{"id":21010,"date":"2020-07-07T11:37:14","date_gmt":"2020-07-07T11:37:14","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/it\/?page_id=21010"},"modified":"2026-03-09T10:29:12","modified_gmt":"2026-03-09T10:29:12","slug":"email-marketing-benchmarks","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/it\/email-marketing-benchmarks\/","title":{"rendered":"Benchmark di Email Marketing per settore e area geografica"},"content":{"rendered":"\n<h1>\n\t\t\tBenchmark di Email Marketing per settore e area geografica\t<\/h1>\n\t<p>Quando si tratta di <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/email-marketing-roi\/\">monitorare il ROI dell&#8217;email marketing<\/a>, ci sono molti fattori da considerare. Le strategie e i risultati dell&#8217;<a href=\"https:\/\/www.benchmarkemail.com\/it\/email-marketing\/\">email marketing<\/a> possono variare in base a diversi elementi. Dal giorno e dall&#8217;orario di invio fino all&#8217;<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/scrivere-oggetto-email-efficace\/\">oggetto dell&#8217;email,<\/a> ogni dettaglio pu\u00f2 influire sul fatto che una campagna venga aperta e che porti all&#8217;azione desiderata.<\/p>\n\t<h2>Ma ti sei mai chiesto come si posizionano le tue <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/analizzare-campagne-email-marketing-chatgpt\/\">performance di email marketing<\/a> rispetto a quelle di altre aziende del tuo settore?<\/h2>\n<p>\u00c8 proprio per questo che abbiamo analizzato i dati di benchmark dell&#8217;email marketing, includendo metriche come il tasso medio di apertura e il tasso medio di clic, basandoci sui dati degli utenti di Benchmark Email. In questo modo offriamo una visione pi\u00f9 chiara delle performance dell&#8217;email marketing per settore, dall&#8217;ecommerce alle organizzazioni non profit, fino al settore immobiliare e molti altri.<\/p>\n\n\t<h3><strong>Questo report si basa sui dati di:<\/strong><\/h3>\n\t<br \/><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/06\/Users.png\"\/>\n<br \/>68.000 utenti<br \/><br \/>\n\t<br \/><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/06\/Industries.png\"\/>\n<br \/>Oltre 90  settori diversi<br \/><br \/>\n\t<br \/><img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/06\/Regions.png\"\/>\n<br \/>21 <br \/>aree geografiche nel mondo\n<br \/><br \/>\n\t<p>L&#8217;approccio &#8220;uguale per tutti&#8221; raramente funziona quando si tratta di attrarre, coltivare, coinvolgere e convertire i contatti. Anche se ogni <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/strategie-email-marketing-pronta\/\">strategia di email marketing<\/a> \u00e8 diversa, i dati che trovi qui possono aiutarti a capire dove dovresti arrivare e come puoi farlo.<\/p>\n\t<h3><strong>Benchmark di Email Marketing per settore<\/strong><\/h3>\n  <table>\n    <tbody>\n      <tr>\n        <th>Settore\n<\/th>\n        <th>Tasso di apertura<\/th>\n        <th>Tasso di clic<\/th>\n        <th>Tasso di disiscrizione<\/th>\n      <\/tr>\n      <tr><td>Banca d&#8217;investimento<\/td><td>22.06%<\/td><td>2.01%<\/td><td>0.10%<\/td><\/tr>\n      <tr><td>Raccolta fondi<\/td><td>48.43%<\/td><td>8.53%<\/td><td>0.14%<\/td><\/tr>\n      <tr><td>Forze dell&#8217;ordine<\/td><td>51.61%<\/td><td>8.65%<\/td><td>0.19%<\/td><\/tr>\n      <tr><td>Ingegneria civile<\/td><td>30.53%<\/td><td>5.40%<\/td><td>0.34%<\/td><\/tr>\n      <tr><td>Politiche pubbliche<\/td><td>23.36%<\/td><td>1.81%<\/td><td>0.06%<\/td><\/tr>\n      <tr><td>Gioco d&#8217;azzardo (casin\u00f2)<\/td><td>23.88%<\/td><td>1.64%<\/td><td>0.10%<\/td><\/tr>\n      <tr><td>Supermercati<\/td><td>43.49%<\/td><td>8.05%<\/td><td>0.11%<\/td><\/tr>\n      <tr><td>Sicurezza pubblica<\/td><td>46.35%<\/td><td>1.79%<\/td><td>0.13%<\/td><\/tr>\n      <tr><td>Affari internazionali<\/td><td>29.55%<\/td><td>2.27%<\/td><td>0.04%<\/td><\/tr>\n      <tr><td>Filantropia<\/td><td>50.58%<\/td><td>7.27%<\/td><td>0.19%<\/td><\/tr>\n      <tr><td>Animazione<\/td><td>48.27%<\/td><td>7.00%<\/td><td>0.16%<\/td><\/tr>\n      <tr><td>Packaging<\/td><td>16.14%<\/td><td>1.10%<\/td><td>0.05%<\/td><\/tr>\n      <tr><td>Allevamento<\/td><td>42.42%<\/td><td>4.00%<\/td><td>0.15%<\/td><\/tr>\n      <tr><td>Petrolio<\/td><td>35.38%<\/td><td>2.76%<\/td><td>0.36%<\/td><\/tr>\n      <tr><td>Venture capital o private equity<\/td><td>58.80%<\/td><td>4.83%<\/td><td>0.21%<\/td><\/tr>\n      <tr><td>Strutture ricreative<\/td><td>15.67%<\/td><td>0.76%<\/td><td>0.09%<\/td><\/tr>\n      <tr><td>Aerospazio<\/td><td>27.98%<\/td><td>0.45%<\/td><td>0.09%<\/td><\/tr>\n      <tr><td>Servizi di facility management<\/td><td>27.85%<\/td><td>2.70%<\/td><td>0.18%<\/td><\/tr>\n      <tr><td>Veterinaria<\/td><td>42.47%<\/td><td>1.81%<\/td><td>0.47%<\/td><\/tr>\n      <tr><td>Scrittura<\/td><td>54.89%<\/td><td>2.64%<\/td><td>0.11%<\/td><\/tr>\n      <tr><td>Aviazione<\/td><td>32.35%<\/td><td>5.09%<\/td><td>0.15%<\/td><\/tr>\n       <tr><td>Trasporti<\/td><td>10.63%<\/td><td>1.27%<\/td><td>0.07%<\/td><\/tr>\n      <tr><td>Beni di lusso<\/td><td>40.56%<\/td><td>2.98%<\/td><td>0.10%<\/td><\/tr>\n       <tr><td>Sicurezza<\/td><td>21.46%<\/td><td>0.79%<\/td><td>0.07%<\/td><\/tr>\n       <tr><td>Medicina alternativa<\/td><td>25.52%<\/td><td>0.64%<\/td><td>0.08%<\/td><\/tr>\n      <tr><td>Biblioteche<\/td><td>49.47%<\/td><td>2.98%<\/td><td>0.12%<\/td><\/tr>\n      <tr><td>Giornali e stampa<\/td><td>28.39%<\/td><td>2.06%<\/td><td>0.03%<\/td><\/tr>\n        <tr><td>Industria farmaceutica<\/td><td>12.71%<\/td><td>0.34%<\/td><td>0.03%<\/td><\/tr>\n           <tr><td>Banche<\/td><td>37.72%<\/td><td>1.98%<\/td><td>0.09%<\/td><\/tr>\n            <tr><td>Stampa e tipografia<\/td><td>11.01%<\/td><td>0.33%<\/td><td>0.07%<\/td><\/tr>\n             <tr><td>Organizzazioni civiche<\/td><td>36.09%<\/td><td>1.99%<\/td><td>0.10%<\/td><\/tr>\n              <tr><td>Fotografia<\/td><td>27.11%<\/td><td>1.78%<\/td><td>0.24%<\/td><\/tr>\n              <tr><td>Servizi ambientali<\/td><td>25.65%<\/td><td>3.23%<\/td><td>0.21%<\/td><\/tr>\n              <tr><td>Musei e istituzioni<\/td><td>38.03%<\/td><td>1.44%<\/td><td>0.23%<\/td><\/tr>\n              <tr><td>Media e broadcasting<\/td><td>38.21%<\/td><td>0.95%<\/td><td>0.40%<\/td><\/tr>\n              <tr><td>Organizzazioni politiche<\/td><td>20.43%<\/td><td>0.80%<\/td><td>0.15%<\/td><\/tr>\n      <tr><td>Biotecnologia<\/td><td>19.64%<\/td><td>3.44%<\/td><td>0.04%<\/td><\/tr>\n      <tr><td>Ricerca<\/td><td>35.57%<\/td><td>4.04%<\/td><td>0.22%<\/td><\/tr>\n       <tr><td>Graphic design<\/td><td>16.95%<\/td><td>0.72%<\/td><td>0.04%<\/td><\/tr>\n        <tr><td>Logistica e supply chain<\/td><td>18.26%<\/td><td>1.30%<\/td><td>0.07%<\/td><\/tr>\n         <tr><td>Risorse umane<\/td><td>26.53%<\/td><td>2.29%<\/td><td>0.08%<\/td><\/tr>\n          <tr><td>Arti performative<\/td><td>46.56%<\/td><td>0.97%<\/td><td>0.10%<\/td><\/tr>\n           <tr><td>Sicurezza delle reti informatiche<\/td><td>17.32%<\/td><td>1.94%<\/td><td>0.08%<\/td><\/tr>\n            <tr><td>Recruiting e selezione del personale<\/td><td>27.85%<\/td><td>0.29%<\/td><td>0.06%<\/td><\/tr>\n      <tr><td>Telecomunicazioni<\/td><td>49.13%<\/td><td>2.06%<\/td><td>0.05%<\/td><\/tr>\n        <tr><td>Hardware informatico<\/td><td>26.47%<\/td><td>1.26%<\/td><td>0.13%<\/td><\/tr>\n              <tr><td>Pubbliche relazioni e comunicazione<\/td><td>29.49%<\/td><td>1.28%<\/td><td>0.06%<\/td><\/tr>\n               <tr><td>Dispositivi medici<\/td><td>22.58%<\/td><td>1.94%<\/td><td>0.11%<\/td><\/tr>\n                 <tr><td>Ingegneria meccanica o industriale<\/td><td>8.68%<\/td><td>1.34%<\/td><td>0.04%<\/td><\/tr>\n              <tr><td>Arredamento<\/td><td>29.11%<\/td><td>2.23%<\/td><td>0.10%<\/td><\/tr>\n               <tr><td>Cosmetica<\/td><td>28.26%<\/td><td>0.54%<\/td><td>0.13%<\/td><\/tr>\n<tr><td>Agricoltura<\/td><td>33.06%<\/td><td>2.60%<\/td><td>0.13%<\/td><\/tr>\n<tr><td>Macchinari<\/td><td>30.16%<\/td><td>2.32%<\/td><td>0.20%<\/td><\/tr>\n<tr><td>Ricerche di mercato<\/td><td>21.05%<\/td><td>2.81%<\/td><td>0.20%<\/td><\/tr>\n<tr><td>Assicurazioni<\/td><td>18.75%<\/td><td>1.49%<\/td><td>0.07%<\/td><\/tr>\n      <tr><td>Pubblica amministrazione<\/td><td>64.27%<\/td><td>3.15%<\/td><td>0.09%<\/td><\/tr>\n      <tr><td>Servizi legali<\/td><td>22.92%<\/td><td>1.79%<\/td><td>0.08%<\/td><\/tr>\n<tr><td>Elettronica di consumo<\/td><td>28.33%<\/td><td>0.97%<\/td><td>0.18%<\/td><\/tr>\n<tr><td>Belle arti<\/td><td>45.25%<\/td><td>1.92%<\/td><td>0.19%<\/td><\/tr>\n<tr><td>Commercio internazionale<\/td><td>12.57%<\/td><td>0.71%<\/td><td>0.06%<\/td><\/tr>\n      <tr><td>E-learning\n<\/td><td>21.27%<\/td><td>5.83%<\/td><td>0.03%<\/td><\/tr>\n<tr><td>Studi medici<\/td><td>40.89%<\/td><td>0.92%<\/td><td>0.11%<\/td><\/tr>      \n      <tr><td>Musica<\/td><td>42.65%<\/td><td>1.57%<\/td><td>0.12%<\/td><\/tr>\n<tr><td>Immobiliare commerciale<\/td><td>24.62%<\/td><td>1.64%<\/td><td>0.10%<\/td><\/tr>\n<tr><td>Produzione media<\/td><td>24.64%<\/td><td>1.68%<\/td><td>0.08%<\/td><\/tr>\n<tr><td>Arte e artigianato<\/td><td>33.44%<\/td><td>0.96%<\/td><td>0.09%<\/td><\/tr>\n<tr><td>Ospedali e sanit\u00e0<\/td><td>21.44%<\/td><td>1.45%<\/td><td>0.10%<\/td><\/tr>\n<tr><td>Contabilit\u00e0<\/td><td>11.43%<\/td><td>1.42%<\/td><td>0.03%<\/td><\/tr>\n      <tr><td>Istituzioni religiose<\/td><td>44.20%<\/td><td>3.28%<\/td><td>0.06%<\/td><\/tr>\n      <tr><td>Media online<\/td><td>25.99%<\/td><td>1.42%<\/td><td>0.11%<\/td><\/tr>\n<tr><td>Automotive<\/td><td>28.19%<\/td><td>1.16%<\/td><td>0.12%<\/td><\/tr>\n<tr><td>Edilizia<\/td><td>13.93%<\/td><td>1.33%<\/td><td>0.06%<\/td><\/tr>\n<tr><td>Architettura<\/td><td>32.07%<\/td><td>1.77%<\/td><td>0.12%<\/td><\/tr>\n<tr><td>Produzione alimentare e bevande<\/td><td>27.61%<\/td><td>0.76%<\/td><td>0.12%<\/td><\/tr>\n<tr><td>Sport<\/td><td>30.52%<\/td><td>0.84%<\/td><td>0.13%<\/td><\/tr>\n<tr><td>Eventi<\/td><td>17.15%<\/td><td>1.78%<\/td><td>0.07%<\/td><\/tr>\n<tr><td>Intrattenimento<\/td><td>29.21%<\/td><td>0.72%<\/td><td>0.13%<\/td><\/tr>\n<tr><td>Salute e fitness<\/td><td>19.85%<\/td><td>0.95%<\/td><td>0.09%<\/td><\/tr>\n<tr><td>Istruzione primaria e secondaria<\/td><td>24.00%<\/td><td>1.38%<\/td><td>0.15%<\/td><\/tr>\n<tr><td>Software<\/td><td>13.86%<\/td><td>0.25%<\/td><td>0.07%<\/td><\/tr>\n<tr><td>Editoria<\/td><td>24.51%<\/td><td>1.72%<\/td><td>0.08%<\/td><\/tr>\n<tr><td>Ospitalit\u00e0<\/td><td>33.34%<\/td><td>1.65%<\/td><td>0.11%<\/td><\/tr>\n<tr><td>Servizi finanziari<\/td><td>8.48%<\/td><td>0.45%<\/td><td>0.05%<\/td><\/tr>\n      <tr><td>Abbigliamento<\/td><td>28.09%<\/td><td>2.36%<\/td><td>0.04%<\/td><\/tr>\n      <tr><td>Commercio all&#8217;ingrosso<\/td><td>19.15%<\/td><td>1.16%<\/td><td>0.06%<\/td><\/tr>\n<tr><td>Servizi al consumatore<\/td><td>27.96%<\/td><td>0.88%<\/td><td>0.09%<\/td><\/tr>\n      <tr><td>Formazione professionale o coaching<\/td><td>24.37%<\/td><td>3.58%<\/td><td>0.07%<\/td><\/tr>\n      <tr><td>Istruzione