{"id":49378,"date":"2026-07-06T11:09:30","date_gmt":"2026-07-06T11:09:30","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/it\/?p=49378"},"modified":"2026-06-29T11:12:10","modified_gmt":"2026-06-29T11:12:10","slug":"mail-privacy-protection-mpp","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/","title":{"rendered":"Tutto quello che devi sapere sulla Mail Privacy Protection (MPP)"},"content":{"rendered":"<p>La Mail Privacy Protection (MPP) di Apple ha cambiato per sempre l&#8217;email marketing quando \u00e8 stata lanciata nel 2021. Nel 2025, MPP rappresenta pi\u00f9 del 50% di tutte le aperture email, secondo il <a href=\"https:\/\/www.litmus.com\/email-client-market-share\">Report sulla quota di mercato dei client email di maggio 2025<\/a> di Litmus. Ha ridisegnato il modo in cui pensiamo alle metriche di engagement, all&#8217;automazione e al reporting. Ecco quello che i marketer devono sapere oggi.<\/p>\n<h2><strong>MPP e tassi di apertura: il riassunto<\/strong><\/h2>\n<ul>\n<li>MPP \u00e8 <strong>completamente attivo su tutti i sistemi operativi Apple<\/strong>, e ora rappresenta circa il 50-60% di tutte le aperture.<\/li>\n<li>I <strong>tassi di apertura sono significativamente gonfiati<\/strong> \u2014 CPA e CMO non dovrebbero pi\u00f9 fare affidamento esclusivamente sulle aperture.<\/li>\n<li>Gli <strong>ESP si sono adattati<\/strong> con esclusioni MPP e analytics centrati sui clic.<\/li>\n<li><strong>Clic, conversioni, RPE<\/strong> sono le metriche affidabili \u2014 aggiorna reporting e workflow di conseguenza.<\/li>\n<li>La <strong>legislazione sulla privacy continua ad avanzare<\/strong>, quindi restare adattativi \u00e8 essenziale.<\/li>\n<\/ul>\n<h2><strong>Cos&#8217;\u00e8 la Mail Privacy Protection (MPP)?<\/strong><\/h2>\n<p>MPP \u00e8 una <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/ios-15-aggiornamento-email-marketing-privacy\/\">funzionalit\u00e0 di protezione della privacy lanciata da Apple<\/a> il 20 settembre 2021, pensata per dare agli utenti un po&#8217; pi\u00f9 di anonimato quando usano Apple Mail.<\/p>\n<p>La MPP di Apple funziona precaricando il contenuto delle email \u2014 inclusi i pixel di tracciamento \u2014 nelle app Apple Mail su iOS, macOS e iPadOS. Questo significa che la tua email potrebbe essere segnata come &#8220;aperta&#8221; anche se l&#8217;utente non la vede mai. Nasconde anche gli indirizzi IP, impedendo il tracciamento della geolocalizzazione e le automazioni basate sull&#8217;attivit\u00e0.<\/p>\n<h2><strong>Perch\u00e9 i tassi di apertura non sono pi\u00f9 affidabili?<\/strong><\/h2>\n<p>Poich\u00e9 MPP genera aperture false, in particolare quando gli utenti usano Apple Mail per accedere a Gmail, Yahoo o altri provider, i tassi di apertura tradizionali sono fortemente gonfiati. Considerando le email aperte dai bot, i benchmark di settore suggeriscono che fino al 60% delle aperture nei tuoi report potrebbe essere artificiale. Di conseguenza, i marketer che si affidano ancora ai tassi di apertura per le decisioni sulle campagne, i test A\/B o i trigger di automazione potrebbero lavorare con dati errati.<\/p>\n<h2><strong>E gli altri client email?<\/strong><\/h2>\n<p>A met\u00e0 del 2025, nessun altro client email importante \u2014 Gmail, Outlook o le app webmail \u2014 ha adottato il precaricamento che simula le aperture come fa Apple Mail. Sebbene molti provider memorizzino nella cache le immagini o utilizzino server proxy, questi non generano false aperture allo stesso modo.<\/p>\n<h2><strong>Best practice per il 2026<\/strong><\/h2>\n<p>Per stare al passo, i marketer dovrebbero orientarsi verso <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/metriche-email-marketing-obiettivi\/\">metriche di email marketing<\/a> e strategie che riflettano il reale coinvolgimento degli utenti:<\/p>\n<ul>\n<li><strong>Ridefinisci i KPI: <\/strong>dai priorit\u00e0 al click-through rate (CTR), al click-to-open rate (CTOR) e al revenue per email (RPE) invece delle aperture.<\/li>\n<li><strong>Ridisegna i workflow: <\/strong>evita le automazioni basate sulle aperture \u2014 usa clic, flussi temporizzati o conversioni.<\/li>\n<li><strong>Controlla i tuoi segmenti: <\/strong>segmenta la lista in base all&#8217;engagement reale (clic effettivi) e filtra le probabili aperture false.<\/li>\n<li><strong>Aggiorna l&#8217;A\/B testing: <\/strong>usa l&#8217;A\/B testing basato sui clic, non sulle aperture.<\/li>\n<li><strong>Usa il tracciamento UTM: <\/strong>aggiungere parametri UTM ai link email ti aiuta ad approfondire le analisi delle campagne e a collegare le tue email agli obiettivi di conversione in piattaforme come Google Analytics.