{"id":48610,"date":"2025-11-25T15:21:03","date_gmt":"2025-11-25T15:21:03","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/it\/?page_id=48610"},"modified":"2025-12-03T12:07:18","modified_gmt":"2025-12-03T12:07:18","slug":"timing-email-sends","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/it\/12-days-of-benchmark\/timing-email-sends\/","title":{"rendered":"Best Practice per programmare i tuoi invii durante le festivit\u00e0"},"content":{"rendered":"\n<h1>\n\t\t\tBest Practice per programmare i tuoi invii durante le festivit\u00e0\t<\/h1>\n\t<p>Se mandi un&#8217;email nel momento sbagliato, anche la migliore email delle festivit\u00e0 rischia di passare inosservata. La buona notizia? Non hai bisogno di modelli di dati complicati, ma solo di alcuni consigli collaudati per far s\u00ec che le tue campagne vengano viste.<\/p>\n<h3>\n\t\t\tIl regalo di oggi:\t<\/h3>\n\t<p>una semplice guida su quando (e con quale frequenza) cliccare su &#8220;invia&#8221; durante il periodo festivo.<\/p>\n<h3>\n\t\t\tBest practice\t<\/h3>\n\t<section id=\"metrics\">\n    <!--box-->\n          1. Inizia presto (ma non troppo presto)\n      <ul>\n        <li><strong>Inizio novembre:<\/strong> ottimo per le guide ai regali e i saldi pre-stagionali.<\/li>\n        <li><strong>Weekend del Ringraziamento:<\/strong> il Black Friday e il Cyber Monday continuano a dominare, ma mantieni i messaggi chiari e mirati.<\/li>\n      <\/ul>\n<!--box end-->\n<!-- 2 -->\n2. Rimani coerente a dicembre      \n        <ul>\n          <li><strong>Da marted\u00ec a gioved\u00ec:<\/strong> in genere il coinvolgimento \u00e8 maggiore.<\/li>\n          <li><strong>Met\u00e0 mattina (9-11):<\/strong>  il momento ideale per le aperture.<\/li>\n          <li><strong>Sera: pu\u00f2 <\/strong> funzionare bene per gli acquirenti dell&#8217;ultimo minuto che controllano l&#8217;email dopo il lavoro.<\/li>\n        <\/ul>\n    <!-- 3 -->\n       3. Sfrutta i momenti di urgenza\n        <ul>\n         <li><strong>7-10 giorni prima della scadenza delle spedizioni: <\/strong>evidenzia le date di &#8220;ordine entro&#8221;.<\/li>\n  <li><strong>Ultima settimana prima di Natale::<\/strong>  promuovi i regali digitali o il ritiro in negozio.<\/li>\n  <li><strong>26-31 dicembre:<\/strong>  perfetto per i saldi o le promozioni di Capodanno.<\/li>\n        <\/ul>\n     <!-- 3 -->\n4. Non aver paura di inviare nuovamente     \n        <ul>\n         <li>Se la tua campagna \u00e8 importante, inviala nuovamente a chi non l&#8217;ha aperta entro 48 ore (con un oggetto modificato)<\/li>\n        <\/ul>\n<\/section> \n\t<p>Ogni pubblico \u00e8 diverso, ma queste regole di tempistica sono una scommessa sicura per aumentare la visibilit\u00e0 durante il periodo pi\u00f9 intenso dell&#8217;anno per le caselle di posta elettronica.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Best Practice per programmare i tuoi invii durante le festivit\u00e0 Se mandi un&#8217;email nel momento sbagliato, anche la migliore email delle festivit\u00e0 rischia di passare inosservata. La buona notizia? Non hai bisogno di modelli di dati complicati, ma solo di alcuni consigli collaudati per far s\u00ec che le tue campagne vengano viste. Il regalo di&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":48205,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-48610","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practice per programmare i tuoi invii durante le festivit\u00e0 - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Sapere quando mandare le email durante le festivit\u00e0 non \u00e8 facile. 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