{"id":21175,"date":"2021-01-15T14:41:39","date_gmt":"2021-01-15T14:41:39","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/it\/?p=21175"},"modified":"2022-10-13T12:26:59","modified_gmt":"2022-10-13T12:26:59","slug":"email-marketing-case-study-kate-clothing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/email-marketing-case-study-kate-clothing\/","title":{"rendered":"Email Marketing Case Study &#8211; Benchmark Email &amp; Kate\u2019s Clothing"},"content":{"rendered":"<p>L\u2019Email Marketing \u00e8 uno strumento molto potente, e non tutti gli eCommerce stanno realmente sfruttando a pieno le potenzialit\u00e0. Per questo oggi ti presentiamo un <a href=\"https:\/\/www.benchmarkemail.com\/it\/features\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a> case study interessante.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30081 size-full\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/email-marketing-case-study-benchmark.webp\" alt=\"\" width=\"1200\" height=\"1200\" srcset=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/email-marketing-case-study-benchmark.webp 1200w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/email-marketing-case-study-benchmark-300x300.webp 300w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/email-marketing-case-study-benchmark-1024x1024.webp 1024w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/email-marketing-case-study-benchmark-150x150.webp 150w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/email-marketing-case-study-benchmark-768x768.webp 768w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/email-marketing-case-study-benchmark-60x60.webp 60w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/email-marketing-case-study-benchmark-120x120.webp 120w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Parliamo di una collaborazione tra due diverse aziende: Benchmark Email e Kate\u2019s Clothing. Facciamo prima una breve presentazione:<\/p>\n<ul>\n<li>Da un lato abbiamo <a href=\"https:\/\/www.benchmarkemail.com\/it\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Benchmark Email<\/strong><\/a>. Benchmark si distingue per essere una soluzione di marketing potente e semplice da usare, incentrata sulle necessit\u00e0 del cliente.<\/li>\n<li>Dall\u2019altra parte abbiamo <a href=\"https:\/\/www.katesclothing.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Kate\u2019s Clothing<\/strong><\/a>, un perfetto esempio di un eCommerce dedicato ad una nicchia di mercato. Un rivenditore online di abbigliamento gotico e alternativo, che offre una gamma di stili che va dal gotico e steampunk, al vintage e alla premaman.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30082 size-full\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/case-study-kates-clothing.webp\" alt=\"\" width=\"1363\" height=\"547\" srcset=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/case-study-kates-clothing.webp 1363w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/case-study-kates-clothing-300x120.webp 300w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/case-study-kates-clothing-1024x411.webp 1024w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/case-study-kates-clothing-768x308.webp 768w\" sizes=\"auto, (max-width: 1363px) 100vw, 1363px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Perch\u00e9 avete deciso di utilizzare l\u2019email marketing?<\/strong><\/h2>\n<p>A questa domanda il team di Kate&#8217;s Clothing ci risponde: &#8220;Essendo un eCommerce, \u00e8 imprescindibile essere presenti in tutte le piattaforme social, non solo per coinvolgere in modo efficiente, ma anche gestire le ads, banner e codici sconto&#8221;.<\/p>\n<p>&#8220;L&#8217;<a href=\"https:\/\/www.benchmarkemail.com\/it\/email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Marketing<\/a> \u00e8 un ottimo modo per ottenere un buon engagement, attraverso link a contenuto e\/o banner visivi. Ci permette di rendere pi\u00f9 diretta la comunicazione con i nostri clienti e possiamo portarli al prodotto che desiderano vedere. L&#8217;email marketing ci permette di raggiungere anche un diverso tipo di pubblico che non \u00e8 presente sui social, come ad esempio su Facebook, ma che comunque \u00e8 interessato a iscriversi alla nostra newsletter tramite il nostro sito Web per avere pieno accesso a sconti e rimanere aggiornato sui nostri prodotti&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cosa cercate di migliorare e promuovere con l\u2019email marketing?<\/strong><\/h2>\n<p>\u201cEssenzialmente ci sono tre obiettivi con la newsletter: aumentare le vendite, promuovere i prodotti e aggiornare gli utenti con news esclusive.