{"id":9764,"date":"2017-02-23T07:00:43","date_gmt":"2017-02-23T15:00:43","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=3294"},"modified":"2020-04-03T10:55:23","modified_gmt":"2020-04-03T10:55:23","slug":"welcome-emails-tell-new-subscribers-youre-thankful","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/welcome-emails-tell-new-subscribers-youre-thankful\/","title":{"rendered":"Welcome Emails: Tell New Subscribers You’re Thankful"},"content":{"rendered":"

In the entire lifespan of your subscribers, there\u2019s just one moment where they\u2019re absolutely thrilled to be hearing from you – and that\u2019s when they first subscribe. The first email campaign you send to a new subscriber is going to be the most crucial campaign in your ability to hold onto that subscriber. After all, it\u2019s perhaps even easier for them to unsubscribe as it was for them to jump on board, to begin with. For that reason alone, it\u2019s worth it that you not only make a good first impression but that you also make it clear they\u2019re valued – that you make them feel like they\u2019re \u201cin\u201d your world.<\/p>\n

Humanize it<\/b><\/h2>\n

Sending thanks is about more than just the obligatory note. It\u2019s about the first step in cultivating the relationship. Part of your automation campaign<\/a> to newbie subscribers should include a personal note from you speaking directly with the new subscriber. Think of it as the \u201cletter from the editor\u201d at the start of every magazine. Except keep it about half the length of the typical editorial letters and make it more pressing. You can make it more pressing by weaving in an overview of what\u2019s been done so far but also look at the landscape ahead so there\u2019s something to look forward to. If possible, always add a picture of yourself. It helps humanize you and the brand, and that helps with subscriber retention.<\/p>\n

Part of that thanks you should also talk about them, the subscriber. What is their role moving forward and why are they needed? Why do you value them? This is going to be a little tougher with some industries rather than others. Retail is one of those industries. Yet you can use this opportunity to show value in being a subscriber. Say you offer subscribers access to trunk sales or newest finds and want their feedback. This makes subscribers feel rewarded for being part of your brand and also gives you vital consumer feedback you can talk about…in something like a thank you campaign.<\/p>\n

Gratitude is Always in the Gift<\/b><\/h2>\n

Once you\u2019ve roped in the subscriber and make them feel warm and fuzzy, the next thing you do is direct them to something of value. They\u2019ve signed up, but what have they signed up for exactly? No matter what industry you\u2019re in, this is really key. You\u2019ve got to give your subscriber something of value off the bat. This something is the equivalent of a gift you\u2019d give in cultures around the world, all of which see the exchange as a social act that seals a bond between two sides. In the digital marketing world – and in society nowadays – gift giving is a completely lost art but it is so important in bonding with your new subscriber.<\/p>\n

Not only do you need to give something of value, you need to show them what\u2019s so awesome about being in your world. You use this gift to lead them to a landing page, a call to action, an ebook – whatever you\u2019ve got – to get them something they can use, share or reference.<\/p>\n

So to recap, first is the personal message of gratitude that weaves in why your subscriber is valuable. Once that foundation has been set, next you direct them to the action you want them to take that also needs to be something of value to the subscriber. In many cases, this is going to be a shareable or downloadable item to which the subscriber otherwise might not have access.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the entire lifespan of your subscribers, there\u2019s just one moment where they\u2019re absolutely thrilled to be hearing from you – and that\u2019s when they first subscribe. The first email campaign you send to a new subscriber is going to be the most crucial campaign in your ability to hold onto that subscriber. After all,…<\/p>\n","protected":false},"author":309,"featured_media":16888,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-9764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"\nWelcome Emails: Tell New Subscribers You're Thankful - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Welcome Emails: Tell New Subscribers You're Thankful - in\" \/>\n<meta property=\"og:description\" content=\"In the entire lifespan of your subscribers, there\u2019s just one moment where they\u2019re absolutely thrilled to be hearing from you – and that\u2019s when they first subscribe. 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