{"id":11665,"date":"2018-07-10T08:57:12","date_gmt":"2018-07-10T08:57:12","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=11284"},"modified":"2022-07-29T08:12:53","modified_gmt":"2022-07-29T08:12:53","slug":"richmedia-emails","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/","title":{"rendered":"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f"},"content":{"rendered":"<p><em>*\u672c\u8a18\u4e8b\u306fDisney\u3084National Geographic\u306a\u3069\u3092\u624b\u304c\u3051\u308b\u7c73\u56fd\u306e\u8457\u540d\u306aE\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u201dEmail Monks\u201d\u306eKevin\u6c0f\u306b\u3088\u308b\u5bc4\u7a3f<a href=\"https:\/\/www.benchmarkemail.com\/blog\/boost-engagement-using-rich-media-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cHow to Boost Engagement Using Rich Media in Emails\u201d<\/a>\u3092\u57fa\u306b\u3057\u305f\u8a18\u4e8b\u3067\u3059\u3002<\/em><\/p>\n<p>\u304b\u3064\u3066\u306f\u53cb\u4eba\u3084\u5bb6\u65cf\u3068\u9023\u7d61\u3092\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u305fE\u30e1\u30fc\u30eb\u306f\u3001\u4eca\u3084\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>Direct Marketing Association\u3084Demand Metric\u306e<a class=\"external\" href=\"https:\/\/www.emarketer.com\/Article\/Email-Continues-Deliver-Strong-ROI-Value-Marketers\/1014461\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">\u8abf\u67fb<\/a>\u306b\u3088\u308b\u3068\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c(ROI)\u306e\u4e2d\u592e\u5024\u306f122\uff05\u3067\u3001\u3053\u308c\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2(28%)\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(27%)\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a(25%)\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a(18%)\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u30824\u500d\u4ee5\u4e0a\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u3067\u306fHTML\u30e1\u30fc\u30eb\u306e\u666e\u53ca\u3068\u5171\u306b\u3001\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3001GIF\u753b\u50cf\u3001\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3084\u30d3\u30c7\u30aa\u306a\u3069\u306e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u307b\u3068\u3093\u3069\u306e\u8aad\u8005\u306f\u53d7\u4fe1\u7bb1\u306b\u5c4a\u304f\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3092\u300c\u30c1\u30e9\u30c3\u3068\u898b\u308b\u300d\u300c\u3055\u3063\u3068\u8aad\u307f\u6d41\u3059\u300d\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u3058\u3063\u304f\u308a\u8aad\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u8aad\u307f\u624b\u306e\u6ce8\u610f\u3092\u60f9\u304d\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3053\u3061\u3089\u306e\u30e1\u30fc\u30eb\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image1-1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9932 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image1-1.png\" alt=\"The Drum email\" width=\"555\" height=\"940\" \/><\/a><\/p>\n<p>\u3053\u306e\u69d8\u306a\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u306e\u9577\u3044\u30e1\u30fc\u30eb\u3067\u306f\u8aad\u8005\u306f\u9000\u5c48\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3088\u306d\u3002<br \/>\n\u3053\u306e\u5834\u5408\u3001\u6b21\u306b\u7d39\u4ecb\u3059\u308b\u3088\u3046\u306b\u5185\u5bb9\u3092\u88dc\u8db3\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u8ffd\u52a0\u3059\u308c\u3070\u8aad\u307f\u3084\u3059\u3044\u30e1\u30fc\u30eb\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AB%E3%82%A4%E3%83%A1%E3%83%BC%E3%82%B8%E7%94%BB%E5%83%8F%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B\" >\u30e1\u30fc\u30eb\u306b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%ABGIF%E7%94%BB%E5%83%8F%E3%82%92%E5%88%A9%E7%94%A8%E3%81%99%E3%82%8B\" >\u30e1\u30fc\u30eb\u306bGIF\u753b\u50cf\u3092\u5229\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AB%E3%82%B7%E3%83%8D%E3%83%9E%E3%82%B0%E3%83%A9%E3%83%95%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B\" >\u30e1\u30fc\u30eb\u306b\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AB%E3%83%93%E3%83%87%E3%82%AA%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B\" >\u30e1\u30fc\u30eb\u306b\u30d3\u30c7\u30aa\u3092\u6d3b\u7528\u3059\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#%E3%83%AA%E3%83%83%E3%83%81%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AE10%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\" >\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e10\u306e\u6ce8\u610f\u70b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#%E3%81%95%E3%81%84%E3%81%94%E3%81%AB\" >\u3055\u3044\u3054\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AB%E3%82%A4%E3%83%A1%E3%83%BC%E3%82%B8%E7%94%BB%E5%83%8F%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B\"><\/span>\u30e1\u30fc\u30eb\u306b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u6d3b\u7528\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30da\u30c3\u30c8\u7528\u54c1\u30c1\u30a7\u30fc\u30f3\u306ePetSmart\u306f\u53ef\u611b\u3044\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u306e\u30e1\u30fc\u30eb\u3088\u308a\u3082\u305a\u3063\u3068\u9b45\u529b\u7684\u306a\u30e1\u30fc\u30eb\u3092\u8aad\u8005\u306b\u5c4a\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4f1d\u3048\u3001\u307e\u305f\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u3082\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3-1.png\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9933 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3-1.png\" alt=\"PetSmart email\" width=\"480\" height=\"1818\" \/><\/a><\/p>\n<h3>\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u306e\u6d3b\u7528\u4f8b<\/h3>\n<p>-\u30c8\u30e9\u30d9\u30eb\u30d3\u30b8\u30cd\u30b9\u304c\u69d8\u3005\u306a\u89b3\u5149\u30b9\u30dd\u30c3\u30c8\u306e\u7d39\u4ecb\u306b\u6d3b\u7528\u3059\u308b<br \/>\n-EC\u30b5\u30a4\u30c8\u304c\u904e\u53bb\u8cfc\u5165\u8005\u3078\u5546\u54c1\u3092\u52e7\u3081\u308b\u969b\u306b\u3001\u307e\u305f\u30ab\u30b4\u843d\u3061\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u969b\u306b\u3001\u305d\u306e\u5546\u54c1\u306e\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u52b9\u679c\u3092\u9ad8\u3081\u308b<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%ABGIF%E7%94%BB%E5%83%8F%E3%82%92%E5%88%A9%E7%94%A8%E3%81%99%E3%82%8B\"><\/span>\u30e1\u30fc\u30eb\u306bGIF\u753b\u50cf\u3092\u5229\u7528\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u306e\u6d3b\u7528\u304b\u3089\u4e00\u6b69\u9032\u3093\u3067\u3001\u753b\u50cf\u306b\u52d5\u304d\u3092\u52a0\u3048\u305fGIF\u753b\u50cf\u3082\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9650\u3089\u308c\u305f\u30b9\u30da\u30fc\u30b9\u5185\u3067\u3001\u9759\u6b62\u753b\u3067\u3042\u308b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3068\u6bd4\u3079\u3066\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30ab\u30ea\u30d6\u6d77\u30af\u30eb\u30fc\u30ba\u306eCarnival Cruise Line\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/012-scaled.gif\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9996 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/012-scaled.gif\" alt=\"Carnival Cruise Line