\u201d<\/p>\n<p>&#8220;Una newsletter settimanale \u00e8 un enorme contributo alle nostre vendite e il pi\u00f9 delle volte notiamo un aumento degli ordini il giorno in cui la nostra campagna viene inviata. Lo scopo della nostra campagna settimanale pu\u00f2 differire, da un codice di sconto esclusivo per newsletter, a una &#8220;spinta&#8221; generale di un determinato marchio o alla sezione di vendita. Il nostro contenuto \u00e8 quasi sempre diverso ogni settimana, ma se mai ci fosse una ripetizione, il nostro layout \/ banner \/ modo di esprimerci \u00e8 diverso in modo da non annoiare il lettore e coinvolgerlo&#8221;.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Cosa vi ha spinto a scegliere Benchmark Email?<\/strong><\/h2>\n<p>\u201cIl rapporto qualit\u00e0 prezzo che viene offerto \u00e8 la principale motivazione, alla fine penso che sia l\u2019obiettivo di tutti quando si cerca un servizio di Email Marketing.\u201d<\/p>\n<p>&#8220;Benchmark offre un servizio a un prezzo migliore rispetto alla quantit\u00e0 enorme di vantaggi messi a disposizione, come la flessibilit\u00e0, l&#8217;aiuto di personale sempre disponibile e competente, la facilit\u00e0 di utilizzo del servizio e la possibilit\u00e0 di verificare sempre la reputazione del nostro account grazie ad un\u2019analisi dei tassi di aperture\/clic\/respinte e molte altre risorse.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Inviare i codici sconto con Benchmark Email \u00e8 una buona strategia?<\/strong><\/h2>\n<p>Quando ci chiediamo che tipo di campagna funziona meglio, la risposta \u00e8 semplice: le promozioni con codice sconto.<\/p>\n<p>\u201cLe nostre champagne con codici sconto funzionano alla grande!\u201d esclama il team e continua spiegando che tipo di oggetto utilizzano. \u201cSolitamente aprono con oggetto tipo: Il tuo codice sconto \u00e8 qui\u2026\u201d. Con questo tipo di parole invitiamo i nostri clienti non solo ad aprire le campagne, ma anche a fare clic.<\/p>\n<p>Qualsiasi tipo di sconto viene inviato, includiamo sempre un banner con il link alla pagina del nostro sito e con l\u2019aiuto di alcuni strumenti di Benchmark riusciamo a capire quanto \u00e8 stato coinvolgente il banner e se c\u2019\u00e8 qualcosa da migliorare.\u201d<\/p>\n<p>&#8220;Dopo che una newsletter \u00e8 stata spedita attendiamo circa un giorno prima di iniziare ad analizzare i risultati (in particolare clic e aperture) e grazie ai report di Benchmark riusciamo ad avere una rappresentazione visiva della percentuale di persone che hanno fatto clic su ogni link.&#8221;<\/p>\n<p>Queste sono alcune delle emails inviate con i codici sconto:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30084 size-full\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce.webp\" alt=\"\" width=\"876\" height=\"762\" srcset=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce.webp 876w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-300x261.webp 300w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-768x668.webp 768w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30085 size-full\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-2.webp\" alt=\"\" width=\"876\" height=\"762\" srcset=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-2.webp 876w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-2-300x261.webp 300w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-2-768x668.webp 768w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-30086 size-full\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-3.webp\" alt=\"\" width=\"876\" height=\"585\" srcset=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-3.webp 876w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-3-300x200.webp 300w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2021\/01\/esempi-email-marketing-ecommerce-3-768x513.webp 768w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Il potere della segmentazione<\/strong><\/h2>\n<p>&#8220;Di recente, abbiamo iniziato a segmentare i nostri contatti, con la funzione di classificazione a stelle, dalle 5 stelle alle 1-2 stelle. Ancora una volta, con l&#8217;aiuto degli strumenti avanzati di Benchmark possiamo distinguere chi \u00e8 pi\u00f9 coinvolto nelle nostre campagne (gli iscritti a 5 stelle) e chi non si impegna o apre le nostre email molto regolarmente (1-2 stelle). &#8221;<\/p>\n<p>\u201cDa quando abbiamo iniziato a fare questa segmentazione, abbiamo notato un&#8217;enorme differenza. La maggior parte delle nostre email ora va ai contatti a 5 stelle. <strong>Questo non solo ci aiuta a interagire con i clienti che acquistano di pi\u00f9 o che sono pi\u00f9 interessati ai nostri prodotti, ma sta aumentando le nostre vendite<\/strong>. Ci aiuta a evitare le segnalazioni come spam e abbassa la nostra percentuale di cancellazioni\u201d.