{"id":9661,"date":"2017-05-31T08:02:03","date_gmt":"2017-05-31T15:02:03","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=5592"},"modified":"2020-06-05T18:41:47","modified_gmt":"2020-06-05T18:41:47","slug":"6-email-subject-line-templates-will-get-emails-opened","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/6-email-subject-line-templates-will-get-emails-opened\/","title":{"rendered":"6 Email Subject Line Templates That Will Get Your Emails Opened"},"content":{"rendered":"

Back in 1963, David Ogilvy reminded his profession<\/a> that \u2018on the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.\u2019<\/p>\n

Email open rates average<\/a> 18.2% for ad agencies, rising to 27.3% for car and transport businesses.<\/p>\n

So it looks like Ogilvy is still reliable. Your subject line, like his headline, is 80 cents of your email dollar.<\/p>\n

And it counts: 47% of readers open emails based on subject line alone<\/a>. 70% will dismiss you as spam<\/a> on the same basis. It\u2019s the biggest variable you can control.<\/p>\n

Great subject lines can impact your deliverability<\/a> and your open rate, and open rates count because they\u2019re the first step to conversions. Of the people who don\u2019t open your email, 100% don\u2019t convert.<\/p>\n

Upping open rates has a dramatic effect on ROI. Want to see what it could do for yours? Check out the email ROI calculator<\/a>.<\/p>\n

Our subject lines have to make it through spam filters, and they have to engage readers and \u2018sell\u2019 them the rest of the email.<\/p>\n

Here are six email subject line templates that will do both.<\/p>\n

1: The Reason Why <\/b><\/h2>\n

Why nobody is actually reading your content – and what you can do about it<\/p>\n