{"id":11633,"date":"2019-03-24T23:15:47","date_gmt":"2019-03-25T06:15:47","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=34151"},"modified":"2026-04-28T03:40:59","modified_gmt":"2026-04-28T03:40:59","slug":"2019-average-open-rate-report","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/2019-average-open-rate-report\/","title":{"rendered":"\u30e1\u30eb\u30de\u30ac\u5e73\u5747\u958b\u5c01\u7387\u30ec\u30dd\u30fc\u30c8\u30102019\u5e74\u7248\u3011"},"content":{"rendered":"<p>\uff08\u672c\u8a18\u4e8b\u306e\u6700\u65b0\u7248\u306f<a href=\"https:\/\/www.benchmarkemail.com\/jp\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\uff09<\/p>\n<p>\u3053\u3093\u306b\u3061\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u62c5\u5f53\u306e\u6797\u3067\u3059\uff01<\/p>\n<p>\u5f53\u30d6\u30ed\u30b0\u306e\u4e2d\u3067\u3082\u4eba\u6c17\u8a18\u4e8b\u306e\u4e00\u3064\u3067\u3042\u308b<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E6%A5%AD%E7%A8%AE%E5%88%A5%E5%B9%B3%E5%9D%87%E9%96%8B%E5%B0%81%E7%8E%87%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%80%902018%E5%B9%B4%E5%BA%A6%E7%89%88\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30eb\u30de\u30ac\u306e\u696d\u7a2e\u5225\u5e73\u5747\u958b\u5c01\u7387\u30ec\u30dd\u30fc\u30c8\u30102018\u5e74\u5ea6\u7248\u3011<\/a>\u306e\u6700\u65b0\u7248\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u52b9\u679c\u7684\u306a\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u300c\u53d7\u4fe1\u8005\u304c\u3069\u306e\u304f\u3089\u3044\u30e1\u30fc\u30eb\u3092\u898b\u3066\u304f\u308c\u305f\u304b\uff1f\u300d\u306f\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u5e73\u5747\u7684\u306a\u958b\u5c01\u7387\u306e\u76ee\u5b89\u3068\u3057\u3066\u306f<strong>15%\u301c25%<\/strong>\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u696d\u7a2e\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u3063\u3066\u7570\u306a\u3063\u3066\u304d\u307e\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u696d\u7a2e\u5225\u306e\u30e1\u30eb\u30de\u30ac\u5e73\u5747\u958b\u5c01\u7387\u304b\u3089\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30a8\u30e9\u30fc\u7387\u3001\u53d7\u4fe1\u74b0\u5883\u30e9\u30f3\u30ad\u30f3\u30b0\u306a\u3069\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/2019-average-open-rate-report\/#%E6%A5%AD%E7%A8%AE%E5%88%A5%E3%81%AE%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E5%B9%B3%E5%9D%87%E9%96%8B%E5%B0%81%E7%8E%87%E3%83%BB%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E7%8E%87%E3%83%BB%E3%82%A8%E3%83%A9%E3%83%BC%E7%8E%87\" >\u696d\u7a2e\u5225\u306e\u30e1\u30eb\u30de\u30ac\u5e73\u5747\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30a8\u30e9\u30fc\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/2019-average-open-rate-report\/#%E3%82%A8%E3%83%A9%E3%83%BC%E7%AE%A1%E7%90%86%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\" >\u30a8\u30e9\u30fc\u7ba1\u7406\u306b\u3064\u3044\u3066<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/2019-average-open-rate-report\/#%E5%8F%97%E4%BF%A1%E7%92%B0%E5%A2%83%E3%83%A9%E3%83%B3%E3%82%AD%E3%83%B3%E3%82%B0\" >\u53d7\u4fe1\u74b0\u5883\u30e9\u30f3\u30ad\u30f3\u30b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/2019-average-open-rate-report\/#%E3%81%8A%E3%81%BE%E3%81%91%EF%BC%9A%E5%9C%B0%E5%9F%9F%E5%88%A5%EF%BC%88%E5%9B%BD%E5%88%A5%EF%BC%89%E3%81%AE%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E5%B9%B3%E5%9D%87%E9%96%8B%E5%B0%81%E7%8E%87\" >\u304a\u307e\u3051\uff1a\u5730\u57df\u5225\uff08\u56fd\u5225\uff09\u306e\u30e1\u30eb\u30de\u30ac\u5e73\u5747\u958b\u5c01\u7387<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/2019-average-open-rate-report\/#%E3%81%95%E3%81%84%E3%81%94%E3%81%AB\" >\u3055\u3044\u3054\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%A5%AD%E7%A8%AE%E5%88%A5%E3%81%AE%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E5%B9%B3%E5%9D%87%E9%96%8B%E5%B0%81%E7%8E%87%E3%83%BB%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E7%8E%87%E3%83%BB%E3%82%A8%E3%83%A9%E3%83%BC%E7%8E%87\"><\/span>\u696d\u7a2e\u5225\u306e\u30e1\u30eb\u30de\u30ac\u5e73\u5747\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30a8\u30e9\u30fc\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4ee5\u4e0b\u306f\u30a2\u30e1\u30ea\u30ab\u306b\u304a\u3051\u308b2018\u5e74\u696d\u754c\u5225\u5e73\u5747\u5024\u3092\u793a\u3057\u305f\u8868\u3067\u3059\u3002<\/p>\n<table style=\"height: 1678px\" border=\"1\" width=\"637\" cellspacing=\"0\" cellpadding=\"2\">\n<tbody>\n<tr bgcolor=\"#6495ed\">\n<td style=\"text-align: center\" valign=\"top\"><strong>\u696d\u7a2e<\/strong><\/td>\n<td style=\"text-align: center\" valign=\"top\"><strong>\u958b\u5c01\u7387<\/strong><\/td>\n<td style=\"text-align: center\" valign=\"top\"><strong>\u30af\u30ea\u30c3\u30af\u7387<\/strong><\/td>\n<td style=\"text-align: center\" valign=\"top\"><strong>\u30bd\u30d5\u30c8\u30a8\u30e9\u30fc<\/strong><\/td>\n<td style=\"text-align: center\" valign=\"top\"><strong>\u30cf\u30fc\u30c9\u30a8\u30e9\u30fc<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u8fb2\u696d\u30fb\u98df\u54c1<\/td>\n<td style=\"text-align: center\" valign=\"top\">23.12%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.69%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.57%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.36%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u5efa\u7bc9<\/td>\n<td style=\"text-align: center\" valign=\"top\">23.13%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.55%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.39%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.91%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30a2\u30fc\u30c8<\/td>\n<td style=\"text-align: center\" valign=\"top\">26.03%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.66%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.57%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.34%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u7f8e\u5bb9<\/td>\n<td style=\"text-align: center\" valign=\"top\">17.01%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.76%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.38%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.28%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30d3\u30b8\u30cd\u30b9\/\u30d5\u30a1\u30a4\u30ca\u30f3\u30b9<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.47%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.59%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.63%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.46%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30b3\u30f3\u30d4\u30e5\u30fc\u30bf\u30fc<\/td>\n<td style=\"text-align: center\" valign=\"top\">19.39%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.98%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.92%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.54%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u5efa\u8a2d<\/td>\n<td style=\"text-align: center\" valign=\"top\">21.01%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.03%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.38%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.98%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8<\/td>\n<td style=\"text-align: center\" valign=\"top\">18.96%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.15%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.88%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.58%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30b5\u30fc\u30d3\u30b9<\/td>\n<td style=\"text-align: center\" valign=\"top\">21.59%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.15%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.02%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.70%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">E\u30b3\u30de\u30fc\u30b9<\/td>\n<td style=\"text-align: center\" valign=\"top\">15.66%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.07%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.31%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.19%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u6559\u80b2<\/td>\n<td style=\"text-align: center\" valign=\"top\">21.80%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.48%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.54%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.37%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30a8\u30f3\u30bf\u30fc\u30c6\u30a4\u30e1\u30f3\u30c8\/\u30a4\u30d9\u30f3\u30c8<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.41%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.19%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.48%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.32%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30b2\u30fc\u30e0<\/td>\n<td style=\"text-align: center\" valign=\"top\">19.71%<\/td>\n<td style=\"text-align: center\" valign=\"top\">3.19%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.47%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.39%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u653f\u5e9c\u95a2\u9023<\/td>\n<td