<\/p>\n<p>&#8220;Le nostre campagne adesso sono pi\u00f9 efficaci e il tasso di respinta si \u00e8 ridotto a un 0,4%! Il nostro elenco complessivo di iscritti \u00e8 poco pi\u00f9 di 7.000 e, sebbene utilizziamo i nostri segmenti pi\u00f9 spesso ora, cerchiamo di inviare meno email a tutto il database e questo si sta dimostrando molto pi\u00f9 efficaci rispetto a prima quando si faceva un invio generale a tutti ogni settimana. Di seguito ho allegato alcuni screenshot dei report della nostra ultima email a tutti i nostri iscritti, il tasso di clic ora \u00e8 superiore al 35%, 746 clic e meno dello 0,2% di respinte e disiscrizione&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-21182 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2020\/11\/esempi-email-marketing-ecommerce-4.png\" alt=\"\" width=\"591\" height=\"488\" srcset=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2020\/11\/esempi-email-marketing-ecommerce-4.png 876w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2020\/11\/esempi-email-marketing-ecommerce-4-300x248.png 300w, https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2020\/11\/esempi-email-marketing-ecommerce-4-768x634.png 768w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Email Marketing \u00e8 uno strumento molto potente, e non tutti gli eCommerce stanno realmente sfruttando a pieno le potenzialit\u00e0. Per questo oggi ti presentiamo un email marketing case study interessante. Parliamo di una collaborazione tra due diverse aziende: Benchmark Email e Kate\u2019s Clothing. Facciamo prima una breve presentazione: Da un lato abbiamo Benchmark Email. Benchmark&hellip;<\/p>\n","protected":false},"author":44,"featured_media":22964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2164],"tags":[154,1997,2162,2302],"class_list":["post-21175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing","tag-ecommerce","tag-case-study","tag-migliorare-le-vendite"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Email Marketing Case Study - Benchmark Email &amp; Kate\u2019s Clothing<\/title>\n<meta name=\"description\" content=\"Email Marketing case study di Kate\u2019s Clothing. Analizziamo la strategia e come vengono utilizzando diversi strumenti e l\u2019analisi dei dati per ottimizzare i risultati.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/email-marketing-case-study-kate-clothing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Marketing Case Study - Benchmark Email &amp; Kate\u2019s Clothing\" \/>\n<meta property=\"og:description\" content=\"Email Marketing case study di Kate\u2019s Clothing. Analizziamo la strategia e come vengono utilizzando diversi strumenti e l\u2019analisi dei dati per ottimizzare i risultati.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/it\/blog\/email-marketing-case-study-kate-clothing\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email in italiano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-15T14:41:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-13T12:26:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2020\/11\/Email-Marketing-Case-Study.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Benchmark Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benchmark Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/email-marketing-case-study-kate-clothing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/email-marketing-case-study-kate-clothing\\\/\"},\"author\":{\"name\":\"Benchmark Team\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/person\\\/bb441e78bfef71cd3c31f51bbbbc627d\"},\"headline\":\"Email Marketing Case Study &#8211; Benchmark Email &amp; Kate\u2019s Clothing\",\"datePublished\":\"2021-01-15T14:41:39+00:00\",\"dateModified\":\"2022-10-13T12:26:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/email-marketing-case-study-kate-clothing\\\/\"},\"wordCount\":881,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/email-marketing-case-study-kate-clothing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2020\\\/11\\\/Email-Marketing-Case-Study.png\",\"keywords\":[\"Email Marketing\",\"eCommerce\",\"Case Study\",\"migliorare le vendite\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/email-marketing-case-study-kate-clothing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/email-marketing-case-study-kate-clothing\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/email-marketing-case-study-kate-clothing\\\/\",\"name\":\"Email Marketing Case Study - Benchmark Email & Kate\u2019s Clothing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/email-marketing-case-study-kate-clothing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/email-marketing-case-study-kate-clothing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2020\\\/11\\\/Email-Marketing-Case-Study.png\",\"datePublished\":\"2021-01-15T14:41:39+00:00\",\"dateModified\":\"2022-10-13T12:26:59+00:00\",\"description\":\"Email Marketing case study di Kate\u2019s Clothing. 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