{"id":51811,"date":"2026-10-05T06:36:48","date_gmt":"2026-10-05T06:36:48","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/it\/?p=51811"},"modified":"2026-09-28T07:16:51","modified_gmt":"2026-09-28T07:16:51","slug":"come-inviare-email-marketing-7-passi","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/","title":{"rendered":"Come inviare email in soli 7 passi"},"content":{"rendered":"<p>Molti email marketer cadono nella trappola di sapere <em>quando<\/em> inviare le email ma non <em>come<\/em> inviarle. Certo, sanno come <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/gestire-campagne-email-successo\/\">creare una campagna<\/a>, inviarla alle masse e raccogliere i risultati, ma c&#8217;\u00e8 molto di pi\u00f9 nell&#8217;<a href=\"https:\/\/www.benchmarkemail.com\/it\/email-marketing\/\">email marketing<\/a> che seguire semplicemente i passaggi per creare e inviare una campagna. Ecco i passaggi che raccomandiamo quando si inviano email.<\/p>\n<h2><strong>Passo 1: Definisci un obiettivo e pianifica<\/strong><\/h2>\n<p>Cosa vuoi ottenere con la tua email? Quali sono i tuoi obiettivi a lungo termine e quelli a breve termine? Che tipo di messaggio vuoi inviare o che template vuoi usare? Queste domande assolutamente legittime devono essere poste prima di inviare la tua email HTML o la tua <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/il-potere-dell-enewsletter\/\">newsletter<\/a>.<\/p>\n<p>Ecco alcuni obiettivi comuni di email marketing da considerare:<\/p>\n<ul>\n<li>Aumentare il tasso di apertura<\/li>\n<li>Aumentare le conversioni<\/li>\n<li>Aumentare le vendite<\/li>\n<li>Aumentare il coinvolgimento degli iscritti<\/li>\n<li>Spostare i lead pi\u00f9 avanti nel funnel<\/li>\n<\/ul>\n<h2><strong>Passo 2: Scegli un template e le grafiche<\/strong><\/h2>\n<p>Quali <a href=\"https:\/\/www.benchmarkemail.com\/it\/email-templates\/\">template email<\/a> userai quando invierai le campagne? \u00c8 una buona domanda. Esamina le tue opzioni e scegline uno o pi\u00f9 in base all&#8217;uso che ne farai. Scegli un template per le tue <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/consigli-scrivere-email-marketing-vendita\/\">email di vendita<\/a>, uno per i tuoi consigli pratici, ecc. Una volta prese queste decisioni, mantienile per costruire un senso di uniformit\u00e0 con i clienti.<\/p>\n<h2><strong>Passo 3: Metti in ordine la tua lista contatti<\/strong><\/h2>\n<p>Esamina la tua <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/email-marketing-opt-in\/\">lista email<\/a> ed elimina gli hard e soft bounce che sembrano non arrivare mai a destinazione. <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/segmentazione-email-guida\/\">Segmenta la tua lista email<\/a> per un targeting migliore. Una volta che le tue liste contatti sono in ordine, puoi facilmente impostare le campagne affinch\u00e9 escano con risultati ottimali.<\/p>\n<h2><strong>Passo 4: Crea il copy e l&#8217;oggetto<\/strong><\/h2>\n<p>Il tuo copy deve fare appello ai destinatari e dare loro un motivo per assorbire ci\u00f2 che dici. Mettere insieme il copy email non \u00e8 sempre facile. Vuoi essere conciso e convincente, ma per chi <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/strumenti-copywriting-intelligenza-artificiale\/\">non \u00e8 copywriter<\/a>, come ci si riesce? Abbiamo creato <a href=\"https:\/\/www.benchmarkemail.com\/it\/features\/smart-content\/\">Smart Content<\/a> per aiutare a risolvere questo problema per i nostri utenti. Tutto quello che devono fare \u00e8 inserire una direzione, e Smart Content genera copy email coinvolgente e specifico.<\/p>\n<p>Ma altrettanto importante quanto il tuo copy \u2014 forse di pi\u00f9 \u2014 \u00e8 il tuo <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/scrivere-oggetto-email-efficace\/\">oggetto<\/a>. L&#8217;oggetto \u00e8 l&#8217;informazione pi\u00f9 critica perch\u00e9 i clienti aprano le tue email. Dedica del tempo extra a elaborarlo.<\/p>\n<p>Hai bisogno di ulteriore aiuto per creare oggetti email di impatto? Usa il nostro <a href=\"https:\/\/www.benchmarkemail.com\/it\/email-subject-line-generator\/\">Email Subject Line Generator<\/a> gratuito.<\/p>\n<h2><strong>Passo 5: Invia email di test<\/strong><\/h2>\n<p>Devi <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/test-email-come-farlo\">inviare email di test<\/a> prima di inviare qualsiasi campagna email. Il motivo principale \u00e8 quello di individuare gli errori, ma dovrai anche vedere come apparir\u00e0 il tuo layout nei principali provider email come Yahoo!, Gmail e altri.<\/p>\n<h2><strong>Passo 6: Pianifica e invia<\/strong><\/h2>\n<p>Scegli <a href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/giorni-e-orari-migliori-per-spedire-le-e-mail\/\">un buon giorno per inviare le tue email<\/a>. I dati hanno mostrato in precedenza che da marted\u00ec a gioved\u00ec sono buoni giorni. Qualunque giorno tu scelga, pianifica la campagna in anticipo, cos\u00ec hai il tempo di apportare modifiche se qualcosa cambia.<\/p>\n<h2><strong>Passo 7: Esamina i report<\/strong><\/h2>\n<p>Esamina il tracking e i report circa una settimana dopo l&#8217;invio della campagna per vedere quanto bene ha performato. Confronta le campagne email fianco a fianco per vedere se c&#8217;\u00e8 stata qualche differenza nei tassi di apertura. Crea grafici e stampa i dati per analizzarli in modo pi\u00f9 dettagliato. Una volta che i dati sono nelle tue mani, puoi adattare le campagne future sulla base di quanto hai scoperto.