{"id":9655,"date":"2017-09-28T10:34:21","date_gmt":"2017-09-28T17:34:21","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=7354"},"modified":"2020-06-05T18:39:11","modified_gmt":"2020-06-05T18:39:11","slug":"practical-marketer-spotlight-mommy-mundo-2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/practical-marketer-spotlight-mommy-mundo-2\/","title":{"rendered":"Practical Marketer Spotlight: Mommy Mundo"},"content":{"rendered":"<p>There&#8217;s a lot of wisdom in learning from the successes of others.<\/p>\n<p>In fact, we&#8217;d go as far as to say that&#8217;s the practical approach to growing as a marketer.<\/p>\n<p>It&#8217;s important to gather inspiration, test your theories and improve based on your data.<\/p>\n<p>That&#8217;s why we&#8217;re thrilled to share what has worked for Mommy Mundo.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7355\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2017-09-05-at-8.17.01-AM.png\" alt=\"Mommy Mundo\" width=\"876\" height=\"476\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2017-09-05-at-8.17.01-AM.png 876w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-05-at-8.17.01-AM-470x255.png 470w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-05-at-8.17.01-AM-768x417.png 768w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/p>\n<h2>Here is Mommy Mundo&#8217;s Email Marketing Story<\/h2>\n<p>We have been using Benchmark Email for almost five years.<\/p>\n<p>Benchmark has been a partner of Mommy Mundo since almost the beginning.<\/p>\n<p>We use Benchmark to build our mailing lists. You\u2019ll see the Benchmark form on our home page of our website. When people signup, they&#8217;re automatically added to our mailing lists.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7356\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2017-09-05-at-8.15.55-AM.png\" alt=\"Mommy Mundo Signup Form\" width=\"382\" height=\"454\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2017-09-05-at-8.15.55-AM.png 382w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-05-at-8.15.55-AM-252x300.png 252w\" sizes=\"auto, (max-width: 382px) 100vw, 382px\" \/><\/p>\n<p>Our team loves how easy Benchmark is to use.<\/p>\n<p>The dashboard is very easy to navigate. Even laying out the email newsletters are very easy!<\/p>\n<p>Plus, of course, if you have any questions the service that you get is very fast regarding response time.<\/p>\n<p>I think another plus is the reporting analytics, such as seeing how many people opened your email or how many bounced back. Things like that have been very useful to us.<\/p>\n<p>So, I always recommend Benchmark to my MomPreneur partners and friends and fellow entrepreneurs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7357\" src=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2017-09-05-at-8.22.29-AM.png\" alt=\"Mommy Mundo Community\" width=\"723\" height=\"443\" srcset=\"https:\/\/benchmarkemail.com\/wp-content\/uploads\/2020\/01\/Screen-Shot-2017-09-05-at-8.22.29-AM.png 723w, https:\/\/benchmarkemail.com\/wp-content\/uploads\/2017\/09\/Screen-Shot-2017-09-05-at-8.22.29-AM-470x288.png 470w\" sizes=\"auto, (max-width: 723px) 100vw, 723px\" \/><\/p>\n<p>I believe that nowadays relationship building is a key element in business. Especially for businesses like ours where we service the community, and it&#8217;s important for us to always be in touch with the people we serve and our community members.<\/p>\n<p>For any business that hopes to establish relationships with customers, email marketing is essential.<\/p>\n<p>If you have a website, why not have a tool to:<\/p>\n<ul>\n<li>get leads<\/li>\n<li>know who is visiting your website<\/li>\n<li>welcome them into your community<\/li>\n<li>make them partners<\/li>\n<li>be in touch with them on a regular basis<\/li>\n<li>encourage repeat business<\/li>\n<\/ul>\n<p>Now, more and more, marketing is about relationships and Benchmark is one of the tools we use to build that.<\/p>\n<p>Janice Villanueva<\/p>\n<p>Founder, Mommy Mundo<\/p>\n<h2>Key Takeaways<\/h2>\n<p>So, what can you learn from what has worked for Mommy Mundo?<\/p>\n<h3>Grow Your List<\/h3>\n<p>Your list of contacts is an asset you own and is yours to keep no matter the platform. Marketing channels will change, but that list of individuals you have built a relationship with will always be there.<\/p>\n<p>Here are a few posts to help you grow your list:<\/p>\n<ul>\n<li><a href=\"https:\/\/benchmarkemail.com\/blog\/15-ways-grow-email-list-2017\/\">15 Ways to Grow Your Email List<\/a><\/li>\n<li><a href=\"https:\/\/benchmarkemail.com\/blog\/awesome-ways-grow-email-list-facebook-snapchat\/\">Awesome Ways to Grow Your Email List with Facebook and Snapchat<\/a><\/li>\n<li><a href=\"https:\/\/benchmarkemail.com\/blog\/4-creative-ideas-build-email-list-fast\/\">4 Creative Ideas to Build Your Email List Fast<\/a><\/li>\n<\/ul>\n<h3>Tracking Reporting Data is Essential<\/h3>\n<p>Every email marketing campaign should have a goal. Your reports will tell you whether or not you have achieved your goal.<\/p>\n<p>Learn more about goals and the reporting metrics to track:<\/p>\n<ul>\n<li><a href=\"https:\/\/benchmarkemail.com\/blog\/set-achieve-email-marketing-goals\/\">How To Set &amp; Achieve Your Email Marketing Goals<\/a><\/li>\n<li><a href=\"https:\/\/benchmarkemail.com\/blog\/5-email-marketing-metrics-watch-depending-goals\/\">5 Email Marketing Metrics to Watch Depending on Your Goals<\/a><\/li>\n<li>Understanding Your Email Marketing Reports<\/li>\n<\/ul>\n<h3>Email Marketing Builds Relationships<\/h3>\n<p>A successful email marketer knows the value of fostering ongoing customer engagement.<\/p>\n<p>Great customer relationships are based on the quality of your email marketing:<\/p>\n<ul>\n<li><a href=\"https:\/\/benchmarkemail.com\/blog\/email-content-gift-drag\/\">Is Your Email Content a Gift or a Drag?<\/a><\/li>\n<li><a href=\"https:\/\/benchmarkemail.com\/blog\/turn-email-list-brand-promoters\/\">How to Turn Your Email List into Brand Promoters<\/a><\/li>\n<\/ul>\n<h2>Share Your Story<\/h2>\n<p>Do you have an email marketing success story you want to share? Tell us in the comments!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a lot of wisdom in learning from the successes of others. In fact, we&#8217;d go as far as to say that&#8217;s the practical approach to growing as a marketer. It&#8217;s important to gather inspiration, test your theories and improve based on your data. That&#8217;s why we&#8217;re thrilled to share what has worked for Mommy&hellip;<\/p>\n","protected":false},"author":44,"featured_media":12740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-9655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Practical Marketer Spotlight: Mommy Mundo - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Practical Marketer Spotlight: Mommy Mundo - in\" \/>\n<meta property=\"og:description\" content=\"There&#8217;s a lot of wisdom in learning from the successes of others. 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