{"id":11595,"date":"2019-09-23T23:25:16","date_gmt":"2019-09-23T23:25:16","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=41189"},"modified":"2020-08-11T08:35:19","modified_gmt":"2020-08-11T08:35:19","slug":"email-marketing-strategy-for-your-exhibition","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-strategy-for-your-exhibition\/","title":{"rendered":"\u5c55\u793a\u4f1a\u3067\u4f7f\u3048\u308b\uff01\u4e8b\u524d\u96c6\u5ba2\u304b\u3089\u30d5\u30a9\u30ed\u30fc\u307e\u3067\u306e\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u6226\u7565"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link 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href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-strategy-for-your-exhibition\/#%E3%83%96%E3%83%BC%E3%82%B9%E5%86%85%E3%81%A7%E3%81%AE%E4%BD%93%E9%A8%93%E3%82%A2%E3%83%AA%E3%81%A8%E3%83%8A%E3%82%B7%E3%81%A7%E5%A4%89%E3%82%8F%E3%82%8B%E3%83%A1%E3%83%BC%E3%83%AB%E9%96%8B%E5%B0%81%E7%8E%87\" >\u30d6\u30fc\u30b9\u5185\u3067\u306e\u4f53\u9a13\u30a2\u30ea\u3068\u30ca\u30b7\u3067\u5909\u308f\u308b\u30e1\u30fc\u30eb\u958b\u5c01\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-strategy-for-your-exhibition\/#%E5%B1%95%E7%A4%BA%E4%BC%9A%E5%BE%8C%E3%80%81%E9%9B%BB%E8%A9%B1%E3%82%92%E3%81%8B%E3%81%91%E3%82%8B%E3%82%BF%E3%82%A4%E3%83%9F%E3%83%B3%E3%82%B0%E3%81%AF%EF%BC%9F\" >\u5c55\u793a\u4f1a\u5f8c\u3001\u96fb\u8a71\u3092\u304b\u3051\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a 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id=\"attachment_41190\" style=\"width: 896px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=aB_kwq-VE9I\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-41190\" class=\"wp-image-41190 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/1.png\" alt=\"\" width=\"886\" height=\"499\" \/><\/a><\/p>\n<p id=\"caption-attachment-41190\" class=\"wp-caption-text\">\u52d5\u753b\u3092\u898b\u308b\u306b\u306f\u753b\u50cf\u3092\u30af\u30ea\u30c3\u30af<\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B1%95%E7%A4%BA%E4%BC%9A%E4%B8%AD%E3%81%AE%E3%83%96%E3%83%BC%E3%82%B9%E9%9B%86%E5%AE%A2%E3%81%AE%E5%A3%B0%E6%8E%9B%E3%81%91%E5%86%85%E5%AE%B9%E3%81%AF%E3%82%B9%E3%82%BF%E3%83%83%E3%83%95%E5%86%85%E3%81%A7%E5%85%B1%E6%9C%89%E3%81%99%E3%82%8B\"><\/span>\u5c55\u793a\u4f1a\u4e2d\u306e\u30d6\u30fc\u30b9\u96c6\u5ba2\u306e\u58f0\u639b\u3051\u5185\u5bb9\u306f\u30b9\u30bf\u30c3\u30d5\u5185\u3067\u5171\u6709\u3059\u308b<span 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id=\"attachment_41191\" style=\"width: 1610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.youtube.com\/watch?v=LZBWkVhUjvw\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-41191\" class=\"wp-image-41191 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/2.png\" alt=\"\" width=\"1600\" height=\"900\" \/><\/a><\/p>\n<p