{"id":9822,"date":"2016-12-07T07:00:36","date_gmt":"2016-12-07T15:00:36","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=2489"},"modified":"2020-04-03T10:56:13","modified_gmt":"2020-04-03T10:56:13","slug":"youre-not-seeing-clicks-emails","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/youre-not-seeing-clicks-emails\/","title":{"rendered":"What To Do If You\u2019re Not Seeing Clicks In Your Emails"},"content":{"rendered":"<p>The Holy Grail of marketing is analytics. Most email marketing campaigns are click bait designed to get the reader to click a link and be directed to a page. But what do you do if you\u2019re not seeing click-throughs in the <a href=\"https:\/\/www.benchmarkemail.com\/features\/reporting\">reports<\/a> for email campaigns? The answers are surprisingly simple.<\/p>\n<h2>The Numbered List<\/h2>\n<p>People don\u2019t have the time we expect of them, so the easier you make it for them the more likely they are to read what you have to say. No matter what industry you\u2019re in, numbered list content is almost impossible to deny. You\u2019ve definitely seen numerical posts before: \u201c5 Ways to Cultivate Swag,\u201d or \u201c10 Ways to Finish Summer With a Bang.&#8221;<\/p>\n<p>If you\u2019re going this route, then do two things. First, use an image with every number. Second, make each number point is in bold especially if you plan on adding copy below the numerical. This allows readers to scan the content reading just the headings and looking at the pictures to get the idea. (Lean is about your reader just as much as it is about us. Make it easy for them to quickly get through your content).<\/p>\n<h2>Double-Backing<\/h2>\n<p>Sometimes, it\u2019s not just about the links in the email. There\u2019s another problem with click-throughs and it\u2019s that a reader can\u2019t click through if they haven\u2019t even opened the email. There could by any number of reasons why a reader didn\u2019t click open. In most cases, especially if they have Gmail, it could just be that your email got lost in a pile of others. If that\u2019s the case, resend it. In fact, resend all email campaigns that weren\u2019t opened. If you\u2019re finding that still didn\u2019t work, it might be worth it to run an a\/b test on the resend and just change something like the subject line for half of them. You can also try changing the times the campaigns are sent.<\/p>\n<p>The rule here is: don\u2019t give up. Just keep trying and changing up how you deliver that campaigns.<\/p>\n<h2>Playing with Delivery Times<\/h2>\n<p>Pinging off the last point, delivery times has a huge role to play with click open and click-through rates. There\u2019s no magic equation here. You need to look at your list of subscribers and maybe gather some necessary data. Ask yourself what you\u2019re trying to accomplish. Are you trying to educate, sell, or stimulate engagement? Each one requires the individual to have a certain amount of time and ability to act. For example, if you want people to make a purchase, then sending out a morning campaign probably isn\u2019t the best time. That\u2019s when they\u2019re just getting into office and starting their day. For women, lunch time is popular for e-commerce sales. For moms and students, late afternoon tends to be more popular.<\/p>\n<p>You can also get an idea of sales patterns by looking at a history of purchasers and seeing what times tend to produce the highest sales versus the lowest. If you have enough consumer data, you can work backwards to see which type of consumers made purchases within select time-frames.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Holy Grail of marketing is analytics. Most email marketing campaigns are click bait designed to get the reader to click a link and be directed to a page. But what do you do if you\u2019re not seeing click-throughs in the reports for email campaigns? The answers are surprisingly simple. The Numbered List People don\u2019t&hellip;<\/p>\n","protected":false},"author":309,"featured_media":16909,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_bme_ai_translator_target_languages":[],"_bme_ai_translator_force_retranslate":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-9822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What To Do If You\u2019re Not Seeing Clicks In Your Emails - Benchmark Email India<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What To Do If You\u2019re Not Seeing Clicks In Your Emails - Benchmark Email India\" \/>\n<meta property=\"og:description\" content=\"The Holy Grail of marketing is analytics. 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