guy, though. It’s also the moment in time that our days begin to get longer. It’s a lot easier to stay positive about it living in sunny Southern California than when I lived in Chicago. Then, I spent long days holed up inside…","og_url":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/","og_site_name":"in","article_published_time":"2010-12-17T20:28:40+00:00","article_modified_time":"2020-10-26T16:47:41+00:00","og_image":[{"width":156,"height":133,"url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/blog_winter10_main.jpg","type":"image\/jpeg"}],"author":"Andy Shore","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Andy Shore","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/"},"author":{"name":"Andy Shore","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4"},"headline":"Are You Prepared for the Darkest Day of the Year?","datePublished":"2010-12-17T20:28:40+00:00","dateModified":"2020-10-26T16:47:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/"},"wordCount":307,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/blog_winter10_main.jpg","keywords":["chicago","winter solstice"],"articleSection":["Beyond"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/","url":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/","name":"Are You Prepared for the Darkest Day of the Year? - in","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/blog_winter10_main.jpg","datePublished":"2010-12-17T20:28:40+00:00","dateModified":"2020-10-26T16:47:41+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/blog_winter10_main.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/10\/blog_winter10_main.jpg","width":156,"height":133},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/in\/are-you-prepared-for-the-darkest-day-of-the-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/in\/"},{"@type":"ListItem","position":2,"name":"Are You Prepared for the Darkest Day of the Year?"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/in\/#website","url":"https:\/\/www.benchmarkemail.com\/in\/","name":"in","description":"Email Marketing Software","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/in\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/in\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/","url":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/in\/#\/schema\/person\/98dc6268c6f1e7557b3774a0cb89aae4","name":"Andy Shore","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1c3004786dea9a2c8aa3823259148f8f13646b758ccb084a4c8a4d13279e9db?s=96&d=mm&r=g","caption":"Andy Shore"},"description":"Andy Shore found his way to Benchmark when he replied to a job listing promising a job of half blogging, half social media. His parents still don\u2019t believe that people get paid to do that. Since then, he\u2019s spun his addiction to pop culture and passion for music into business and marketing posts that are the spoonful of sugar that helps the lessons go down. As the result of his boss not knowing whether or not to take him seriously, he also created the web series Ask Andy, which stars a cartoon version of himself. Despite being a cartoon, he somehow manages to be taken seriously by many of his readers ... and few of his coworkers.","url":"https:\/\/www.benchmarkemail.com\/in\/author\/andyshore\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/comments?post=918"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/posts\/918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media\/919"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/media?parent=918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/categories?post=918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/in\/wp-json\/wp\/v2\/tags?post=918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}