{"id":9852,"date":"2016-10-07T10:31:07","date_gmt":"2016-10-07T17:31:07","guid":{"rendered":"http:\/\/blog.benchmarkemail.wpengine.com\/?p=2858"},"modified":"2020-04-03T10:56:23","modified_gmt":"2020-04-03T10:56:23","slug":"hocus-pocus-recipes-marketing-cauldron","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/in\/hocus-pocus-recipes-marketing-cauldron\/","title":{"rendered":"Hocus Pocus: Recipes for Your Marketing Cauldron"},"content":{"rendered":"<p>Imaging you found a dusty old cook-book with secret recipes for marketing success. What would those recipes look like? What would you need to throw into the cauldron to create something really spectacular?<\/p>\n<ul>\n<li>\u00a0\u00a0\u00a0 1 part Fear<\/li>\n<li>\u00a0\u00a0\u00a0 2 parts Risk<\/li>\n<li>\u00a0\u00a0\u00a0 1 Unicorn Horn<\/li>\n<li>\u00a0\u00a0\u00a0 5 Warted Toads<\/li>\n<li>\u00a0\u00a0\u00a0 1 large Ogre<\/li>\n<li>\u00a0\u00a0\u00a0 3 Zombies<\/li>\n<\/ul>\n<h2><b>1 Part Fear<\/b><\/h2>\n<p>Anything marketing strategy is ultimately a gamble &#8211; a well-calculated gamble but a risk nonetheless. If you\u2019re not risking then you\u2019re not doing what it takes to push the envelope and get seen and heard. Sure you could take a run-of-the-mill routine marketing template and create a campaign around that, but who would really care? The thing that gets people to pay attention is controversy. And that\u2019s a scary thing, but it\u2019s a necessary ingredient for success.<\/p>\n<h2><b>1 Parts Risk<\/b><\/h2>\n<p>No matter what route you\u2019re taking, each step is essentially a risk. Your plan might work, or it might not. The client could love the concept or they could hate it. Your consumers would listen or they could turn a deaf fear. Everything is risk, so just like fear, learn to embrace is and you won\u2019t be paralyzed by fear of failure.<\/p>\n<h2><b>1 Unicorn Horn<\/b><\/h2>\n<p>Every success needs something that much more amazing working behind the scenes. Here I mean talent and team work. You need to always be looking for the unicorns in your team and how to get them to start working as a pack. Don\u2019t have any? Then it might be time to dig a little deeper in your employees otherwise unnoticed potential or start hiring some freelance talent.<\/p>\n<h2><b>5 Warted Toads<\/b><\/h2>\n<p>Call this the ugly side of marketing &#8211; the deadlines, the pressure, the late nights. Just like you have to slave over a cauldron for that perfect recipe, on some level you need to stand guard and keep stirring the pot figuratively too because there\u2019s always going to be another obstacle around the corner. The more you\u2019re prepared for these toads, the better you\u2019ll be at handling them.<\/p>\n<h2><b>1 Large Ogre<\/b><\/h2>\n<p>The ogre is the competition and there\u2019s always going to be competition. Ogres don\u2019t go away over time; in fact, they multiply. The more successful you are, the more ogres you can expect sniffing you out and heading your way. Ogres relish being loud and obnoxious, and they thrive from your response to them. The best way to deal with ogres is to not give them the attention they so desperately want.<\/p>\n<h2><b>3 Zombies<\/b><\/h2>\n<p>The secret recipe for marketing success isn\u2019t just about what you need, it\u2019s also about what you need to watch out for so you don\u2019t stumble and fall. This is a potion to make yourself more aware and better able to see what\u2019s headed your way. In addition to the toads and ogres, there are the zombies. This is deadweight you\u2019re going to need to cut if you want to keep soaring. Slashing zombies is going to be tougher than dealing with ogres and toads. Zombies are usually internal nuisances. These are usually people that got hired on early on and now they\u2019re sort of fixed to the company like a barnacle &#8211; but they have no real purpose or worth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imaging you found a dusty old cook-book with secret recipes for marketing success. What would those recipes look like? What would you need to throw into the cauldron to create something really spectacular? \u00a0\u00a0\u00a0 1 part Fear \u00a0\u00a0\u00a0 2 parts Risk \u00a0\u00a0\u00a0 1 Unicorn Horn \u00a0\u00a0\u00a0 5 Warted Toads \u00a0\u00a0\u00a0 1 large Ogre \u00a0\u00a0\u00a0 3&hellip;<\/p>\n","protected":false},"author":309,"featured_media":16924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2171],"tags":[],"class_list":["post-9852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beyond"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hocus Pocus: Recipes for Your Marketing Cauldron - in<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hocus Pocus: Recipes for Your Marketing Cauldron - in\" \/>\n<meta property=\"og:description\" content=\"Imaging you found a dusty old cook-book with secret recipes for marketing success. 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