{"id":11587,"date":"2019-11-04T23:42:14","date_gmt":"2019-11-05T07:42:14","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=42799"},"modified":"2022-03-07T14:40:29","modified_gmt":"2022-03-07T14:40:29","slug":"how-to-design-powerful-email-call-to-actions","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\uff01\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u62c5\u5f53\u306e\u6797\u3067\u3059\u3002<\/p>\n<p>Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u52b9\u679c\u7684\u306a\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u3059\u3002<\/p>\n<p>Amazon\u3084eBay\u3001Google\u306a\u3069\u3092\u59cb\u3081\u3068\u3059\u308b\u56fd\u969b\u7684\u30c8\u30c3\u30d7\u4f01\u696d\u306f\u3059\u3079\u3066\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3046\u306e\u306b\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u4e8b\u5b9f\u3001\u30e1\u30fc\u30eb\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u304a\u304b\u3052\u3067\u975e\u5e38\u306b\u591a\u304f\u306e\u58f2\u308a\u4e0a\u3052\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u3059\u3067\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u306e\u306b\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u5358\u7d14\u306bCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff1a\u884c\u52d5\u559a\u8d77\uff09\u304c\u6b20\u3051\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#%E9%87%8D%E8%A6%81%E3%81%AA%E3%81%AE%E3%81%AFCTA%EF%BC%88%E3%82%B3%E3%83%BC%E3%83%AB%E3%83%BB%E3%83%88%E3%82%A5%E3%83%BB%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89\" >\u91cd\u8981\u306a\u306e\u306fCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AACTA%E3%82%92%E8%A8%AD%E7%BD%AE%E3%81%99%E3%82%8B7%E3%81%A4%E3%81%AE%E3%83%92%E3%83%B3%E3%83%88\" >\u52b9\u679c\u7684\u306aCTA\u3092\u8a2d\u7f6e\u3059\u308b7\u3064\u306e\u30d2\u30f3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%82%92%E7%9F%A5%E3%82%8A%E3%80%81%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AACTA%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%97%E3%82%88%E3%81%86\" >\u30e6\u30fc\u30b6\u30fc\u3092\u77e5\u308a\u3001\u52b9\u679c\u7684\u306aCTA\u3092\u8a2d\u5b9a\u3057\u3088\u3046<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E9%87%8D%E8%A6%81%E3%81%AA%E3%81%AE%E3%81%AFCTA%EF%BC%88%E3%82%B3%E3%83%BC%E3%83%AB%E3%83%BB%E3%83%88%E3%82%A5%E3%83%BB%E3%82%A2%E3%82%AF%E3%82%B7%E3%83%A7%E3%83%B3%EF%BC%89\"><\/span>\u91cd\u8981\u306a\u306e\u306fCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CTA\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3088\u3046\u4fc3\u3059\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u3001\u307e\u305f\u306f\u30dc\u30bf\u30f3\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002CTA\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u5e83\u544a\u30d0\u30ca\u30fc\u3001\u52d5\u753b\u3084\u30e1\u30fc\u30eb\u307e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5411\u3051\u305f\u5168\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3044\u3066\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>CTA \u306f\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u306e\u751f\u6210<br \/>\n\u30fb\u30ea\u30fc\u30c9\u306e\u5897\u52a0<br \/>\n\u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u62e1\u6563<br \/>\n\u30fb\u30bb\u30fc\u30eb\u30b9<br \/>\n\u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7dad\u6301<br \/>\n\u30fb\u30a4\u30d9\u30f3\u30c8\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3<\/p>\n<p>CTA\u306f\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u7372\u5f97\u306e\u6a5f\u4f1a\u3068\u3001\u9867\u5ba2\u306b\u671b\u307e\u3057\u3044\u884c\u52d5\u3092\u5f15\u304d\u8d77\u3053\u3055\u305b\u308b\u53ef\u80fd\u6027\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u591a\u304f\u306e\u4f01\u696d\u30aa\u30fc\u30ca\u30fc\u306f\u3001CTA\u3092\u5229\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u307e\u308a\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u5c0f\u898f\u6a21\u306eB2B\u4f01\u696d\u306e\u7d0470%\u304cCTA\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u306b\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u6700\u9ad8\u306e\u9867\u5ba2\u3092\u898b\u3064\u3051\u3089\u308c\u305a\u306b\u3044\u307e\u3059\u3002<\/p>\n<p>\u3067\u306f\u3080\u3084\u307f\u306bCTA\u3092\u53d6\u308a\u5165\u308c\u308c\u3070\u826f\u3044\u306e\u304b\u3068\u3044\u3046\u3068\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6210\u529f\u3057\u307e\u305b\u3093\u3002CTA\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42883\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/How-to-Design-Powerful-Email-Call-To-Actions-That-Convert-SOCIAL.png\" alt=\"\" width=\"1400\" height=\"1400\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AACTA%E3%82%92%E8%A8%AD%E7%BD%AE%E3%81%99%E3%82%8B7%E3%81%A4%E3%81%AE%E3%83%92%E3%83%B3%E3%83%88\"><\/span>\u52b9\u679c\u7684\u306aCTA\u3092\u8a2d\u7f6e\u3059\u308b7\u3064\u306e\u30d2\u30f3\u30c8<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1. \u5f62\u5f0f\u3092\u9078\u629e\u3059\u308b<\/h3>\n<p>CTA\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u5f62\u5f0f\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3057\u3001\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u5f62\u5f0f\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002<\/p>\n<p>\u3069\u3061\u3089\u3092\u9078\u3093\u3060\u65b9\u304c\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305a\u306f\u3001\u4e00\u822c\u7684\u306b\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u5f62\u5f0f\u3092\u8a66\u3057\u3066\u307f\u308b\u306e\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3088\u3063\u3066\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u306e\u65b9\u304c\u52b9\u679c\u7684\u306a\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u3001\u30c6\u30b9\u30c8\u3092\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002<\/p>\n<p>\u3069\u3061\u3089\u3092\u9078\u629e\u3057\u3066\u3082\u3001\u8aad\u8005\u304c\u5e0c\u671b\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u306b\u5b9f\u969b\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18954 size-full aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/06\/travel.png\" alt=\"\" width=\"797\" height=\"603\" \/><\/p>\n<p>\u3053\u3061\u3089\u306e\u65c5\u884c\u7528\u30e1\u30fc\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u540c\u69d8\u306b\u3001\u307b\u3068\u3093\u3069\u306e\u30dc\u30bf\u30f3\u304c\u9577\u65b9\u5f62\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u5909\u306b\u76ee\u7acb\u305f\u305b\u3066\u9006\u52b9\u679c\u306b\u306a\u308b\u30ea\u30b9\u30af\u3092\u907f\u3051\u305f\u3044\u5834\u5408\u306f\u3001\u3053\u306e\u5f62\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u3082\u3057\u76ee\u7acb\u305f\u305b\u305f\u3044\u5834\u5408\u306f\u5f62\u3092\u5909\u3048\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u304c\u3001\u8aad\u307f\u3084\u3059\u3044\u72b6\u614b\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>2. \u4f4d\u7f6e\u3092\u8003\u3048\u308b<\/h3>\n<p>CTA\u304c\u3075\u3055\u308f\u3057\u3044\u4f4d\u7f6e\u306b\u306a\u3051\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3059\u6a5f\u4f1a\u304c\u5931\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u91cd\u8981\u306a\u306e\u306fCTA\u304c\u77ac\u6642\u306b\u5206\u304b\u308b\u3053\u3068\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u306b\u30dc\u30bf\u30f3\u3084\u30c6\u30ad\u30b9\u30c8\u3092\u63a2\u3059\u306e\u306b\u6642\u9593\u3092\u7121\u99c4\u306b\u3055\u305b\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u6700\u3082\u52b9\u679c\u306e\u3042\u308b\u4f4d\u7f6e\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u4e0a\u90e8\u3067\u3059\u3002\u3071\u3063\u3068\u76ee\u306b\u3064\u304f\u306e\u3067\u3001\u30e1\u30fc\u30eb\u306e\u6700\u5f8c\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30dd\u30a4\u30f3\u30c8\uff1a\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3092\u3044\u3064\u3082\u982d\u306b\u5165\u308c\u3066\u304a\u304f\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u5c0f\u3055\u306a\u753b\u9762\u3067\u3082\u30bf\u30c3\u30d7\u3057\u3084\u3059\u3044\u3088\u3046\u306bCTA\u30dc\u30bf\u30f3\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-18956 size-full aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/06\/super.png\" alt=\"\" width=\"692\" height=\"602\" \/><\/p>\n<p>\u4e0a\u8a18\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u304b\u3064\u3001\u30c8\u30c3\u30d7\u753b\u50cf\u306e\u4e2d\u592e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5bfe\u7167\u7684\u306a\u30dc\u30bf\u30f3\u306b\u3088\u3063\u3066\u6700\u521d\u306e\u6570\u79d2\u3067\u76ee\u3092\u5f15\u304d\u3064\u3051\u3089\u308c\u308b\u3059\u3070\u3089\u3057\u3044\u4f8b\u3067\u3059\u3002<\/p>\n<h3>3. \u30b5\u30a4\u30ba\u3092\u8abf\u6574\u3059\u308b<\/h3>\n<p>CTA\u306b\u304a\u3044\u3066\u6700\u3082\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u30b5\u30a4\u30ba\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u5931\u6557\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u306f\u3001\u5e38\u306bCTA\u8981\u7d20\u306e\u30b5\u30a4\u30ba\u306b\u914d\u616e\u3057\u307e\u3059\u3002\u5927\u304d\u3059\u304e\u308b\u3068\u7121\u8996\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306e\u8981\u7d20\u3068\u91cd\u306a\u308a\u5408\u3063\u3066\u3057\u307e\u3044\u6df7\u4e71\u3092\u3082\u62db\u304d\u307e\u3059\u3002<\/p>\n<p>\u540c\u6642\u306b\u3001\u5c0f\u3055\u3059\u304e\u3066\u3082\u3044\u3051\u307e\u305b\u3093\u3002\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u958b\u3044\u3066\u6700\u521d\u306e\u6570\u79d2\u3067\u6c17\u3065\u3044\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304b\u3089\u3067\u3059\u3002<\/p>\n<h3>4. \u753b\u50cf\u3067\u30c6\u30ad\u30b9\u30c8\u3092\u5f15\u304d\u7acb\u3066\u308b<\/h3>\n<p>\u753b\u50cf\u3092\u672c\u6587\u5185\u306b\u633f\u5165\u3059\u308b\u3068\u3001\u30e1\u30fc\u30eb\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5927\u5e45\u306b\u5897\u3084\u305b\u307e\u3059\u3002\u8cfc\u8aad\u8005\u306b\u9577\u3044\u30c6\u30ad\u30b9\u30c8\u3092\u8aad\u3093\u3067\u3082\u3089\u3063\u305f\u4e0a\u3067\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3055\u305b\u308b\u3088\u308a\u3082\u3001\u753b\u50cf\u306b\u3059\u3050\u3055\u307e\u53cd\u5fdc\u3055\u305b\u308b\u65b9\u304c\u7c21\u5358\u304b\u3064\u30b9\u30de\u30fc\u30c8\u3067\u3059\u3002<\/p>\n<p>\u30bb\u30fc\u30eb\u6642\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-42803\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3-1.jpg\" alt=\"\" width=\"900\" height=\"675\" \/><\/p>\n<p><strong>\u30dd\u30a4\u30f3\u30c8<\/strong>\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u63a5\u7d9a\u304c\u9045\u304f\u306a\u308b\u3001\u307e\u305f\u306f\u8a2d\u5b9a\u3067\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3044\u308b\u305f\u3081\u306b\u3001\u30e1\u30fc\u30eb\u5185\u306b\u753b\u50cf\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u3068\u3044\u3046\u8cfc\u8aad\u8005\u3082\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u3082\u5341\u5206\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023FAQ\uff1a<a href=\"https:\/\/kb.benchmarkemail.com\/jp\/how-do-i-add-a-link-in-my-email-to-a-webpage-email-address-anchor-or-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30fc\u30eb\u306b\u30ea\u30f3\u30af\u3092\u633f\u5165\u3059\u308b\u65b9\u6cd5<\/a><\/p>\n<h3>5. \u30c6\u30ad\u30b9\u30c8\u3092\u4f7f\u3063\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b<\/h3>\n<p>\u30c6\u30ad\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3067CTA\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u306f\u3001\u8cfc\u8aad\u8005\u306b\u3068\u3063\u3066\u4f55\u304c\u91cd\u8981\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u8cfc\u8aad\u8005\u306f\u6570\u79d2\u304b\u3051\u3066\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u304b\u3089\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u9589\u3058\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u6c17\u8efd\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u5185\u5bb9\u3092\u5358\u7d14\u304b\u3064\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u8aad\u307f\u624b\u304c\u306a\u305cCTA\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u305d\u306e\u7d50\u679c\u3069\u3046\u306a\u308b\u306e\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<p>CTA\u306f\u3044\u305a\u308c\u3082\u3001\u300c\u4f55\u306a\u306e\u304b\u300d\u3068\u300c\u306a\u305c\u306a\u306e\u304b\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u660e\u78ba\u306a\u7b54\u3048\u3092\u4e0e\u3048\u3001\u8aad\u307f\u624b\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u57fa\u672c\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u304a\u304d\u307e\u3059\u3002<\/p>\n<p>\u30fb\u52d5\u8a5e\u3067\u59cb\u307e\u308b\u77ed\u3044\u30d5\u30ec\u30fc\u30ba\u306b\u8a2d\u5b9a\u3059\u308b<br \/>\n\u4f8b\uff1a\u96fb\u8a71\u3092\u304b\u3051\u308b\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3001\u5f97\u308b\u3001\u8aad\u3080\u3001\u5b66\u3076\u3001\u306a\u3069\u3002\u300c\u3053\u3053\u300d\u3084\u300c\u305d\u3053\u300d\u306a\u3069\u306e\u5358\u8a9e\u306f\u63a7\u3048\u308b\u3002<br \/>\n\u30fb\u300c\u4eca\u300d\u3084\u300c\u4eca\u65e5\u300d\u306a\u3069\u306e\u5358\u8a9e\u3092\u4f7f\u3044\u3001\u30aa\u30d5\u30a1\u30fc\u306b\u6642\u9593\u306e\u5236\u9650\u3092\u8a2d\u3051\u308b<br \/>\n\u30fb\u300c\u7121\u6599\u300d\u3001\u300c\u5272\u5f15\u300d\u306a\u3069\u306e\u9b45\u529b\u7684\u306a\u8a00\u8449\u3092\u4f7f\u3044\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3055\u3089\u306a\u308b\u9b45\u529b\u3092\u4e0e\u3048\u308b<br \/>\n\u30fb\u30aa\u30d5\u30a1\u30fc\u306b\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u4ed8\u4e0e\u3059\u308b\u3002\u9867\u5ba2\u304c\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u308b\u4e00\u756a\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8aac\u660e\u3059\u308b<\/p>\n<h3>6. \u6570\u3092\u8abf\u6574\u3059\u308b<\/h3>\n<p>CTA\u306f\u7e70\u308a\u8fd4\u3057\u3066\u8a2d\u7f6e\u3057\u3066\u3082\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u540c\u3058\u898b\u305f\u76ee\u306e\u30dc\u30bf\u30f3\u3092\u8fd1\u304f\u306b2\u3064\u4ee5\u4e0a\u8a2d\u7f6e\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u540c\u3058\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308bCTA\u3067\u305d\u308c\u305e\u308c\u306e\u898b\u305f\u76ee\u3092\u5909\u3048\u308b\u3068\u304d\u306f\u3001\u6b21\u306e2\u3064\u306e\u30eb\u30fc\u30eb\u306b\u6cbf\u3063\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30fb\u6df7\u4e71\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u96e2\u308c\u305f\u7b87\u6240\u306b\u8a2d\u7f6e\u3059\u308b<br \/>\n\u30fb\u7570\u306a\u308b\u30c6\u30ad\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b<\/p>\n<p>\u305f\u3060\u3057\u3001\u3042\u307e\u308a\u306b\u591a\u304f\u306eCTA\u3092\u76db\u308a\u8fbc\u3080\u3053\u3068\u306f\u907f\u3051\u307e\u3057\u3087\u3046\u3002\u3042\u3044\u307e\u3044\u306a\u8a00\u8449\u3092\u4f55\u5ea6\u3082\u9023\u306d\u308b\u3088\u308a\u3082\u3001\u660e\u78ba\u306aCTA\u30922\u3064\u3001\u3042\u308b\u3044\u306f3\u3064\u4ee5\u4e0b\u306b\u53ce\u3081\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n<h3>7. \u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u306b\u3059\u308b<\/h3>\n<p>Litmus\u306e\u30ec\u30dd\u30fc\u30c8\u306b\u3088\u308b\u3068\u30012018\u5e7412\u6708\u306b\u3001\u30e1\u30fc\u30eb\u5168\u4f53\u306e\u518543%\u304c\u30e2\u30d0\u30a4\u30eb\u30c7\u30d0\u30a4\u30b9\u3067\u958b\u5c01\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306f\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u3067\u306f\u306a\u304f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u3067\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3092\u95b2\u89a7\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u304b\u3089\u3082\u898b\u6620\u3048\u826f\u304f\u95b2\u89a7\u304c\u3067\u304d\u308b\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u306a\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b\u3053\u3068\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002Benchmark Email\u3067\u306f\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u542b\u3081\u3001\u30c9\u30e9\u30c3\u30b0&amp;\u30c9\u30ed\u30c3\u30d7\u3067\u4f5c\u6210\u3057\u305f\u30e1\u30fc\u30eb\u306f\u5168\u3066\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023FAQ\uff1a<a href=\"https:\/\/kb.benchmarkemail.com\/jp\/how-can-i-create-an-email-using-a-benchmark-email-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Benchmark