{"id":9766,"date":"2017-02-21T07:00:22","date_gmt":"2017-02-21T15:00:22","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=1467"},"modified":"2020-06-05T18:53:03","modified_gmt":"2020-06-05T18:53:03","slug":"freedom-personal-branding-good-company","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/freedom-personal-branding-good-company\/","title":{"rendered":"The Freedom of Personal Branding for the Good of the Company"},"content":{"rendered":"<p>Personal branding is something that you might have seen more of in recent times as a result of a brand\u2019s increased digital media presence, but it\u2019s an idea that\u2019s been around for a lot longer than that. You might remember Dear Abby, a newspaper advice column from back in the day. In many ways, that was the first instance of personal branding \u2013 and it was widely successful. Today, I find many companies are hesitant to embrace personal branding, favoring instead to push the entire company brand. In other cases, where no brand was pushed at all, there was always some sort of hidden \u201cback channel\u201d personal branding that was going on. Typically, this was found in the marketing department through link building, blogging and social media efforts.<\/p>\n<p>The fact is, to do any of these three \u2013 link building, blogging, and social media \u2013 there is naturally some voice that rises to the surface. If your goal is <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/growing-popularity-and-links\" rel=\"external nofollow noopener noreferrer\" class=\"external\" target=\"_blank\">link building<\/a>, there is some actual real life person in your company reaching out to other websites and creating connections. So in a lot of ways, there\u2019s already an element of personal branding that\u2019s happening to the benefit of the company.<\/p>\n<p>There other benefits to personal branding, and it starts with recognizing the motivations of a company owner. Not every business owner wants to be the face of the business, but in an environment that demands business transparency, the fact is your customers are going to want to know who you are. Allow for personal branding gives your company a face \u2013 or an anchor point \u2013 that customers and brand followers can attach to. It\u2019s the ultimate \u201cglass wall\u201d in that you\u2019re not just seeing who\u2019s on the other side; as a customer, you\u2019re able to engage them directly.<\/p>\n<p>The value of being able to cultivate a <a href=\"https:\/\/benchmarkemail.com\/blog\/does-your-personal-brand-tell-a-story\">personal brand<\/a> is why social media channels have become so powerful, even for the individual who didn\u2019t intend to become a brand but through their voice ended up rising as one. It builds community trust and it gets a following. Following is valuable social currency that elevates a company from just having a brand to being a trusted authority.<\/p>\n<p>Let\u2019s look at the value of a brand from beyond just the customer\u2019s point of view. If your goal is to build partnerships with colleagues or to create a network that can be leveraged, then you need a point person that is visible online. Say you\u2019re trying to form alliances in order to launch a new initiative, and let\u2019s say you\u2019ve reached out to a person in Group A. That person will likely have one or two other people they can connect you with. However, when discussing you to their colleagues, it\u2019s going to be challenging to communicate the company as a whole. It\u2019s a lot easier to reference one point person in a company than the whole company. This allows the person in Group B to grasp onto and engage the individual.<\/p>\n<p>It\u2019s a lot tougher to engage a whole company than it is to engage one person in that company. It also makes it easier for outside influencers to know who to reach, especially if you designate multiple personal brands based on different consumer interests or target areas. So think of it as having regional sales managers \u2013 which business owner would agree is a good idea for a national market \u2013 but now you have ideation managers based on areas you\u2019re serving as a thought leader in.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Personal branding is something that you might have seen more of in recent times as a result of a brand\u2019s increased digital media presence, but it\u2019s an idea that\u2019s been around for a lot longer than that. You might remember Dear Abby, a newspaper advice column from back in the day. In many ways, that&hellip;<\/p>\n","protected":false},"author":309,"featured_media":16889,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-9766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Freedom of Personal Branding for the Good of the Company - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Freedom of Personal Branding for the Good of the Company - in\" \/>\n<meta property=\"og:description\" content=\"Personal branding is something that you might have seen more of in recent times as a result of a brand\u2019s increased digital media presence, but it\u2019s an idea that\u2019s been around for a lot longer than that. 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