{"id":9539,"date":"2018-04-04T10:24:31","date_gmt":"2018-04-04T17:24:31","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=9435"},"modified":"2020-06-05T18:25:39","modified_gmt":"2020-06-05T18:25:39","slug":"1-2-3-strategy-boost-sales-using-lead-magnets-remarketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\/","title":{"rendered":"The 1-2-3 Strategy to Boost Sales Using Lead Magnets and Remarketing"},"content":{"rendered":"<p>Increasing conversions for your website requires a great deal of effort and, there\u2019s nothing more irritating than finding out someone just visited and \u201cbounced off\u201d without doing anything on it.<\/p>\n<p>In this article, we\u2019ll show you how to set up your website and campaigns in a manner that will boost sales and capture your visitors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9444\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/the-1-2-3-strategy-to-boost-Social-Media.jpg\" alt=\"The 1-2-3 Strategy to Boost Sales Using Lead Magnets and Remarketing\" width=\"1400\" height=\"730\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/the-1-2-3-strategy-to-boost-Social-Media.jpg 1400w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/the-1-2-3-strategy-to-boost-Social-Media-650x340.jpg 650w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/the-1-2-3-strategy-to-boost-Social-Media-470x245.jpg 470w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/the-1-2-3-strategy-to-boost-Social-Media-768x400.jpg 768w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/the-1-2-3-strategy-to-boost-Social-Media-970x506.jpg 970w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/the-1-2-3-strategy-to-boost-Social-Media-135x70.jpg 135w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/the-1-2-3-strategy-to-boost-Social-Media-504x263.jpg 504w\" sizes=\"auto, (max-width: 1400px) 100vw, 1400px\" \/><\/p>\n<p>You can expect some tips on remarketing &#8211; lead magnets and the proper way to get your content that leads to conversions.<\/p>\n<h2><b>How Do You Retarget Visitors To Your Blog?<\/b><\/h2>\n<p>A frequent question that we always receive is, \u201chow do you make visitors come back?\u201d The answer is easy &#8211; retargeting. Now there are several ways how you can do that.<\/p>\n<p>If a visitor visits your blog through a Google ad campaign, then you can always use cookies or pixel to track those visitors in some way.<\/p>\n<p>Here&#8217;s how it looks like: a potential customer visits your site, and their browser gets a cookie. You can now customize when they get another ad from your website while they are browsing the web.<\/p>\n<ul>\n<li><b>Time Delayed <\/b>\u2013 this particular strategy uses time to your advantage. Instead of focusing on their behavior, you could have an ad appear once every week or so. It keeps retention, and if you have a different ad for every week, then they will eventually be persuaded.<\/li>\n<li><b>Sequential<\/b> \u2013 getting them to view different ads depending on where they are in your conversion funnel. It means setting custom made ads depending on their interest in your service.<\/li>\n<\/ul>\n<p>There are also content retargeting strategies where you can repurpose old content that has converted for you in the past. You can update the content and tweak it for the current market.<\/p>\n<p>Don\u2019t forget your old customers too. If you still have their email addresses, go ahead and send them something like this:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9437\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image2.png\" alt=\"Pinkberry email\" width=\"470\" height=\"477\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image2.png 470w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/image2-24x24.png 24w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/image2-48x48.png 48w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/image2-96x96.png 96w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/image2-296x300.png 296w\" sizes=\"auto, (max-width: 470px) 100vw, 470px\" \/><\/p>\n<h2><b>Lead Magnets and Getting Them To Sign Up<\/b><\/h2>\n<p>First, let\u2019s define a lead magnet.<\/p>\n<p>A lead magnet is something that you offer a potential customer or client in exchange for them signing up or doing something else for you. So any PDF, guide or downloadable can serve as a lead magnet.<\/p>\n<p><i>But wait, there\u2019s more.<\/i><\/p>\n<p>Don\u2019t give them anything; it has to be of absolute value to your customer. Here are a few notes on what a lead magnet is supposed to do:<\/p>\n<ul>\n<li>It has to be of high value to your potential customer. That means it has to contain information that is beneficial to them.<\/li>\n<li>It has to include actionable information that solves a problem of theirs. It encourages trust and rapport between you and the potential customer. It has the added benefit of making them want more from you since you already fixed a problem they have.<\/li>\n<li>It has to be short, don\u2019t send them a philosophical essay on why local SEO is going to drive the industry forward, that\u2019s overwhelming, and nobody has time for that.<\/li>\n<\/ul>\n<h2><b>Ideas for Lead Magnets<\/b><\/h2>\n<p>A typical lead magnet is a newsletter or some subscriptions or <a href=\"https:\/\/ecommerce-platforms.com\/ecommerce-selling-advice\/how-to-offer-subscriptions-and-accept-recurring-payments\" class=\"external\" rel=\"nofollow noopener noreferrer\" target=\"_blank\">recurring payment programs<\/a> which user can enroll after entering the email address. However, don\u2019t just be limited to that. There are a lot of lead magnet ideas that you can take advantage of.<\/p>\n<ul>\n<li>Spreadsheets \u2013 these take a long time to make and tweak. If you\u2019re willing to give out a spreadsheet for free, it sends a signal that your company is professional and puts in the extra effort for their customers.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9438\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image4.png\" alt=\"\" width=\"570\" height=\"501\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image4.png 570w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/image4-170x150.png 170w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/image4-341x300.png 341w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/p>\n<ul>\n<li>Tutorial \u2013 people spend hundreds of dollars on tutorials. A free tutorial sends a message that you\u2019re not just in the business to take a customer\u2019s money; you don\u2019t mind imparting knowledge for free, too.