Email\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u4f7f\u3063\u3066\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u65b9\u6cd5<\/a><\/p>\n<p>\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u524d\u306bCTA\u304c\u3001\u898b\u6620\u3048\u3088\u304f\u3001\u3069\u306e\u30c7\u30d0\u30a4\u30b9\u3067\u3082\u9069\u5207\u306b\u8868\u793a\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u5fd8\u308c\u305a\u306b\u884c\u3044\u307e\u3057\u3087\u3046\u3002CTA\u306f\u898b\u3048\u3066\u3044\u307e\u3059\u304b\uff1f\u753b\u9762\u30b5\u30a4\u30ba\u5185\u306b\u9069\u5207\u306b\u53ce\u307e\u3063\u3066\u3044\u307e\u3059\u304b\uff1f\u753b\u50cf\u306e\u8aad\u307f\u8fbc\u307f\u901f\u5ea6\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3053\u308c\u3089\u3092\u78ba\u8a8d\u3057\u305f\u4e0a\u3067\u3001CTA\u3092\u76db\u308a\u8fbc\u3093\u3060\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u30d6\u30ed\u30b0\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/check_your_html_email_with_litmus\/\" target=\"_blank\" rel=\"noopener noreferrer\">HTML\u30e1\u30fc\u30eb\u306e\u8868\u793a\u3092\u30c6\u30b9\u30c8\u3059\u308b\u306b\u306f\uff1f\u53d7\u4fe1\u74b0\u5883\u3067\u306e\u8868\u793a\u78ba\u8a8d\u304c\u3067\u304d\u308b\u30b5\u30fc\u30d3\u30b9\u300cLitmus\u300d\u3092\u4f7f\u3063\u3066\u307f\u305f<\/a><\/p>\n<p>\u307e\u305f\u3001\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u5c02\u7528\u306eCTA\u3082\u5b58\u5728\u3057\u307e\u3059\u3002\u4e3b\u8981\u306aCTA\u306b\u52a0\u3048\u3066\u3001\u300c\u96fb\u8a71\u3092\u304b\u3051\u308b\u300d\u306a\u3069\u306e\u30dc\u30bf\u30f3\u3092\u542b\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u53c2\u8003\u8cc7\u6599\uff1a<a class=\"external\" href=\"https:\/\/litmus.com\/ebooks\/state-of-email-2019\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">2019 State of Email\uff08\u82f1\u8a9e\uff09<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E3%82%92%E7%9F%A5%E3%82%8A%E3%80%81%E5%8A%B9%E6%9E%9C%E7%9A%84%E3%81%AACTA%E3%82%92%E8%A8%AD%E5%AE%9A%E3%81%97%E3%82%88%E3%81%86\"><\/span>\u30e6\u30fc\u30b6\u30fc\u3092\u77e5\u308a\u3001\u52b9\u679c\u7684\u306aCTA\u3092\u8a2d\u5b9a\u3057\u3088\u3046<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Amazon\u306e\u3088\u3046\u306a\u4e16\u754c\u30c8\u30c3\u30d7\u306e\u30aa\u30f3\u30e9\u30a4\u30f3\u30ea\u30bb\u30e9\u30fc\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306b\u6295\u8cc7\u3057\u305f\u984d\u306e2.5\u500d\u306e\u5229\u76ca\u3092\u53d7\u3051\u53d6\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u5f7c\u3089\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4e0b\u8a18\u306e\u3088\u3046\u306a\u7279\u5fb4\u3092\u6301\u3063\u3066\u3044\u308b\u3053\u3068\u3092\u77e5\u3063\u305f\u4e0a\u3067\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u306a\u3063\u3066\u3044\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30fb\u65b0\u898f\u898b\u8fbc\u307f\u5ba2\u306b\u306a\u308b\u304b\u306a\u3089\u306a\u3044\u304b\u306f\u30018\u79d2\u3067\u6c7a\u307e\u308b<br \/>\n\u30fb\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u304c\u591a\u3044<br \/>\n\u30fb\u300c\u8cfc\u5165\u300d\u30dc\u30bf\u30f3\u306f\u52b9\u679c\u7684\u3067\u306f\u306a\u3044<br \/>\n\u30fb\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u306b\u6163\u308c\u3066\u3044\u308b<br \/>\n\u30fb\u30e1\u30fc\u30eb\u306f\u500b\u4eba\u7684\u306a\u3082\u306e\u3067\u3042\u308b\u307b\u3069\u6709\u52b9<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u7279\u5fb4\u3092\u628a\u63e1\u3057\u3001\u52b9\u679c\u7684\u306aCTA\u3092\u8a2d\u7f6e\u3059\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\u3092\u305c\u3072\u4eca\u5f8c\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u304b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u53c2\u7167\u5143\uff1a<a class=\"external\" href=\"https:\/\/www.templatemonster.com\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Template Monster<\/a><\/p>\n<p>\uff08\u95a2\u9023\u30d6\u30ed\u30b0\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/8ways-to-increase-email-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6709\u540d\u30b5\u30fc\u30d3\u30b9\u306eHTML\u30e1\u30fc\u30eb\u4e8b\u4f8b\u306b\u5b66\u3076\uff01\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u308b8\u3064\u306e\u6cd5\u5247<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/50-of-the-best-email-designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u53c2\u8003\u306b\uff01\u8aad\u8005\u306e\u5fc3\u3092\u52d5\u304b\u3059\u30e1\u30fc\u30eb\u6d77\u5916\u4e8b\u4f8b50\u9078<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/use_gif_to_your_newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u52d5\u304f\u30e1\u30eb\u30de\u30ac\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u3082\uff01GIF\u753b\u50cf\u4f5c\u6210\u304b\u3089\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u307e\u3067\u3092\u4e00\u6319\u3054\u7d39\u4ecb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\uff01\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u62c5\u5f53\u306e\u6797\u3067\u3059\u3002 Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u52b9\u679c\u7684\u306a\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u3059\u3002 Amazon\u3084eBay\u3001Google\u306a\u3069\u3092\u59cb\u3081\u3068\u3059\u308b\u56fd\u969b\u7684\u30c8\u30c3\u30d7\u4f01\u696d\u306f\u3059\u3079\u3066\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3046\u306e\u306b\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u4e8b\u5b9f\u3001\u30e1\u30fc\u30eb\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u304a\u304b\u3052\u3067\u975e\u5e38\u306b\u591a\u304f\u306e\u58f2\u308a\u4e0a\u3052\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u3059\u3067\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u306e\u306b\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u5358\u7d14\u306bCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff1a\u884c\u52d5\u559a\u8d77\uff09\u304c\u6b20\u3051\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u91cd\u8981\u306a\u306e\u306fCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09 CTA\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3088\u3046\u4fc3\u3059\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u3001\u307e\u305f\u306f\u30dc\u30bf\u30f3\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002CTA\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u5e83\u544a\u30d0\u30ca\u30fc\u3001\u52d5\u753b\u3084\u30e1\u30fc\u30eb\u307e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5411\u3051\u305f\u5168\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3044\u3066\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002 CTA \u306f\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 \u30fb\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u306e\u751f\u6210 \u30fb\u30ea\u30fc\u30c9\u306e\u5897\u52a0 \u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u62e1\u6563 \u30fb\u30bb\u30fc\u30eb\u30b9 \u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7dad\u6301 \u30fb\u30a4\u30d9\u30f3\u30c8\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 CTA\u306f\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u7372\u5f97\u306e\u6a5f\u4f1a\u3068\u3001\u9867\u5ba2\u306b\u671b\u307e\u3057\u3044\u884c\u52d5\u3092\u5f15\u304d\u8d77\u3053\u3055\u305b\u308b\u53ef\u80fd\u6027\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u591a\u304f\u306e\u4f01\u696d\u30aa\u30fc\u30ca\u30fc\u306f\u3001CTA\u3092\u5229\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u307e\u308a\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u5c0f\u898f\u6a21\u306eB2B\u4f01\u696d\u306e\u7d0470%\u304cCTA\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u306b\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u6700\u9ad8\u306e\u9867\u5ba2\u3092\u898b\u3064\u3051\u3089\u308c\u305a\u306b\u3044\u307e\u3059\u3002 \u3067\u306f\u3080\u3084\u307f\u306bCTA\u3092\u53d6\u308a\u5165\u308c\u308c\u3070\u826f\u3044\u306e\u304b\u3068\u3044\u3046\u3068\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6210\u529f\u3057\u307e\u305b\u3093\u3002CTA\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u52b9\u679c\u7684\u306aCTA\u3092\u8a2d\u7f6e\u3059\u308b7\u3064\u306e\u30d2\u30f3\u30c8 1. \u5f62\u5f0f\u3092\u9078\u629e\u3059\u308b CTA\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u5f62\u5f0f\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3057\u3001\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u5f62\u5f0f\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002 \u3069\u3061\u3089\u3092\u9078\u3093\u3060\u65b9\u304c\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305a\u306f\u3001\u4e00\u822c\u7684\u306b\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u5f62\u5f0f\u3092\u8a66\u3057\u3066\u307f\u308b\u306e\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3088\u3063\u3066\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u306e\u65b9\u304c\u52b9\u679c\u7684\u306a\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u3001\u30c6\u30b9\u30c8\u3092\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002 \u3069\u3061\u3089\u3092\u9078\u629e\u3057\u3066\u3082\u3001\u8aad\u8005\u304c\u5e0c\u671b\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u306b\u5b9f\u969b\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002 \u3053\u3061\u3089\u306e\u65c5\u884c\u7528\u30e1\u30fc\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u540c\u69d8\u306b\u3001\u307b\u3068\u3093\u3069\u306e\u30dc\u30bf\u30f3\u304c\u9577\u65b9\u5f62\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u5909\u306b\u76ee\u7acb\u305f\u305b\u3066\u9006\u52b9\u679c\u306b\u306a\u308b\u30ea\u30b9\u30af\u3092\u907f\u3051\u305f\u3044\u5834\u5408\u306f\u3001\u3053\u306e\u5f62\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002 \u3082\u3057\u76ee\u7acb\u305f\u305b\u305f\u3044\u5834\u5408\u306f\u5f62\u3092\u5909\u3048\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u304c\u3001\u8aad\u307f\u3084\u3059\u3044\u72b6\u614b\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002 2. \u4f4d\u7f6e\u3092\u8003\u3048\u308b CTA\u304c\u3075\u3055\u308f\u3057\u3044\u4f4d\u7f6e\u306b\u306a\u3051\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3059\u6a5f\u4f1a\u304c\u5931\u308f\u308c\u307e\u3059\u3002 \u91cd\u8981\u306a\u306e\u306fCTA\u304c\u77ac\u6642\u306b\u5206\u304b\u308b\u3053\u3068\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u306b\u30dc\u30bf\u30f3\u3084\u30c6\u30ad\u30b9\u30c8\u3092\u63a2\u3059\u306e\u306b\u6642\u9593\u3092\u7121\u99c4\u306b\u3055\u305b\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u6700\u3082\u52b9\u679c\u306e\u3042\u308b\u4f4d\u7f6e\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u4e0a\u90e8\u3067\u3059\u3002\u3071\u3063\u3068\u76ee\u306b\u3064\u304f\u306e\u3067\u3001\u30e1\u30fc\u30eb\u306e\u6700\u5f8c\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002 \u30dd\u30a4\u30f3\u30c8\uff1a\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3092\u3044\u3064\u3082\u982d\u306b\u5165\u308c\u3066\u304a\u304f\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u5c0f\u3055\u306a\u753b\u9762\u3067\u3082\u30bf\u30c3\u30d7\u3057\u3084\u3059\u3044\u3088\u3046\u306bCTA\u30dc\u30bf\u30f3\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u4e0a\u8a18\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u304b\u3064\u3001\u30c8\u30c3\u30d7\u753b\u50cf\u306e\u4e2d\u592e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5bfe\u7167\u7684\u306a\u30dc\u30bf\u30f3\u306b\u3088\u3063\u3066\u6700\u521d\u306e\u6570\u79d2\u3067\u76ee\u3092\u5f15\u304d\u3064\u3051\u3089\u308c\u308b\u3059\u3070\u3089\u3057\u3044\u4f8b\u3067\u3059\u3002 3. \u30b5\u30a4\u30ba\u3092\u8abf\u6574\u3059\u308b CTA\u306b\u304a\u3044\u3066\u6700\u3082\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u30b5\u30a4\u30ba\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u5931\u6557\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u306f\u3001\u5e38\u306bCTA\u8981\u7d20\u306e\u30b5\u30a4\u30ba\u306b\u914d\u616e\u3057\u307e\u3059\u3002\u5927\u304d\u3059\u304e\u308b\u3068\u7121\u8996\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306e\u8981\u7d20\u3068\u91cd\u306a\u308a\u5408\u3063\u3066\u3057\u307e\u3044\u6df7\u4e71\u3092\u3082\u62db\u304d\u307e\u3059\u3002 \u540c\u6642\u306b\u3001\u5c0f\u3055\u3059\u304e\u3066\u3082\u3044\u3051\u307e\u305b\u3093\u3002\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u958b\u3044\u3066\u6700\u521d\u306e\u6570\u79d2\u3067\u6c17\u3065\u3044\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304b\u3089\u3067\u3059\u3002 4. \u753b\u50cf\u3067\u30c6\u30ad\u30b9\u30c8\u3092\u5f15\u304d\u7acb\u3066\u308b \u753b\u50cf\u3092\u672c\u6587\u5185\u306b\u633f\u5165\u3059\u308b\u3068\u3001\u30e1\u30fc\u30eb\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5927\u5e45\u306b\u5897\u3084\u305b\u307e\u3059\u3002\u8cfc\u8aad\u8005\u306b\u9577\u3044\u30c6\u30ad\u30b9\u30c8\u3092\u8aad\u3093\u3067\u3082\u3089\u3063\u305f\u4e0a\u3067\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3055\u305b\u308b\u3088\u308a\u3082\u3001\u753b\u50cf\u306b\u3059\u3050\u3055\u307e\u53cd\u5fdc\u3055\u305b\u308b\u65b9\u304c\u7c21\u5358\u304b\u3064\u30b9\u30de\u30fc\u30c8\u3067\u3059\u3002 \u30bb\u30fc\u30eb\u6642\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u30dd\u30a4\u30f3\u30c8\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u63a5\u7d9a\u304c\u9045\u304f\u306a\u308b\u3001\u307e\u305f\u306f\u8a2d\u5b9a\u3067\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3044\u308b\u305f\u3081\u306b\u3001\u30e1\u30fc\u30eb\u5185\u306b\u753b\u50cf\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u3068\u3044\u3046\u8cfc\u8aad\u8005\u3082\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u3082\u5341\u5206\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023FAQ\uff1a\u30e1\u30fc\u30eb\u306b\u30ea\u30f3\u30af\u3092\u633f\u5165\u3059\u308b\u65b9\u6cd5 5. \u30c6\u30ad\u30b9\u30c8\u3092\u4f7f\u3063\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b \u30c6\u30ad\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3067CTA\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u306f\u3001\u8cfc\u8aad\u8005\u306b\u3068\u3063\u3066\u4f55\u304c\u91cd\u8981\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u8cfc\u8aad\u8005\u306f\u6570\u79d2\u304b\u3051\u3066\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u304b\u3089\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u9589\u3058\u307e\u3059\u3002 \u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u6c17\u8efd\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u5185\u5bb9\u3092\u5358\u7d14\u304b\u3064\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u8aad\u307f\u624b\u304c\u306a\u305cCTA\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u305d\u306e\u7d50\u679c\u3069\u3046\u306a\u308b\u306e\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002 CTA\u306f\u3044\u305a\u308c\u3082\u3001\u300c\u4f55\u306a\u306e\u304b\u300d\u3068\u300c\u306a\u305c\u306a\u306e\u304b\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u660e\u78ba\u306a\u7b54\u3048\u3092\u4e0e\u3048\u3001\u8aad\u307f\u624b\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u57fa\u672c\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u304a\u304d\u307e\u3059\u3002 \u30fb\u52d5\u8a5e\u3067\u59cb\u307e\u308b\u77ed\u3044\u30d5\u30ec\u30fc\u30ba\u306b\u8a2d\u5b9a\u3059\u308b \u4f8b\uff1a\u96fb\u8a71\u3092\u304b\u3051\u308b\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3001\u5f97\u308b\u3001\u8aad\u3080\u3001\u5b66\u3076\u3001\u306a\u3069\u3002\u300c\u3053\u3053\u300d\u3084\u300c\u305d\u3053\u300d\u306a\u3069\u306e\u5358\u8a9e\u306f\u63a7\u3048\u308b\u3002 \u30fb\u300c\u4eca\u300d\u3084\u300c\u4eca\u65e5\u300d\u306a\u3069\u306e\u5358\u8a9e\u3092\u4f7f\u3044\u3001\u30aa\u30d5\u30a1\u30fc\u306b\u6642\u9593\u306e\u5236\u9650\u3092\u8a2d\u3051\u308b \u30fb\u300c\u7121\u6599\u300d\u3001\u300c\u5272\u5f15\u300d\u306a\u3069\u306e\u9b45\u529b\u7684\u306a\u8a00\u8449\u3092\u4f7f\u3044\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3055\u3089\u306a\u308b\u9b45\u529b\u3092\u4e0e\u3048\u308b \u30fb\u30aa\u30d5\u30a1\u30fc\u306b\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u4ed8\u4e0e\u3059\u308b\u3002\u9867\u5ba2\u304c\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u308b\u4e00\u756a\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8aac\u660e\u3059\u308b 6. \u6570\u3092\u8abf\u6574\u3059\u308b