id=\"caption-attachment-41191\" class=\"wp-caption-text\">\u52d5\u753b\u3092\u898b\u308b\u306b\u306f\u753b\u50cf\u3092\u30af\u30ea\u30c3\u30af<\/p>\n<\/div>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/video_for_html_email\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u52d5\u753b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u306b\u306f\uff1f\u518d\u751f\u53ef\u80fd\u306a\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u4e00\u89a7\u3068\u3001\u78ba\u5b9f\u306b\u52d5\u753b\u3092\u898b\u3066\u3082\u3089\u3046\u305f\u3081\u306e\u5bfe\u7b56\u306b\u3064\u3044\u3066<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%96%E3%83%BC%E3%82%B9%E5%86%85%E3%81%A7%E3%81%AE%E4%BD%93%E9%A8%93%E3%82%A2%E3%83%AA%E3%81%A8%E3%83%8A%E3%82%B7%E3%81%A7%E5%A4%89%E3%82%8F%E3%82%8B%E3%83%A1%E3%83%BC%E3%83%AB%E9%96%8B%E5%B0%81%E7%8E%87\"><\/span>\u30d6\u30fc\u30b9\u5185\u3067\u306e\u4f53\u9a13\u30a2\u30ea\u3068\u30ca\u30b7\u3067\u5909\u308f\u308b\u30e1\u30fc\u30eb\u958b\u5c01\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5192\u982d\u3067\u5c55\u793a\u4f1a\u30d6\u30fc\u30b9\u3067\u306e\u4f53\u9a13\u304c\u5927\u4e8b\u3067\u3001\u305d\u308c\u304c\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u7387\u306b\u5927\u304d\u304f\u5f71\u97ff\u3059\u308b\u3068\u8ff0\u3079\u307e\u3057\u305f\u3002<\/p>\n<p>\u30d6\u30fc\u30b9\u3067\u306e\u4f53\u9a13\u6709\u308a\u3068\u7121\u3057\u306b\u5206\u985e\u3057\u30e1\u30fc\u30eb\u9001\u4fe1\u3057\u305f\u3068\u3053\u308d\u3001\u958b\u5c01\u7387\u3068\u30e1\u30fc\u30eb\u5185\u306e\u30aa\u30d5\u30a1\u30fc\uff08\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306a\u3069\u306e\u7d39\u4ecb\u30da\u30fc\u30b8\u3078\u306e\u30ea\u30f3\u30af\uff09\u306e\u30af\u30ea\u30c3\u30af\u7387\u304c\u5927\u304d\u304f\u7570\u306a\u3063\u3066\u3044\u305f\u3068\u3044\u3046\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41192 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/3.png\" alt=\"\" width=\"1600\" height=\"900\" \/><br \/>\n\u4eba\u9593\u306e\u8a18\u61b6\u3001\u7279\u306b\u300c\u8996\u899a\u8868\u8c61\u300d\u306f\u305f\u3044\u3078\u3093\u306f\u304b\u306a\u3044\u3082\u306e\u3067\u3001\u76ee\u306f\u898b\u3066\u3044\u308b\u3088\u3046\u3067\u898b\u3066\u3044\u306a\u3044\u6b20\u9665\u5546\u54c1\u3067\u3059\u3002\u76ee\u3067\u898b\u305f\u5bfe\u8c61\u3078\u306e\u8a18\u61b6\u3092\u5f37\u5316\u3059\u308b\u306b\u306f\u300c\u4f55\u5ea6\u3082\u898b\u308b\u300d\u3053\u3068\u304c\u6709\u52b9\u3068\u306a\u308a\u307e\u3059\u304c\u3001 \u5c55\u793a\u4f1a\u3067\u4f55\u5ea6\u3082\u898b\u3066\u3082\u3089\u3046\u3053\u3068\u306f\u96e3\u3057\u3044\u305f\u3081\u3001\u8996\u899a\u4ee5\u5916\u306e\u4e94\u611f\u306b\u8a34\u3048\u308b\u5fc5\u8981\u6027\u304c\u6709\u308a\u307e\u3059\u3002\u89e6\u308b\u3001\u52d5\u304b\u3059\u3001\uff08\u6765\u5834\u8005\u304c\u305f\u304f\u3055\u3093\uff09\u8a71\u3059\u3001\u8cea\u554f\u3059\u308b\u3068\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u304c\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u305d\u3046\u3057\u305f\u4f53\u9a13\u3092\u4e88\u3081\u8a2d\u8a08\u3057\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u4e8b\u3068\u3044\u3046\u3053\u3068\u304c\u3001\u3053\u306e\u30b1\u30fc\u30b9\u304b\u3089\u3082\u304a\u5206\u304b\u308a\u3044\u305f\u3060\u3051\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%B1%95%E7%A4%BA%E4%BC%9A%E5%BE%8C%E3%80%81%E9%9B%BB%E8%A9%B1%E3%82%92%E3%81%8B%E3%81%91%E3%82%8B%E3%82%BF%E3%82%A4%E3%83%9F%E3%83%B3%E3%82%B0%E3%81%AF%EF%BC%9F\"><\/span>\u5c55\u793a\u4f1a\u5f8c\u3001\u96fb\u8a71\u3092\u304b\u3051\u308b\u30bf\u30a4\u30df\u30f3\u30b0\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e1\u30fc\u30eb\u9001\u4fe1\u5f8c\u3001\u53d7\u4fe1\u8005\u304c\u80fd\u52d5\u7684\u306b\u554f\u3044\u5408\u308f\u305b\u3066\u304f\u308b\u3053\u3068\u306f\u6b8b\u5ff5\u306a\u304c\u3089\u305d\u3046\u305d\u3046\u3042\u308a\u307e\u305b\u3093\u3002\u3053\u3061\u3089\u304b\u3089\u96fb\u8a71\u3092\u304b\u3051\u3066\u88fd\u54c1\u3078\u306e\u8208\u5473\u95a2\u5fc3\u3092\u30d2\u30a2\u30ea\u30f3\u30b0\u3057\u305f\u308a\u3001\u63d0\u6848\u306e\u6a5f\u4f1a\u306e\u6709\u7121\u3092\u78ba\u304b\u3081\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u306e\u3068\u304d\u3001\u3069\u3093\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u96fb\u8a71\u3092\u304b\u3051\u308c\u3070\u826f\u3044\u306e\u304b\u3092\u5224\u65ad\u3057\u304b\u306d\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u9001\u4ed8\u30b7\u30b9\u30c6\u30e0 Benchmark Email\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u4f7f\u7528\u3059\u308c\u3070\u3001\u9001\u3063\u305f\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u3001\u8ab0\u304c\u958b\u5c01\u3057\u3066\u3044\u308b\u304b\u3001\u30e1\u30fc\u30eb\u5185\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3044\u308b\u304b\u3068\u3044\u3046\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u306e\u30ec\u30dd\u30fc\u30c8\u3092\u898b\u3066\u3001\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3057\u3066\u304f\u308c\u3066\u3044\u308c\u3070\u96fb\u8a71\u3092\u304b\u3051\u308b\u3068\u3044\u3046\u6d41\u308c\u3092\u4e00\u3064\u306e\u578b\u3068\u3057\u3066\u5b9f\u884c\u3057\u3066\u307f\u308b\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-41193 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/4.png\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%A7%E8%A6%8B%E8%BE%BC%E5%AE%A2%E3%82%92%E8%82%B2%E3%81%A6%E3%81%A6%E3%81%84%E3%81%93%E3%81%86\"><\/span>\u30e1\u30fc\u30eb\u3067\u898b\u8fbc\u5ba2\u3092\u80b2\u3066\u3066\u3044\u3053\u3046<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5c55\u793a\u4f1a\u3067\u7372\u5f97\u3057\u305f\u30ea\u30fc\u30c9\u306b\u5bfe\u3057\u3001\u4e00\u56de\u306e\u30e1\u30fc\u30eb\u9001\u4fe1\u3067\u5546\u8ac7\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u306f\u7a00\u3067\u3059\u3002\u305d\u3053\u3067\u3001\u30a2\u30f3\u30b1\u30fc\u30c8\u306a\u3069\u3067\u53d6\u5f97\u3057\u305f\u6765\u5834\u8005\u306e\u60c5\u5831\uff08\u8208\u5473\u95a2\u5fc3\u3084\u8ab2\u984c\u3001\u696d\u754c\u306a\u3069\uff09\u306b\u5fdc\u3058\u3066\u3001\u69d8\u3005\u306a\u60c5\u5831\u3092\u5c4a\u3051\u3066\u3044\u304f\u3053\u3068\u3067\u898b\u8fbc\u5ba2\u3092\u80b2\u3066\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u696d\u754c\u304c\u308f\u304b\u3063\u3066\u3044\u308c\u3070\u3001\u81ea\u793e\u88fd\u54c1\u304c\u5f53\u8a72\u696d\u754c\u3067\u63a1\u7528\u3055\u308c\u305f\u4e8b\u4f8b\u7d39\u4ecb\u3002\u8ab2\u984c\u304c\u308f\u304b\u3063\u3066\u3044\u308c\u3070\u3001\u540c\u69d8\u306e\u8ab2\u984c\u3092\u6301\u3063\u3066\u3044\u305f\u5c0e\u5165\u4f01\u696d\u306e\u4e8b\u4f8b\u7d39\u4ecb\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u8208\u5473\u3092\u793a\u3057\u3066\u3044\u305f\u6a5f\u80fd\u304c\u3042\u308c\u3070\u3001\u305d\u306e\u6a5f\u80fd\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u60c5\u5831\u3092\u3002\u30bb\u30df\u30ca\u30fc\u3084\