style=\"text-align: center\" valign=\"top\">26.52%<\/td>\n<td style=\"text-align: center\" valign=\"top\">3.65%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.49%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.34%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.06%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.18%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.41%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.33%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u4fdd\u967a<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.99%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.09%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.75%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.72%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u6cd5\u5f8b<\/td>\n<td style=\"text-align: center\" valign=\"top\">21.14%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.71%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.75%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.54%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u88fd\u9020<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.51%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.18%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.30%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.83%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\/\u5e83\u544a<\/td>\n<td style=\"text-align: center\" valign=\"top\">16.48%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.74%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.71%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.47%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30e1\u30c7\u30a3\u30a2\/\u51fa\u7248<\/td>\n<td style=\"text-align: center\" valign=\"top\">21.92%<\/td>\n<td style=\"text-align: center\" valign=\"top\">4.55%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.29%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.15%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u533b\u7642\/\u30d8\u30eb\u30b9\u30b1\u30a2<\/td>\n<td style=\"text-align: center\" valign=\"top\">21.09%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.25%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.69%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.59%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u643a\u5e2f\u96fb\u8a71<\/td>\n<td style=\"text-align: center\" valign=\"top\">18.41%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.98%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.61%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.48%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u97f3\u697d<\/td>\n<td style=\"text-align: center\" valign=\"top\">21.80%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.68%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.55%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.33%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">NPO<\/td>\n<td style=\"text-align: center\" valign=\"top\">24.11%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.57%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.50%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.35%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u88fd\u85ac<\/td>\n<td style=\"text-align: center\" valign=\"top\">18.95%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.39%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.69%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.55%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u5199\u771f\/\u52d5\u753b<\/td>\n<td style=\"text-align: center\" valign=\"top\">22.99%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.90%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.72%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.47%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u5c02\u9580\u30b5\u30fc\u30d3\u30b9<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.77%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.39%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.90%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.61%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">PR<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.21%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.63%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.72%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.46%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u4e0d\u52d5\u7523<\/td>\n<td