{"id":9537,"date":"2018-04-08T23:16:15","date_gmt":"2018-04-09T06:16:15","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=7860"},"modified":"2020-06-05T18:25:39","modified_gmt":"2020-06-05T18:25:39","slug":"deliverability-formula-5-steps-reach-inbox","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/deliverability-formula-5-steps-reach-inbox\/","title":{"rendered":"The Deliverability Formula: 5 Steps to Reach the Inbox"},"content":{"rendered":"<p>Getting to your subscribers\u2019 inbox is as simple as hitting send, right?<\/p>\n<p>Yes.<\/p>\n<p>More accurately, yes, but\u2026<\/p>\n<p>There are a few steps that come into play before that happens. If done correctly, then it is as simple as hitting send.<\/p>\n<h2><b>The Deliverability Formula: 5 Steps to Reach the Inbox<\/b><\/h2>\n<p>Our team of experts has compiled years of experience into a new guide sure to help you thrive with email marketing. If you\u2019re not seeing the results you desire, or even if you just want to see your Return On Investment grow, these five steps will help you get there.<\/p>\n<h2><b>Step 1: Define the Private Domain Best Suited For Your Business<\/b><\/h2>\n<p>The address from which you do your email marketing is important.<\/p>\n<p>Aside from helping your email deliverability, it also factors into security issues as well.<\/p>\n<p>Not only that, but a private domain commands respect that a Gmail, Yahoo, etc. address does not.<\/p>\n<p>Our new guide provides resources to help you do this \u2026 and that\u2019s just step one.<\/p>\n<h2><b>Step 2: Authenticate Your Emails By Adding A Sender Policy Framework Record<\/b><\/h2>\n<p><a href=\"https:\/\/kb.benchmarkemail.com\/what-are-spf-records\">Sender Policy Framework<\/a> (SPF) Records identify which mail servers are permitted to send email on behalf of your domain.<\/p>\n<p>If that sounds complicated, it\u2019s not. Think about it like when you look through the peephole in a door. You want to make sure the person on the other side is who they say they are.<\/p>\n<p><a href=\"https:\/\/benchmarkemail.com\/blog\/protect-brand-spf-records\/\">SPF Records<\/a> are email marketing\u2019s version of that.<\/p>\n<h2><b>Step 3: List Verification<\/b><\/h2>\n<p>Verifying your list doesn\u2019t mean you didn\u2019t have a good list to begin with. It\u2019s improving upon what you already have and eliminating human error.<\/p>\n<p><a href=\"https:\/\/benchmarkemail.com\/blog\/questions-answered-list-uploads-list-verification\/\">List verification<\/a> helps you remove email addresses that are no longer active, due to individuals changing jobs or addresses. It\u2019s also dropping the ones that were typed incorrectly when they subscribed.<\/p>\n<p>This process can help your deliverability and even reduce costs, as you won\u2019t want to pay to send to invalid email addresses.<\/p>\n<h2><b>Step 4: Craft Subject Lines That Get Your Emails Opened<\/b><\/h2>\n<p><a href=\"https:\/\/benchmarkemail.com\/blog\/6-email-subject-line-templates-will-get-emails-opened\/\">Subject lines<\/a> are your first impression.<\/p>\n<p>They\u2019re a major factor in what determines whether or not your email will be opened. If you know how to write them, you\u2019re on your way to better email marketing just from this step alone.<\/p>\n<p>This guide shows you how.<\/p>\n<h2><b>Step 5: Apply the Best Content and Design Tactics to Avoid Spam Filters<\/b><\/h2>\n<p>What you write in your email and how you put it together also play a role in the delivery of your emails.<\/p>\n<p>It\u2019s simple things like knowing certain words or phrases to avoid or the best practices for using images.<\/p>\n<h2><b>Get Your Copy Today<\/b><\/h2>\n<p>What are you waiting for?!<\/p>\n<p>Download <a href=\"https:\/\/go.benchmarkemail.com\/the-deliverability-formula\/\">The Deliverability Formula: 5 Steps to Reach the Inbox Blog<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Getting to your subscribers\u2019 inbox is as simple as hitting send, right? Yes. More accurately, yes, but\u2026 There are a few steps that come into play before that happens. If done correctly, then it is as simple as hitting send. The Deliverability Formula: 5 Steps to Reach the Inbox Our team of experts has compiled&hellip;<\/p>\n","protected":false},"author":26,"featured_media":16838,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2172],"tags":[],"class_list":["post-9537","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practical-marketer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Deliverability Formula: 5 Steps to Reach the Inbox - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Deliverability Formula: 5 Steps to Reach the Inbox - in\" \/>\n<meta property=\"og:description\" content=\"Getting to your subscribers\u2019 inbox is as simple as hitting send, right? 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