<\/li>\n<li><strong>Forma il tuo team: <\/strong>quando presenti report a team e stakeholder, segnala i limiti dei tassi di apertura e come il reporting si \u00e8 evoluto.<\/li>\n<\/ul>\n<h2><strong>Tendenze emergenti da monitorare<\/strong><\/h2>\n<p>Con MPP ormai diventata la norma per gli utenti Apple Mail, i marketer dovrebbero tenere d&#8217;occhio:<\/p>\n<ul>\n<li>Il p<a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/affrontare-cambiamenti-privacy-dati-email-marketing\/\">rogressivo aumento delle normative sulla privacy<\/a> a livello globale, inclusi aggiornamenti al GDPR, CCPA e altre leggi.<\/li>\n<li>La crescita dei provider email privacy-first che limitano ulteriormente il tracciamento.<\/li>\n<li>Gli strumenti basati sull&#8217;IA per l&#8217;engagement predittivo che vanno oltre le metriche email di base.<\/li>\n<\/ul>\n<h2><strong>Conclusione<\/strong><\/h2>\n<p>L&#8217;era del tasso di apertura come KPI principale \u00e8 finita. Con Apple che guida il futuro privacy-first dell&#8217;email, i marketer pi\u00f9 attenti devono far evolvere il loro approccio. Concentrandosi sui dati di clic, sulle conversioni e sul valore del cliente, non solo ci si adatter\u00e0 \u2014 si prosperer\u00e0.<\/p>\n<h3><strong>Hai bisogno di supporto per navigare nel nuovo mondo delle metriche email?<\/strong><\/h3>\n<p>Con un reporting basato sui risultati e il supporto di esperti di email marketing, Benchmark Email \u00e8 qui per aiutarti a ottimizzare le tue campagne per performance reali.<\/p>\n<p><a href=\"https:\/\/ui.benchmarkemail.com\/it\/register\">Esplora Benchmark Email<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Mail Privacy Protection (MPP) di Apple ha cambiato per sempre l&#8217;email marketing quando \u00e8 stata lanciata nel 2021. Nel 2025, MPP rappresenta pi\u00f9 del 50% di tutte le aperture email, secondo il Report sulla quota di mercato dei client email di maggio 2025 di Litmus. Ha ridisegnato il modo in cui pensiamo alle metriche&hellip;<\/p>\n","protected":false},"author":44,"featured_media":47253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2164],"tags":[],"class_list":["post-49378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mail Privacy Protection (MPP): cosa devi sapere<\/title>\n<meta name=\"description\" content=\"Scopri come Apple Mail Privacy Protection (MPP) influenza i tassi di apertura email nel 2025 e come adattare la tua strategia di email marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mail Privacy Protection (MPP): cosa devi sapere\" \/>\n<meta property=\"og:description\" content=\"Scopri come Apple Mail Privacy Protection (MPP) influenza i tassi di apertura email nel 2025 e come adattare la tua strategia di email marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email in italiano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-06T11:09:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/09\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Benchmark Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Benchmark Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/\"},\"author\":{\"name\":\"Benchmark Team\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/person\\\/bb441e78bfef71cd3c31f51bbbbc627d\"},\"headline\":\"Tutto quello che devi sapere sulla Mail Privacy Protection (MPP)\",\"datePublished\":\"2026-07-06T11:09:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/\"},\"wordCount\":704,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/09\\\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/\",\"name\":\"Mail Privacy Protection (MPP): cosa devi sapere\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/09\\\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp\",\"datePublished\":\"2026-07-06T11:09:30+00:00\",\"description\":\"Scopri come Apple Mail Privacy Protection (MPP) influenza i tassi di apertura email nel 2025 e come adattare la tua strategia di email marketing.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/09\\\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/09\\\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp\",\"width\":1200,\"height\":530},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/mail-privacy-protection-mpp\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Tutto quello che devi sapere sulla Mail Privacy Protection (MPP)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/\",\"name\":\"Benchmark Email in italiano\",\"description\":\"Strumento di marketing digitale. Impara con noi l&#039;email marketing, l&#039;acquisizione di lead, l&#039;automazione ... e molto altro!