style=\"text-align: center\" valign=\"top\">19.67%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.80%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.57%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.40%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u4eba\u6750<\/td>\n<td style=\"text-align: center\" valign=\"top\">19.33%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.81%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.51%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.47%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u5b97\u6559\u56e3\u4f53<\/td>\n<td style=\"text-align: center\" valign=\"top\">25.33%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.92%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.24%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.15%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30ec\u30b9\u30c8\u30e9\u30f3<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.26%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.06%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.37%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.22%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u5c0f\u58f2<\/td>\n<td style=\"text-align: center\" valign=\"top\">19.36%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.24%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.35%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.24%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af<\/td>\n<td style=\"text-align: center\" valign=\"top\">21.13%<\/td>\n<td style=\"text-align: center\" valign=\"top\">3.16%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.38%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.23%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\/\u30a2\u30d7\u30ea<\/td>\n<td style=\"text-align: center\" valign=\"top\">19.81%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.05%<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.02%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.69%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30b9\u30dd\u30fc\u30c4<\/td>\n<td style=\"text-align: center\" valign=\"top\">23.77%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.88%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.44%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.31%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u96fb\u6c17\u901a\u4fe1<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.27%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.20%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.96%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.69%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u65c5\u884c\/\u89b3\u5149<\/td>\n<td style=\"text-align: center\" valign=\"top\">20.03%<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.00%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.63%<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.39<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u53c2\u7167\u5143\uff1a\u201d<a class=\"external\" href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">How do you compare? 2019 email marketing statistics compilation<\/a>\u201d<\/p>\n<p>\u8868\u306e\u958b\u5c01\u7387\u306f<strong>\u30e6\u30cb\u30fc\u30af\u958b\u5c01\u6570\u00f7\u914d\u4fe1\u6570\uff08\u30a8\u30e9\u30fc\u3092\u9664\u304f\uff09<\/strong>\u3001\u30af\u30ea\u30c3\u30af\u7387\u306f<strong>\u30e6\u30cb\u30fc\u30af\u30af\u30ea\u30c3\u30af\u6570\u00f7\u914d\u4fe1\u6570\uff08\u30a8\u30e9\u30fc\u3092\u9664\u304f\uff09<\/strong>\u3067\u8a08\u7b97\u3055\u308c\u305f\u6570\u5024\u3067\u3059\u3002<\/p>\n<p>\u958b\u5c01\u7387\u306e\u5e73\u5747\u5024\u3092\u898b\u308b\u3068\u3001\u300c\u653f\u5e9c\u95a2\u9023\u300d\u304c26.52%\u3068\u6700\u3082\u9ad8\u304f\u3001\u305d\u3053\u306b\u300c\u30a2\u30fc\u30c8\u300d\uff0826.03%\uff09\u3001\u300c\u5b97\u6559\u56e3\u4f53\u300d\uff0825.33%\uff09\u304c\u7d9a\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u5e73\u5747\u5024\u304c\u6700\u3082\u4f4e\u3044\u306e\u306f\u300cE\u30b3\u30de\u30fc\u30b9\u300d\uff0815.66%\uff09\u3001\u6b21\u306b\u300c\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\/\u5e83\u544a\u300d\uff0816.48%\uff09\u3001\u300c\u7f8e\u5bb9\u300d\uff0817.01%\uff09\u3067\u3057\u305f\u3002<\/p>\n<p>\u4f8b\u5e74\u4f4e\u3081\u306e\u958b\u5c01\u7387\u3068\u306a\u3063\u3066\u3044\u308b\u300c\u5c0f\u58f2\u300d\u306b\u95a2\u3057\u3066\u306f\u3001\u4eca\u56de\u306f7.52%\u3068\u4e0a\u6607\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