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u958b\u50ac\u3059\u308b\u306a\u3089\u3001\u958b\u50ac\u60c5\u5831\u3068\u958b\u50ac\u30ec\u30dd\u30fc\u30c8\u3092\u9001\u308b\u306e\u3082\u52b9\u679c\u7684\u3067\u3059\u3002\u3053\u3046\u3057\u305f\u60c5\u5831\u306f\u5341\u628a\u3072\u3068\u304b\u3089\u3052\u306b\u4e00\u6589\u9001\u4fe1\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u6765\u5834\u8005\u306e\u5c5e\u6027\u3084\u95a2\u5fc3\u7fa4\u3092\u3064\u304f\u3063\u3066\u9001\u3089\u306a\u3051\u308c\u3070\u3001\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u8005\u306f\u81ea\u5206\u3068\u306f\u95a2\u4fc2\u306e\u306a\u3044\u60c5\u5831\u3092\u9001\u308a\u3064\u3051\u3066\u304d\u305f\u3068\u601d\u3044\u3001\u4ee5\u964d\u306e\u30e1\u30fc\u30eb\u53d7\u4fe1\u3092\u62d2\u5426\u3059\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3046\u306a\u3089\u306a\u3044\u305f\u3081\u306b\u3001Benchmark Email\u306b\u306f\u30ea\u30b9\u30c8\u7ba1\u7406\u6a5f\u80fd\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u6a5f\u80fd\u306e\u8a73\u7d30\u3084\u5229\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u4e0b\u8a18FAQ\u3092\u3054\u53c2\u7167\u4e0b\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023FAQ\uff1a<a href=\"https:\/\/kb.benchmarkemail.com\/jp\/how-do-i-create-a-segment\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30bb\u30b0\u30e1\u30f3\u30c8\u6a5f\u80fd\u306e\u4f7f\u3044\u65b9\u306f\uff1f<\/a><\/p>\n<p>\u6700\u7d42\u7684\u306a\u5546\u8ac7\u3001\u53d7\u6ce8\u7387\u306e\u30a2\u30c3\u30d7\u306e\u305f\u3081\u306b\u3001\u5c55\u793a\u4f1a\u3078\u306e\u6765\u5834\u8005\u6570\u5897\u306e\u96c6\u5ba2\u3001\u88fd\u54c1\u306e\u7406\u89e3\u5ea6\u304c\u4e0a\u304c\u308b\u30d6\u30fc\u30b9\u4f5c\u308a\u304c\u5fc5\u8981\u3067\u3059\u3002\u5c55\u793a\u4f1a\u96c6\u5ba2\u3084\u30d6\u30fc\u30b9\u6765\u5834\u306e\u5fa1\u793c\u30e1\u30fc\u30eb\u306fHTML\u30e1\u30fc\u30eb\u3092\u4f7f\u3046\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306b\u30a2\u30d4\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<hr \/>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-41229\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/tenji1-1.jpg\" alt=\"\" width=\"1028\" height=\"655\" \/><\/p>\n<p>Benchmark 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noreferrer\">\u5b9a\u671f\u914d\u4fe1\u304b\u3089\u3055\u3089\u306b\u4e00\u6b69\u9032\u3093\u3060\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3078\uff01\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u53c2\u52a0\u8005\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff1a\u30a2\u30d7\u30ea\u30b3\u30c3\u30c8\u51fa\u7248\u682a\u5f0f\u4f1a\u793e<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/workshopreport_title_label_insight\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u30ec\u30dd\u30fc\u30c8\u3011\u958b\u5c01\u3055\u308c\u308b\u30e1\u30fc\u30eb\u4ef6\u540d\u306b\u5fc5\u8981\u306a\u30e9\u30d9\u30eb\u8868\u73fe\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u8868\u73fe\u3068\u306f\uff1f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u5c55\u793a\u4f1a\u96c6\u5ba2\u3067\u6210\u529f\u3059\u308b\u305f\u3081\u306e\u30e1\u30fc\u30eb\u6226\u7565\u3068\u306f 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