{"id":9740,"date":"2017-03-28T07:00:22","date_gmt":"2017-03-28T14:00:22","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=3317"},"modified":"2020-06-05T18:49:02","modified_gmt":"2020-06-05T18:49:02","slug":"tell-loyal-subscribers-youre-thankful","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/tell-loyal-subscribers-youre-thankful\/","title":{"rendered":"How to Tell Loyal Subscribers You’re Thankful For Them"},"content":{"rendered":"

We tend to get comfortable when we\u2019re around the same people often enough. Whether it\u2019s a partner, friends, or colleagues, there\u2019s a level of comfort that sets in after a certain point. While it\u2019s great to be in common company that knows what you\u2019re all about, it\u2019s important to rekindle these relationships so that the other side knows they\u2019re still valued.<\/p>\n

The same goes for your email subscribers. Of course, your subscriber knows what you\u2019re all about and is still feeding into your campaigns. The problem is, you don\u2019t really know who is paying attention, who is sort of checking out, and who doesn\u2019t exactly remember that they signed up, to begin with. These are all different stages of an exit cycle. This is what you don\u2019t want.<\/p>\n

In order to retain hard-won subscribers<\/a>, use the month of gratitude and giving to show them that you\u2019re thankful for their audience. There are a few ways to do this.<\/p>\n

The simplest way is to send the thank you email campaign speaking directly to your subscribers from the heart. Treat this a bit like the year-end Christmas letters your great aunt Geraldine might have sent. Except, we\u2019re going to twist it up. We\u2019re going to keep it have 500 words; we\u2019re going to make it punchy and segmented. The intro will talk about your gratitude, and the second segment will cover the achievements through the year and how your subscribers played a part in that success. Keep this section short. Nobody likes a glory hog. The third section uses key language<\/a> and phrasing in order to show authority on the topic at hand. Your goal is to make sure they\u2019re not bored<\/a>, so do that by dropping some seeds about what\u2019s coming up that might be privileged information. If you can, release an article or product that is only accessible to subscribers as a token of your thanks. This directly gives your subscribers something to show off with – something only they have and can share or purchase through you.<\/p>\n

As you\u2019re crafting this campaign, remember that your audience is forgetful. They won\u2019t automatically know of wins or shareables. They\u2019re not always in the loop even if they are part of your campaign. They need nudging and directing. That goes for social channels too. A lot of times, subscribers will be all about your email campaigns and Facebook page, but they\u2019ll forget you have a strong Twitter presence or are launching weekly Instagram videos. Whatever it may be, there\u2019s a good chance even your most loyal audience members have been too busy to keep up with it. The thank you email is a good opportunity to nudge them about what else is going on and how they can stay connected.<\/p>\n

Unlike newbie subscribers that you\u2019re just directing to the most popular calls to action, veteran subscribers can step it up. You might want to segment your list based on this tier and ask for greater involvement from your senior subscribers. Maybe there\u2019s a new philanthropy initiative you think your best brand ambassadors (oldest customers) might be a perfect fit for? Perhaps there\u2019s a segment of your audience that\u2019s very socially active and they can start acting as digital ambassadors making it a point to share one piece of content per week. This is the time to not only thank subscribers but to activate them as well. Show then you\u2019re thankful by being as inclusive as possible.<\/p>\n","protected":false},"excerpt":{"rendered":"

We tend to get comfortable when we\u2019re around the same people often enough. Whether it\u2019s a partner, friends, or colleagues, there\u2019s a level of comfort that sets in after a certain point. 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