306f\u5c0f\u58f2\u696d\u754c\u3067\u3088\u308a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u3053\u3068\u3001\u307e\u305f\u5358\u7d14\u306b\u914d\u4fe1\u306e\u983b\u5ea6\u3092\u4e0a\u3052\u308b\u306e\u3067\u306f\u306a\u304f\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u9069\u5207\u306a\u30a2\u30d7\u30ed\u30fc\u30c1\u3092\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u7d50\u679c\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%82%A8%E3%83%A9%E3%83%BC%E7%AE%A1%E7%90%86%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\"><\/span>\u30a8\u30e9\u30fc\u7ba1\u7406\u306b\u3064\u3044\u3066<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8868\u306b\u3082\u3042\u308b\u901a\u308a\u3001\u30a8\u30e9\u30fc\u306b\u306f\u300c\u30cf\u30fc\u30c9\u30a8\u30e9\u30fc\u300d\u3068\u300c\u30bd\u30d5\u30c8\u30a8\u30e9\u30fc\u300d\u306e2\u7a2e\u985e\u304c\u5b58\u5728\u3057\u307e\u3059\u3002<\/p>\n<p>\u30bd\u30d5\u30c8\u30a8\u30e9\u30fc\u3068\u3044\u3046\u306e\u306f\u3001\u4e00\u6642\u7684\u306a\u539f\u56e0\u3067\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u304c\u3067\u304d\u306a\u3044\u5834\u5408\u306b\u51fa\u308b\u30a8\u30e9\u30fc\u3067\u3059\u3002\u53d7\u4fe1\u7bb1\u5bb9\u91cf\u304c\u3044\u3063\u3071\u3044\u3067\u3042\u3063\u305f\u308a\u3001\u30bb\u30c3\u30b7\u30e7\u30f3\u56de\u6570\u304c\u591a\u3059\u304e\u308b\u3068\u304d\u306a\u3069\u306b\u8d77\u3053\u308a\u307e\u3059\u3002<\/p>\n<p>\u30cf\u30fc\u30c9\u30a8\u30e9\u30fc\u3068\u3044\u3046\u306e\u306f\u3001\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u304c\u5b58\u5728\u3057\u306a\u3044\u30fb\u53d7\u4fe1\u7bb1\u304c\u7121\u52b9\u306b\u306a\u3063\u3066\u3044\u308b\u306a\u3069\u306e\u7406\u7531\u3067\u30e1\u30fc\u30eb\u3092\u5c4a\u3051\u3089\u308c\u306a\u304b\u3063\u305f\u5834\u5408\u306b\u8d77\u3053\u308b\u30a8\u30e9\u30fc\u306e\u3053\u3068\u3067\u3059\u3002\u3053\u306e\u30a8\u30e9\u30fc\u3092\u8d77\u3053\u3057\u7d9a\u3051\u308b\u3068\u3001\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u5143\u30c9\u30e1\u30a4\u30f3\u81ea\u4f53\u306e\u8a55\u4fa1\u304c\u4e0b\u304c\u308a\u3001\u5168\u4f53\u7684\u306a\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u306e\u4f4e\u4e0b\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081Benchmark Email\u3067\u306f\u3001\u9023\u7d9a\u3057\u3066\u30cf\u30fc\u30c9\u30a8\u30e9\u30fc\u3068\u306a\u3063\u305f\u3082\u306e\u306f\u81ea\u52d5\u7684\u306b\u914d\u4fe1\u5bfe\u8c61\u304b\u3089\u9664\u5916\u3055\u308c\u308b\u4ed5\u69d8\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u958b\u5c01\u7387\u30a2\u30c3\u30d7\u306e\u65bd\u7b56\u3092\u7df4\u308b\u306b\u3057\u3066\u3082\u3001\u307e\u305a\u30e1\u30fc\u30eb\u304c\u3057\u3063\u304b\u308a\u5c4a\u304f\u74b0\u5883\u3092\u6574\u3048\u306a\u3051\u308c\u3070\u610f\u5473\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u306b\u306f\u9069\u5207\u306a\u30a8\u30e9\u30fc\u7ba1\u7406\u30fb\u30ea\u30b9\u30c8\u306e\u904b\u7528\u304c\u5fc5\u8981\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\uff08\u95a2\u9023\u8a18\u4e8b\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/blogsimprove_your_deliverability_with_good_list\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30eb\u30de\u30ac\u306e\u5230\u9054\u7387\u3092\u9ad8\u304f\u7dad\u6301\u3059\u308b\u305f\u3081\u306e\u6b63\u3057\u3044\u904b\u7528\u65b9\u6cd5<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/junk-email-resolution\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u81ea\u793e\u30e1\u30eb\u30de\u30ac\u304c\u8ff7\u60d1\u30e1\u30fc\u30eb\u306b\uff1f\uff01\u89e3\u6c7a\u7b56\u306f\u3053\u308c\uff01<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/kickbox-to-identify-error-addresses\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kickbox\u3092\u4f7f\u3063\u3066\u914d\u4fe1\u524d\u306b\u4f7f\u3048\u306a\u3044\u30a2\u30c9\u30ec\u30b9\u3092\u7c21\u5358\u306b\u30c1\u30a7\u30c3\u30af<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%97%E4%BF%A1%E7%92%B0%E5%A2%83%E3%83%A9%E3%83%B3%E3%82%AD%E3%83%B3%E3%82%B0\"><\/span>\u53d7\u4fe1\u74b0\u5883\u30e9\u30f3\u30ad\u30f3\u30b0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table style=\"height: 356px\" border=\"1\" width=\"578\" cellspacing=\"0\" cellpadding=\"2\">\n<tbody>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Gmail<\/td>\n<td style=\"text-align: center\" valign=\"top\">27.8%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Apple iPhone<\/td>\n<td style=\"text-align: center\" valign=\"top\">27.6%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Outlook<\/td>\n<td