{"id":11345,"date":"2016-10-05T10:38:32","date_gmt":"2016-10-05T10:38:32","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/it\/blog\/due-modi-efficaci-di-usare-keyword-ed-hashtag-nel-vostro-email-marketing\/"},"modified":"2020-02-08T19:32:54","modified_gmt":"2020-02-08T19:32:54","slug":"due-modi-efficaci-di-usare-keyword-ed-hashtag-nel-vostro-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/due-modi-efficaci-di-usare-keyword-ed-hashtag-nel-vostro-email-marketing\/","title":{"rendered":"Due modi efficaci di usare keyword ed hashtag nel vostro email marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Siamo tutti per le keyword\u2026 finch\u00e9 non si tratta di email marketing. Ma lo sapevi che keyword ed hashtag sono efficaci nella tua campagna email proprio come nel tuo sito e nei social post? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ora, questo funziona bene solo se posti le campagne email sul tuo sito. Ma anche se non lo fai tu, non puoi mai essere sicuro che qualcun altro non stia pensando di farlo. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">L\u2019approccio qui, lo stesso, consiste nel pensare online. Immagina che ogni singola campagna email vada a finire sul web, anche se non sei tu stesso a mettercela. Personalmente, so di aver preso passaggi dalle campagne email per citarli in qualche articolo o per condividerli sui social, dando credito alla fonte. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una keyword o un hashtag diffonderanno il tuo messaggio e lo manterranno in vita oltre il mero tasto invio.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecco come fare:<\/span><\/p>\n<h2>Keyword nella riga oggetto<\/h2>\n<p><span style=\"font-weight: 400;\">Anche se la riga oggetto potrebbe non finire mai nel web, le persone usano la funzione ricerca della piattaforma email esattamente come usano una ricerca Google. Questo \u00e8 ancora pi\u00f9 importante se i tuoi lettori usano Gmail. La maggior parte delle campagne di email marketing finir\u00e0 nel buco nero della cartella Promozioni, che i pi\u00f9 di noi non guardano nemmeno e non si preoccupano di filtrare, a meno che non stiano cercando qualcosa di specifico, ed in quel caso fanno una semplice ricerca. Quindi, se la tua campagna email ha delle keyword, degli hashtag, o anche delle stringhe di parole che aiutino a renderla pi\u00f9 identificabile in una ricerca, ci\u00f2 aiuta molto ad assicurarsi che qualcuno finalmente si imbatta nella campagna stessa. Tiene a mente che questo ha un effetto sulle analytics. Non tutti leggono la campagna nello stesso giorno, nella stessa settimana o persino nello stesso mese in cui la campagna \u00e8 stata inviata. Se ne hai il tempo, vale la pena di fare una prova sulle campagne, prima e dopo, per vedere come il tasso di apertura si sia alzato nel corso di un mese o persino di un trimestre. Questo ti dar\u00e0 un\u2019idea pi\u00f9 accurata di come stiano andando le campagne.<\/span><\/p>\n<h2>Gli hashtag come esca<\/h2>\n<p><span style=\"font-weight: 400;\">Gli hashtag funzionano allo stesso modo delle keyword, a parte il fatto che sono usati in maniera pi\u00f9 popolare e hanno pi\u00f9 facilit\u00e0 nel farsi seguire e nel creare passaparola.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Innanzitutto, la tua azienda deve avere il suo proprio hashtag, da usare in ciascuna campagna email. \u00c8 un modo subliminale di ricordare alla tua audience ci\u00f2 per cui vuoi essere discusso sui social media. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se introduci un hashtag, la gente lo user\u00e0. Lo stesso vale per le campagne di email marketing. Ogni campagna deve avere un suo hashtag. L\u2019hashtag sar\u00e0 o per tutta la campagna principale, o per le storie chiave della campagna. Tieni a mente che questo funziona meglio se non hai riempito la newsletter con troppe storie che distraggono il lettore. Tienila semplice. Non aver pi\u00f9 di tre cose alla volta da dire al lettore. Poi introduci l\u2019hashtag per ciascuna. Questo perch\u00e9 quando qualcuno condivide sui social, tender\u00e0 a usare quell\u2019hashtag per aumentare la propria visibilit\u00e0. E tu puoi fare lo stesso. Tu puoi fare lo stesso postando sui social la tua campagna email, ora pubblicata anche sul tuo sito.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Siamo tutti per le keyword\u2026 finch\u00e9 non si tratta di email marketing. Ma lo sapevi che keyword ed hashtag sono efficaci nella tua campagna email proprio come nel tuo sito e nei social post? Ora, questo funziona bene solo se posti le campagne email sul tuo sito. Ma anche se non lo fai tu, non&hellip;<\/p>\n","protected":false},"author":309,"featured_media":11346,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[154],"class_list":["post-11345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Due modi efficaci di usare keyword ed hashtag nel vostro email marketing - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/due-modi-efficaci-di-usare-keyword-ed-hashtag-nel-vostro-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Due modi efficaci di usare keyword ed hashtag nel vostro email marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Siamo tutti per le keyword\u2026 finch\u00e9 non si tratta di email marketing. 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