{"id":9408,"date":"2018-10-01T08:58:40","date_gmt":"2018-10-01T15:58:40","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=14100"},"modified":"2020-06-05T18:04:14","modified_gmt":"2020-06-05T18:04:14","slug":"15-phrases-never-use-email-marketing-2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/15-phrases-never-use-email-marketing-2\/","title":{"rendered":"15 Phrases You Should Never Use in Email Marketing"},"content":{"rendered":"

Email marketing can be complex business.<\/p>\n

To understand it and effectively leverage it, you should consistently practice and learn from the results.<\/p>\n

There are a lot of email practices that can boost your performance and a lot of disempowering techniques that will only damage your business.<\/p>\n

Hannah Digweed, CEO at edugeeksclub.com<\/a>, had to say:<\/p>\n

\n

The importance of the wording you use throughout your emails is high, simply because an email is simply a bridge of communication between your brand and your customers. When you send an email, you\u2019ll have to be extremely careful about adding relevant information. On the other hand, you should also pay a great deal of attention to how your message could influence the perception or behavior of your subscribers.<\/p>\n<\/blockquote>\n

Nevertheless, some words should never be pronounced in email marketing. Some words can turn a loyal subscriber into a stranger, while some words can diminish your brand\u2019s reputation.<\/p>\n

Well, in today\u2019s post, I\u2019ve collected a list of 15 phrases that you should never include in your email marketing campaigns. The reason is obvious: you\u2019re risking decreasing your reputation and trust, making your prospects and customers less interested in what you\u2019ll have to offer next. You can avoid that by simply avoiding these unprofessional phrases.<\/p>\n

\"15<\/p>\n

\u201cHi, [Subscriber name]\u201d<\/b><\/h2>\n

Personalizing your subscribers\u2019 experience is one thing and using an outdated strategy that is no longer effective is another.<\/p>\n

Customizing your user\u2019s experience is now more than adding a \u201cHi\/Hello\/Hey\/Yo\u201d, followed by a personalization token (their first name), and perhaps, followed by a generic headline.<\/p>\n

Instead of using \u201cHi, subscriber name\u201d, you should focus on keywords that actually reflect your subscriber\u2019s intent. This way, you\u2019ll build rapport instantaneously and you\u2019ll build more trust than by simply calling your prospect\u2019s name, letting him know that you\u2019re aware of his existence. Most people have already got it \u2013 they understand that what email marketers are doing is automated, and for those that do understand, this email headline or email start will be a turnoff.<\/p>\n

\u201cFree\u201d<\/b><\/h2>\n

Your subscribers probably understand that nothing in this world comes for free. The more you push the word \u201cfree\u201d through your email headlines or through the email content, the less trustworthy you\u2019ll look.<\/p>\n

A lot of spammy emails contain the word \u201cfree\u201d, \u201cconsultation\u201d, \u201copportunity\u201d, \u201cpromotion\u201d, and so on. Be different and keep this cheap wording away from your email subscribers. Try to find better ways to preserve their attention!<\/p>\n

\u201cAct Now\u201d<\/b><\/h2>\n

Using \u201cAct now\u201d as an email headline is probably a big mistake, especially for those of you who haven\u2019t had enough time or opportunities to strengthen the relationship with your customers.<\/p>\n

\u201cAct now\u201d is a strong call-to-action, and it should always be used very carefully. It sounds a little pushy, and a little scammy too. Check your spam emails \u2013 can you detect it? I tried, and it\u2019s present in 5 different spam emails.<\/p>\n

\u201cDon\u2019t Delete\u201d<\/b><\/h2>\n

Asking your email subscribers (the ones who agreed to follow your emails) not to delete your email is nonsense. First of all, I get why you\u2019d get an impulse to use this phrase. It attracts attention.<\/p>\n

However, if you think about it, this is a desperate phrase that most of the low-level marketers use to push mediocre offers. The phrase it\u2019s used mostly when an audience is highly skeptical about something, so you should never give your email subscribers the chance to even contemplate on this aspect. Simply avoid it!<\/p>\n

\u201cHey there\u2026\u201d<\/b><\/h2>\n

\u201cHey there\u201d could be useful if your relationship with your customers is super tight. They should be your customers, you should have already met in person, and you should share some things in common before using this phrase.<\/p>\n

Otherwise, even if you believe that it might help you \u201cbond\u201d with your customers, using this phrase might get you a different result. Some readers might see it as \u201ctoo informal,\u201d so they won\u2019t even bother reading it.<\/p>\n

\u201cIn my opinion\u201d<\/b><\/h2>\n

If your prospects have agreed to become your email subscribers, it means that they\u2019re looking for an authoritative figure to teach them how to improve their lives.<\/p>\n

By constantly using \u201cIn my opinion\u201d, you\u2019re showing that your content is not carefully documented, and therefore it won\u2019t be considered trustworthy. Instead of \u201cIn my opinion\u201d, you should cite the references or the studies that prove your statements.<\/p>\n

\u201cTo be honest\u201d<\/b><\/h2>\n

Your readers are already expecting you to be honest, so why would you remind them that you\u2019re being honest with them?<\/p>\n

This phrase is truly unnecessary and should be avoided. Sometimes, we keep using this phrase without realizing it. In real life, it might be useful for capturing someone\u2019s attention. In emails? Useless!<\/p>\n