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail\",\"https:\\\/\\\/x.com\\\/benchmarkemail\",\"https:\\\/\\\/www.instagram.com\\\/benchmarkemail\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/benchmark-email\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVInnPuEMisNE8mXRTC9-Uw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/person\\\/bb441e78bfef71cd3c31f51bbbbc627d\",\"name\":\"Benchmark Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g\",\"caption\":\"Benchmark Team\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mail Privacy Protection (MPP): cosa devi sapere","description":"Scopri come Apple Mail Privacy Protection (MPP) influenza i tassi di apertura email nel 2025 e come adattare la tua strategia di email marketing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/","og_locale":"en_US","og_type":"article","og_title":"Mail Privacy Protection (MPP): cosa devi sapere","og_description":"Scopri come Apple Mail Privacy Protection (MPP) influenza i tassi di apertura email nel 2025 e come adattare la tua strategia di email marketing.","og_url":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/","og_site_name":"Benchmark Email in italiano","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail","article_published_time":"2026-07-06T11:09:30+00:00","og_image":[{"width":1200,"height":530,"url":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/09\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp","type":"image\/webp"}],"author":"Benchmark Team","twitter_card":"summary_large_image","twitter_creator":"@benchmarkemail","twitter_site":"@benchmarkemail","twitter_misc":{"Written by":"Benchmark Team","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/"},"author":{"name":"Benchmark Team","@id":"https:\/\/www.benchmarkemail.com\/it\/#\/schema\/person\/bb441e78bfef71cd3c31f51bbbbc627d"},"headline":"Tutto quello che devi sapere sulla Mail Privacy Protection (MPP)","datePublished":"2026-07-06T11:09:30+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/"},"wordCount":704,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/it\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/09\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp","articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/","url":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/","name":"Mail Privacy Protection (MPP): cosa devi sapere","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/09\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp","datePublished":"2026-07-06T11:09:30+00:00","description":"Scopri come Apple Mail Privacy Protection (MPP) influenza i tassi di apertura email nel 2025 e come adattare la tua strategia di email marketing.","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/09\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp","contentUrl":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/09\/cambiamenti-sulla-privacy-email-marketing-a-prova-di-futuro.webp","width":1200,"height":530},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/mail-privacy-protection-mpp\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/it\/"},{"@type":"ListItem","position":2,"name":"Tutto quello che devi sapere sulla Mail Privacy Protection (MPP)"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/it\/#website","url":"https:\/\/www.benchmarkemail.com\/it\/","name":"Benchmark Email in italiano","description":"Strumento di marketing digitale. Impara con noi l&#039;email marketing, l&#039;acquisizione di lead, l&#039;automazione ... e molto altro!","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/it\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail","https:\/\/x.com\/benchmarkemail","https:\/\/www.instagram.com\/benchmarkemail\/","https:\/\/www.linkedin.com\/company\/benchmark-email\/","https:\/\/www.youtube.com\/channel\/UCVInnPuEMisNE8mXRTC9-Uw"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/it\/#\/schema\/person\/bb441e78bfef71cd3c31f51bbbbc627d","name":"Benchmark Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7cad2eb67e1b5399c3fc91a36587b732111adaecc965daecca556ef6a03c5041?s=96&d=mm&r=g","caption":"Benchmark Team"}}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/posts\/49378","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/comments?post=49378"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/posts\/49378\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/media\/47253"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/media?parent=49378"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/categories?post=49378"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/tags?post=49378"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}