{"id":9268,"date":"2020-01-08T09:32:09","date_gmt":"2020-01-08T17:32:09","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=43598"},"modified":"2020-06-05T17:40:13","modified_gmt":"2020-06-05T17:40:13","slug":"anatomy-of-an-effective-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/anatomy-of-an-effective-email\/","title":{"rendered":"The Anatomy of an Effective Email"},"content":{"rendered":"

For every dollar spent on email marketing, you get <\/span>$38 in return<\/span><\/a>. That\u2019s a lot of ROI for one strategy. But, before you hit send, there are various things you have to keep in mind that ensure your email is built effectively.\u00a0<\/span><\/p>\n

A successful email is much like the human body. It has various parts that all need to work together for it to function and operate smoothly as a whole. The anatomy of every effective email includes at least seven specific components that should be present, all of which will encourage people to open it, engage with the content, and eventually convert.<\/span><\/p>\n

So to get it right and see that sweet ROI, here are the necessary components that comprise the anatomy of an effective email:\u00a0<\/span><\/p>\n

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1. \u201cFrom\u201d Field<\/span><\/h2>\n

The \u201cfrom\u201d space is an essential piece of real estate because it can immediately initiate trust. Never set up your emails to be sent from a generic address. Instead, have the \u201cfrom\u201d contain the name of someone within your organization, preferably someone from your sales or marketing team. Next to the subject line, the \u201cfrom\u201d field is where most people look at before opening the email. And the easier it is to identify the source of an email, the more likely it will be opened.<\/span><\/p>\n

2. Subject Line<\/span><\/h2>\n

As we alluded to in the previous point, your subject line is the second opportunity to make a good first impression. <\/span>35% of email recipients open an email based on the subject line alone<\/span><\/a>.<\/span><\/p>\n

If you don\u2019t engage here, people will not be opening your email, which means you have zero opportunity to convert them. The body of your email can contain the best information in the world, but if the subject line is boring, they\u2019ll never see it. A few tips to remember when creating subject lines:<\/span><\/p>\n