{"id":11499,"date":"2016-04-16T03:01:33","date_gmt":"2016-04-16T03:01:33","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/jp\/blog\/report-of-btob-emailmarketing-seminar\/"},"modified":"2021-08-18T03:02:50","modified_gmt":"2021-08-18T03:02:50","slug":"report-of-btob-emailmarketing-seminar","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/report-of-btob-emailmarketing-seminar\/","title":{"rendered":"IT\u4f01\u696d\u5fc5\u898b\uff01BtoB\u30b5\u30fc\u30d3\u30b9\u4f01\u696d\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52c9\u5f37\u4f1a\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"<p>\u3053\u306e\u5ea6\u3001Benchmark Email\u3067\u306f\u300c<a class=\"external\" href=\"https:\/\/peatix.com\/event\/156208\" target=\"\u201d_blank\u201d\" rel=\"noopener noreferrer nofollow\">IT\u4f01\u696d\u306eBtoB\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52c9\u5f37\u4f1a<\/a>\u300d\u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3044\u305f\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><iframe loading=\"lazy\" class=\"wistia_embed\" src=\"\/\/fast.wistia.net\/embed\/iframe\/7skfo2tsjs\" name=\"wistia_embed\" width=\"640\" height=\"360\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe> <script src=\"\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>\u30a4\u30d9\u30f3\u30c8\u3067\u306f\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3068\u3044\u3063\u305f\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u6027\u80b2\u6210\u3092\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u304b\u3089\u6210\u679c\u3092\u4e0a\u3052\u3066\u3044\u308b\u4f01\u696d\u306e\u62c5\u5f53\u8005\u3092\u62db\u3044\u3066\u306e\u30d1\u30cd\u30eb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3084\u30b0\u30eb\u30fc\u30d7\u30ef\u30fc\u30af\u306a\u3069\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>BtoB\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3063\u3066\u3044\u308bIT\u4f01\u696d\u306b\u30c6\u30fc\u30de\u3092\u7d5e\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3084\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u4f01\u696d3\u793e\u306e\u3054\u62c5\u5f53\u8005\u69d8\u306b\u767b\u58c7\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u3061\u3089\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u5f53\u65e5\u306e\u69d8\u5b50\u3092\u767b\u58c7\u5404\u793e\u306e\u65bd\u7b56\u5b9f\u4f8b\u306b\u89e6\u308c\u306a\u304c\u3089\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u3053\u308c\u304b\u3089\u3084\u3063\u3066\u307f\u3088\u3046\u3068\u601d\u3063\u3066\u3044\u308b\u65b9\u3001\u3059\u3067\u306b\u5b9f\u65bd\u3057\u3066\u3044\u308b\u304c\u3001\u306a\u304b\u306a\u304b\u3046\u307e\u304f\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u65b9\u5fc5\u898b\u3067\u3059\uff01<\/p>\n<div><\/div>\n<hr \/>\n<h2>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5f37\u5316\u3092\u5b9f\u611f\u3057\u3066\u3044\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56<\/h2>\n<hr \/>\n<p>\u30a4\u30d9\u30f3\u30c8\u306f\u30d1\u30cd\u30eb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3001\u30b0\u30eb\u30fc\u30d7\u30ef\u30fc\u30af\u306e\uff12\u90e8\u69cb\u6210\u3067\u884c\u308f\u308c\u307e\u3057\u305f\u3002<br \/>\n\u524d\u534a\u306e\u30d1\u30cd\u30eb\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3067\u306f\u3001\u767b\u58c7\u3044\u305f\u3060\u3044\u305f\u5404\u4f01\u696d\u306e\u3054\u62c5\u5f53\u8005\u69d8\u304b\u3089\u81ea\u793e\u306e\u65bd\u7b56\u3092\u516c\u958b\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u3010\u5f53\u65e5\u306e\u69d8\u5b50\u3011<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3021967.jpg\" alt=\"\" width=\"590\" height=\"331\" \/><br \/>\n\u682a\u5f0f\u4f1a\u793e\u30d5\u30a3\u30fc\u30c9\u30d5\u30a9\u30fc\u30b9 \u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30fc\u30e0 \u8c37\u57a3 \u9032\u4e5f\u6c0f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3021981.png\" alt=\"\" width=\"590\" height=\"448\" \/><br \/>\n\u30a8\u30d0\u30fc\u30ce\u30fc\u30c8\u682a\u5f0f\u4f1a\u793e Director of Marketing &amp; Communications \u4e0a\u91ce \u7f8e\u9999\u6c0f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3021976.jpg\" alt=\"\" width=\"590\" height=\"331\" \/><br \/>\n\u682a\u5f0f\u4f1a\u793e\u30b9\u30bf\u30c7\u30a3\u30b9\u30c8 \u57f7\u884c\u5f79\u54e1 CMO \u8c46\u7530 \u88d5\u4eae\u6c0f<\/p>\n<p>\u203b\u682a\u5f0f\u4f1a\u793e\u30b9\u30bf\u30c7\u30a3\u30b9\u30c8\u306e\u5c0e\u5165\u4e8b\u4f8b<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/featured-users-interview-to-Teachme-of-studist\" target=\"\u201d_blank\u201d\" rel=\"noopener noreferrer\">\u9001\u4fe1\u30ea\u30b9\u30c8\u306e\u4f5c\u6210\u30fb\u7ba1\u7406\u306b\u304b\u304b\u3063\u3066\u3044\u305f30\u5206\u3092\u524a\u6e1b\u3001\u304d\u3081\u7d30\u304b\u3044\u30b5\u30dd\u30fc\u30c8\u3068\u52b9\u679c\u306e\u9ad8\u3044\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f53\u5236\u3092\u7372\u5f97\u3057\u305f<\/a><\/p>\n<p>\u5f53\u65e5\u306f\u30b0\u30eb\u30fc\u30d7\u30ef\u30fc\u30af\u3082\u5b9f\u65bd\u3002\u53c2\u52a0\u3055\u308c\u305f\u65b9\u306e\u5b9f\u969b\u306e\u30d3\u30b8\u30cd\u30b9\u306b\u3064\u3044\u3066\u300c\u7406\u60f3\u7684\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3092\u30c6\u30fc\u30de\u306b\u30b0\u30eb\u30fc\u30d7\u3067\u8003\u3048\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3021962.jpg\" alt=\"\" width=\"590\" height=\"331\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3021961.jpg\" alt=\"\" width=\"590\" height=\"331\" \/><\/p>\n<p>\u4eca\u56de\u306e\u52c9\u5f37\u4f1a\u3067\u306f\u767b\u58c7\u4f01\u696d\uff08\uff1d\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e0a\u7d1a\u8005\uff09\u3001\u53c2\u52a0\u8005\uff08\uff1d\u5b66\u3076\u5074\uff09\u3068\u3044\u3046\u7acb\u5834\u3067\u306f\u306a\u304f\u3001\u5b9f\u969b\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u3092\u884c\u3063\u3066\u3044\u3066\u3001\u77e5\u898b\u3092\u6301\u3063\u3066\u3044\u308b\u3068\u3044\u3046\u65b9\u3070\u304b\u308a\u3067\u3057\u305f\u3002\u305d\u3046\u3044\u3063\u305f\u4e2d\u3067\u306e\u30b0\u30eb\u30fc\u30d7\u30ef\u30fc\u30af\u306f\u53c2\u52a0\u3055\u308c\u305f\u65b9\u306b\u3068\u3063\u3066\u81ea\u793e\u306e\u65bd\u7b56\u3092\u307e\u3068\u3081\u308b\u3053\u3068\u3001\u4ed6\u793e\u306e\u65bd\u7b56\u3092\u805e\u3044\u3066\u53c2\u8003\u306b\u3059\u308b\u3068\u3044\u3063\u305f\u5b9f\u8df5\u7684\u306a\u8a66\u307f\u306b\u306a\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u4eca\u5f8c\u3082Benchmark Email\u3067\u306f\u3053\u3046\u3044\u3063\u305f\u751f\u306e\u65bd\u7b56\u3084\u4e8b\u4f8b\u3092\u30a4\u30d9\u30f3\u30c8\u3084\u30d6\u30ed\u30b0\u3092\u901a\u3057\u3066\u307f\u306a\u3055\u3093\u306b\u304a\u5c4a\u3051\u3067\u304d\u308c\u3070\u3068\u601d\u3063\u3066\u304a\u308a\u307e\u3059\u3002\u4ee5\u4e0a\u3001\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u3067\u3057\u305f\uff01<\/p>\n<hr \/>\n<h2>\u767b\u58c7\u4f01\u696d\u304c\u914d\u4fe1\u3057\u3066\u3044\u308b\u5b9f\u969b\u306e\u30e1\u30fc\u30eb\u3092\u30c1\u30a7\u30c3\u30af<\/h2>\n<hr \/>\n<p>\u30a4\u30d9\u30f3\u30c8\u306b\u5148\u99c6\u3051\u3066\u3001\u767b\u58c7\u4f01\u696d\u3092\u542b\u30805\u793e\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<br \/>\n\u65bd\u7b56\u3092\u307e\u3068\u3081\u305f\u8a18\u4e8b\u3092THE BRIDGE\u306b\u3066\u63b2\u8f09\u3044\u305f\u3057\u307e\u3057\u305f\u3002\u5408\u308f\u305b\u3066\u304a\u8aad\u307f\u304f\u3060\u3055\u3044\u3002<\/p>\n<p><a class=\"external\" href=\"https:\/\/thebridge.jp\/2016\/04\/5-b-to-b-mail-marketing-case-for-startup\" target=\"\u201d_blank\u201d\" rel=\"noopener noreferrer nofollow\">\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u304c\u53c2\u8003\u306b\u3059\u3079\u304dBtoB\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b5\u9078\u00a0<\/a><\/p>\n<p><a class=\"external\" href=\"https:\/\/thebridge.jp\/2016\/04\/5-b-to-b-mail-marketing-case-for-startup\" target=\"\u201d_blank\u201d\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3022080.png\" alt=\"\" width=\"590\" height=\"364\" \/><br \/>\n<\/a><\/p>\n<\/div>\n<div>\n<p>\u203bBenchmark Email\u3067\u306f\u6bce\u67081\u56de\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u30d6\u30ed\u30b0\u3092\u307e\u3068\u3081\u305f\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u914d\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u662f\u975e\u3054\u767b\u9332\u4e0b\u3055\u3044\uff01<\/p>\n<p><!-- BEGIN: Signup Form Button Code from Benchmark Email Ver 2.0 ------><\/p>\n<div align=\"center\"><a href=\"https:\/\/lb.benchmarkemail.wpengine.com\/\/listbuilder\/signupnew?RrTNg9wqWqUkmP8MTVifUnU6aYbVWWhHUIV0x7hFa0MmnT7fyC8JezOMcnpuu6Jf\" target=\"_new\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/ui.benchmarkemail.wpengine.com\/images\/jp\/listbuilder\/s2.gif\" alt=\"Benchmark Email\" border=\"0\" \/><\/a><\/div>\n<p><!-- END: Signup Form Button Code from Benchmark Email Ver 2.0 ----------> <!-- BEGIN: Email Marketing By Benchmark Email ------><\/p>\n<div style=\"padding-top: 5px; font-family: Arial,Helvetica,sans-serif; font-size: 10px; color: #999999;\" align=\"center\">Powered by <a style=\"text-decoration: none; font-family: Arial,Helvetica,sans-serif; font-size: 10px; color: #999999;\" href=\"https:\/\/benchmarkemail.wpengine.com\" target=\"_new\" rel=\"noopener noreferrer\">Benchmark Email<\/a><\/div>\n<p><!-- END: Email Marketing By Benchmark Email ----------><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u5ea6\u3001Benchmark Email\u3067\u306f\u300cIT\u4f01\u696d\u306eBtoB\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u52c9\u5f37\u4f1a\u300d\u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u3092\u958b\u50ac\u3044\u305f\u3057\u307e\u3057\u305f\u3002 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BtoB\u30d3\u30b8\u30cd\u30b9\u3092\u884c\u3063\u3066\u3044\u308bIT\u4f01\u696d\u306b\u30c6\u30fc\u30de\u3092\u7d5e\u308a\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3084\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u6d3b\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3063\u3066\u3044\u308b\u4f01\u696d3\u793e\u306e\u3054\u62c5\u5f53\u8005\u69d8\u306b\u767b\u58c7\u3057\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002 \u3053\u3061\u3089\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u5f53\u65e5\u306e\u69d8\u5b50\u3092\u767b\u58c7\u5404\u793e\u306e\u65bd\u7b56\u5b9f\u4f8b\u306b\u89e6\u308c\u306a\u304c\u3089\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 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