superiore<\/td><td>19.47%<\/td><td>1.26%<\/td><td>0.09%<\/td><\/tr>\n<tr><td>Beni di consumo<\/td><td>30.21%<\/td><td>0.99%<\/td><td>0.11%<\/td><\/tr>\n<tr><td>Viaggi e turismo<\/td><td>23.04%<\/td><td>0.76%<\/td><td>0.10%<\/td><\/tr>\n<tr><td>Consulenza manageriale<\/td><td>22.79%<\/td><td>2.07%<\/td><td>0.12%<\/td><\/tr>\n<tr><td>Immobiliare residenziale<\/td><td>30.13%<\/td><td>1.29%<\/td><td>0.14%<\/td><\/tr>\n<tr><td>Organizzazioni non profit<\/td><td>23.00%<\/td><td>0.98%<\/td><td>0.10%<\/td><\/tr>\n<tr><td>Marketing e pubblicit\u00e0<\/td><td>19.14%<\/td><td>1.75%<\/td><td>0.12%<\/td><\/tr>\n<tr><td>Tecnologia dell&#8217;informazione e servizi<\/td><td>28.16%<\/td><td>0.61%<\/td><td>0.09%<\/td><\/tr>\n      <tr><td>Altro<\/td><td>21.50%<\/td><td>3.82%<\/td><td>0.08%<\/td><\/tr>\n       <tr>\n       <td>Totale<\/td>\n        <td>25.54%<\/td>\n        <td>1.45%<\/td>\n        <td>0.10%<\/td>\n        <\/tr>\n    <\/tbody>\n  <\/table>\n\t<h3><strong>Benchmark di Email Marketing per mese<\/strong><\/h3>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2026\/03\/open-rate-IT.svg\" alt=\"open-rate IT\" height=\"647\" width=\"956\" title=\"open-rate IT\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p><em>Secondo i dati di Benchmark Email, i tassi di apertura tendono a raggiungere il picco verso la fine dell&#8217;anno, soprattutto durante il periodo delle festivit\u00e0.<\/em><\/p>\n    <table>\n      <tbody>\n          <tr>\n        <th>Mese<\/th>\n        <th>Tasso di apertura<\/th>\n        <th>Tasso di clic<\/th>\n        <th>Tasso di disiscrizione<\/th>\n      <\/tr>\n    \n    <\/tbody><tbody>\n      <tr>\n        <td>Gennaio<\/td>\n        <td>26.40%<\/td>\n        <td>1.91%<\/td>\n        <td>0.08%<\/td>\n      <\/tr>\n      <tr>\n        <td>Febbraio<\/td>\n        <td>26.79%<\/td>\n        <td>1.71%<\/td>\n        <td>0.08%<\/td>\n      <\/tr>\n      <tr>\n        <td>Marzo<\/td>\n        <td>26.07%<\/td>\n        <td>1.45%<\/td>\n        <td>0.08%<\/td>\n      <\/tr>\n      <tr>\n        <td>Aprile<\/td>\n        <td>23.61%<\/td>\n        <td>0.95%<\/td>\n        <td>0.08%<\/td>\n      <\/tr>\n      <tr>\n        <td>Maggio<\/td>\n        <td>24.73%<\/td>\n        <td>1.21%<\/td>\n        <td>0.08%<\/td>\n      <\/tr>\n      <tr>\n        <td>Giugno<\/td>\n        <td>25.28%<\/td>\n        <td>1.30%<\/td>\n        <td>0.09%<\/td>\n      <\/tr>\n      <tr>\n        <td>Luglio<\/td>\n        <td>24.55%<\/td>\n        <td>1.30%<\/td>\n        <td>0.11%<\/td>\n      <\/tr>\n      <tr>\n        <td>Agosto<\/td>\n        <td>24.41%<\/td>\n        <td>1.36%<\/td>\n        <td>0.13%<\/td>\n      <\/tr>\n      <tr>\n        <td>Settembre<\/td>\n        <td>25.46%<\/td>\n        <td>1.73%<\/td>\n        <td>0.12%<\/td>\n      <\/tr>\n      <tr>\n        <td>Ottobre<\/td>\n        <td>25.87%<\/td>\n        <td>1.34%<\/td>\n        <td>0.11%<\/td>\n      <\/tr>\n      <tr>\n        <td>Novembre<\/td>\n        <td>26.00%<\/td>\n        <td>1.42%<\/td>\n        <td>0.12%<\/td>\n      <\/tr>\n      <tr>\n        <td>Dicembre<\/td>\n        <td>27.74%<\/td>\n        <td>1.84%<\/td>\n        <td>0.09%<\/td>\n      <\/tr>\n      <tr>\n       <td>Totale<\/td>\n        <td>25.54%<\/td>\n        <td>1.45%<\/td>\n        <td>0.10%<\/td>\n        <\/tr>\n    <\/tbody><\/table>\n\t<h3><strong>Benchmark di Email Marketing per area geografica<\/strong><\/h3>\n  <table>\n    <tbody>\n  <tr>\n        <th>Area geografica<\/th>\n        <th>Tasso medio di apertura<\/th>\n        <th>Tasso medio di clic<\/th>\n        <th>Tasso medio di segnalazione spam<\/th>\n      <\/tr>\n    \n    <\/tbody><tbody>\n      <tr>\n        <td>Africa<\/td>\n        <td>15.42%<\/td>\n        <td>0.54%<\/td>\n        <td>0.10%<\/td>\n      <\/tr>\n      <tr>\n        <td>Brasile<\/td>\n        <td>15.42%<\/td>\n        <td>0.57%<\/td>\n        <td>0.17%<\/td>\n      <\/tr>\n      <tr>\n        <td>America Centrale<\/td>\n        <td>19.01%<\/td>\n        <td>0.61%<\/td>\n        <td>0.04%<\/td>\n      <\/tr>\n      <tr>\n        <td>Cina<\/td>\n        <td>22.19%<\/td>\n        <td>0.68%<\/td>\n        <td>0.08%<\/td>\n      <\/tr>\n      <tr>\n        <td>Europa<\/td>\n        <td>26.10%<\/td>\n        <td>0.62%<\/td>\n        <td>0.84%<\/td>\n      <\/tr>\n      <tr>\n        <td>Francia<\/td>\n        <td>48.06%<\/td>\n        <td>0.73%<\/td>\n        <td>0.11%<\/td>\n      <\/tr>\n      <tr>\n        <td>Germania<\/td>\n        <td>27.32%<\/td>\n        <td>1.38%<\/td>\n        <td>0.06%<\/td>\n      <\/tr>\n      <tr>\n        <td>India<\/td>\n        <td>10.74%<\/td>\n        <td>0.84%<\/td>\n        <td>0.07%<\/td>\n      <\/tr>\n      <tr>\n        <td>Italia<\/td>\n        <td>20.53%<\/td>\n        <td>1.32%<\/td>\n        <td>0.10%<\/td>\n      <\/tr>\n      <tr>\n        <td>Giappone<\/td>\n        <td>33.74%<\/td>\n        <td>1.30%<\/td>\n        <td>0.01%<\/td>\n      <\/tr>\n      <tr>\n        <td>Messico<\/td>\n        <td>13.55%<\/td>\n        <td>0.46%<\/td>\n        <td>0.05%<\/td>\n      <\/tr>\n      <tr>\n        <td>Medio Oriente<\/td>\n        <td>16.39%<\/td>\n        <td>0.89%<\/td>\n        <td>0.09%<\/td>\n      <\/tr>\n      <tr>\n        <td>Oceania<\/td>\n        <td>26.48%<\/td>\n        <td>1.54%<\/td>\n        <td>0.16%<\/td>\n      <\/tr>\n      <tr>\n        <td>Portogallo<\/td>\n        <td>23.33%<\/td>\n        <td>0.91%<\/td>\n        <td>0.16%<\/td>\n      <\/tr>\n      <tr>\n        <td>Russia<\/td>\n        <td>27.60%<\/td>\n        <td>1.61%<\/td>\n        <td>0.88%<\/td>\n      <\/tr>\n      <tr>\n        <td>Sud America<\/td>\n        <td>21.56%<\/td>\n        <td>0.58%<\/td>\n        <td>0.04%<\/td>\n      <\/tr>\n      <tr>\n        <td>Sud-est asiatico<\/td>\n        <td>11.64%<\/td>\n        <td>0.39%<\/td>\n        <td>0.03%<\/td>\n      <\/tr>\n      <tr>\n        <td>Spagna<\/td>\n        <td>22.25%<\/td>\n        <td>1.03%<\/td>\n        <td>0.07%<\/td>\n      <\/tr>\n      <tr>\n        <td>Taiwan<\/td>\n        <td>22.81%<\/td>\n        <td>0.65%<\/td>\n        <td>0.06%<\/td>\n      <\/tr>\n      <tr>\n        <td>Regno Unito<\/td>\n        <td>9.67%<\/td>\n        <td>1.63%<\/td>\n        <td>0.11%<\/td>\n      <\/tr>\n      <tr>\n        <td>USA \/ Canada<\/td>\n        <td>27.69%<\/td>\n        <td>1.18%<\/td>\n        <td>0.14%<\/td>\n      <\/tr>\n      <tr>\n       <td>Totale<\/td>\n        <td>25.54%<\/td>\n        <td>1.45%<\/td>\n        <td>0.10%<\/td>\n        <\/tr>\n    <\/tbody>\n  <\/table>\n\t<p><strong>Benchmark di Email Marketing da monitorare<\/strong><\/p>\n<p>Ogni <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/bounce-rate-tasso-respinta\/\">metrica di email marketing<\/a> racconta qualcosa di diverso sulle tue campagne e su quanto siano efficaci nel generare un&#8217;azione concreta. Qui sotto trovi una panoramica delle principali metriche, i valori medi degli utenti di Benchmark Email e alcuni consigli pratici per migliorarle.<\/p>\n<p>&nbsp;<\/p>\n<h3>Tasso di apertura<\/h3>\n<p><strong>Cos&#8217;\u00e8:<\/strong><\/p>\n<p>Indica quante volte le email che invii vengono aperte. Dal momento che nessuna azione pu\u00f2 avvenire se l&#8217;email non viene aperta, questa \u00e8 una delle metriche pi\u00f9 importanti dell&#8217;email marketing.