email\" width=\"624\" height=\"5635\" \/><\/a><\/p>\n<p>\u8aad\u8005\u306f\u305f\u3060\u306e\u9759\u6b62\u753b\u50cf\u3088\u308a\u3082\u3001\u52d5\u304d\u306e\u3042\u308b\u7f8e\u3057\u3044\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u60f9\u304b\u308c\u3001\u304d\u3063\u3068\u305d\u306e\u30c4\u30a2\u30fc\u306b\u8208\u5473\u3092\u6301\u3064\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306f\u30c1\u30b1\u30c3\u30c8\u306e\u8ca9\u58f2\u3067\u3059\u306e\u3067\u3001GIF\u753b\u50cf\u306f\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3068\u8a00\u3048\u307e\u3059\u3002<\/p>\n<h3>GIF\u753b\u50cf\u306e\u6d3b\u7528\u4f8b<\/h3>\n<p>\u69d8\u3005\u306a\u696d\u754c\u3067GIF\u753b\u50cf\u306f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002<br \/>\n-EC\u30b5\u30a4\u30c8\u304c\u540c\u5546\u54c1\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3(\u4f8b\uff1a\u540c\u3058\u30b7\u30e3\u30c4\u306e\u9055\u3046\u8272)\u3092\u8868\u73fe\u3059\u308b<br \/>\n-\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u304c\u5546\u54c1\u3092\u69d8\u3005\u306a\u89d2\u5ea6\u304b\u3089\u3088\u308a\u8a73\u7d30\u306b\u9b45\u529b\u3092\u4f1d\u3048\u308b<br \/>\n-IT\u30d3\u30b8\u30cd\u30b9\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u8aac\u660e\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b<br \/>\n-\u30c8\u30e9\u30d9\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u300c\u65c5\u884c\u71b1\u300d\u3092\u9ad8\u3081\u308b<\/p>\n<p>(\u53c2\u8003\u8a18\u4e8b)<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/use_gif_to_your_newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u52d5\u304f\u30e1\u30eb\u30de\u30ac\u3067\u58f2\u4e0a109%\u30a2\u30c3\u30d7\u30a2\u30c3\u30d7\u3082\uff01GIF\u753b\u50cf\u3092\u63b2\u8f09\u3057\u305f\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u65b9\u6cd5\u6307\u5357\u66f8<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AB%E3%82%B7%E3%83%8D%E3%83%9E%E3%82%B0%E3%83%A9%E3%83%95%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B\"><\/span>\u30e1\u30fc\u30eb\u306b\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3068\u306f\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u52d5\u753b\u306e\u8868\u73fe\u65b9\u6cd5\u3067\u3001\u753b\u50cf\u306e\u4e00\u90e8\u306b\u52d5\u753b\u3092\u53d6\u308a\u5165\u308c\u305fGIF\u753b\u50cf\u3067\u3059\u3002<br \/>\n\u753b\u50cf\u306e\u4e00\u90e8\u3092\u9014\u5207\u308c\u308b\u3053\u3068\u306a\u304f\u30eb\u30fc\u30d7\u518d\u751f\u3092\u3059\u308b\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u307e\u308b\u3067\u30d3\u30c7\u30aa\u3092\u89b3\u3066\u3044\u308b\u3088\u3046\u306a\u932f\u899a\u306b\u9665\u308a\u307e\u3059\u3002<\/p>\n<p>\u30d5\u30a1\u30a4\u30eb\u30b5\u30a4\u30ba\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3092\u61f8\u5ff5\u3057\u3066GIF\u753b\u50cf\u306b\u8e8a\u8e87\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u5c11\u3057\u306f\u30e1\u30fc\u30eb\u306b\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u5165\u308c\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u3001\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u3061\u3087\u3046\u3069\u826f\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u9ad8\u7d1a\u767e\u8ca8\u5e97\u30c1\u30a7\u30fc\u30f3\u3001Saks Fifth Avenue\u304c\u4f5c\u6210\u3057\u305f\u7f8e\u3057\u3044\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u300cAIR\u300d\u306e\u6587\u5b57\u306e\u4e0b\u306b\u3042\u308b\u753b\u50cf\u304c\u52d5\u3044\u3066\u3044\u3066\u76ee\u3092\u3072\u304d\u307e\u3059\u306d\u3002<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/Saks-fifth-avenue.gif\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-9997 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/Saks-fifth-avenue.gif\" alt=\"Saks Fifth Avenue email\" width=\"298\" height=\"1194\" \/><\/a><\/p>\n<p>\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u306f\u3001Flixel\u3001Pictoreo\u3001 Kinotropic\u3001 Echograph\u3001Cinemagr.Am\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>(\u53c2\u8003\u30b5\u30a4\u30c8)<br \/>\n<a class=\"external\" href=\"https:\/\/helpx.adobe.com\/jp\/photoshop\/how-to\/create-cinemagraph.