<\/p>\n<p>Non lasciare che l&#8217;idea di inviare email ti sopraffaccia. Procedi passo dopo passo e sarai in grado di inviare email che ti mantengono al primo posto nella mente dei tuoi iscritti e mantengono alto il coinvolgimento. Se hai bisogno di ulteriore aiuto, scopri il <a href=\"https:\/\/ui.benchmarkemail.com\/it\/register\">piano gratuito di Benchmark Email<\/a> oggi stesso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Molti email marketer cadono nella trappola di sapere quando inviare le email ma non come inviarle. Certo, sanno come creare una campagna, inviarla alle masse e raccogliere i risultati, ma c&#8217;\u00e8 molto di pi\u00f9 nell&#8217;email marketing che seguire semplicemente i passaggi per creare e inviare una campagna. Ecco i passaggi che raccomandiamo quando si inviano&hellip;<\/p>\n","protected":false},"author":357,"featured_media":48142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2164],"tags":[],"class_list":["post-51811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Come inviare email di marketing in 7 semplici passi<\/title>\n<meta name=\"description\" content=\"Sai quando inviare le email, ma sai davvero come farlo bene? Ecco 7 passi pratici per creare e inviare campagne email efficaci con Benchmark Email.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Come inviare email di marketing in 7 semplici passi\" \/>\n<meta property=\"og:description\" content=\"Sai quando inviare le email, ma sai davvero come farlo bene? Ecco 7 passi pratici per creare e inviare campagne email efficaci con Benchmark Email.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email in italiano\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmail\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-05T06:36:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/11\/email-automatiche-conversioni.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Natalie Slyman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:site\" content=\"@benchmarkemail\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Natalie Slyman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/\"},\"author\":{\"name\":\"Natalie Slyman\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/person\\\/6400734cd4748d0eb971bb4be396236e\"},\"headline\":\"Come inviare email in soli 7 passi\",\"datePublished\":\"2026-10-05T06:36:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/\"},\"wordCount\":614,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/11\\\/email-automatiche-conversioni.webp\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/\",\"name\":\"Come inviare email di marketing in 7 semplici passi\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/11\\\/email-automatiche-conversioni.webp\",\"datePublished\":\"2026-10-05T06:36:48+00:00\",\"description\":\"Sai quando inviare le email, ma sai davvero come farlo bene? Ecco 7 passi pratici per creare e inviare campagne email efficaci con Benchmark Email.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/11\\\/email-automatiche-conversioni.webp\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2025\\\/11\\\/email-automatiche-conversioni.webp\",\"width\":1400,\"height\":530},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/blog\\\/come-inviare-email-marketing-7-passi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Come inviare email in soli 7 passi\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/\",\"name\":\"Benchmark Email in italiano\",\"description\":\"Strumento di marketing digitale. Impara con noi l&#039;email marketing, l&#039;acquisizione di lead, l&#039;automazione ... e molto altro!\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#organization\",\"name\":\"Benchmark Internet Group, LLC\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/09\\\/benchmark-logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/7\\\/2019\\\/09\\\/benchmark-logo.svg\",\"width\":1,\"height\":1,\"caption\":\"Benchmark Internet Group, LLC\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmail\",\"https:\\\/\\\/x.com\\\/benchmarkemail\",\"https:\\\/\\\/www.instagram.com\\\/benchmarkemail\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/benchmark-email\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCVInnPuEMisNE8mXRTC9-Uw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/it\\\/#\\\/schema\\\/person\\\/6400734cd4748d0eb971bb4be396236e\",\"name\":\"Natalie Slyman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ec302af582f65be1fa5721bc008ffc3261d5fa756bda91b5bb51b1f99464e30?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ec302af582f65be1fa5721bc008ffc3261d5fa756bda91b5bb51b1f99464e30?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/6ec302af582f65be1fa5721bc008ffc3261d5fa756bda91b5bb51b1f99464e30?s=96&d=mm&r=g\",\"caption\":\"Natalie Slyman\"},\"description\":\"Content Marketing Manager | Content marketing, inbound funnel, social media, email nurture | Natalie Slyman is an experienced Content Marketing Manager at Benchmark Email with a strong B2B background and a knack for crafting pillar content that boosts SEO and brand authority. She regularly shares actionable insights\u2014from remote-work strategies to AI-powered content workflows\u2014via blog posts and webinars tailored for busy marketers.