{"id":9270,"date":"2019-12-23T09:18:01","date_gmt":"2019-12-23T17:18:01","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=43459"},"modified":"2020-06-05T17:40:14","modified_gmt":"2020-06-05T17:40:14","slug":"the-california-consumer-privacy-act","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/the-california-consumer-privacy-act\/","title":{"rendered":"The California Consumer Privacy Act and What You Need to Know"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Maintaining compliance is a daily necessity for marketers. With the amount of information that is now accessible, it\u2019s crucial that consumers feel protected and in the know. With the <\/span><a href=\"https:\/\/benchmarkemail.com\/blog\/how-benchmark-adapts-to-the-gdpr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">GDPR<\/span><\/a><span style=\"font-weight: 400;\"> somewhat recently released, we\u2019ve all become accustomed to making sure our consumers are fully aware of what we do with their information, should they choose to offer it up to us.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Transparency is the key to trust, and now that California released a new policy, it\u2019s time we get up to speed on what it means, how it will affect our marketing, and what we need to disclose to our consumers to maintain transparency with them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few basics of the CCPA to help you better understand how this Act affects the way you market to your customers.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-43460 aligncenter\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/The-California-Consumer-Privacy-Act-and-What-You-Need-to-Know-SOCIAL.png\" alt=\"\" width=\"1200\" height=\"1200\" \/><\/p>\n<h2><span style=\"font-weight: 400;\">What is the CCPA, and When Will it Go Into Effect?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The California Consumer Privacy Act (CCPA) is a new data privacy law that applies to businesses that collect personal information from California residents. This law reinforces the privacy of California residents and maintains full transparency over what their information will be used for when collected. The act goes into effect on Jan. 1, 2020.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Do You Mean By \u201cInformation\u201d?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Information can be anything from your consumers\u2019 names and email addresses to their IP address and financial information. Basically, it\u2019s anything that can be traced back to or related to a consumer.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Does the CCPA Mean for Consumers?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The CCPA protects California consumers (anyone living in California or anyone that is a resident but traveling out of the state). It gives them the right to be informed on which of their personal information is being collected and what will be done with their information once it is collected. This includes where it was sourced from and whether or not it will be sold.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This Act also gives them the ability to opt-out of the sale of their information, gain access to their information, and request the deletion of their information at any time.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Does the CCPA Effect Businesses?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses must comply with the CCPA by not selling consumers information should they make that request. Selling includes making it available in any way in exchange for monetary or other benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a business sells any information at all, it must provide a link that states \u201cDo Not Sell My Personal Information\u201d or \u201cDo Not Sell My Info\u201d on your company\u2019s website\u2019s homepage, as well as within your privacy notice. If a consumer opts-out, it must be honored and communicated to the third party that you sell their information to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Businesses must notify their consumers of their full rights under this Act. This can be done in many ways, including disclosure on their privacy policy, a dedicated email notice, or when the data is being collected.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, businesses must have a process in place to respond to opt-out requests and make at least two methods for submitting these requests available. These methods include, at minimum, a toll-free telephone number and a website address if the business has one. Businesses must respond to these requests within the time limits outlined by the CCPA.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Is Benchmark Email Compliant?\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yes. Every email you create with Benchmark will be compliant with this Act. We\u2019ll also offer support for CCPA related requests from your contacts. Learn more in our <\/span><a href=\"https:\/\/benchmarkemail.com\/email-marketing\/privacy-policy\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Privacy Policy<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more information, and to gain a full understanding of the entire requirements under this new Act, please visit the <\/span><a href=\"https:\/\/leginfo.legislature.ca.gov\/faces\/billNavClient.xhtml?bill_id=201720180AB375\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><span style=\"font-weight: 400;\">CCPA website<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Maintaining compliance is a daily necessity for marketers. With the amount of information that is now accessible, it\u2019s crucial that consumers feel protected and in the know. With the GDPR somewhat recently released, we\u2019ve all become accustomed to making sure our consumers are fully aware of what we do with their information, should they choose&hellip;<\/p>\n","protected":false},"author":7,"featured_media":11186,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2172],"tags":[],"class_list":["post-9270","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practical-marketer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The California Consumer Privacy Act and What You Need to Know - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The California Consumer Privacy Act and What You Need to Know - in\" \/>\n<meta property=\"og:description\" content=\"Maintaining compliance is a daily necessity for marketers. 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