<\/p>\n\t<h2>Tasso medio di apertura per gli utenti di Benchmark Email: <\/h2>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2026\/03\/Average-Open.png\" alt=\"Average Open\" height=\"370\" width=\"573\" title=\"Average Open\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p><strong>Consigli per migliorarlo:<\/strong><\/p>\n<p>Il tasso di apertura dipende molto dalla fiducia che hai costruito con i tuoi iscritti e dalla riconoscibilit\u00e0 del tuo brand, oltre che dall&#8217;oggetto dell&#8217;email. La fiducia cresce quando offri valore in modo costante. Per questo \u00e8 fondamentale inviare contenuti utili e rilevanti. Per quanto riguarda l&#8217;<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/i-migliori-10-oggetti-per-aumentare-i-tassi-di-apertura-per-le-email-di-vendita\/\">oggetto<\/a>, punta su testi chiari, brevi e coerenti con il contenuto dell&#8217;email.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tasso di clic<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Cos&#8217;\u00e8:<\/strong><\/p>\n<p>Il tasso di clic mostra quante email inviate hanno generato almeno un clic. \u00c8 una metrica fondamentale, perch\u00e9 l&#8217;obiettivo dell&#8217;email marketing \u00e8 spingere le persone a fare un&#8217;azione: scaricare un contenuto, richiedere una demo, compilare un sondaggio o seguire una call to action.<\/p>\n\t<h2>Tasso medio di clic per gli utenti di Benchmark Email:<\/h2>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2026\/03\/Average-Click.png\" alt=\"Average Click\" height=\"370\" width=\"574\" title=\"Average Click\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p><strong>Consigli per migliorarlo: <\/strong><\/p>\n<p>Segmenta le tue liste in base a criteri chiave come il settore, la fase del <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/guida-automazione-email-marketing-piccole-imprese\/\">customer journey<\/a> o il comportamento sul sito. In questo modo potrai inviare messaggi pi\u00f9 rilevanti. Inoltre, cura il testo delle email: <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/strumenti-copywriting-intelligenza-artificiale\/\">un copy chiaro<\/a>, coinvolgente e orientato all&#8217;azione pu\u00f2 fare la differenza.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/06\/Customer-Journey.png\" alt=\"\" width=\"719\" height=\"338\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Tasso di disiscrizione<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Cos&#8217;\u00e8:<\/strong><\/p>\n<p>Indica la percentuale di contatti che scelgono di cancellarsi dalla tua lista. Le disiscrizioni sono inevitabili, ma difficili da recuperare, quindi \u00e8 importante mantenere questo valore il pi\u00f9 basso possibile.<\/p>\n\t<h2>Tasso medio di disiscrizione per gli utenti di Benchmark Email:<\/h2>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2026\/03\/Average-rate.png\" alt=\"Average rate\" height=\"370\" width=\"574\" title=\"Average rate\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p><strong>Consigli per ridurlo:<\/strong><\/p>\n<p>Evita di bombardare i tuoi contatti con troppi messaggi. Pi\u00f9 email ricevono, pi\u00f9 \u00e8 probabile che si stanchino e si disiscrivano. Assicurati sempre di offrire valore: non inviare email solo per il gusto di farlo, ma rendi ogni messaggio utile.<\/p>\n<p>&nbsp;<\/p>\n\t<p>Anche piccoli miglioramenti possono avere un grande impatto sulle performance delle tue campagne. I benchmark per settore e area geografica che trovi sopra ti aiutano a definire obiettivi realistici. Da l\u00ec puoi analizzare ogni metrica e capire cosa fare per migliorare i risultati.