style=\"text-align: center\" valign=\"top\">9.1%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Apple iPad<\/td>\n<td style=\"text-align: center\" valign=\"top\">8.5%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Apple Mail<\/td>\n<td style=\"text-align: center\" valign=\"top\">7.5%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Yahoo!Mail<\/td>\n<td style=\"text-align: center\" valign=\"top\">6.3%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Google Android<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.5%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Outlook.com<\/td>\n<td style=\"text-align: center\" valign=\"top\">2.3%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Samsung Mail<\/td>\n<td style=\"text-align: center\" valign=\"top\">1.6%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">Thunderbird<\/td>\n<td style=\"text-align: center\" valign=\"top\">0.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u53c2\u7167\uff1a<a class=\"external\" href=\"https:\/\/litmus.com\/blog\/infographic-the-2019-email-client-market-share\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">The 2019 Email Client Market Share<\/a><\/p>\n<p>\u7c73\u56fd\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4f1a\u793eLitmus\u306b\u3088\u308b\u3068\u30012019\u5e74\u306e4\u6708\u6642\u70b9\u3067\u6700\u3082\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u30e1\u30fc\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u306e1\u4f4d\u304cGmail\uff0827.8%\uff09\u30012\u4f4d\u304cApple iPhone\uff0827.6\uff05\uff09\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002\u4ee5\u524d\u304b\u3089\u5897\u52a0\u50be\u5411\u306b\u3042\u3063\u305fGmail\u306e\u30b7\u30a7\u30a2\u304c\u3001\u3064\u3044\u306b1\u4f4d\u306b\u306a\u308a\u307e\u3057\u305f\u3002Gmail\u3084Apple iPhone\u306e\u4ed5\u69d8\u306b\u3064\u3044\u3066\u306f\u3001\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u4e0a\u3067\u8003\u616e\u3059\u308b\u3079\u304d1\u3064\u306e\u6307\u6a19\u3068\u306a\u308a\u305d\u3046\u3067\u3059\u306d\u3002<\/p>\n<p>\u3061\u306a\u307f\u306bBenchmark Email\u3067\u4f5c\u6210\u3057\u305f\u30e1\u30fc\u30eb\u306f\u81ea\u52d5\u7684\u306b\u30ec\u30b9\u30dd\u30f3\u30b7\u30d6\u5bfe\u5fdc\u3068\u306a\u308b\u306e\u3067\u3001iPhone\u3067\u30e1\u30fc\u30eb\u3092\u78ba\u8a8d\u3059\u308b\u969b\u3082\u9069\u5207\u306a\u30ec\u30a4\u30a2\u30a6\u30c8\u3067\u8868\u793a\u304c\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>Gmail\u3078\u306e\u914d\u4fe1\u306b\u3042\u305f\u308a\u77e5\u3063\u3066\u304a\u304f\u3079\u304d\u91cd\u8981\u306a\u30dd\u30a4\u30f3\u30c8\u306b\u3064\u3044\u3066\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/updated-gmail-promotions-tab\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gmail\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30bf\u30d6\u306b\u30e1\u30fc\u30eb\u304c\u5165\u3063\u3066\u3057\u307e\u3046\uff01\u30e1\u30eb\u30de\u30ac\u3092\u898b\u3066\u3082\u3089\u3046\u305f\u3081\u306b\u77e5\u3063\u3066\u304a\u304f\u3079\u304d6\u3064\u306e\u60c5\u5831<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/gmail_security_tls_and_dmarc\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30fc\u30eb\u306e\u6697\u53f7\u5316\u3068\u306f\uff1fGmail\u306e\u6697\u53f7\u5316\u8a2d\u5b9a\u306b\u3088\u308a\u30e1\u30fc\u30eb\u306b\u5bfe\u3059\u308b\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30fc\u610f\u8b58\u304c\u5411\u4e0a\u3002<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%8A%E3%81%BE%E3%81%91%EF%BC%9A%E5%9C%B0%E5%9F%9F%E5%88%A5%EF%BC%88%E5%9B%BD%E5%88%A5%EF%BC%89%E3%81%AE%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E5%B9%B3%E5%9D%87%E9%96%8B%E5%B0%81%E7%8E%87\"><\/span>\u304a\u307e\u3051\uff1a\u5730\u57df\u5225\uff08\u56fd\u5225\uff09\u306e\u30e1\u30eb\u30de\u30ac\u5e73\u5747\u958b\u5c01\u7387<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8a2a\u65e5\u5916\u56fd\u4eba\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u4eca\u65e5\u3001\u6d77\u5916\u5411\u3051\u306b\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u8003\u3048\u3066\u3044\u308b\u30fb\u307e\u305f\u306f\u3059\u3067\u306b\u884c\u3063\u3066\u3044\u308b\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>2018\u5e74\u306b\u884c\u306a\u308f\u308c\u305fIBM\u306b\u3088\u308b40\u30ab\u56fd\u4ee5\u4e0a\u306e\u5927\u4f01\u696d\u3092\u5bfe\u8c61\u3068\u3057\u305f\u8abf\u67fb\u30ec\u30dd\u30fc\u30c82018 Marketing Benchmark