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Photoshop\u3067\u4f5c\u6210\u3059\u308b\u30b7\u30cd\u30de\u30b0\u30e9\u30d5(Adobe Systems\u793e\u30b5\u30a4\u30c8\u3078\u30ea\u30f3\u30af)<\/a><\/p>\n<h3>\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u306e\u6d3b\u7528\u4f8b<\/h3>\n<p>-\u30d5\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u3067\u98df\u54c1\u306e\u7f8e\u5473\u3057\u3055\u3092\u969b\u7acb\u305f\u305b\u308b<br \/>\n-\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30d3\u30b8\u30cd\u30b9\u3067\u6d41\u884c\u306e\u5546\u54c1\u3092\u5ba3\u4f1d\u3059\u308b<br \/>\n-\u9ad8\u984d\u5546\u54c1\u306e\u30d7\u30ec\u30df\u30a2\u30e0\u611f\u3092\u6f14\u51fa\u3059\u308b<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AB%E3%83%93%E3%83%87%E3%82%AA%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B\"><\/span>\u30e1\u30fc\u30eb\u306b\u30d3\u30c7\u30aa\u3092\u6d3b\u7528\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30a4\u30d9\u30f3\u30c8\u306e\u62db\u5f85\u72b6\u3084\u65b0\u88fd\u54c1\u767a\u8868\u306e\u969b\u306a\u3069\u306b\u52b9\u679c\u7684\u306a\u30d3\u30c7\u30aa\u3067\u3059\u304c\u3001\u552f\u4e00\u306e\u6b20\u70b9\u306f\u30e1\u30fc\u30eb\u306e\u30d5\u30a1\u30a4\u30eb\u30b5\u30a4\u30ba\u3092\u5897\u52a0\u3055\u305b\u308b\u3053\u3068\u3067\u3059\u3002<br \/>\nHTML5\u306f3\u3064\u306e\u6620\u50cf\u30d5\u30a1\u30a4\u30eb(\u30d3\u30c7\u30aa)\u5f62\u5f0f\u3001\u4e3b\u306bOGG\u3001 MP4\u3001 \u3068WebM\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>(\u53c2\u8003FAQ)<br \/>\n<a href=\"https:\/\/kb.benchmarkemail.com\/jp\/how-to-add-videos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Benchmark Email\u3067\u52d5\u753b\u3092\u30e1\u30fc\u30eb\u306b\u8ffd\u52a0\u3059\u308b\u65b9\u6cd5\u306f\uff1f<\/a><\/p>\n<h3>\u30d3\u30c7\u30aa\u306e\u6d3b\u7528\u4f8b<\/h3>\n<p>-\u901a\u4fe1\u30d3\u30b8\u30cd\u30b9\u304c\u65b0\u88fd\u54c1\u767a\u8868\u306e\u969b\u306b\u30d3\u30c7\u30aa\u3092\u5229\u7528\u3059\u308b\u4e8b\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u9ad8\u3081\u308b<br \/>\n-\u975e\u55b6\u5229\u7d44\u7e54(NPO)\u304c\u30d3\u30c7\u30aa\u3067\u6d3b\u52d5\u5185\u5bb9\u3084\u305d\u306e\u76ee\u7684\u3092\u4f1d\u3048\u308b<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%AA%E3%83%83%E3%83%81%E3%83%A1%E3%83%87%E3%82%A3%E3%82%A2%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%99%E3%82%8B%E9%9A%9B%E3%81%AE10%E3%81%AE%E6%B3%A8%E6%84%8F%E7%82%B9\"><\/span>\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3059\u308b\u969b\u306e10\u306e\u6ce8\u610f\u70b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\u30c6\u30ad\u30b9\u30c8(\u6587\u5b57)\u3068\u753b\u50cf\u306e\u6bd4\u7387\u309280%\uff1a20%\u306b\u7dad\u6301\u3057\u3001\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u3092\u4f7f\u3044\u3059\u304e\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/li>\n<li>\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u4e00\u679a\u306e\u753b\u50cf\u306b\u307e\u3068\u3081\u3066\u9001\u4fe1\u3057\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002*\u3082\u3057\u8aad\u8005\u304c\u753b\u50cf\u3092\u53d7\u3051\u53d6\u308c\u306a\u304b\u3063\u305f\u3089\u30e1\u30fc\u30eb\u304c\u7121\u610f\u5473\u306b\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/li>\n<li>\u3067\u304d\u308b\u3060\u3051\u30a2\u30af\u30b7\u30e7\u30f3\u30dc\u