{"id":11591,"date":"2017-05-18T07:00:04","date_gmt":"2017-05-18T14:00:04","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=5387"},"modified":"2022-10-13T12:58:29","modified_gmt":"2022-10-13T12:58:29","slug":"come-tornare-alla-lavagna-per-delle-creare-ottime-newsletter-via-email","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-tornare-alla-lavagna-per-delle-creare-ottime-newsletter-via-email\/","title":{"rendered":"Come Tornare alla Lavagna per creare Ottime Newsletter"},"content":{"rendered":"

Sono stato nell\u2019ambito delle campagne di email marketing in diversi settori industriali. Sia che stiate cercando no-profit, gruppi di esperti, e-commerce, grandi brand di consumo, gruppi di networking, o blog, c\u2019\u00e8 una cosa che unisce il meglio del meglio e il suo scopo.<\/span><\/p>\n

Ogni grande <\/span>piano di email marketing<\/span><\/a> \u2014 e notate che \u00e8 un piano o una campagna, contro una singola mail \u2014 ha queste variabili in comune. Hanno tutti uno scopo comune dietro le campagne. Invocano emozioni, e quell\u2019emozione viene in parte trasportata dal design. C\u2019\u00e8 coerenza nella capacit\u00e0 di consegna e c\u2019\u00e8 una variet\u00e0 dei tipi di campagne inviate nel tempo.<\/span>
\n<\/span><\/p>\n

Questi fattori sono ci\u00f2 che creano la differenza tra le campagne mediocri e le <\/span>migliori newsletter via email<\/span><\/a>. Si riconduce tutto allo scopo. Se sapete perch\u00e9 entrerete da quella porta ogni mattina \u2013 se avete una missione \u2013 diventa molto pi\u00f9 facile uscirne vincitori ogni giorno.<\/span>
\n<\/span><\/p>\n

Le migliori newsletter via email vengono tutte unificate nella loro dichiarazione della missione. Capiscono che quell\u2019email \u00e8 profondamente diversa da qualunque altro contenuto o piattaforma di messaggistica. L\u2019email \u00e8 la lancia che guida la freccia. Per far s\u00ec che abbia un senso, dovete sapere qual\u2019\u00e8 il vostro scopo. Qui torniamo alla vostra consapevolezza organizzativa. Potreste sapere quale prodotto o servizio state vendendo, ma a meno che non sappiate perch\u00e9 contate (o cosa conta per voi), non avete davvero uno scopo.<\/span><\/p>\n

Potreste guardarvi indietro e pensare che sarebbe stato pi\u00f9 facile fare le cose nel modo giusto all\u2019inizio della vostra attivit\u00e0 invece di tornare alla lavagna. Non sono d\u2019accordo. Una volta che siete nel flusso e riflusso del vostro business, a volte avete una migliore idea della direzione nella quale state andando e cosa conta per voi in quel momento. Da l\u00ec, \u00e8 sempre facile cambiare e riprogettare.<\/span><\/p>\n

9 Regole per Tornare alla Lavagna<\/b><\/h2>\n

\"\"<\/p>\n

Gli analisti del marketing McKinsey & Co. Leader mondiali hanno sviluppato delle fantastiche linee guida per la <\/span>riprogettazione mirata<\/span><\/a>. Stando agli esperti analisti che guidano crescita ed opportunit\u00e0 in alcune delle attivit\u00e0 pi\u00f9 redditizie al mondo, esistono nove step concreti per far ci\u00f2:<\/span><\/p>\n

    \n
  1. Concentrarsi su obiettivi a lungo termine<\/span><\/li>\n
  2. Studiare il panorama<\/span><\/li>\n
  3. Pensare al progetto<\/span><\/li>\n
  4. Pensare fuori dagli schemi<\/span><\/li>\n
  5. Circondarsi delle persone giuste<\/span><\/li>\n
  6. Guidare le persone a pensare in modo differente<\/span><\/li>\n
  7. Impostare un segno di riferimento per le analitiche<\/span><\/li>\n
  8. I capi dovrebbero parlarsi tra loro, sempre.<\/span><\/li>\n
  9. Le cose non andranno sempre nel verso giusto, quindi gestite questi rischi.<\/span><\/li>\n<\/ol>\n

    Le loro linee guida mostrano anche che le aziende che seguono sei o pi\u00f9 regole hanno un tasso di miglioramento del 73% a differenza di quelle che ne seguono soltanto una o due. Queste ultime hanno un tasso di miglioramento del 12%. Chi segue tutte e nove le regole si \u00e8 garantito un salto in avanti di un incredibile 86%.<\/span><\/p>\n

    La Dichiarazione della Vostra Missione, Nel Caso Sceglieste di Accettarla<\/b><\/h2>\n

    \"\"<\/p>\n

    Per ristabilire la dichiarazione dell\u2019obiettivo della vostra azienda, raggruppate il vostro team in una stanza e chiedete a tutti di scrivere una risposta a queste domande:<\/span><\/p>\n

      \n
    1. Cosa pensano che faccia la vostra azienda ogni giorno?<\/span><\/li>\n
    2. Come descriverebbero la vostra dichiarazione dell\u2019obiettivo in una frase o due?<\/span><\/li>\n
    3. Cosa vorrebbero veder fare all\u2019azienda in merito a questo?<\/span><\/li>\n<\/ol>\n

      Non lasciate pi\u00f9 di 15 minuti al personale per scrivere le proprie risposte. Volete risposte reali e non fatte apposta per sembrare il meglio possibile. Potete fare la stessa cosa se gestite un\u2019azienda online o una piattaforma basata sui contenuti.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      Sono stato nell\u2019ambito delle campagne di email marketing in diversi settori industriali. Sia che stiate cercando no-profit, gruppi di esperti, e-commerce, grandi brand di consumo, gruppi di networking, o blog, c\u2019\u00e8 una cosa che unisce il meglio del meglio e il suo scopo. Ogni grande piano di email marketing \u2014 e notate che \u00e8 un…<\/p>\n","protected":false},"author":309,"featured_media":12992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2186],"tags":[],"class_list":["post-11591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategie-email-marketing"],"yoast_head":"\nCome Tornare alla Lavagna per creare Ottime Newsletter - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/come-tornare-alla-lavagna-per-delle-creare-ottime-newsletter-via-email\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come Tornare alla Lavagna per creare Ottime Newsletter - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Sono stato nell\u2019ambito delle campagne di email marketing in diversi settori industriali. 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