{"id":9529,"date":"2018-04-13T08:48:32","date_gmt":"2018-04-13T15:48:32","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=9534"},"modified":"2020-06-05T18:23:43","modified_gmt":"2020-06-05T18:23:43","slug":"comes-email-marketing-rules-chad-s-white-wrote-book-literally","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/comes-email-marketing-rules-chad-s-white-wrote-book-literally\/","title":{"rendered":"When it Comes to Email Marketing Rules, Chad S. White Wrote the Book…Literally"},"content":{"rendered":"

Hey everybody! Welcome back to the Heart of Business<\/a>. We\u2019re thrilled to return from our hiatus with the great Chad S. White who is the Research Director at Litmus and the author of Email Marketing Rules<\/i>.<\/p>\n

While we\u2019d probably already encountered Chad\u2019s work through Litmus or the Email Experience Council, he came onto our radar when our UX Researcher and Data Analyst, Leticia Mottola, was given a signed copy of Email Marketing Rules<\/i><\/a> at a Litmus event. We quickly purchased a few additional copies and passed them around the office.<\/p>\n

So, when we knew it was time to bring back our beloved Heart Of Business podcast, Chad was one of the first individuals we reached out to. It was a great conversation, which we\u2019re thrilled to be able to share with you.<\/p>\n

We talked to Chad about how he found his way into the world of email marketing and the process of writing a book. Chad, Daniel and I also looked back on how we\u2019ve seen email evolve since we joined the industry.<\/p>\n

On living in a post \u201cemail is dead\u201d world:<\/p>\n

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It\u2019s not email vs. social. It\u2019s not email vs. another channel. It\u2019s email WITH social. It\u2019s email WITH all these other channels.<\/p>\n<\/blockquote>\n