{"id":9358,"date":"2018-10-29T07:58:06","date_gmt":"2018-10-29T14:58:06","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=16052"},"modified":"2020-06-05T17:57:05","modified_gmt":"2020-06-05T17:57:05","slug":"5-customer-retention-emails-sending-2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/5-customer-retention-emails-sending-2\/","title":{"rendered":"5 Customer Retention Emails You Should Be Sending"},"content":{"rendered":"

For eCommerce business owners, email marketing is one of the best ways to stay in touch with your customers.<\/p>\n

Having a strong customer retention strategy<\/a> is crucial for boosting conversions and revenue. Through email marketing automation and the delivery of consistent (and valuable) email marketing campaigns, you can keep customers coming back to your site for years to come.<\/p>\n

In fact, research shows<\/a> that the probability of selling to an existing customer is 60-70%, as opposed to the 5-20% of selling to a new one. As a result, 80% of businesses rely on email marketing for customer retention, with 56% considering it the most effective method for doing so.<\/p>\n

With this in mind, you\u2019ll want to curate a formulaic and intriguing email marketing campaign that will keep your clientele engaged.<\/p>\n

There are five specific kinds of emails you must include in your email marketing strategy for ultimate retention.<\/p>\n

\"5<\/p>\n

#1) Welcome Email<\/b><\/h2>\n

Set up a welcome series for new subscribers\/shoppers.<\/p>\n

A friendly introduction will go a long way, and a welcome email provides you with an opportunity to engage with them in numerous ways. You can ask them to specify their product preferences so that you can send them email suggestions on what to buy. You might also include a first-time buyer discount.<\/p>\n

\"Bath<\/p>\n

Welcome emails are also a great way to invite shoppers to follow your social media accounts. If possible, even consider including a live social feed in the email to entice them.<\/p>\n

If properly composed, welcome emails can elicit a significant boost in revenue. Experian found that welcome emails generate three times more transactions<\/a> and revenue than regular promotional emails.<\/p>\n

#2) Abandoned Cart<\/b><\/h2>\n

Cart abandonment in the e-commerce world is all too common, which is why setting up an automated abandoned cart email flow can be your saving grace.<\/p>\n

Abandoned cart emails can easily be set up through email marketing automation platforms and e-commerce software, such as Shopify. The real key, however, is how to make these emails appealing.<\/p>\n

\"The<\/p>\n

The first thing to note is the importance of timing. Business Insider<\/a> found that the quicker you send an abandoned cart email, the better. Sending one within three hours delivers the best results, including a 40% open rate and a 20% click-through rate. If a shopper does not respond to the first reminder email, consider sending a follow-up.<\/p>\n

Secondly, you\u2019ll want to compose an intriguing subject line. Consider something along the lines of:<\/p>\n