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9439\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image3.png\" alt=\"Rise email\" width=\"575\" height=\"349\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image3.png 575w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/image3-470x285.png 470w\" sizes=\"auto, (max-width: 575px) 100vw, 575px\" \/><\/p>\n<ul>\n<li>Generators and calculators \u2013 these are some of our favorites because you can have the user interact with them. One of the best examples for this is Hubspot. Check out this one that even generates topics for you!<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9440\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image6.png\" alt=\"Hubspot Blog Topic Generator\" width=\"545\" height=\"399\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image6.png 545w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/image6-410x300.png 410w\" sizes=\"auto, (max-width: 545px) 100vw, 545px\" \/><\/p>\n<h2><b>Drip Email Campaigns<\/b><\/h2>\n<p>A drip email campaign is an automated email marketing campaign that responds based on how your users interact with your site and the emails that you have previously sent them.<\/p>\n<p><i>Take this into consideration:<\/i><\/p>\n<p>If you utilize a proper email drip campaign, you can get a customer to buy from you again, keep them engaged, and even save money. In fact, if you were to sell something to an existing customer the probability of a purchase is at around 60 percent while this falls to about 5 to 20 percent with a new customer.<\/p>\n<h2><b>Planning Your Email Campaigns<\/b><\/h2>\n<p>It might seem like a daunting task, but it can be simplified. You can install a plugin to do that or use an email marketing software. If you\u2019re onboarding a new customer, your series of emails could look like this:<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0Welcome email<\/li>\n<li>\u00a0\u00a0\u00a0Email tip (Week 1)<\/li>\n<li>\u00a0\u00a0\u00a0Email tip (Week 2)<\/li>\n<li>\u00a0\u00a0\u00a0Offer a new service\/product (Week 3)<\/li>\n<\/ul>\n<p>Something as simple as this can form your drip email campaign.<\/p>\n<p>However, if you\u2019re remarketing it becomes more of a mind map. Check this mind map from Pardot out:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9441\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image5.png\" alt=\"Pardot chart\" width=\"612\" height=\"406\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/image5.png 612w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2018\/04\/image5-452x300.png 452w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/p>\n<p>As you can see, it involves several steps if your customer does not respond to what you have sent.<\/p>\n<p>Remember all those lead magnets we discussed a while ago? \u00a0It\u2019s now time to look through your bag of goodies to see if there\u2019s anything you can offer them at each step of the drip marketing process. Remember, they already gave you their email, don\u2019t be cheap with the premiums you\u2019re giving away!<\/p>\n<p>There are many programs available that can help you out with your drip email campaign.<\/p>\n<p>For instance, Benchmark Email <a href=\"https:\/\/benchmarkemail.com\/features\/marketing-automation\">automates workflows<\/a> for you.<\/p>\n<p>This should be enough to get you going on your remarketing strategy in the meantime. These simple trick and explanations will work wonders in how you get your content, site and your planning together.<\/p>\n<p>Happy selling!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Increasing conversions for your website requires a great deal of effort and, there\u2019s nothing more irritating than finding out someone just visited and \u201cbounced off\u201d without doing anything on it. In this article, we\u2019ll show you how to set up your website and campaigns in a manner that will boost sales and capture your visitors.&hellip;<\/p>\n","protected":false},"author":60,"featured_media":11367,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2172],"tags":[],"class_list":["post-9539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-practical-marketer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 1-2-3 Strategy to Boost Sales Using Lead Magnets and Remarketing - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 1-2-3 Strategy to Boost Sales Using Lead Magnets and Remarketing - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"Increasing conversions for your website requires a great deal of effort and, there\u2019s nothing more irritating than finding out someone just visited and \u201cbounced off\u201d without doing anything on it. In this article, we\u2019ll show you how to set up your website and campaigns in a manner that will boost sales and capture your visitors.&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/in\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email India\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-04T17:24:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-05T18:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/in\/wp-content\/uploads\/sites\/11\/2020\/01\/image5.png\" \/>\n\t<meta property=\"og:image:width\" content=\"641\" \/>\n\t<meta property=\"og:image:height\" content=\"1043\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Catalin Zorzini\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Catalin Zorzini\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\\\/\"},\"author\":{\"name\":\"Catalin Zorzini\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#\\\/schema\\\/person\\\/95a4e25b2261466fed2353b7dbe1d8ab\"},\"headline\":\"The 1-2-3 Strategy to Boost Sales Using Lead Magnets and Remarketing\",\"datePublished\":\"2018-04-04T17:24:31+00:00\",\"dateModified\":\"2020-06-05T18:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\\\/\"},\"wordCount\":983,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/wp-content\\\/uploads\\\/sites\\\/11\\\/2020\\\/01\\\/image5.png\",\"articleSection\":[\"Practical Marketer\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/in\\\/1-2-3-strategy-boost-sales-using-lead-magnets-remarketing\\\/\",\"name\":\"The 1-2-3 Strategy to Boost Sales Using Lead Magnets and Remarketing - 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