{"id":9410,"date":"2018-09-26T08:27:52","date_gmt":"2018-09-26T15:27:52","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=13773"},"modified":"2020-06-05T18:04:15","modified_gmt":"2020-06-05T18:04:15","slug":"10-successful-email-marketing-campaigns-worked","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/10-successful-email-marketing-campaigns-worked\/","title":{"rendered":"10 Successful Email Marketing Campaigns and Why They Worked"},"content":{"rendered":"<p>Email marketing is considered as one of the most cost-effective and online marketing strategies for business owners today, and for good reason. It isn\u2019t only practical, but it\u2019s also a game-changing strategy that can lead to amazing results.<\/p>\n<p>Several reasons why email marketing is so popular is because of the plethora of advantages you get, such as:<\/p>\n<ul>\n<li>Building relationships with new prospects<\/li>\n<li>Attractive new leads; and<\/li>\n<li>Encouraging loyalty from old and new customers<\/li>\n<\/ul>\n<p>With that said, it\u2019s crucial to do email marketing right if you want to achieve \u2018drool-worthy\u2019 results. But how do you do that?<\/p>\n<p>Before we go into how to do email marketing effectively, we\u2019ll need to understand its significance as a part of your marketing mix.<\/p>\n<h2>A Closer Look at the Statistics<\/h2>\n<p>A couple of months back, <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/06\/29\/email-marketing-statistics\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">WordStream<\/a> published a detailed post sharing the figures on email marketing and the crucial part they play in driving your business to success.<\/p>\n<p>We\u2019re hoping these numbers will convince you to jump on the email marketing bandwagon::<\/p>\n<ul>\n<li>Email marketing is considered as the number one tool for customer retention according to a poll conducted among <a href=\"https:\/\/www.emarketer.com\/Article\/Email-Marketing-Double-Win-Customer-Acquisition-Retention\/1014239\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">retail professionals<\/a> last 2016. Social media marketing falls at a close second.<\/li>\n<li>Compared to other promotional emails, Welcome Emails have shown to create amazing results. They generate at least<a href=\"https:\/\/www.easy-smtp.com\/welcome-email-marketing-optimization\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"> 320% more revenue<\/a>, earning your business tons of money with just ONE email.<\/li>\n<li>Email subscribers spend<a href=\"https:\/\/www.hatchbuck.com\/\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"> 138% more<\/a> on online purchases than people who don\u2019t get emails.<\/li>\n<li>QuickSprout shares how email subscribers are <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2017\/06\/29\/email-marketing-statistics\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">3 times more likely<\/a> to share your content on social platforms than leads from other marketing channels.<\/li>\n<\/ul>\n<p>Of course, there are other things that contribute to making your digital presence a success, such as <a href=\"http:\/\/hostingfu.com\/hostgator-coupons\">good fast hosting<\/a>, optimized user experience, and eye-catching web designs. But without including email marketing in that mix, you\u2019re basically saying \u2018no\u2019 to getting new leads and increasing conversions.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13786 size-full\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/10-Successful-Email-Marketing-Campaigns-and-Why-They-Worked-SOCIAL.png\" alt=\"10 Successful Email Marketing Campaigns and Why They Worked\" width=\"744\" height=\"744\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/10-Successful-Email-Marketing-Campaigns-and-Why-They-Worked-SOCIAL.png 744w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/10-Successful-Email-Marketing-Campaigns-and-Why-They-Worked-SOCIAL-300x300.png 300w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/10-Successful-Email-Marketing-Campaigns-and-Why-They-Worked-SOCIAL-125x125.png 125w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/10-Successful-Email-Marketing-Campaigns-and-Why-They-Worked-SOCIAL-24x24.png 24w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/10-Successful-Email-Marketing-Campaigns-and-Why-They-Worked-SOCIAL-48x48.png 48w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/10-Successful-Email-Marketing-Campaigns-and-Why-They-Worked-SOCIAL-96x96.png 96w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/p>\n<h2>10 Email Marketing Campaigns That Produce Crazy Results and Why<\/h2>\n<p>We\u2019re 100% sure you\u2019re subscribed to at least one email newsletter right now. And if you\u2019re a fairly active web surfer, you may even be getting about 5 to 10 different automated emails a day.<\/p>\n<p>And we\u2019re also sure you probably delete most of them without a second glance.<\/p>\n<p>But every now and then, you get an email that\u2019s so good that you read it, share it, and recommend it to your friends. What they all have in common is their ability to achieve their own unique goals, whether it\u2019s get more sales, attract site visits, or get feedback from you.<\/p>\n<p>Below, you\u2019ll find a few examples of the email marketing strategies used by the best in the business, and why they work:<\/p>\n<h2>1. Grammarly<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13774\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image4.png\" alt=\"Grammarly email\" width=\"400\" height=\"846\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image4.png 400w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image4-142x300.png 142w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<h3>Why it works:<\/h3>\n<ul>\n<li>Leveraging on social media proof convinces people that what you have to offer is worth their time and money.