\",\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/in\\\/natalie-slyman-4b02b522\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Come inviare email di marketing in 7 semplici passi","description":"Sai quando inviare le email, ma sai davvero come farlo bene? Ecco 7 passi pratici per creare e inviare campagne email efficaci con Benchmark Email.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/","og_locale":"en_US","og_type":"article","og_title":"Come inviare email di marketing in 7 semplici passi","og_description":"Sai quando inviare le email, ma sai davvero come farlo bene? Ecco 7 passi pratici per creare e inviare campagne email efficaci con Benchmark Email.","og_url":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/","og_site_name":"Benchmark Email in italiano","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmail","article_published_time":"2026-10-05T06:36:48+00:00","og_image":[{"width":1400,"height":530,"url":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/11\/email-automatiche-conversioni.webp","type":"image\/webp"}],"author":"Natalie Slyman","twitter_card":"summary_large_image","twitter_creator":"@benchmarkemail","twitter_site":"@benchmarkemail","twitter_misc":{"Written by":"Natalie Slyman","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/"},"author":{"name":"Natalie Slyman","@id":"https:\/\/www.benchmarkemail.com\/it\/#\/schema\/person\/6400734cd4748d0eb971bb4be396236e"},"headline":"Come inviare email in soli 7 passi","datePublished":"2026-10-05T06:36:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/"},"wordCount":614,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/it\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/11\/email-automatiche-conversioni.webp","articleSection":["Email Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/","url":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/","name":"Come inviare email di marketing in 7 semplici passi","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/11\/email-automatiche-conversioni.webp","datePublished":"2026-10-05T06:36:48+00:00","description":"Sai quando inviare le email, ma sai davvero come farlo bene? Ecco 7 passi pratici per creare e inviare campagne email efficaci con Benchmark Email.","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/11\/email-automatiche-conversioni.webp","contentUrl":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2025\/11\/email-automatiche-conversioni.webp","width":1400,"height":530},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/it\/blog\/come-inviare-email-marketing-7-passi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/it\/"},{"@type":"ListItem","position":2,"name":"Come inviare email in soli 7 passi"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/it\/#website","url":"https:\/\/www.benchmarkemail.com\/it\/","name":"Benchmark Email in italiano","description":"Strumento di marketing digitale. Impara con noi l&#039;email marketing, l&#039;acquisizione di lead, l&#039;automazione ... e molto altro!","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/it\/#organization","name":"Benchmark Internet Group, LLC","url":"https:\/\/www.benchmarkemail.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2019\/09\/benchmark-logo.svg","contentUrl":"https:\/\/www.benchmarkemail.com\/it\/wp-content\/uploads\/sites\/7\/2019\/09\/benchmark-logo.svg","width":1,"height":1,"caption":"Benchmark Internet Group, LLC"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmail","https:\/\/x.com\/benchmarkemail","https:\/\/www.instagram.com\/benchmarkemail\/","https:\/\/www.linkedin.com\/company\/benchmark-email\/","https:\/\/www.youtube.com\/channel\/UCVInnPuEMisNE8mXRTC9-Uw"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/it\/#\/schema\/person\/6400734cd4748d0eb971bb4be396236e","name":"Natalie Slyman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/6ec302af582f65be1fa5721bc008ffc3261d5fa756bda91b5bb51b1f99464e30?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/6ec302af582f65be1fa5721bc008ffc3261d5fa756bda91b5bb51b1f99464e30?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6ec302af582f65be1fa5721bc008ffc3261d5fa756bda91b5bb51b1f99464e30?s=96&d=mm&r=g","caption":"Natalie Slyman"},"description":"Content Marketing Manager | Content marketing, inbound funnel, social media, email nurture | Natalie Slyman is an experienced Content Marketing Manager at Benchmark Email with a strong B2B background and a knack for crafting pillar content that boosts SEO and brand authority. She regularly shares actionable insights\u2014from remote-work strategies to AI-powered content workflows\u2014via blog posts and webinars tailored for busy marketers.","sameAs":["https:\/\/www.linkedin.com\/in\/natalie-slyman-4b02b522\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/posts\/51811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/users\/357"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/comments?post=51811"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/posts\/51811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/media\/48142"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/media?parent=51811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/categories?post=51811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/it\/wp-json\/wp\/v2\/tags?post=51811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}