\u201cIncrease sales now\u201d<\/b><\/h2>\n

If you wonder why this phrase gets blocked by email providers, here\u2019s the simple answer: it is used too many times, by too many people, in too many niches. Therefore, it is often counted as \u201cspam\u201d, so your email campaign\u2019s performance will suffer consequences.<\/p>\n

Instead of using \u201cIncrease sales\u201d or \u201cIncrease sales now\u201d in your headline, try adding it throughout your email copy without overusing it.<\/p>\n

\u201cOnline biz opportunity\u201d<\/b><\/h2>\n

First of all, by shortening words in your emails you are proving that you lack self-awareness. Of course, shortening words might get your work done faster and in a more convenient way, but have you stopped a moment to reflect on how these half-words will be perceived by your audience?<\/p>\n

\u201cOnline biz opp\u201d is a highly controversial phrase that screams \u201cscam\u201d to every Internet user who has been around for more than five years. You can bet that no millennial or Gen X or Z user will click on that headline, nor they will follow you again after noticing your \u201cspam\u201d attempt.<\/p>\n

\u201cWhile you sleep\u201d<\/b><\/h2>\n

Most fake marketers are promising a goldmine opportunity: make money \u201cwhile you sleep\u201d, lose fat \u201cwhile you sleep\u201d, become famous \u201cwhile you sleep\u201d.<\/p>\n

You can see how absurd this promise looks like, right?<\/p>\n

It\u2019s one of the phrases that \u201clooks too good to be true\u201d. However, marketers never seem to stop using it, even though it often backfires. My suggestion? Leave it out of your email campaigns and encourage your people to work more and do more to achieve their goals instead of delivering illusions.<\/p>\n

\u201cCall now\u201d or \u201cQuick call?\u201d<\/b><\/h2>\n

Email is a channel of communication that allows businesses to interact with customers. More often than not, these customers have no understanding or knowledge about the businesses they follow, so they\u2019re likely to keep their \u201cshields\u2019 ready.<\/p>\n

If you encourage your email subscribers to \u201cCall now\u201d or if you ask them whether they\u2019re up for a \u201cQuick call\u201d, you\u2019re stepping some boundaries that your customers surely don\u2019t appreciate.<\/p>\n

I would always avoid this phrase, especially if you haven\u2019t earned your customers\u2019 full trust already.<\/p>\n

Misspelled Words<\/b><\/h2>\n

Misspelled words are huge turn off, especially when they\u2019re being spotted in emails. Your subscribers have chosen your email campaign because they\u2019re looking for value.<\/p>\n

Some of these people could lack patience, could be critical, or could be harsh. When they detect misspelled words and poor phrases, their confidence and trust in your business will quickly decline.<\/p>\n

I\u2019d suggest you always double check your email content using your own eyes, your editor\u2019s skills, and perhaps you should use the help of some grammar and spellchecking digital tools<\/a>.<\/p>\n

\u201cRe:\u201d<\/b><\/h2>\n

Using \u201cRe:\u201d in a subject line is a cheap tactic that many marketers use to induce their subscribers into error. The strategy\u2019s purpose is to make the subscriber believe that they\u2019ve already had a discussion with the email sender.<\/p>\n

If the email subscriber falls for it, he\u2019ll pay more attention to the next email. However, if the subscriber doesn\u2019t fall for it, the \u201cunsubscribe\u201d button will often be pushed.<\/p>\n

\u201cGreat Deal\u201d<\/b><\/h2>\n

Unless you\u2019re super familiar with your customers (and they\u2019ve already bought many products from you), avoid this phrase by all means. Instead of getting into a real discussion, what you\u2019re clogging your subscribers\u2019 minds with money, equations, possibilities, opportunities, and so on.<\/p>\n

They\u2019ll keep wanting you to get to the point, which is the \u201cdeal\u201d that you\u2019ve promised. Instead of that, focus on providing quality and valuable content and leave the promotional part at the end.<\/p>\n

\u201cUrgent\u201d or \u201cBuy Now\u201d<\/b><\/h2>\n

Encouraging your customers to buy something right now is an action that can backfire and lead to negative consequences.<\/p>\n

If you choose to use \u201cUrgent\u201d, \u201cBuy now\u201d, \u201cDeal is off tomorrow\u201d, or anything else that creates scarcity and fear of missing out, ensure that your customers trust you with their hearts. Else, you\u2019ll risk being seen as an intrusive marketer who\u2019s there \u201cfor the money\u201d.<\/p>\n

Takeaways<\/b><\/h2>\n

Never use these phrases in your email marketing sequence and you should stay out of these unfortunate troubles.<\/p>\n

You can\u2019t always control what people think about you and your brand. What you can do is ensure that you\u2019re staying updated with the most common \u201crejected\u201d phrases while keeping your emails clean, relevant, and professional.<\/p>\n","protected":false},"excerpt":{"rendered":"

Email marketing can be complex business. To understand it and effectively leverage it, you should consistently practice and learn from the results. There are a lot of email practices that can boost your performance and a lot of disempowering techniques that will only damage your business. Hannah Digweed, CEO at edugeeksclub.com, had to say: The…<\/p>\n","protected":false},"author":36,"featured_media":11884,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-9408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\n15 Phrases You Should Never Use in Email Marketing - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Phrases You Should Never Use in Email Marketing - in\" \/>\n<meta property=\"og:description\" content=\"Email marketing can be complex business. 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