<\/li>\n<li>Using a limited-time offer (i.e. products with expiration dates) creates a fear of missing out for readers.<\/li>\n<\/ul>\n<p>At the top of our list of email marketing giants is none other than Grammarly. They make use of a unique and effective combination that really gets the results they want.<\/p>\n<p>People naturally trust peer reviews more than company sales copies. And paired with their limited-time discount, they end up with a convincing and engaging email marketing strategy.<\/p>\n<h2>2. UncommonGoods<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13775\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image3.jpg\" alt=\"UncommonGoods email\" width=\"691\" height=\"729\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image3.jpg 691w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image3-284x300.jpg 284w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image3-24x24.jpg 24w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><\/p>\n<h3>Why it Works:<\/h3>\n<ul>\n<li>They use the Urgency Principle to get people to buy from them as soon as possible.<\/li>\n<li>Color selection appeals to the reader\u2019s emotional side, which is appropriate because Mother\u2019s Day is a holiday with heavy emotional ties for readers.<\/li>\n<\/ul>\n<p>One brand that really knows how to play the \u2018sense of urgency\u2019 card is UncommonGoods. As a popular online destination for customers looking for unique items, they also have an impressive email marketing strategy that compels readers to take action now.<\/p>\n<p>A lot of the rational decision-making flies out the window every time we\u2019re faced with anything <i>urgent<\/i>. This is what makes the Urgency Principle a powerful tool to have in your marketing arsenal.<\/p>\n<h2>3. Bonobos<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13776\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image11.jpg\" alt=\"Bonobos email\" width=\"361\" height=\"900\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image11.jpg 361w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image11-120x300.jpg 120w\" sizes=\"auto, (max-width: 361px) 100vw, 361px\" \/><\/p>\n<h3>Why it Works:<\/h3>\n<ul>\n<li>Interactive experience encourages people to engage with the email.<\/li>\n<li>Discount offer convinces readers they\u2019re getting a deal.<\/li>\n<li>It creates a sense of urgency with a text that says \u2018<i>Last Day\u2019<\/i>.<\/li>\n<li>Simple and straightforward design.<\/li>\n<\/ul>\n<p>People love anything interactive, so why not offer that in your emails? Bonobos, an online retail brand, sends out emails that encourage engagement and combines it with a sweet deal and a time constraint. It\u2019s a great way of hitting, not just two, but three birds, with one stone.<\/p>\n<h2>4. PayPal<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13777\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image7.png\" alt=\"PayPal email\" width=\"711\" height=\"1440\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image7.png 711w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image7-148x300.png 148w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image7-506x1024.png 506w\" sizes=\"auto, (max-width: 711px) 100vw, 711px\" \/><\/p>\n<p>Another popular brand that specializes in building quality bonds with consumers is PayPal. As one of the largest payment processing companies in the world, they really bring their A-game when it comes to email marketing.<\/p>\n<h3>Why it Works:<\/h3>\n<ul>\n<li>Good email structure and design.<\/li>\n<li>A great deal of the content and imagery aim to appeal to readers on an emotional level.<\/li>\n<li>In Marketing Psychology, blue is often associated with feelings of security and trustworthiness.<\/li>\n<\/ul>\n<h2>5. jetBlue<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13778\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image8.png\" alt=\"jetBlue email\" width=\"817\" height=\"1299\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image8.png 817w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image8-189x300.png 189w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image8-768x1221.png 768w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image8-644x1024.png 644w\" sizes=\"auto, (max-width: 817px) 100vw, 817px\" \/><\/p>\n<h3>Why it Works:<\/h3>\n<ul>\n<li>The conversational approach, complete with playful banter, immediately puts you at ease with the brand.<\/li>\n<li>Good graphic design that\u2019s straight forward and eye-catching at the same time.<\/li>\n<li>Clear Call-to-Action. Having multiple CTAs can be confusing for some readers, discouraging them from engaging with your email.<\/li>\n<\/ul>\n<h2>6. Canva<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13779\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image6.png\" alt=\"Canva email\" width=\"529\" height=\"517\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image6.png 529w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image6-307x300.png 307w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image6-24x24.png 24w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image6-48x48.png 48w\" sizes=\"auto, (max-width: 529px) 100vw, 529px\" \/><\/p>\n<h3>Why it Works:<\/h3>\n<ul>\n<li>Prompts the reader to take action immediately.<\/li>\n<li>Clear Call-to-Action.<\/li>\n<li>Simple, straightforward design.<\/li>\n<li>Interactive email encourages customer engagement.<\/li>\n<\/ul>\n<h2>7. LinkedIn<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13780\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image10.png\" alt=\"LinkedIn email\" width=\"464\" height=\"353\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image10.png 464w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image10-394x300.png 394w\" sizes=\"auto, (max-width: 464px) 100vw, 464px\" \/><\/p>\n<h3>Why it Works:<\/h3>\n<ul>\n<li>Highlights a more human connection through a Live Demo, making the email sound personable to readers.