{"id":11288,"date":"2015-07-02T22:46:00","date_gmt":"2015-07-02T22:46:00","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/it\/blog\/come-scrivere-oggetto-email-efficace\/"},"modified":"2020-02-08T19:50:32","modified_gmt":"2020-02-08T19:50:32","slug":"come-scrivere-oggetto-email-efficace","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-scrivere-oggetto-email-efficace\/","title":{"rendered":"Come Scrivere un Oggetto Email Efficace"},"content":{"rendered":"

La cosa pi\u00f9 difficile nella scrittura di una email. pi\u00f9 del contenuto stesso, \u00e8 la scelta di un Oggetto ad alta conversione. L’oggetto pu\u00f2 essere difficile anche per uno scrittore veterano. Eppure, basta far uso di piccoli accorgimenti per rendersi conto che \u00e8 veramente semplice scrivere un oggetto. L’oggetto email perfetto deve tener conto di tre cose, il messaggio, le parole chiave e il conteggio dei caratteri..<\/p>\n

Scrivilo Coinciso e non Dettagliato<\/h3>\n
\n

Anche se vogliamo mantenere un breve oggetto, un breve oggetto \u00e8 inutile se non riesce a trasmettere il messaggio. Richard Lindner di\u00a0Digital Marketer<\/i> dice, \u201cUn breve oggetto non deve treasmettere un povero messaggio.\u201d<\/p>\n

Richard parla anche dell’uso del \u201csecondo\u201d oggetto, o \u00a0\u201canteprima.\u201d Infatti dice, \u201cNon dimenticare la seconda riga dell’oggetto, o testo di anteprima. In tal caso avrai a disposizione pi\u00f9 caratteri e quindi la possibilit\u00e0 di personalizzare o aggiungere del testo utile per far si che i tuoi destinatari si interessino alla tua email.\u201d<\/p>\n

Il testo di anteprima \u00e8 una parte di contenuto che riassume il tuo messaggio. Molte piattaforme email consentono di personalizzare questo testo di anteprima.<\/p>\n<\/div>\n

Usa Parole Chiave nell’Oggetto<\/h3>\n
\n

La gente pensa in termini di parole chiave in internet, e quindi avere una o due parole chiave nella riga dell’oggetto \u00e8 un ottimo modo per mostrare rapidamente l’argomento del tuo messaggio. Le parole chiave nell’oggetto inoltre fanno in modo che i tuoi messaggi siano pi\u00f9 facilmente ricercabili nei client di posta invasi di email.<\/p>\n

Molti utenti usano la propia casella di posta come un archivio e dove le email sono salvate e storicizzate. In tal caso se si vuole recuperare tutte le email degli ultimi 5 anni che parlano di Estate allora posso solo cercare tutte le email che nell’oggetto hanno la parola chiave “estate”.<\/p>\n

Naturalmente, utilizzando una parola chiave nell’oggetto questo non deve diventare noioso. Potrai renderlo pi\u00f9 amichevole, pi\u00f9 casual, \u00a0creativo in qualche altro modo; l’importante \u00e8 che ci sia quella parola chiave.<\/p>\n

Adesso la prossima domanda \u00e8 \u2026 esattamente quanto lungo pu\u00f2 essere l’oggetto?<\/p>\n<\/div>\n

Non troppo Corto, Non troppo Lungo<\/h3>\n
\n

In accordo a quanto discusso nel blog Digital Marketer, la lunghezza ideale di un oggetto di una email deve avere 28-39 caratteri. Ecco perch\u00e8: \u201cgli oggetti con tale lunghezza hanno un tasso di apertura del 12.2% e un click rate del 4% in media. Bisogna considerare sempre che chi legge su un dispositivo mobile ha uno schermo pi\u00f9 piccolo e pertanto sempre meglio non dilungarsi.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La cosa pi\u00f9 difficile nella scrittura di una email. pi\u00f9 del contenuto stesso, \u00e8 la scelta di un Oggetto ad alta conversione. L’oggetto pu\u00f2 essere difficile anche per uno scrittore veterano. Eppure, basta far uso di piccoli accorgimenti per rendersi conto che \u00e8 veramente semplice scrivere un oggetto. L’oggetto email perfetto deve tener conto di…<\/p>\n","protected":false},"author":309,"featured_media":4405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[2189,2208,2235],"class_list":["post-11288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-email-marketing","tag-oggetto","tag-conversione","tag-alta"],"yoast_head":"\nCome Scrivere un Oggetto Email Efficace - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/come-scrivere-oggetto-email-efficace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come Scrivere un Oggetto Email Efficace - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"La cosa pi\u00f9 difficile nella scrittura di una email. pi\u00f9 del contenuto stesso, \u00e8 la scelta di un Oggetto ad alta conversione. 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