{"id":11292,"date":"2015-09-04T04:14:08","date_gmt":"2015-09-04T04:14:08","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/it\/blog\/5-cause-per-cui-la-campagna-email-va-in-spam\/"},"modified":"2020-02-08T19:50:30","modified_gmt":"2020-02-08T19:50:30","slug":"5-cause-per-cui-la-campagna-email-va-in-spam","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/5-cause-per-cui-la-campagna-email-va-in-spam\/","title":{"rendered":"5 Cause per cui la tua campagna email va in spam"},"content":{"rendered":"

Avrai sicuramente notizie entusiasmanti da dare ai tuoi iscritti nella newsletter settimanale.
\nPotrai anche avere un team di professionisti che creano contenuti per la tua email.
\nE anche un’ottima lista di destinatari.
\nMa probabilmente non hai fatto i conti con i famigerati filtri\u00a0 anti-spam.<\/p>\n

Di recente ho parlato con alcune persone che non si spiegavano come mai le campagne, anche avendo ottime liste di iscritti ottenute con doppio opt-in, avevano bassi tassi di apertura. Da controlli abbiamo riscontrato che molte email finivano direttamente nella cartella spam. Ecco alcune delle motivazioni.<\/p>\n

Oggetto Inappropriato<\/strong><\/h2>\n
\n

Il testo presente nell’oggetto \u00e8 la prima cosa che viene verificata. Se il tuo oggetto \u00e8 molto \u201canimato\u201d con uso eccessivo di punti esclamativi e simboli speciali allora \u00e8 molto pi\u00f9 probabile che il filtro anti spam blocchi la campagna. I filtri possono scattare per l’uso di alcuni simboli speciali, per la parole come per esempio \u201cgratis\u201d o per la lettera \u201cX\u201d. Evita quindi quelle parole che possono essere rischiose.<\/p>\n<\/div>\n

Cancellazione Difficoltosa<\/h2>\n
\n

Anche se la tua email \u00e8 ricca di informazioni utili, ci sar\u00e0 sempre qualcuno che vorr\u00e0 cancellarsi. Se non hai un metodo chiaro e veloce per far cancellare un utente dalla newsletter tramite ad esempio un link di disiscrizione, \u00e8 probabile che l’utente segnali l’email come spam.<\/p>\n<\/div>\n

Errori di Email Server<\/strong><\/h2>\n
\n

Alcuni server email hanno filtri anti-spam pi\u00f9 sensibili rispetto ad altri. Quindi per qualcuno la tua email passer\u00e0 e per altri verr\u00e0 bloccata, tutto dipende dagli algoritmi usati dai vari server. Su questo quindi non puoi avere alcun controllo.<\/p>\n<\/div>\n

Occhio alle\u00a0<\/strong>immagini<\/h2>\n
\n

La tendenza nelle campagne email \u00e8 quella di avere contenuti visivamente ricchi con collegamenti selettivi sui vari contenuti. Per fare questo \u00e8 necessario utilizzare dei modelli. Chi non ha esperienza di solito crea una grande immagine e la incorpora nella propria email. Questo non funziona. Il motivo \u00e8 perch\u00e9 i filtri anti-spam bloccano questo tipo di email perch\u00e9 di solito \u00e8 dove si nasconde un contenuto sospetto. Quindi cerca di creare un modello adeguato che si adatta alla tua grafica in modo da poter evitare problemi.<\/p>\n<\/div>\n

Troppe email<\/strong><\/h2>\n
\n

Un altro problema potrebbe essere quello che si stanno inviando troppe email in un breve lasso di tempo.<\/p>\n

Questo problema \u00e8 particolarmente rilevante se non stai utilizzando un software di email marketing che pu\u00f2 aiutarti ad organizzare e distribuire gli invii delle campagne.<\/p>\n

Questi sono solo alcuni fattori che portano le tue email a finire in spam, qui trovi altre informazioni utili<\/a>.<\/p>\n

Raccontaci cosa fai tu per evitare questo fastidioso problema.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Avrai sicuramente notizie entusiasmanti da dare ai tuoi iscritti nella newsletter settimanale. Potrai anche avere un team di professionisti che creano contenuti per la tua email. E anche un’ottima lista di destinatari. Ma probabilmente non hai fatto i conti con i famigerati filtri\u00a0 anti-spam. Di recente ho parlato con alcune persone che non si spiegavano…<\/p>\n","protected":false},"author":275,"featured_media":4451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2239],"tags":[19,68,2203,2240],"class_list":["post-11292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecniche-email-marketing","tag-email","tag-spam","tag-filtro","tag-campagna"],"yoast_head":"\n5 Cause per cui la tua campagna email va in spam - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/5-cause-per-cui-la-campagna-email-va-in-spam\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Cause per cui la tua campagna email va in spam - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Avrai sicuramente notizie entusiasmanti da dare ai tuoi iscritti nella newsletter settimanale. 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