CTA\u306f\u7e70\u308a\u8fd4\u3057\u3066\u8a2d\u7f6e\u3057\u3066\u3082\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u540c\u3058\u898b\u305f\u76ee\u306e\u30dc\u30bf\u30f3\u3092\u8fd1\u304f\u306b2\u3064\u4ee5\u4e0a\u8a2d\u7f6e\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u540c\u3058\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308bCTA\u3067\u305d\u308c\u305e\u308c\u306e\u898b\u305f\u76ee\u3092\u5909\u3048\u308b\u3068\u304d\u306f\u3001\u6b21\u306e2\u3064\u306e\u30eb\u30fc\u30eb\u306b\u6cbf\u3063\u3066\u304f\u3060\u3055\u3044\u3002&hellip;<\/p>\n","protected":false},"author":54,"featured_media":15202,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2340],"tags":[],"class_list":["post-11587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u3053\u3093\u306b\u3061\u306f\uff01\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u62c5\u5f53\u306e\u6797\u3067\u3059\u3002 Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u52b9\u679c\u7684\u306a\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u3059\u3002 Amazon\u3084eBay\u3001Google\u306a\u3069\u3092\u59cb\u3081\u3068\u3059\u308b\u56fd\u969b\u7684\u30c8\u30c3\u30d7\u4f01\u696d\u306f\u3059\u3079\u3066\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3046\u306e\u306b\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u4e8b\u5b9f\u3001\u30e1\u30fc\u30eb\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u304a\u304b\u3052\u3067\u975e\u5e38\u306b\u591a\u304f\u306e\u58f2\u308a\u4e0a\u3052\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u3059\u3067\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u306e\u306b\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u5358\u7d14\u306bCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff1a\u884c\u52d5\u559a\u8d77\uff09\u304c\u6b20\u3051\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u91cd\u8981\u306a\u306e\u306fCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09 CTA\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3088\u3046\u4fc3\u3059\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u3001\u307e\u305f\u306f\u30dc\u30bf\u30f3\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002CTA\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u5e83\u544a\u30d0\u30ca\u30fc\u3001\u52d5\u753b\u3084\u30e1\u30fc\u30eb\u307e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5411\u3051\u305f\u5168\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3044\u3066\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002 CTA \u306f\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 \u30fb\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u306e\u751f\u6210 \u30fb\u30ea\u30fc\u30c9\u306e\u5897\u52a0 \u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u62e1\u6563 \u30fb\u30bb\u30fc\u30eb\u30b9 \u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7dad\u6301 \u30fb\u30a4\u30d9\u30f3\u30c8\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 CTA\u306f\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u7372\u5f97\u306e\u6a5f\u4f1a\u3068\u3001\u9867\u5ba2\u306b\u671b\u307e\u3057\u3044\u884c\u52d5\u3092\u5f15\u304d\u8d77\u3053\u3055\u305b\u308b\u53ef\u80fd\u6027\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u591a\u304f\u306e\u4f01\u696d\u30aa\u30fc\u30ca\u30fc\u306f\u3001CTA\u3092\u5229\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u307e\u308a\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u5c0f\u898f\u6a21\u306eB2B\u4f01\u696d\u306e\u7d0470%\u304cCTA\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u306b\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u6700\u9ad8\u306e\u9867\u5ba2\u3092\u898b\u3064\u3051\u3089\u308c\u305a\u306b\u3044\u307e\u3059\u3002 \u3067\u306f\u3080\u3084\u307f\u306bCTA\u3092\u53d6\u308a\u5165\u308c\u308c\u3070\u826f\u3044\u306e\u304b\u3068\u3044\u3046\u3068\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6210\u529f\u3057\u307e\u305b\u3093\u3002CTA\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u52b9\u679c\u7684\u306aCTA\u3092\u8a2d\u7f6e\u3059\u308b7\u3064\u306e\u30d2\u30f3\u30c8 1. \u5f62\u5f0f\u3092\u9078\u629e\u3059\u308b CTA\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u5f62\u5f0f\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3057\u3001\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u5f62\u5f0f\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002 \u3069\u3061\u3089\u3092\u9078\u3093\u3060\u65b9\u304c\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305a\u306f\u3001\u4e00\u822c\u7684\u306b\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u5f62\u5f0f\u3092\u8a66\u3057\u3066\u307f\u308b\u306e\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3088\u3063\u3066\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u306e\u65b9\u304c\u52b9\u679c\u7684\u306a\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u3001\u30c6\u30b9\u30c8\u3092\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002 \u3069\u3061\u3089\u3092\u9078\u629e\u3057\u3066\u3082\u3001\u8aad\u8005\u304c\u5e0c\u671b\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u306b\u5b9f\u969b\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002 \u3053\u3061\u3089\u306e\u65c5\u884c\u7528\u30e1\u30fc\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u540c\u69d8\u306b\u3001\u307b\u3068\u3093\u3069\u306e\u30dc\u30bf\u30f3\u304c\u9577\u65b9\u5f62\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u5909\u306b\u76ee\u7acb\u305f\u305b\u3066\u9006\u52b9\u679c\u306b\u306a\u308b\u30ea\u30b9\u30af\u3092\u907f\u3051\u305f\u3044\u5834\u5408\u306f\u3001\u3053\u306e\u5f62\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002 \u3082\u3057\u76ee\u7acb\u305f\u305b\u305f\u3044\u5834\u5408\u306f\u5f62\u3092\u5909\u3048\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u304c\u3001\u8aad\u307f\u3084\u3059\u3044\u72b6\u614b\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002 2. \u4f4d\u7f6e\u3092\u8003\u3048\u308b CTA\u304c\u3075\u3055\u308f\u3057\u3044\u4f4d\u7f6e\u306b\u306a\u3051\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3059\u6a5f\u4f1a\u304c\u5931\u308f\u308c\u307e\u3059\u3002 \u91cd\u8981\u306a\u306e\u306fCTA\u304c\u77ac\u6642\u306b\u5206\u304b\u308b\u3053\u3068\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u306b\u30dc\u30bf\u30f3\u3084\u30c6\u30ad\u30b9\u30c8\u3092\u63a2\u3059\u306e\u306b\u6642\u9593\u3092\u7121\u99c4\u306b\u3055\u305b\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u6700\u3082\u52b9\u679c\u306e\u3042\u308b\u4f4d\u7f6e\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u4e0a\u90e8\u3067\u3059\u3002\u3071\u3063\u3068\u76ee\u306b\u3064\u304f\u306e\u3067\u3001\u30e1\u30fc\u30eb\u306e\u6700\u5f8c\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002 \u30dd\u30a4\u30f3\u30c8\uff1a\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3092\u3044\u3064\u3082\u982d\u306b\u5165\u308c\u3066\u304a\u304f\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u5c0f\u3055\u306a\u753b\u9762\u3067\u3082\u30bf\u30c3\u30d7\u3057\u3084\u3059\u3044\u3088\u3046\u306bCTA\u30dc\u30bf\u30f3\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u4e0a\u8a18\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u304b\u3064\u3001\u30c8\u30c3\u30d7\u753b\u50cf\u306e\u4e2d\u592e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5bfe\u7167\u7684\u306a\u30dc\u30bf\u30f3\u306b\u3088\u3063\u3066\u6700\u521d\u306e\u6570\u79d2\u3067\u76ee\u3092\u5f15\u304d\u3064\u3051\u3089\u308c\u308b\u3059\u3070\u3089\u3057\u3044\u4f8b\u3067\u3059\u3002 3. \u30b5\u30a4\u30ba\u3092\u8abf\u6574\u3059\u308b CTA\u306b\u304a\u3044\u3066\u6700\u3082\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u30b5\u30a4\u30ba\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u5931\u6557\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u306f\u3001\u5e38\u306bCTA\u8981\u7d20\u306e\u30b5\u30a4\u30ba\u306b\u914d\u616e\u3057\u307e\u3059\u3002\u5927\u304d\u3059\u304e\u308b\u3068\u7121\u8996\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306e\u8981\u7d20\u3068\u91cd\u306a\u308a\u5408\u3063\u3066\u3057\u307e\u3044\u6df7\u4e71\u3092\u3082\u62db\u304d\u307e\u3059\u3002 \u540c\u6642\u306b\u3001\u5c0f\u3055\u3059\u304e\u3066\u3082\u3044\u3051\u307e\u305b\u3093\u3002\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u958b\u3044\u3066\u6700\u521d\u306e\u6570\u79d2\u3067\u6c17\u3065\u3044\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304b\u3089\u3067\u3059\u3002 4. \u753b\u50cf\u3067\u30c6\u30ad\u30b9\u30c8\u3092\u5f15\u304d\u7acb\u3066\u308b \u753b\u50cf\u3092\u672c\u6587\u5185\u306b\u633f\u5165\u3059\u308b\u3068\u3001\u30e1\u30fc\u30eb\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5927\u5e45\u306b\u5897\u3084\u305b\u307e\u3059\u3002\u8cfc\u8aad\u8005\u306b\u9577\u3044\u30c6\u30ad\u30b9\u30c8\u3092\u8aad\u3093\u3067\u3082\u3089\u3063\u305f\u4e0a\u3067\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3055\u305b\u308b\u3088\u308a\u3082\u3001\u753b\u50cf\u306b\u3059\u3050\u3055\u307e\u53cd\u5fdc\u3055\u305b\u308b\u65b9\u304c\u7c21\u5358\u304b\u3064\u30b9\u30de\u30fc\u30c8\u3067\u3059\u3002 \u30bb\u30fc\u30eb\u6642\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u30dd\u30a4\u30f3\u30c8\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u63a5\u7d9a\u304c\u9045\u304f\u306a\u308b\u3001\u307e\u305f\u306f\u8a2d\u5b9a\u3067\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3044\u308b\u305f\u3081\u306b\u3001\u30e1\u30fc\u30eb\u5185\u306b\u753b\u50cf\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u3068\u3044\u3046\u8cfc\u8aad\u8005\u3082\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u3082\u5341\u5206\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023FAQ\uff1a\u30e1\u30fc\u30eb\u306b\u30ea\u30f3\u30af\u3092\u633f\u5165\u3059\u308b\u65b9\u6cd5 5. \u30c6\u30ad\u30b9\u30c8\u3092\u4f7f\u3063\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b \u30c6\u30ad\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3067CTA\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u306f\u3001\u8cfc\u8aad\u8005\u306b\u3068\u3063\u3066\u4f55\u304c\u91cd\u8981\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u8cfc\u8aad\u8005\u306f\u6570\u79d2\u304b\u3051\u3066\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u304b\u3089\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u9589\u3058\u307e\u3059\u3002 \u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u6c17\u8efd\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u5185\u5bb9\u3092\u5358\u7d14\u304b\u3064\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u8aad\u307f\u624b\u304c\u306a\u305cCTA\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u305d\u306e\u7d50\u679c\u3069\u3046\u306a\u308b\u306e\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002 CTA\u306f\u3044\u305a\u308c\u3082\u3001\u300c\u4f55\u306a\u306e\u304b\u300d\u3068\u300c\u306a\u305c\u306a\u306e\u304b\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u660e\u78ba\u306a\u7b54\u3048\u3092\u4e0e\u3048\u3001\u8aad\u307f\u624b\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u57fa\u672c\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u304a\u304d\u307e\u3059\u3002 \u30fb\u52d5\u8a5e\u3067\u59cb\u307e\u308b\u77ed\u3044\u30d5\u30ec\u30fc\u30ba\u306b\u8a2d\u5b9a\u3059\u308b \u4f8b\uff1a\u96fb\u8a71\u3092\u304b\u3051\u308b\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3001\u5f97\u308b\u3001\u8aad\u3080\u3001\u5b66\u3076\u3001\u306a\u3069\u3002\u300c\u3053\u3053\u300d\u3084\u300c\u305d\u3053\u300d\u306a\u3069\u306e\u5358\u8a9e\u306f\u63a7\u3048\u308b\u3002 \u30fb\u300c\u4eca\u300d\u3084\u300c\u4eca\u65e5\u300d\u306a\u3069\u306e\u5358\u8a9e\u3092\u4f7f\u3044\u3001\u30aa\u30d5\u30a1\u30fc\u306b\u6642\u9593\u306e\u5236\u9650\u3092\u8a2d\u3051\u308b \u30fb\u300c\u7121\u6599\u300d\u3001\u300c\u5272\u5f15\u300d\u306a\u3069\u306e\u9b45\u529b\u7684\u306a\u8a00\u8449\u3092\u4f7f\u3044\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3055\u3089\u306a\u308b\u9b45\u529b\u3092\u4e0e\u3048\u308b \u30fb\u30aa\u30d5\u30a1\u30fc\u306b\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u4ed8\u4e0e\u3059\u308b\u3002\u9867\u5ba2\u304c\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u308b\u4e00\u756a\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8aac\u660e\u3059\u308b 6. \u6570\u3092\u8abf\u6574\u3059\u308b CTA\u306f\u7e70\u308a\u8fd4\u3057\u3066\u8a2d\u7f6e\u3057\u3066\u3082\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u540c\u3058\u898b\u305f\u76ee\u306e\u30dc\u30bf\u30f3\u3092\u8fd1\u304f\u306b2\u3064\u4ee5\u4e0a\u8a2d\u7f6e\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u540c\u3058\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308bCTA\u3067\u305d\u308c\u305e\u308c\u306e\u898b\u305f\u76ee\u3092\u5909\u3048\u308b\u3068\u304d\u306f\u3001\u6b21\u306e2\u3064\u306e\u30eb\u30fc\u30eb\u306b\u6cbf\u3063\u3066\u304f\u3060\u3055\u3044\u3002&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email \u65e5\u672c\u8a9e\u7248\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmailJapan\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/BenchmarkEmailJapan\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-05T07:42:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-07T14:40:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/how_to_design_powerful_email_call_to_actions.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u6797 \u3042\u3086\u307f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/benchmarkjp\" \/>\n<meta name=\"twitter:site\" content=\"@BenchmarkJP\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u6797 \u3042\u3086\u307f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/\"},\"author\":{\"name\":\"\u6797 \u3042\u3086\u307f\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/person\\\/302854e50ce01be751550c77d65694b7\"},\"headline\":\"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5\",\"datePublished\":\"2019-11-05T07:42:14+00:00\",\"dateModified\":\"2022-03-07T14:40:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/\"},\"wordCount\":56,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/02\\\/how_to_design_powerful_email_call_to_actions.png\",\"articleSection\":[\"HTML\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/\",\"name\":\"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5 - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/02\\\/how_to_design_powerful_email_call_to_actions.png\",\"datePublished\":\"2019-11-05T07:42:14+00:00\",\"dateModified\":\"2022-03-07T14:40:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/02\\\/how_to_design_powerful_email_call_to_actions.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/02\\\/how_to_design_powerful_email_call_to_actions.png\",\"width\":1400,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/how-to-design-powerful-email-call-to-actions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/\",\"name\":\"Benchmark Email \u65e5\u672c\u8a9e\u7248\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/06\\\/dark-bm-horizontal-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/06\\\/dark-bm-horizontal-logo.png\",\"width\":801,\"height\":253,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmailJapan\",\"https:\\\/\\\/x.com\\\/BenchmarkJP\",\"https:\\\/\\\/www.instagram.com\\\/benchmarkjapan\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/benchmark-email-japan\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/benchmarkJapan\\\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/person\\\/302854e50ce01be751550c77d65694b7\",\"name\":\"\u6797 \u3042\u3086\u307f\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/08\\\/IMG_9983-150x150.jpg\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/08\\\/IMG_9983-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/08\\\/IMG_9983-150x150.jpg\",\"caption\":\"\u6797 \u3042\u3086\u307f\"},\"description\":\"\u3000\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmailJapan\",\"https:\\\/\\\/www.instagram.com\\\/benchmarkjapan\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/twitter.com\\\/benchmarkjp\"],\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/author\\\/bukky\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5 - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/","og_locale":"en_US","og_type":"article","og_title":"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5 - Benchmark Email","og_description":"\u3053\u3093\u306b\u3061\u306f\uff01\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u62c5\u5f53\u306e\u6797\u3067\u3059\u3002 Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u306e\u5927\u90e8\u5206\u3092\u5360\u3081\u3066\u3044\u308b\u306e\u306f\u3001\u52b9\u679c\u7684\u306a\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u3059\u3002 