{"id":47449,"date":"2025-10-20T07:45:37","date_gmt":"2025-10-20T07:45:37","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/it\/?p=47449"},"modified":"2025-10-06T07:48:25","modified_gmt":"2025-10-06T07:48:25","slug":"come-calcolare-roi-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-calcolare-roi-email-marketing\/","title":{"rendered":"Come calcolare il ROI dell&#8217;email marketing"},"content":{"rendered":"<p>Stai ottenendo il massimo dalle tue attivit\u00e0 di<a href=\"https:\/\/www.benchmarkemail.com\/it\/email-marketing\/\"> email marketing<\/a>?<\/p>\n<p>Le email sono una delle strategie di marketing digitale pi\u00f9 efficaci per i brand. Ma se vuoi sfruttarle al meglio, devi sapere cosa funziona, cosa non funziona e qual \u00e8 il tuo ritorno sull&#8217;investimento (ROI) complessivo. Questo non solo ti aiuter\u00e0 a ottimizzare le tue<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/campagne-lean\/\"> tattiche per ottenere conversioni migliori<\/a>, ma ti assicurer\u00e0 anche di non sprecare soldi in campagne che non funzionano con il tuo pubblico.<\/p>\n<p>Di seguito, ti spieghiamo cosa dovresti sapere sul ROI del tuo email marketing, compresi i modi pi\u00f9 rapidi per misurarlo.<\/p>\n<h2><strong>Cos&#8217;\u00e8 il ROI dell&#8217;email marketing?<\/strong><\/h2>\n<p>Il tuo<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/email-marketing-roi\/\"> ROI dell&#8217;email marketing<\/a> \u00e8 il rapporto tra le entrate che ottieni dalle tue email e quanto spendi.<\/p>\n<p>In media, le email generano un incredibile ROI del 4.200% o<a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-stats\"> 42 dollari per ogni dollaro speso<\/a>. Questo lo rende una delle tattiche di email marketing pi\u00f9 convenienti, se non <em>la pi\u00f9<\/em> conveniente in assoluto. Significa anche che se non monitori il ROI delle tue email, potresti non ottenere i risultati che potresti ottenere.<\/p>\n<h2><strong>Perch\u00e9 \u00e8 importante monitorare il ritorno sull&#8217;investimento del tuo email marketing<\/strong><\/h2>\n<p>Monitorare il ROI delle tue varie strategie \u00e8 semplicemente una buona pratica di marketing. Sia le campagne cartacee che quelle digitali si basano sui dati e, se non li analizzi, ti stai perdendo informazioni chiave che possono aiutarti a<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/aumentare-le-vendite-ecommerce\/\"> migliorare le prestazioni e le vendite<\/a>. Questo \u00e8 particolarmente vero per l&#8217;email marketing, dato che il potenziale di ritorno \u00e8 cos\u00ec alto.<\/p>\n<p>In definitiva, monitorare il ROI del tuo email marketing ha alcuni effetti molto importanti:<\/p>\n<ul>\n<li>Garantisce che la tua strategia funzioni<\/li>\n<li>Garantisce che tu non stia sprecando tempo, denaro e altre risorse in strumenti e tattiche che non danno risultati<\/li>\n<li>Pu\u00f2 aiutarti a individuare se qualcosa non funziona e dove<\/li>\n<\/ul>\n<p>Se sei come la maggior parte dei marketer, ti affidi alle tue attivit\u00e0 di email marketing per ottenere grandi risultati. Questo include la creazione di consapevolezza del marchio e buzz per i tuoi prodotti o servizi, nonch\u00e9 l&#8217;aiuto nella<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/strategie-generare-lead\/\"> lead generation<\/a> e nella loro coltivazione, e l&#8217;<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/strategie-seo-per-aumentare-il-traffico\/\">aumento del traffico web<\/a> e delle vendite. Ci sono molti modi per monitorare le tue prestazioni (tassi di apertura, tassi di clic e tassi di conversione, solo per citarne alcuni), ma il ROI \u00e8 forse il pi\u00f9 significativo di tutti. Monitorarlo \u00e8 essenziale ed \u00e8 anche pi\u00f9 facile di quanto potresti pensare.<\/p>\n<h2><strong>Come calcolare il ROI dell&#8217;email marketing<\/strong><\/h2>\n<p>Ci sono un paio di modi per capire quanto stai guadagnando dalle tue email rispetto a quanto stai spendendo. Prova prima questa formula e ottieni un quadro generale per capire se i tuoi sforzi stanno dando i loro frutti (o meno).<\/p>\n<h3><strong>Passo 1: Determina quanto stai spendendo<\/strong><\/h3>\n<p>La prima cosa da calcolare \u00e8 l&#8217;importo totale che ti costa l&#8217;email marketing. I principali fattori di costo da considerare in questo caso sono la spesa per il tuo<a href=\"https:\/\/www.benchmarkemail.com\/it\/email-marketing\/-software\/\"> software di email marketing<\/a> + i costi di manodopera.