Report\u3067\u306f\u3001\u56fd\u5225\u306e\u30e1\u30eb\u30de\u30ac\u5e73\u5747\u958b\u5c01\u7387\u304c\u63b2\u8f09\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u306e\u3067\u3001\u305c\u3072\u3054\u53c2\u8003\u306b\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<table style=\"height: 354px\" border=\"1\" width=\"608\" cellspacing=\"0\" cellpadding=\"2\">\n<tbody>\n<tr bgcolor=\"paleturquoise\">\n<td style=\"text-align: center\" valign=\"top\"><strong>\u5730\u57df<\/strong><\/td>\n<td style=\"text-align: center\" valign=\"top\"><strong>\u958b\u5c01\u7387<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u5168\u5730\u57df<\/td>\n<td style=\"text-align: center\" valign=\"top\">22.8%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b<\/td>\n<td style=\"text-align: center\" valign=\"top\">12.5%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30aa\u30fc\u30b9\u30c8\u30e9\u30ea\u30a2\/\u30cb\u30e5\u30fc\u30b8\u30fc\u30e9\u30f3\u30c9<\/td>\n<td style=\"text-align: center\" valign=\"top\">36.7%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30ab\u30ca\u30c0<\/td>\n<td style=\"text-align: center\" valign=\"top\">38.5%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30e8\u30fc\u30ed\u30c3\u30d1\u5927\u9678<\/td>\n<td style=\"text-align: center\" valign=\"top\">21.9%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30a4\u30f3\u30c9<\/td>\n<td style=\"text-align: center\" valign=\"top\">14.5%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30e9\u30c6\u30f3\u30a2\u30e1\u30ea\u30ab\/\u30ab\u30ea\u30d6\u5730\u57df<\/td>\n<td style=\"text-align: center\" valign=\"top\">17.4%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u4e2d\u6771\/\u30a2\u30d5\u30ea\u30ab<\/td>\n<td style=\"text-align: center\" valign=\"top\">16.4%<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30a4\u30ae\u30ea\u30b9\/\u30a2\u30a4\u30eb\u30e9\u30f3\u30c9<\/td>\n<td style=\"text-align: center\" valign=\"top\">25.6%<\/td>\n<\/tr>\n<\/tbody>\n<tbody>\n<tr>\n<td style=\"text-align: center\" valign=\"top\">\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd<\/td>\n<td style=\"text-align: center\" valign=\"top\">23.1%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\u5168\u5730\u57df\u306e\u958b\u5c01\u7387\u5e73\u5747\u5024\u306f22.8%\u3067\u3001\u5e73\u5747\u5024\u304c\u6700\u3082\u9ad8\u3044\u306e\u306f\u30ab\u30ca\u30c0\uff0838.5%\uff09\u3001\u6700\u3082\u4f4e\u3044\u306e\u304c\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\uff0812.5%\uff09\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a2\u30b8\u30a2\u592a\u5e73\u6d0b\u3001\u30a4\u30f3\u30c9\u3001\u4e2d\u6771\u30fb\u30a2\u30d5\u30ea\u30ab\u306a\u3069\u306f\u6bce\u5e74\u958b\u5c01\u7387\u304c\u4f4e\u3044\u50be\u5411\u306b\u3042\u308b\u69d8\u3067\u3059\u3002\u4e00\u65b9\u3067\u30ab\u30ca\u30c0\u306f\u3053\u3053\u6570\u5e74\u9ad8\u3044\u958b\u5c01\u7387\u3092\u8a87\u3063\u3066\u304a\u308a\u3001\u3053\u308c\u306f\u56fd\u5185\u30672014\u5e74\u306b\u65bd\u884c\u3055\u308c\u305f\u201cCanadian anti-spam Law\uff08CASL\uff09 \u201d\u3068\u3044\u3046\u65e5\u672c\u306e\u7279\u96fb\u6cd5\u306b\u6bd4\u3079\u3066\u53b3\u3057\u3044\u6cd5\u5f8b\u306e\u5f71\u97ff\u3067\u3001\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u304c\u5c11\u306a\u304f\u306a\u3063\u3066\u3044\u308b\u304b\u3089\u3060\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u201cCanadian anti-spam Law\uff08CASL\uff09 \u201d\u3067\u306f\u30aa\u30d7\u30c8\u30a4\u30f3\u306e\u6c7a\u307e\u308a\u3084\u914d\u4fe1\u505c\u6b62\u65b9\u6cd5\u306a\u3069\u3001\u53d7\u4fe1\u8005\u304c\u3088\u308a\u5feb\u9069\u306b\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u308c\u308b\u30eb\u30fc\u30eb\u304c\u78ba\u7acb\u3055\u308c\u3066\u3044\u307e\u3059\u3002EU\u3067\u30822018\u5e74\u306b\u201cGDPR\uff08EU\u4e00\u822c\u30c7\u30fc\u30bf\u4fdd\u8b77\u898f\u5247\uff09\u201d\u304c\u65bd\u884c\u3055\u308c\u3001\u500b\u4eba\u60c5\u5831\u306e\u53d6\u308a\u6271\u3044\u304c\u53b3\u3057\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u3053\u3046\u3057\u305f\u4e16\u306e\u6d41\u308c\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u4eca\u5f8c\u91cd\u8981\u306b\u306a\u3063\u3066\u304f\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/eu%E3%81%A7%E3%81%AF%E3%81%98%E3%81%BE%E3%82%8Bgdpr%E3%81%AE%E5%AF%BE%E5%BF%9C\/\" target=\"_blank\" rel=\"noopener noreferrer\">EU\u3067\u306f\u3058\u307e\u308bGDPR\u3063\u3066\u4f55\uff1f\u65e5\u672c\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u5fc5\u8981\u306a\u5bfe\u5fdc\u306f\uff1f<\/a><br \/>\n\u30fb<a