<\/p>\n<p>Se hai bisogno di ispirazione o supporto,<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/\"> visita il nostro blog<\/a> per consigli settimanali e aggiornamenti, oppure consulta la <a href=\"https:\/\/www.benchmarkemail.com\/it\/resources\/\">sezione Risorse<\/a> per guide e tutorial pi\u00f9 approfonditi.<\/p>\n<h6>\n\t\t\tUltime risorse di marketing\t<\/h6>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<a href=\"https:\/\/www.benchmarkemail.com\/it\/resources\/email-marketing\/\"  target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2020\/06\/Imagen-6.png\" alt=\"\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t\t\t<\/a>\n\t<\/figure>\n<h5>\n\t\t<a href=\"https:\/\/www.benchmarkemail.com\/it\/resources\/email-marketing\/\" title=\"La guida completa dell'Email Marketing\"  target=\"_self\">\n\t\t\tLa guida completa dell&#8217;Email Marketing\t\t<\/a>\n\t<\/h5>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<a href=\"https:\/\/www.benchmarkemail.com\/it\/resources\/email-glossary\/\"  target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2020\/07\/Glossary-Image-Dark-150x150.png\" alt=\"Glossary-Image-Dark\" height=\"150\" width=\"150\" title=\"Glossary-Image-Dark\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t\t\t<\/a>\n\t<\/figure>\n<h5>\n\t\t<a href=\"https:\/\/www.benchmarkemail.com\/it\/resources\/email-glossary\/\" title=\"Glossario del Email Marketing\"  target=\"_self\">\n\t\t\tGlossario del Email Marketing\t\t<\/a>\n\t<\/h5>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<a href=\"https:\/\/www.benchmarkemail.com\/it\/resources\/free-html-email-templates\/\"  target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2020\/07\/HTML-Email-Templates-150x150.png\" alt=\"HTML-Email-Templates\" height=\"150\" width=\"150\" title=\"HTML-Email-Templates\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t\t\t<\/a>\n\t<\/figure>\n<h5>\n\t\t<a href=\"https:\/\/www.benchmarkemail.com\/it\/resources\/free-html-email-templates\/\" title=\"Template responsive in HTML gratuiti\"  target=\"_self\">\n\t\t\tTemplate responsive in HTML gratuiti\t\t<\/a>\n\t<\/h5>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<a href=\"https:\/\/www.benchmarkemail.com\/it\/resources\/email-deliverability\/\"  target=\"_self\" itemprop=\"url\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2020\/07\/Book-04.png\" alt=\"Book 04\" height=\"95\" width=\"82\" title=\"Book 04\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t\t\t\t<\/a>\n\t<\/figure>\n<h5>\n\t\t<a href=\"https:\/\/www.benchmarkemail.com\/it\/resources\/email-deliverability\/\" title=\"La formula della Deliverability\"  target=\"_self\">\n\t\t\tLa formula della Deliverability\t\t<\/a>\n\t<\/h5>\n\tVuoi saperne di pi\u00f9 sull&#8217;email marketing?<br \/>\nVisita il nostro <a href=\"\/it\/blog\/\">blog<\/a> e iscriviti alla newsletter settimanale.\n<div class=\"newsletter-blog-ad\" >\r\n  <div id=\"subscribe-screen\">\r\n    <div class=\"newsletter-content\">\r\n     <p><span class=\"blue-color\">Niente spazzatura, solo gemme nella tua casella di posta elettronica<\/span><\/p>\r\n          <h3> Iscritti per ricevere ogni mese approfondimenti sull'email marketer che vale la pena leggere, perch\u00e9 non hai tempo per le sciocchezze.