Amazon\u3084eBay\u3001Google\u306a\u3069\u3092\u59cb\u3081\u3068\u3059\u308b\u56fd\u969b\u7684\u30c8\u30c3\u30d7\u4f01\u696d\u306f\u3059\u3079\u3066\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u3084\u30a2\u30c3\u30d7\u30bb\u30eb\u3092\u884c\u3046\u306e\u306b\u30e1\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u4e8b\u5b9f\u3001\u30e1\u30fc\u30eb\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u304a\u304b\u3052\u3067\u975e\u5e38\u306b\u591a\u304f\u306e\u58f2\u308a\u4e0a\u3052\u304c\u751f\u307e\u308c\u3066\u3044\u308b\u306e\u3067\u3059\u3002 \u3057\u304b\u3057\u3001\u3059\u3067\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u308b\u306e\u306b\u3046\u307e\u304f\u3044\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u5834\u5408\u306f\u3001\u5358\u7d14\u306bCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff1a\u884c\u52d5\u559a\u8d77\uff09\u304c\u6b20\u3051\u3066\u3044\u308b\u306e\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002 \u91cd\u8981\u306a\u306e\u306fCTA\uff08\u30b3\u30fc\u30eb\u30fb\u30c8\u30a5\u30fb\u30a2\u30af\u30b7\u30e7\u30f3\uff09 CTA\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7279\u5b9a\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u308b\u3088\u3046\u4fc3\u3059\u5358\u8a9e\u3084\u30d5\u30ec\u30fc\u30ba\u3001\u307e\u305f\u306f\u30dc\u30bf\u30f3\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002CTA\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3084\u5e83\u544a\u30d0\u30ca\u30fc\u3001\u52d5\u753b\u3084\u30e1\u30fc\u30eb\u307e\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u5411\u3051\u305f\u5168\u3066\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3044\u3066\u4f7f\u7528\u3067\u304d\u307e\u3059\u3002 CTA \u306f\u3001\u4ee5\u4e0b\u306e\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u4f7f\u7528\u3055\u308c\u307e\u3059\u3002 \u30fb\u30ea\u30fc\u30c9\uff08\u898b\u8fbc\u307f\u9867\u5ba2\uff09\u306e\u751f\u6210 \u30fb\u30ea\u30fc\u30c9\u306e\u5897\u52a0 \u30fb\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3067\u306e\u62e1\u6563 \u30fb\u30bb\u30fc\u30eb\u30b9 \u30fb\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u306e\u7dad\u6301 \u30fb\u30a4\u30d9\u30f3\u30c8\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3 CTA\u306f\u3088\u308a\u591a\u304f\u306e\u9867\u5ba2\u7372\u5f97\u306e\u6a5f\u4f1a\u3068\u3001\u9867\u5ba2\u306b\u671b\u307e\u3057\u3044\u884c\u52d5\u3092\u5f15\u304d\u8d77\u3053\u3055\u305b\u308b\u53ef\u80fd\u6027\u3092\u5099\u3048\u3066\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u6b8b\u5ff5\u306a\u3053\u3068\u306b\u3001\u591a\u304f\u306e\u4f01\u696d\u30aa\u30fc\u30ca\u30fc\u306f\u3001CTA\u3092\u5229\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u3042\u307e\u308a\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u307e\u305b\u3093\u3002\u5c0f\u898f\u6a21\u306eB2B\u4f01\u696d\u306e\u7d0470%\u304cCTA\u3092\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u305f\u3081\u306b\u3001\u81ea\u793e\u306b\u3068\u3063\u3066\u306e\u6700\u9ad8\u306e\u9867\u5ba2\u3092\u898b\u3064\u3051\u3089\u308c\u305a\u306b\u3044\u307e\u3059\u3002 \u3067\u306f\u3080\u3084\u307f\u306bCTA\u3092\u53d6\u308a\u5165\u308c\u308c\u3070\u826f\u3044\u306e\u304b\u3068\u3044\u3046\u3068\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6210\u529f\u3057\u307e\u305b\u3093\u3002CTA\u306e\u30c7\u30b6\u30a4\u30f3\u306b\u306f\u6ce8\u610f\u3092\u6255\u3046\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u52b9\u679c\u7684\u306aCTA\u3092\u8a2d\u7f6e\u3059\u308b7\u3064\u306e\u30d2\u30f3\u30c8 1. \u5f62\u5f0f\u3092\u9078\u629e\u3059\u308b CTA\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u5f62\u5f0f\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3057\u3001\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u5f62\u5f0f\u3067\u3082\u69cb\u3044\u307e\u305b\u3093\u3002 \u3069\u3061\u3089\u3092\u9078\u3093\u3060\u65b9\u304c\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u307e\u305a\u306f\u3001\u4e00\u822c\u7684\u306b\u52b9\u679c\u3092\u767a\u63ee\u3059\u308b\u3053\u3068\u304c\u591a\u3044\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u5f62\u5f0f\u3092\u8a66\u3057\u3066\u307f\u308b\u306e\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u305f\u3060\u3057\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u306b\u3088\u3063\u3066\u306f\u3001\u30c6\u30ad\u30b9\u30c8\u30ea\u30f3\u30af\u306e\u65b9\u304c\u52b9\u679c\u7684\u306a\u5834\u5408\u3082\u3042\u308b\u306e\u3067\u3001\u30c6\u30b9\u30c8\u3092\u3057\u3066\u307f\u308b\u3053\u3068\u304c\u5927\u4e8b\u3067\u3059\u3002 \u3069\u3061\u3089\u3092\u9078\u629e\u3057\u3066\u3082\u3001\u8aad\u8005\u304c\u5e0c\u671b\u3059\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3084\u30d5\u30a9\u30fc\u30e0\u306a\u3069\u306b\u5b9f\u969b\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002 \u3053\u3061\u3089\u306e\u65c5\u884c\u7528\u30e1\u30fc\u30eb\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3068\u540c\u69d8\u306b\u3001\u307b\u3068\u3093\u3069\u306e\u30dc\u30bf\u30f3\u304c\u9577\u65b9\u5f62\u3092\u3057\u3066\u3044\u307e\u3059\u3002\u5909\u306b\u76ee\u7acb\u305f\u305b\u3066\u9006\u52b9\u679c\u306b\u306a\u308b\u30ea\u30b9\u30af\u3092\u907f\u3051\u305f\u3044\u5834\u5408\u306f\u3001\u3053\u306e\u5f62\u3092\u9078\u3073\u307e\u3057\u3087\u3046\u3002 \u3082\u3057\u76ee\u7acb\u305f\u305b\u305f\u3044\u5834\u5408\u306f\u5f62\u3092\u5909\u3048\u3066\u3082\u69cb\u3044\u307e\u305b\u3093\u304c\u3001\u8aad\u307f\u3084\u3059\u3044\u72b6\u614b\u306b\u3057\u3066\u304a\u304d\u307e\u3057\u3087\u3046\u3002 2. \u4f4d\u7f6e\u3092\u8003\u3048\u308b CTA\u304c\u3075\u3055\u308f\u3057\u3044\u4f4d\u7f6e\u306b\u306a\u3051\u308c\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5897\u3084\u3059\u6a5f\u4f1a\u304c\u5931\u308f\u308c\u307e\u3059\u3002 \u91cd\u8981\u306a\u306e\u306fCTA\u304c\u77ac\u6642\u306b\u5206\u304b\u308b\u3053\u3068\u3067\u3059\u3002\u6f5c\u5728\u9867\u5ba2\u306b\u30dc\u30bf\u30f3\u3084\u30c6\u30ad\u30b9\u30c8\u3092\u63a2\u3059\u306e\u306b\u6642\u9593\u3092\u7121\u99c4\u306b\u3055\u305b\u3066\u306f\u3044\u3051\u307e\u305b\u3093\u3002\u6700\u3082\u52b9\u679c\u306e\u3042\u308b\u4f4d\u7f6e\u306f\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u4e0a\u90e8\u3067\u3059\u3002\u3071\u3063\u3068\u76ee\u306b\u3064\u304f\u306e\u3067\u3001\u30e1\u30fc\u30eb\u306e\u6700\u5f8c\u307e\u3067\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002 \u30dd\u30a4\u30f3\u30c8\uff1a\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30e6\u30fc\u30b6\u30fc\u306e\u3053\u3068\u3092\u3044\u3064\u3082\u982d\u306b\u5165\u308c\u3066\u304a\u304f\u3053\u3068\u3092\u5fd8\u308c\u306a\u3044\u3088\u3046\u306b\u3002\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u306e\u5c0f\u3055\u306a\u753b\u9762\u3067\u3082\u30bf\u30c3\u30d7\u3057\u3084\u3059\u3044\u3088\u3046\u306bCTA\u30dc\u30bf\u30f3\u3092\u8abf\u6574\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u4e0a\u8a18\u306e\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u306f\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u304b\u3064\u3001\u30c8\u30c3\u30d7\u753b\u50cf\u306e\u4e2d\u592e\u306b\u914d\u7f6e\u3055\u308c\u305f\u5bfe\u7167\u7684\u306a\u30dc\u30bf\u30f3\u306b\u3088\u3063\u3066\u6700\u521d\u306e\u6570\u79d2\u3067\u76ee\u3092\u5f15\u304d\u3064\u3051\u3089\u308c\u308b\u3059\u3070\u3089\u3057\u3044\u4f8b\u3067\u3059\u3002 3. \u30b5\u30a4\u30ba\u3092\u8abf\u6574\u3059\u308b CTA\u306b\u304a\u3044\u3066\u6700\u3082\u91cd\u8981\u306b\u306a\u308b\u306e\u306f\u30b5\u30a4\u30ba\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u5931\u6557\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u306f\u3001\u5e38\u306bCTA\u8981\u7d20\u306e\u30b5\u30a4\u30ba\u306b\u914d\u616e\u3057\u307e\u3059\u3002\u5927\u304d\u3059\u304e\u308b\u3068\u7121\u8996\u3055\u308c\u308b\u30ea\u30b9\u30af\u304c\u9ad8\u307e\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u4ed6\u306e\u8981\u7d20\u3068\u91cd\u306a\u308a\u5408\u3063\u3066\u3057\u307e\u3044\u6df7\u4e71\u3092\u3082\u62db\u304d\u307e\u3059\u3002 \u540c\u6642\u306b\u3001\u5c0f\u3055\u3059\u304e\u3066\u3082\u3044\u3051\u307e\u305b\u3093\u3002\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u958b\u3044\u3066\u6700\u521d\u306e\u6570\u79d2\u3067\u6c17\u3065\u3044\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u304b\u3089\u3067\u3059\u3002 4. \u753b\u50cf\u3067\u30c6\u30ad\u30b9\u30c8\u3092\u5f15\u304d\u7acb\u3066\u308b \u753b\u50cf\u3092\u672c\u6587\u5185\u306b\u633f\u5165\u3059\u308b\u3068\u3001\u30e1\u30fc\u30eb\u5168\u4f53\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u5927\u5e45\u306b\u5897\u3084\u305b\u307e\u3059\u3002\u8cfc\u8aad\u8005\u306b\u9577\u3044\u30c6\u30ad\u30b9\u30c8\u3092\u8aad\u3093\u3067\u3082\u3089\u3063\u305f\u4e0a\u3067\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u8d77\u3053\u3055\u305b\u308b\u3088\u308a\u3082\u3001\u753b\u50cf\u306b\u3059\u3050\u3055\u307e\u53cd\u5fdc\u3055\u305b\u308b\u65b9\u304c\u7c21\u5358\u304b\u3064\u30b9\u30de\u30fc\u30c8\u3067\u3059\u3002 \u30bb\u30fc\u30eb\u6642\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u306e\u4f8b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u30dd\u30a4\u30f3\u30c8\uff1a\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u63a5\u7d9a\u304c\u9045\u304f\u306a\u308b\u3001\u307e\u305f\u306f\u8a2d\u5b9a\u3067\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3044\u308b\u305f\u3081\u306b\u3001\u30e1\u30fc\u30eb\u5185\u306b\u753b\u50cf\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u3068\u3044\u3046\u8cfc\u8aad\u8005\u3082\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u3067\u3082\u5341\u5206\u306a\u60c5\u5831\u3092\u5f97\u3089\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023FAQ\uff1a\u30e1\u30fc\u30eb\u306b\u30ea\u30f3\u30af\u3092\u633f\u5165\u3059\u308b\u65b9\u6cd5 5. \u30c6\u30ad\u30b9\u30c8\u3092\u4f7f\u3063\u3066\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u4f1d\u3048\u308b \u30c6\u30ad\u30b9\u30c8\u30e1\u30c3\u30bb\u30fc\u30b8\u3067CTA\u3092\u4f5c\u6210\u3059\u308b\u3068\u304d\u306f\u3001\u8cfc\u8aad\u8005\u306b\u3068\u3063\u3066\u4f55\u304c\u91cd\u8981\u304b\u3092\u8003\u3048\u307e\u3057\u3087\u3046\u3002\u591a\u304f\u306e\u8cfc\u8aad\u8005\u306f\u6570\u79d2\u304b\u3051\u3066\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u5206\u6790\u3057\u3001\u305d\u308c\u304b\u3089\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u9589\u3058\u307e\u3059\u3002 \u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u6c17\u8efd\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u5185\u5bb9\u3092\u5358\u7d14\u304b\u3064\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u8aad\u307f\u624b\u304c\u306a\u305cCTA\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u3079\u304d\u306a\u306e\u304b\u3001\u305d\u306e\u7d50\u679c\u3069\u3046\u306a\u308b\u306e\u304b\u3092\u8aac\u660e\u3057\u307e\u3059\u3002 CTA\u306f\u3044\u305a\u308c\u3082\u3001\u300c\u4f55\u306a\u306e\u304b\u300d\u3068\u300c\u306a\u305c\u306a\u306e\u304b\u300d\u3068\u3044\u3046\u8cea\u554f\u306b\u5bfe\u3057\u660e\u78ba\u306a\u7b54\u3048\u3092\u4e0e\u3048\u3001\u8aad\u307f\u624b\u306b\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3044\u3084\u3059\u304f\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u306b\u3001\u57fa\u672c\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u3044\u304f\u3064\u304b\u6319\u3052\u3066\u304a\u304d\u307e\u3059\u3002 \u30fb\u52d5\u8a5e\u3067\u59cb\u307e\u308b\u77ed\u3044\u30d5\u30ec\u30fc\u30ba\u306b\u8a2d\u5b9a\u3059\u308b \u4f8b\uff1a\u96fb\u8a71\u3092\u304b\u3051\u308b\u3001\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u3001\u5f97\u308b\u3001\u8aad\u3080\u3001\u5b66\u3076\u3001\u306a\u3069\u3002\u300c\u3053\u3053\u300d\u3084\u300c\u305d\u3053\u300d\u306a\u3069\u306e\u5358\u8a9e\u306f\u63a7\u3048\u308b\u3002 \u30fb\u300c\u4eca\u300d\u3084\u300c\u4eca\u65e5\u300d\u306a\u3069\u306e\u5358\u8a9e\u3092\u4f7f\u3044\u3001\u30aa\u30d5\u30a1\u30fc\u306b\u6642\u9593\u306e\u5236\u9650\u3092\u8a2d\u3051\u308b \u30fb\u300c\u7121\u6599\u300d\u3001\u300c\u5272\u5f15\u300d\u306a\u3069\u306e\u9b45\u529b\u7684\u306a\u8a00\u8449\u3092\u4f7f\u3044\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306b\u3055\u3089\u306a\u308b\u9b45\u529b\u3092\u4e0e\u3048\u308b \u30fb\u30aa\u30d5\u30a1\u30fc\u306b\u72ec\u81ea\u306e\u4fa1\u5024\u3092\u4ed8\u4e0e\u3059\u308b\u3002\u9867\u5ba2\u304c\u305d\u3053\u304b\u3089\u5f97\u3089\u308c\u308b\u4e00\u756a\u306e\u30e1\u30ea\u30c3\u30c8\u3092\u8aac\u660e\u3059\u308b 6. \u6570\u3092\u8abf\u6574\u3059\u308b CTA\u306f\u7e70\u308a\u8fd4\u3057\u3066\u8a2d\u7f6e\u3057\u3066\u3082\u554f\u984c\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u540c\u3058\u898b\u305f\u76ee\u306e\u30dc\u30bf\u30f3\u3092\u8fd1\u304f\u306b2\u3064\u4ee5\u4e0a\u8a2d\u7f6e\u3057\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u540c\u3058\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u3064\u306a\u304c\u308bCTA\u3067\u305d\u308c\u305e\u308c\u306e\u898b\u305f\u76ee\u3092\u5909\u3048\u308b\u3068\u304d\u306f\u3001\u6b21\u306e2\u3064\u306e\u30eb\u30fc\u30eb\u306b\u6cbf\u3063\u3066\u304f\u3060\u3055\u3044\u3002&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/","og_site_name":"Benchmark Email \u65e5\u672c\u8a9e\u7248","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmailJapan","article_author":"https:\/\/www.facebook.com\/BenchmarkEmailJapan","article_published_time":"2019-11-05T07:42:14+00:00","article_modified_time":"2022-03-07T14:40:29+00:00","og_image":[{"width":1400,"height":730,"url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/how_to_design_powerful_email_call_to_actions.png","type":"image\/png"}],"author":"\u6797 \u3042\u3086\u307f","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/twitter.com\/benchmarkjp","twitter_site":"@BenchmarkJP","twitter_misc":{"Written by":"\u6797 \u3042\u3086\u307f","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/"},"author":{"name":"\u6797 \u3042\u3086\u307f","@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/person\/302854e50ce01be751550c77d65694b7"},"headline":"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5","datePublished":"2019-11-05T07:42:14+00:00","dateModified":"2022-03-07T14:40:29+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/"},"wordCount":56,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/how_to_design_powerful_email_call_to_actions.png","articleSection":["HTML\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/","url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/","name":"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5 - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/how_to_design_powerful_email_call_to_actions.png","datePublished":"2019-11-05T07:42:14+00:00","dateModified":"2022-03-07T14:40:29+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/how_to_design_powerful_email_call_to_actions.png","contentUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/how_to_design_powerful_email_call_to_actions.png","width":1400,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/jp\/#website","url":"https:\/\/www.benchmarkemail.com\/jp\/","name":"Benchmark Email \u65e5\u672c\u8a9e\u7248","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/jp\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/06\/dark-bm-horizontal-logo.png","contentUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/06\/dark-bm-horizontal-logo.png","width":801,"height":253,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmailJapan","https:\/\/x.com\/BenchmarkJP","https:\/\/www.instagram.com\/benchmarkjapan\/","https:\/\/www.linkedin.com\/company\/benchmark-email-japan\/","https:\/\/www.youtube.com\/user\/benchmarkJapan\/featured"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/person\/302854e50ce01be751550c77d65694b7","name":"\u6797 \u3042\u3086\u307f","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/IMG_9983-150x150.jpg","url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/IMG_9983-150x150.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/IMG_9983-150x150.jpg","caption":"\u6797 \u3042\u3086\u307f"},"description":"\u3000","sameAs":["https:\/\/www.facebook.com\/BenchmarkEmailJapan","https:\/\/www.instagram.com\/benchmarkjapan\/","https:\/\/x.com\/https:\/\/twitter.com\/benchmarkjp"],"url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/author\/bukky\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/posts\/11587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/comments?post=11587"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/posts\/11587\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/media\/15202"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/media?parent=11587"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/categories?post=11587"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/tags?post=11587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}