30bf\u30f3\u3092\u753b\u50cf\u306e\u4e2d\u306b\u306f\u542b\u307e\u306a\u3044\u3067\u304f\u3060\u3055\u3044\u3002<\/li>\n<li>\u753b\u50cf\u3092\u3042\u307e\u308a\u306b\u3082\u591a\u7528\u3059\u308b\u3068\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u30fc\u306b\u53d7\u4fe1\u3055\u308c\u3084\u3059\u304f\u306a\u308a\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u3092\u4f4e\u4e0b\u3055\u305b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<li>\u5927\u5bb9\u91cf\u306eGIF\u753b\u50cf\u3092\u9001\u308b\u3068\u30e1\u30fc\u30eb\u306e\u8aad\u307f\u8fbc\u307f\u6642\u9593\u304c\u9577\u304f\u306a\u308b\u306e\u3067\u3001\u5c0f\u5bb9\u91cf\u306eGIF\u753b\u50cf\u3092\u63a8\u5968\u3057\u3066\u3044\u307e\u3059\u3002*\u30d5\u30a1\u30a4\u30eb\u5727\u7e2e\u30c4\u30fc\u30eb\u306e\u5229\u7528\u3082\u691c\u8a0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/li>\n<li>Outlook\u306fGIF\u753b\u50cf\u3084\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u306e\u8aad\u307f\u8fbc\u307f\u3092\u30b5\u30dd\u30fc\u30c8\u3057\u3066\u304a\u3089\u305a\u3001\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u306e\u6700\u521d\u306e\u30d5\u30ec\u30fc\u30e0\u306e\u307f\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u70ba\u3001\u4e00\u756a\u6700\u521d\u306e\u30d5\u30ec\u30fc\u30e0\u306b\u91cd\u8981\u306a\u60c5\u5831\u3092\u5165\u308c\u3066\u3001\u305d\u308c\u3060\u3051\u306e\u8868\u793a\u3067\u3082\u4f1d\u3048\u305f\u3044\u5185\u5bb9\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u306b\u4f5c\u6210\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002(\u53c2\u8003)<a class=\"external\" href=\"https:\/\/support.office.com\/ja-jp\/article\/%E9%9B%BB%E5%AD%90%E3%83%A1%E3%83%BC%E3%83%AB-%E3%83%A1%E3%83%83%E3%82%BB%E3%83%BC%E3%82%B8%E3%81%AE%E3%82%A2%E3%83%8B%E3%83%A1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E7%94%BB%E5%83%8F%E3%81%8C%E5%8B%95%E4%BD%9C%E3%81%97%E3%81%AA%E3%81%84-a5e8a2a3-9d86-4203-8920-c88cb8739e34\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Outlook\u306e\u30b5\u30dd\u30fc\u30c8\u30da\u30fc\u30b8<\/a><\/li>\n<li>\u7e2e\u5c3a\u3092\u5909\u3048\u306a\u304f\u3066\u3082\u30e2\u30d0\u30a4\u30eb\u6a5f\u5668\u306b\u3066\u6b63\u3057\u304f\u8868\u793a\u3055\u308c\u308b320px(\u30d4\u30af\u30bb\u30eb)\u5e45\u306eGIF\u3092\u7528\u610f\u3059\u308b\u306e\u3082\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/li>\n<li>\u30a6\u30a7\u30d6\u30d6\u30e9\u30a6\u30b6\u3084\u3001Apple Mail\u3001Thunderbird\u306f\u30e1\u30fc\u30eb\u3078\u306e\u57cb\u3081\u8fbc\u307f\u52d5\u753b\u306b\u5bfe\u5fdc\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u52d5\u753b\u3092\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3057\u307e\u3046\u30e1\u30fc\u30eb\u30af\u30e9\u30a4\u30a2\u30f3\u30c8\u3082\u3042\u308b\u70ba\u3001\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u3092\u5229\u7528\u3059\u308b\u6642\u306fAlt\u30c6\u30ad\u30b9\u30c8(\u4ee3\u66ff\u30c6\u30ad\u30b9\u30c8)\u304c\u5fc5\u9808\u3067\u3059\u3002\u30e1\u30fc\u30eb\u306b\u30d3\u30c7\u30aa\u3084GIF\u753b\u50cf\u3092\u5229\u7528\u3059\u308b\u969b\u306f\u5fc5\u305a\u30d5\u30a9\u30fc\u30eb\u30d0\u30c3\u30af\u753b\u50cf\u3092\u5229\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u5927\u5bb9\u91cf\u30d3\u30c7\u30aa\u306e\u5229\u7528\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u5206\u6790\u306e\u59a8\u3052\u3068\u306a\u308b\u53ef\u80fd\u6027\u3082\u3042\u308b\u305f\u3081\u3001\u304d\u3061\u3093\u3068\u76ee\u7684\u3092\u5b9a\u3081\u3066\u6d3b\u7528\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u306f\u7279\u5225\u306a\u5de5\u592b\u306a\u304f\u591a\u7528\u3059\u308b\u3068\u8aad\u8005\u306b\u98fd\u304d\u3089\