<\/h3>\r\n       \r\n    <\/div>\r\n    <div class=\"newletter-email\">\r\n      <div class=\"newsltetter-email-inner\">\r\n        <input type=hidden placeholder=\"First Name\" class=\"formbox-field text-placeholder\" onfocus=\"javascript:focusPlaceHolder(this);\" onblur=\"javascript:blurPlaceHolder(this);\" id=\"fldfirstname\" name=\"fldfirstname\" maxlength=100 \/>\r\n        <input type=hidden name=token id=token value=\"mFcQnoBFKMTXhFKM6%2FSC4Fgg49YEcrgG3BWAOLW5wE3DNZ2eeD2C%2Fw%3D%3D\" \/>\r\n        <input type=\"text\" onfocus=\"javascript:focusPlaceHolder(this);\" onblur=\"javascript:blurPlaceHolder(this);\" id=\"fldemail\" name=\"fldemail\" class=\"form-control\" value=\"\" required placeholder=\"INSERISCI IL TUO INDIRIZZO EMAIL\" title=\"\">\r\n         \r\n        <button type=\"button\" id=\"btnSubmit\" onClick=\"javascript:return submitClick();\" class=\"btn btn-primary\" name=\"Subscribe\"> Iscriviti <\/button>\r\n        <div id=\"popupFormLoader\" style=\"display: none;\"><\/div>\r\n      <\/div>\r\n      <p id=\"subscribe_message\"><\/p>\r\n    <\/div>\r\n  <\/div>\r\n  <div id=\"thankyou-screen\" class=\"columns  medium-8 small-12\">\r\n   <h3>Grazie per esserti iscritto!<\/h3>\r\n        <p>Hai ufficialmente evitato la spazzatura! \ud83c\udf89<\/p>\r\n        <p>Aspettati consigli mensili sull'email marketing che ti aiutino a lavorare in modo pi\u00f9 intelligente, pratico, fattibile e che valgano il tuo tempo.<\/p>\r\n        <p>Siamo entusiasti di sostenere il tuo viaggio nell'email marketing!<\/p>\r\n  <\/div>\r\n<\/div>\r\n\n\n","protected":false},"excerpt":{"rendered":"<p>Benchmark di Email Marketing per settore e area geografica Quando si tratta di monitorare il ROI dell&#8217;email marketing, ci sono molti fattori da considerare. Le strategie e i risultati dell&#8217;email marketing possono variare in base a diversi elementi. Dal giorno e dall&#8217;orario di invio fino all&#8217;oggetto dell&#8217;email, ogni dettaglio pu\u00f2 influire sul fatto che una&hellip;<\/p>\n","protected":false},"author":7,"featured_media":381,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-21010","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benchmark di Email Marketing per settore e area geografica<\/title>\n<meta name=\"description\" content=\"Non esiste una strategia di email marketing valida per tutti. Ogni pubblico reagisce in modo diverso e anche piccoli cambiamenti possono fare una grande differenza nei risultati.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/email-marketing-benchmarks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Benchmark di Email Marketing per settore e area geografica\" \/>\n<meta property=\"og:description\" content=\"Non esiste una strategia di email marketing valida per tutti. Ogni pubblico reagisce in modo diverso e anche piccoli cambiamenti possono fare una grande differenza nei risultati.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/it\/email-marketing-benchmarks\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email in italiano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-09T10:29:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2019\/10\/reports-stats.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1039\" \/>\n\t<meta property=\"og:image:height\" content=\"522\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/email-marketing-benchmarks\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/email-marketing-benchmarks\\\/\",\"name\":\"Benchmark di Email Marketing per settore e area geografica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/email-marketing-benchmarks\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/email-marketing-benchmarks\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/10\\\/reports-stats.png\",\"datePublished\":\"2020-07-07T11:37:14+00:00\",\"dateModified\":\"2026-03-09T10:29:12+00:00\",\"description\":\"Non esiste una strategia di email marketing valida per tutti. 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