<\/p>\n<h3><strong>Passaggio 2: calcola quanto stai guadagnando<\/strong><\/h3>\n<p>Calcola l&#8217;importo in euro delle vendite generate dalla tua campagna email nello stesso periodo di tempo in cui calcoli la tua spesa totale. Il profitto non \u00e8 l&#8217;unica cosa di valore che stai ottenendo dall&#8217;email marketing, ma \u00e8 quello che ti interessa quando calcoli il tuo ROI di base (denaro in entrata\/denaro in uscita).<\/p>\n<h3><strong>Passaggio 3: fai i conti<\/strong><\/h3>\n<p>La formula per il ROI dell&#8217;email marketing \u00e8:<\/p>\n<p><strong>(Importo guadagnato &#8211; Importo speso) \/ Importo speso<\/strong><\/p>\n<p>Se hai speso 500 \u20ac in email marketing nel mese e hai guadagnato 1.500 \u20ac in vendite, il tuo calcolo sar\u00e0:<\/p>\n<p><strong>(1.500-500)\/500 = 2<\/strong><\/p>\n<p>Puoi quindi moltiplicare il risultato per 100, ottenendo un ROI del 200%.<\/p>\n<p>Se vuoi essere ancora pi\u00f9 preciso, puoi calcolare l&#8217;importo totale speso e guadagnato <em>per lead<\/em>, che oltre a mostrarti il ROI, ti dir\u00e0 anche se stai raggiungendo il pubblico giusto.<\/p>\n<p>Tutto quello che devi fare \u00e8 dividere l&#8217;importo speso per il numero di lead che hai convertito in vendite in quel mese. Una volta sommato il totale di tutte le vendite convertite, puoi confrontarlo con l&#8217;importo totale speso per capire se i tuoi sforzi hanno dato i risultati sperati.<\/p>\n<p>Usa il ROI per capire se la tua<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/strategie-email-marketing-pronta\/\"> strategia di email marketing<\/a> funziona, ma anche per apportare le modifiche necessarie. Pi\u00f9 conosci il valore delle tue prestazioni, pi\u00f9 sarai in grado di ottimizzare le tue campagne per ottenere risultati migliori.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stai ottenendo il massimo dalle tue attivit\u00e0 di email marketing? Le email sono una delle strategie di marketing digitale pi\u00f9 efficaci per i brand. Ma se vuoi sfruttarle al meglio, devi sapere cosa funziona, cosa non funziona e qual \u00e8 il tuo ritorno sull&#8217;investimento (ROI) complessivo. Questo non solo ti aiuter\u00e0 a ottimizzare le tue&hellip;<\/p>\n","protected":false},"author":3,"featured_media":31545,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2164],"tags":[],"class_list":["post-47449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come calcolare il ROI dell&#039;email marketing - Benchmark Email<\/title>\n<meta name=\"description\" content=\"Se vuoi sapere esattamente quanto stai guadagnando grazie alle tue attivit\u00e0 di email marketing, usa questo calcolatore.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/come-calcolare-roi-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come calcolare il ROI dell&#039;email marketing - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Se vuoi sapere esattamente quanto stai guadagnando grazie alle tue attivit\u00e0 di email marketing, usa questo calcolatore.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/it\/blog\/come-calcolare-roi-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email in italiano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-20T07:45:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2023\/02\/email-marketing-roi.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Jessica Lunk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jessica Lunk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-calcolare-roi-email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-calcolare-roi-email-marketing\\\/\"},\"author\":{\"name\":\"Jessica Lunk\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/person\\\/52fb82de8243f2af8e021cc8a080f07a\"},\"headline\":\"Come calcolare il ROI dell&#8217;email marketing\",\"datePublished\":\"2025-10-20T07:45:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-calcolare-roi-email-marketing\\\/\"},\"wordCount\":717,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-calcolare-roi-email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2023\\\/02\\\/email-marketing-roi.webp\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-calcolare-roi-email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-calcolare-roi-email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-calcolare-roi-email-marketing\\\/\",\"name\":\"Come calcolare il ROI dell'email marketing - 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