class=\"external\" href=\"https:\/\/honichi.com\/news\/2019\/08\/19\/benchmarkseminar\/?utm_source=rss_all\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u3053\u308c\u304b\u3089\u306f\u3058\u3081\u308b\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5bfe\u7b56\uff01\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0 Benchmark Email\u3068\u8a2a\u65e5\u30e9\u30dc\u306e\u30a4\u30f3\u30d0\u30a6\u30f3\u30c9\u5bfe\u7b56\u30bb\u30df\u30ca\u30fc\u958b\u50ac\u30ec\u30dd\u30fc\u30c8<\/a>\uff08\u5916\u90e8\u30d6\u30ed\u30b0\uff09<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%95%E3%81%84%E3%81%94%E3%81%AB\"><\/span>\u3055\u3044\u3054\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eca\u56de\u306f\u696d\u7a2e\u5225\u306e\u5e73\u5747\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u30fb\u30a8\u30e9\u30fc\u7387\u3001\u53d7\u4fe1\u74b0\u5883\u30e9\u30f3\u30ad\u30f3\u30b0\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u3002\u4eca\u5f8c\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306e\u53c2\u8003\u3068\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p>\u6700\u5f8c\u306b\u3001\u958b\u5c01\u7387\u30a2\u30c3\u30d7\u306b\u7e4b\u3052\u308b\u305f\u3081\u306e\u95a2\u9023\u8a18\u4e8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002\u662f\u975e\u304a\u5f79\u7acb\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/4_case_studies_to_improve_open_rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u4e8b\u4f8b4\u9078\u3011\u30e1\u30eb\u30de\u30ac\u958b\u5c01\u7387up\u306b\u52b9\u304f\uff01\u8aad\u307e\u308c\u308b\u30bf\u30a4\u30c8\u30eb\u65bd\u7b56\u307e\u3068\u3081<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/workshopreport_title_label_insight\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u30ec\u30dd\u30fc\u30c8\u3011\u958b\u5c01\u3055\u308c\u308b\u30e1\u30fc\u30eb\u4ef6\u540d\u306b\u5fc5\u8981\u306a\u30e9\u30d9\u30eb\u8868\u73fe\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u8868\u73fe\u3068\u306f\uff1f<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/customer_interview_with_temahimacoltd\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u6bce\u65e5\u914d\u4fe1\u3067\u958b\u5c01\u738725%\uff01\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u304c\u5b9f\u8df5\u3059\u308b\u904b\u7528\u4e8b\u4f8b<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/personalized-marketing-seminar-report-at-docomo\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3067\u58f2\u4e0a90%UP\uff014\u3064\u306e\u30e1\u30fc\u30eb\u65bd\u7b56\u3010docomo\u30a4\u30ce\u30d3\u30ec\u30ec\u30dd\u30fc\u30c8\u3011<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/welcome-emails-strategies-jp\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u5e73\u5747\u958b\u5c01\u7387\u304c50%\uff01\u30a6\u30a7\u30eb\u30ab\u30e0\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6700\u5927\u9650\u306b\u5f15\u304d\u51fa\u3059\u65b9\u6cd5\u3068\u30c7\u30b6\u30a4\u30f3\u4e8b\u4f8b<\/a><\/p>\n<div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\uff08\u672c\u8a18\u4e8b\u306e\u6700\u65b0\u7248\u306f\u3053\u3061\u3089\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\uff09 \u3053\u3093\u306b\u3061\u306f\u3001\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30af\u30bb\u30b9\u62c5\u5f53\u306e\u6797\u3067\u3059\uff01 \u5f53\u30d6\u30ed\u30b0\u306e\u4e2d\u3067\u3082\u4eba\u6c17\u8a18\u4e8b\u306e\u4e00\u3064\u3067\u3042\u308b\u30e1\u30eb\u30de\u30ac\u306e\u696d\u7a2e\u5225\u5e73\u5747\u958b\u5c01\u7387\u30ec\u30dd\u30fc\u30c8\u30102018\u5e74\u5ea6\u7248\u3011\u306e\u6700\u65b0\u7248\u3092\u4f5c\u6210\u3057\u307e\u3057\u305f\u3002 \u52b9\u679c\u7684\u306a\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u300c\u53d7\u4fe1\u8005\u304c\u3069\u306e\u304f\u3089\u3044\u30e1\u30fc\u30eb\u3092\u898b\u3066\u304f\u308c\u305f\u304b\uff1f\u300d\u306f\u91cd\u8981\u306a\u6307\u6a19\u3067\u3059\u3002\u5e73\u5747\u7684\u306a\u958b\u5c01\u7387\u306e\u76ee\u5b89\u3068\u3057\u3066\u306f15%\u301c25%\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u696d\u7a2e\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u5c64\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u3088\u3063\u3066\u7570\u306a\u3063\u3066\u304d\u307e\u3059\u3002 \u4eca\u56de\u306f\u696d\u7a2e\u5225\u306e\u30e1\u30eb\u30de\u30ac\u5e73\u5747\u958b\u5c01\u7387\u304b\u3089\u30af\u30ea\u30c3\u30af\u7387\u30fb\u30a8\u30e9\u30fc\u7387\u3001\u53d7\u4fe1\u74b0\u5883\u30e9\u30f3\u30ad\u30f3\u30b0\u306a\u3069\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 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