{"id":11445,"date":"2018-11-28T01:25:16","date_gmt":"2018-11-28T09:25:16","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=15312"},"modified":"2020-02-23T19:48:31","modified_gmt":"2020-02-23T19:48:31","slug":"cosa-sono-gli-split-test","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/cosa-sono-gli-split-test\/","title":{"rendered":"Cosa sono gli split test"},"content":{"rendered":"<p>Iniziamo dicendo cosa significa questa parola:<\/p>\n<blockquote>\n<h3><em>Fare uno split test significa costruire (almeno) due versioni di una pagine web , una landing page, una form di iscrizione o di una email in modo da capire quale sia quella che produce i migliori risultati.<\/em><\/h3>\n<\/blockquote>\n<p>Nel mondo del digital marketing , dove tutto \u00e8 misurabile (a differenza di altri metodi, come i giornali o la tv&#8230;) lo split test , detto anche A\/B test , \u00e8 qualcosa di irrinunciabile perch\u00e9 permette di incrementare la ROI (<em>Ritorno sugli investimenti<\/em>)\u00a0facendo piccole modifiche.<\/p>\n<p>Cerchiamo di saperne di pi\u00f9 su questo importantissimo, quanto sottoutilizzato, strumento.<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/widget.spreaker.com\/player?episode_id=16030018&#038;theme=light&#038;playlist=false&#038;playlist-continuous=false&#038;autoplay=false&#038;live-autoplay=false&#038;chapters-image=true&#038;episode_image_position=right&#038;hide-logo=true&#038;hide-likes=false&#038;hide-comments=false&#038;hide-sharing=false\" width=\"100%\" height=\"200px\" frameborder=\"0\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Iniziamo dicendo cosa significa questa parola: Fare uno split test significa costruire (almeno) due versioni di una pagine web , una landing page, una form di iscrizione o di una email in modo da capire quale sia quella che produce i migliori risultati. Nel mondo del digital marketing , dove tutto \u00e8 misurabile (a differenza&hellip;<\/p>\n","protected":false},"author":218,"featured_media":12918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cosa sono gli split test - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/cosa-sono-gli-split-test\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cosa sono gli split test - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Iniziamo dicendo cosa significa questa parola: Fare uno split test significa costruire (almeno) due versioni di una pagine web , una landing page, una form di iscrizione o di una email in modo da capire quale sia quella che produce i migliori risultati. 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