<\/li>\n<li>Inclusion of an actual picture of an employee builds more trust with the brand.<\/li>\n<li>Clear Call-to-Action, which can be seen at the top and middle part of the email.<\/li>\n<li>The goal of the email is also clear and written in a short and succinct manner.<\/li>\n<\/ul>\n<h2>8. BuzzFeed<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-21048\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2018-12-18-at-9.01.14-AM-1.png\" alt=\"BuzzFeed email marketing\" width=\"703\" height=\"874\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2018-12-18-at-9.01.14-AM-1.png 703w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/Screen-Shot-2018-12-18-at-9.01.14-AM-1-241x300.png 241w\" sizes=\"auto, (max-width: 703px) 100vw, 703px\" \/><\/p>\n<p>For entertainment websites like BuzzFeed, the main goal is always to catch and keep people\u2019s attentions. Also, knowing who your readers already are helps you to better tailor the content that you send them.<\/p>\n<h3>Why it Works:<\/h3>\n<ul>\n<li>The type of content shared is something everyone can relate to. This means the emails have a higher chance of attracting engagement because the content is relevant to readers.<\/li>\n<li>Short and simple emails are often a refreshing change for people who are used to getting bombarded with long-form content.<\/li>\n<li>Eye-catching headline catches readers\u2019 attentions.<\/li>\n<\/ul>\n<h2>9. Dropbox<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13782\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image2.png\" alt=\"Dropbox email\" width=\"644\" height=\"670\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image2.png 644w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image2-288x300.png 288w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image2-24x24.png 24w\" sizes=\"auto, (max-width: 644px) 100vw, 644px\" \/><\/p>\n<p>Here, we\u2019re taking a look at one of Dropbox\u2019s retargeting email. After some time, it\u2019s normal for some customers to forget that you\u2019re brand is there. Retargeting is how you put yourself in front of them again. So, it\u2019s important to be as convincing as possible.<\/p>\n<h3>Why it Works:<\/h3>\n<ul>\n<li>Fun graphics paired with soft colors is also a good approach in retargeting emails as opposed to aggressive \u2018come back to us\u2019 messages.<\/li>\n<li>Reminds customers of what they have to offer, which in this case is ease of use and accessibility.<\/li>\n<li>Offers a refresher course for people who may still be interested but aren\u2019t sure if they still know how to navigate around the tool.<\/li>\n<\/ul>\n<h2>10. Twitter<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13783\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image1.png\" alt=\"Twitter email\" width=\"975\" height=\"663\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image1.png 975w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image1-441x300.png 441w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image1-768x522.png 768w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/09\/image1-970x660.png 970w\" sizes=\"auto, (max-width: 975px) 100vw, 975px\" \/><\/p>\n<p>The approach Twitter takes in this email is to advertise their social media proof. Sharing content from other people and businesses who are also using their platform accomplishes multiple goals. By showing you content that\u2019s relevant to you and from people you follow makes you more likely to engage with or share that content.<\/p>\n<h3>Why it Works:<\/h3>\n<ul>\n<li>Content updates from people your readers are following, or from famous influencers in that field, encourages user engagement.<\/li>\n<li>The focus is clearly centered on content, which is appropriate for social media platforms since they deal mainly in content marketing and user experience.<\/li>\n<\/ul>\n<h2>Email Marketing is not an option &#8211; It\u2019s a necessity<\/h2>\n<p>Even with all the new marketing technologies available to business owners and digital marketers today, email marketing is still among the most effective tactics we can use. They play a huge role in growing your business and getting you the sales and leads you\u2019ve always wanted.<\/p>\n<p>Different emails are used for different reasons. It\u2019s important to know what you want to get out of each email you send out, whether it\u2019s shares, site visits, or sales. The more you clarify the goals of your email marketing campaign, the more you can mold the content and design to meet those goals and reap the most results!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is considered as one of the most cost-effective and online marketing strategies for business owners today, and for good reason. It isn\u2019t only practical, but it\u2019s also a game-changing strategy that can lead to amazing results. Several reasons why email marketing is so popular is because of the plethora of advantages you get,&hellip;<\/p>\n","protected":false},"author":307,"featured_media":11220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2172],"tags":[],"class_list":["post-9410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practical-marketer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Successful Email Marketing Campaigns and Why They Worked - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Successful Email Marketing Campaigns and Why They Worked - in\" \/>\n<meta property=\"og:description\" content=\"Email marketing is considered as one of the most cost-effective and online marketing strategies for business owners today, and for good reason. 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