{"id":11351,"date":"2016-10-14T07:00:17","date_gmt":"2016-10-14T07:00:17","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/it\/blog\/per-preparare-campagne-email-per-lautunno-pensa-allinverno\/"},"modified":"2020-02-08T19:27:19","modified_gmt":"2020-02-08T19:27:19","slug":"per-preparare-campagne-email-per-lautunno-pensa-allinverno","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/per-preparare-campagne-email-per-lautunno-pensa-allinverno\/","title":{"rendered":"Per preparare campagne email per l\u2019autunno, pensa all\u2019inverno."},"content":{"rendered":"

Ora che l\u2019estate sta finendo e l\u2019autunno \u00e8 dietro all\u2019angolo, devi fare qualcosa in pi\u00f9 che tirare fuori la cioccolata calda. L\u2019autunno \u00e8 una stagione piuttosto importante per <\/span>l\u2019email marketing<\/span><\/a>, perch\u00e9 va a definire il tuo successo invernale. Se vuoi avere una buona campagna email di fine anno, dovrai cominciare ora. C\u2019\u00e8 un buon modo di farlo, e adesso lo condivider\u00f2 con te.<\/span><\/p>\n

Innanzitutto, devi guardare al calendario fino a fine novembre e vedere che cosa c\u2019\u00e8 in programma. Ci sono forse avvenimenti importanti, annunci, o vendite? Qualcosa che la gente debba segnare sul calendario? Qualcosa su cui devi cominciare a creare un passaparola? Questo \u00e8 il primo passo: far interessare la gente a quel che succede in autunno, il che significa farglielo sapere.<\/span><\/p>\n

L\u2019autunno \u00e8 una di quelle stagioni in cui le persone, in un certo senso, tornano alla realt\u00e0. L\u2019annebbiamento delle vacanze estive \u00e8 finito e tutti tornano in riga. Infatti, l\u2019autunno \u00e8 il momento dell\u2019anno perfetto per essere seri perch\u00e9 questo \u00e8 il momento in cui avrai la loro attenzione.<\/span><\/p>\n

Pensala cos\u00ec, durante la primavera ci si focalizza sull\u2019uscire di nuovo all\u2019aperto. La gente se ne va durante l\u2019estate e d\u2019inverno \u00e8 troppo impegnata con le vacanze per prestare davvero attenzione. Quindi il tuo piano di battaglia autunnale deve sfruttare lo stato mentale di questa stagione. <\/span><\/p>\n

Se sei un venditore, per esempio, l\u2019autunno \u00e8 un ottimo momento per incoraggiare i tuoi clienti a pensare a qualcosa in maniera pi\u00f9 profonda, per esempio alla propria affermazione di stile personale o all\u2019immagine del proprio guardaroba. Se sei nel campo dell\u2019istruzione, questo \u00e8 il momento giusto per convincere i genitori ad investire nei propri ragazzi, perch\u00e9 dopotutto sono ancora in uno stato ottimistico \u00a0su quanto i propri ragazzi possano intraprendere. <\/span><\/p>\n

Soprattutto, ricorda di mantenere una linea divertente. Anche se si tratta di una stagione che ci spinge ad essere pi\u00f9 concentrati, ci\u00f2 non vuol dire che le tue campagne non possano essere divertenti e giocose. Tra le mie campagne email preferite ci sono quelle che includono l\u2019audience. Se sei nel campo vendite, spingi le persone a scattare foto dei propri completi autunnali preferiti e a condividerle sui social con un hashtag. Puoi organizzare un premio e annunciare i vincitori in una campagna email che metta in mostra i vincitori. Lo stesso vale se sei nel campo dei servizi dell\u2019istruzione a bambini pi\u00f9 piccoli. Puoi condividere un concorso \u201cqual\u2019\u00e8 la tua attivit\u00e0 invernale preferita\u201d e incoraggiare genitori e bambini a condividere foto dei propri lavoretti o delle proprie attivit\u00e0 autunnali preferite. <\/span><\/p>\n

Una volta che le necessit\u00e0 dell\u2019autunno sono finite, \u00e8 ora di cominciare a pensare all\u2019inverno. Infatti, dovresti avere un piano di battaglia messo a punto entro la fine di settembre e tutto dovrebbe essere in modalit\u00e0 di produzione entro l\u2019inverno. Devi darti il tempo per pianificare, sviluppare, valutare e sistemare tutto prima che tutti se ne vadano a fine novembre. Ci\u00f2 significa che se hai una campagna email di fine anno, un invio invernale, qualsiasi cosa su cui vuoi ricevere una buona attenzione, adesso \u00e8 il momento di svilupparla.<\/span><\/p>\n

Siccome l\u2019autunno richiede di fare attenzione all\u2019autunno e all\u2019inverno, questa \u00e8 indubbiamente la stagione pi\u00f9 impegnativa dell\u2019anno. Ma \u00e8 anche totalmente fattibile se la pianifichi bene.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ora che l\u2019estate sta finendo e l\u2019autunno \u00e8 dietro all\u2019angolo, devi fare qualcosa in pi\u00f9 che tirare fuori la cioccolata calda. L\u2019autunno \u00e8 una stagione piuttosto importante per l\u2019email marketing, perch\u00e9 va a definire il tuo successo invernale. Se vuoi avere una buona campagna email di fine anno, dovrai cominciare ora. C\u2019\u00e8 un buon modo…<\/p>\n","protected":false},"author":309,"featured_media":11352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[154,224],"class_list":["post-11351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-email-marketing","tag-email-marketing","tag-holiday"],"yoast_head":"\nPer preparare campagne email per l\u2019autunno, pensa all\u2019inverno. - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/per-preparare-campagne-email-per-lautunno-pensa-allinverno\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Per preparare campagne email per l\u2019autunno, pensa all\u2019inverno. - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Ora che l\u2019estate sta finendo e l\u2019autunno \u00e8 dietro all\u2019angolo, devi fare qualcosa in pi\u00f9 che tirare fuori la cioccolata calda. 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Her work has been featured in the New York Times, Denver Post, the Oklahoman and Green Air Radio, among others."}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/posts\/11351","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/users\/309"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/comments?post=11351"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/posts\/11351\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/media\/11352"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/media?parent=11351"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/categories?post=11351"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/tags?post=11351"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}