{"id":9712,"date":"2017-04-25T08:37:33","date_gmt":"2017-04-25T15:37:33","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=5126"},"modified":"2020-06-05T18:46:56","modified_gmt":"2020-06-05T18:46:56","slug":"two-reasons-see-email-marketing-extension-content-design","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/two-reasons-see-email-marketing-extension-content-design\/","title":{"rendered":"Two Reasons to See Email Marketing as an Extension of Content Design"},"content":{"rendered":"

A textbook mistake marketing departments make is disembodying their content strategy from their email marketing<\/a> strategy. At the drafting table, most marketers design a content plan that is focused on types of content and then look to outlets to disseminate that information. Along with social media and websites, email is seen as another content marketing channel<\/a>. Instead, email should be looked at like a hybrid between a marketing channel and it\u2019s own content platform. While not all content cuts and pastes neatly into an email campaign, email marketing design can still accommodate content needs. In fact, it can not only present the info to a pool of subscribers, but it can also evolve and adapt the content to be reframed.<\/p>\n

Repetition<\/h2>\n