{"id":48695,"date":"2025-11-27T09:58:35","date_gmt":"2025-11-27T09:58:35","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/jp\/?page_id=48695"},"modified":"2026-04-08T17:57:56","modified_gmt":"2026-04-08T17:57:56","slug":"timing-email-sends","status":"publish","type":"page","link":"https:\/\/www.benchmarkemail.com\/jp\/12-days-of-benchmark\/timing-email-sends\/","title":{"rendered":"Best Practices for Timing Your Holiday Sends"},"content":{"rendered":"\n<h2>\n\t\t\tBest Practices for Timing Your Holiday Sends\t<\/h2>\n\t<p>Send at the wrong time, and even the best holiday email risks getting buried. The good news? You don&#8217;t need complex data models-just a few proven timing tips to get your campaigns seen.<\/p>\n\t<p>Today&#8217;s gift:<\/p>\n\t<p>A simple guide to when (and how often) to hit &#8220;send&#8221; during the holiday rush.<\/p>\n<h3>\n\t\t\tThe Prompts\t<\/h3>\n\t<section id=\"metrics\">\n    <!--box-->\n            1. Start Early (but not too early)\n      <ul>\n        <li><strong>Early November:<\/strong> Great for gift guides and pre-season sales.<\/li>\n        <li><strong>Thanksgiving weekend: <\/strong> Black Friday &#038; Cyber Monday still rule, but keep messages focused and clear.<\/li>\n      <\/ul>\n<!--box end-->\n<!-- 2 -->\n      2. Stay Consistent in December\n        <ul>\n          <li><strong>Tuesdays-Thursdays:<\/strong> Generally strongest engagement.<\/li>\n          <li><strong>Mid-morning (9-11 a.m.):<\/strong> Sweet spot for opens.<\/li>\n          <li><strong>Evenings: <\/strong> Can work well for last-minute shoppers checking email after work.<\/li>\n        <\/ul>\n    <!-- 3 -->\n       3. Lean Into Urgency Windows\n        <ul>\n         <li><strong>7-10 days before shipping cutoffs:<\/strong> Highlight &#8220;order by&#8221; dates.<\/li>\n  <li><strong>Final week before Christmas:<\/strong> Promote digital gifts or in-store pickups.<\/li>\n  <li><strong>December 26-31:<\/strong> Perfect for clearance sales or New Year promos.<\/li>\n        <\/ul>\n     <!-- 3 -->\n4. Don&#8217;t Be Afraid to Resend      \n        <ul>\n         <li>If your campaign is critical, resend to non-openers within 48 hours (with a tweaked subject <\/li>\n        <\/ul>\n<\/section> \n\t<p>Every audience is different, but these timing rules are a safe bet to boost visibility during the busiest inbox season of the year.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Best Practices for Timing Your Holiday Sends Send at the wrong time, and even the best holiday email risks getting buried. The good news? You don&#8217;t need complex data models-just a few proven timing tips to get your campaigns seen. Today&#8217;s gift: A simple guide to when (and how often) to hit &#8220;send&#8221; during the&hellip;<\/p>\n","protected":false},"author":7,"featured_media":0,"parent":48586,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-nxg.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-48695","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best Practices for Timing Your Holiday Sends - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/jp\/12-days-of-benchmark\/timing-email-sends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best Practices for Timing Your Holiday Sends - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"Best Practices for Timing Your Holiday Sends Send at the wrong time, and even the best holiday email risks getting buried. The good news? You don&#8217;t need complex data models-just a few proven timing tips to get your campaigns seen. 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