{"id":9517,"date":"2018-04-23T23:49:04","date_gmt":"2018-04-24T06:49:04","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=9044"},"modified":"2020-06-05T18:23:43","modified_gmt":"2020-06-05T18:23:43","slug":"6-automation-rules-skyrocket-email-marketing-performance","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/6-automation-rules-skyrocket-email-marketing-performance\/","title":{"rendered":"6 Automation Rules to Skyrocket Your Email Marketing Performance"},"content":{"rendered":"

Email marketing is surely the most challenging yet rewarding path towards riches.<\/p>\n

Every type of business, no matter whether it\u2019s a big brand or a small business, must develop and nurture a close relationship with its customers. And because our current marketplace is slowly becoming 100% digital, email communication is and will continue to be the most effective method of building solid connections with your clients and customers.<\/p>\n

However, to perform an effective email marketing campaign, you should perfectly understand all of your options. Moreover, you need to grasp the basics of email automatization, which includes several important aspects that can differentiate a winning and a losing campaign.<\/p>\n

In today\u2019s post, we\u2019re going to focus on automation rules, one of the most intriguing and challenging features that every respectable email autoresponder offers.<\/p>\n

In case you\u2019re not very familiar with the term, email automation rules are programmed cause-and-effect conditions that you set up according to your wishes. For example: if X customer buys Y product, he will be moved to List B, and he\u2019ll start receiving new emails.<\/p>\n

By properly automating your email marketing, you\u2019ll tap into great benefits that\u2019ll allow you to simplify your work and cut the working hours. Well, that\u2019s what today\u2019s post is all about. Pay attention and add your twists. Lastly, make sure that you take action!<\/p>\n

\"6<\/p>\n

Topic Automation<\/b><\/h1>\n

Primary Triggers: Offer Downloads and\/or Website Visits<\/h3>\n

A business may sell different products that solve different problems for different customers. In this case, you should develop a different email sequence for each of the niche-related subjects that you\u2019ll develop content about.<\/p>\n

So let\u2019s say that your business\u2019 main audience is comprised of dog owners. Obviously, through your content, you\u2019ll address different problems and challenges (dog health, dog nutrition, dog training).<\/p>\n

Well, some of these topics may not concern a big part of your list, but it may concern a minority that is eager to see more. In this case, you\u2019ll need to create a topic automation rule that\u2019ll separate your email audience, making it easier for you to send the proper content to the proper prospects.<\/p>\n

So. The simplest way to divide your email list and prompt the proper automated email sequences is to use a form submission that allows your prospect to choose the information they wish to receive in the future.<\/p>\n

The alternative would be to develop different free bonuses such as e-books, webinars, or podcasts around specific subjects and use them to understand your prospects\u2019 genuine interests. So if one of your prospects chooses to download your e-book about \u201c50 Dog Health Issues You May Not Be Aware Of\u201d, then your \u201cDog Health\u201d email sequence should be triggered, sending him emails that are only related to dog health and no other subject.<\/p>\n

New Subscription Welcome Email<\/b><\/h1>\n

Primary Trigger: Opt-In to Your Website or Blog<\/h3>\n

\u201cOne of the essential rules of email marketing revolves around building solid, long-lasting relationships with your customers. The best way to do that is to start on the right foot and give your prospect the right impression.\u201d \u2013 Johana Pierce, Marketing Specialist at EssayGeeks.co.uk<\/a>.<\/p>\n

Indeed, as Johana notes, the beginning of any prosperous business-to-customer relationship is heavily influenced by the first impression that the brand leaves.<\/p>\n

One of the most commonly used automation rules in the email marketing is the delivery of an automated welcome email to every new person that subscribes to a brand\u2019s list.<\/p>\n

To make your subscribers\u2019 experience even better, you should develop personalized welcome emails for each of your different automated sequences. By leveraging this automation rule, you can let every new subscriber (of each sequence) understand what content he\u2019ll receive in the future emails that he\u2019ll receive from you.<\/p>\n

Moreover, you can use the welcoming email to thank them for joining in, but also for allowing them to readjust their subscription preferences. Lastly, your welcome email might present the best content pieces you\u2019ve ever published, serving as an introduction to the value you promise to provide in the future.<\/p>\n

Example:<\/p>\n

\"\"<\/p>\n

Prospect-to-Customer Transition Welcome E-mail<\/b><\/h1>\n

Primary Trigger: Purchase<\/h3>\n

When one of your prospects converts and buys a product or service, he will become your customer. Create another automation rule that sends another welcome email to every prospect that has bought. Let him know that he\u2019s now part of a different email sequence that will focus on new content.<\/p>\n

By acknowledging the fact that your customers have made a move, you can improve your relationship with them and improve their loyalty towards your brand.<\/p>\n

Moreover, you can also lead your new customers to detailed training materials that\u2019ll help them understand and use your products or services.<\/p>\n

Example:<\/p>\n

\"Groove<\/p>\n

Super Prospects Sequence<\/b><\/h1>\n

Primary Trigger: Strong User Activity<\/h3>\n

A super prospect is a subscriber who is highly active on your website, opens most of your emails, and downloads most of your freebies. In short, he\u2019s super interested in what your site and email sequence have to offer, but somehow, he hasn\u2019t managed to buy something from you.<\/p>\n

To turn these super prospects into customers, you could develop a dynamic automated sequence that responds to different triggers:<\/p>\n