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u306e\u3067\u3084\u308a\u3059\u304e\u306a\u3044\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"%E3%81%95%E3%81%84%E3%81%94%E3%81%AB\"><\/span>\u3055\u3044\u3054\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u4eca\u3001\u65b0\u3057\u3044\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u65bd\u7b56\u306b\u6311\u6226\u3057\u305f\u3044\u30de\u30fc\u30b1\u30bf\u30fc\u9054\u304c\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u306e\u6d3b\u7528\u306b\u53d6\u308a\u7d44\u3093\u3067\u3044\u307e\u3059\u3002<\/p>\n<p>\u3082\u3057\u4eca\u30d7\u30ec\u30fc\u30f3\u30c6\u30ad\u30b9\u30c8\u306e\u307f\u306e\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u306e\u3067\u3042\u308c\u3070\u3001\u662f\u975e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u3092\u6d3b\u7528\u3057\u305f\u30e1\u30fc\u30eb\u914d\u4fe1\u306b\u6311\u6226\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n<p>(\u95a2\u9023\u8a18\u4e8b)<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how_to_create_newsletter_benchmarkemail\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30eb\u30de\u30ac\u30c7\u30b6\u30a4\u30f3\u306e\u4f5c\u308a\u65b9\u300cBenchmark Email\u7de8\u300d<\/a><br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/sites_you_can_find_good_email_designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387UP\u306b\u3064\u306a\u304c\u308b\uff1f\u30e1\u30eb\u30de\u30ac\u30c7\u30b6\u30a4\u30f3\u7d39\u4ecb\u30b5\u30a4\u30c8\uff18\u9078<\/a><br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/use_gif_to_your_newsletter\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u52d5\u304f\u30e1\u30eb\u30de\u30ac\u3067\u58f2\u4e0a\u30a2\u30c3\u30d7\u3082\uff01GIF\u753b\u50cf\u4f5c\u6210\u304b\u3089\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u307e\u3067\u3092\u4e00\u6319\u3054\u7d39\u4ecb<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>*\u672c\u8a18\u4e8b\u306fDisney\u3084National Geographic\u306a\u3069\u3092\u624b\u304c\u3051\u308b\u7c73\u56fd\u306e\u8457\u540d\u306aE\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u201dEmail Monks\u201d\u306eKevin\u6c0f\u306b\u3088\u308b\u5bc4\u7a3f\u201cHow to Boost Engagement Using Rich Media in Emails\u201d\u3092\u57fa\u306b\u3057\u305f\u8a18\u4e8b\u3067\u3059\u3002 \u304b\u3064\u3066\u306f\u53cb\u4eba\u3084\u5bb6\u65cf\u3068\u9023\u7d61\u3092\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u305fE\u30e1\u30fc\u30eb\u306f\u3001\u4eca\u3084\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u306a\u308a\u307e\u3057\u305f\u3002 Direct Marketing Association\u3084Demand Metric\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c(ROI)\u306e\u4e2d\u592e\u5024\u306f122\uff05\u3067\u3001\u3053\u308c\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2(28%)\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(27%)\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a(25%)\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a(18%)\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u30824\u500d\u4ee5\u4e0a\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002 \u8fd1\u5e74\u3067\u306fHTML\u30e1\u30fc\u30eb\u306e\u666e\u53ca\u3068\u5171\u306b\u3001\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3001GIF\u753b\u50cf\u3001\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3084\u30d3\u30c7\u30aa\u306a\u3069\u306e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002 \u307b\u3068\u3093\u3069\u306e\u8aad\u8005\u306f\u53d7\u4fe1\u7bb1\u306b\u5c4a\u304f\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3092\u300c\u30c1\u30e9\u30c3\u3068\u898b\u308b\u300d\u300c\u3055\u3063\u3068\u8aad\u307f\u6d41\u3059\u300d\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u3058\u3063\u304f\u308a\u8aad\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u8aad\u307f\u624b\u306e\u6ce8\u610f\u3092\u60f9\u304d\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3053\u3061\u3089\u306e\u30e1\u30fc\u30eb\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u3053\u306e\u69d8\u306a\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u306e\u9577\u3044\u30e1\u30fc\u30eb\u3067\u306f\u8aad\u8005\u306f\u9000\u5c48\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3088\u306d\u3002 \u3053\u306e\u5834\u5408\u3001\u6b21\u306b\u7d39\u4ecb\u3059\u308b\u3088\u3046\u306b\u5185\u5bb9\u3092\u88dc\u8db3\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u8ffd\u52a0\u3059\u308c\u3070\u8aad\u307f\u3084\u3059\u3044\u30e1\u30fc\u30eb\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u30e1\u30fc\u30eb\u306b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u6d3b\u7528\u3059\u308b \u30da\u30c3\u30c8\u7528\u54c1\u30c1\u30a7\u30fc\u30f3\u306ePetSmart\u306f\u53ef\u611b\u3044\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u306e\u30e1\u30fc\u30eb\u3088\u308a\u3082\u305a\u3063\u3068\u9b45\u529b\u7684\u306a\u30e1\u30fc\u30eb\u3092\u8aad\u8005\u306b\u5c4a\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4f1d\u3048\u3001\u307e\u305f\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u3082\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u306e\u6d3b\u7528\u4f8b -\u30c8\u30e9\u30d9\u30eb\u30d3\u30b8\u30cd\u30b9\u304c\u69d8\u3005\u306a\u89b3\u5149\u30b9\u30dd\u30c3\u30c8\u306e\u7d39\u4ecb\u306b\u6d3b\u7528\u3059\u308b -EC\u30b5\u30a4\u30c8\u304c\u904e\u53bb\u8cfc\u5165\u8005\u3078\u5546\u54c1\u3092\u52e7\u3081\u308b\u969b\u306b\u3001\u307e\u305f\u30ab\u30b4\u843d\u3061\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u969b\u306b\u3001\u305d\u306e\u5546\u54c1\u306e\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u52b9\u679c\u3092\u9ad8\u3081\u308b \u30e1\u30fc\u30eb\u306bGIF\u753b\u50cf\u3092\u5229\u7528\u3059\u308b \u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u306e\u6d3b\u7528\u304b\u3089\u4e00\u6b69\u9032\u3093\u3067\u3001\u753b\u50cf\u306b\u52d5\u304d\u3092\u52a0\u3048\u305fGIF\u753b\u50cf\u3082\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9650\u3089\u308c\u305f\u30b9\u30da\u30fc\u30b9\u5185\u3067\u3001\u9759\u6b62\u753b\u3067\u3042\u308b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3068\u6bd4\u3079\u3066\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30ab\u30ea\u30d6\u6d77\u30af\u30eb\u30fc\u30ba\u306eCarnival Cruise Line\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u8aad\u8005\u306f\u305f\u3060\u306e\u9759\u6b62\u753b\u50cf\u3088\u308a\u3082\u3001\u52d5\u304d\u306e\u3042\u308b\u7f8e\u3057\u3044\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u60f9\u304b\u308c\u3001\u304d\u3063\u3068\u305d\u306e\u30c4\u30a2\u30fc\u306b\u8208\u5473\u3092\u6301\u3064\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306f\u30c1\u30b1\u30c3\u30c8\u306e\u8ca9\u58f2\u3067\u3059\u306e\u3067\u3001GIF\u753b\u50cf\u306f\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3068\u8a00\u3048\u307e\u3059\u3002 GIF\u753b\u50cf\u306e\u6d3b\u7528\u4f8b \u69d8\u3005\u306a\u696d\u754c\u3067GIF\u753b\u50cf\u306f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002 -EC\u30b5\u30a4\u30c8\u304c\u540c\u5546\u54c1\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3(\u4f8b\uff1a\u540c\u3058\u30b7\u30e3\u30c4\u306e\u9055\u3046\u8272)\u3092\u8868\u73fe\u3059\u308b -\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u304c\u5546\u54c1\u3092\u69d8\u3005\u306a\u89d2\u5ea6\u304b\u3089\u3088\u308a\u8a73\u7d30\u306b\u9b45\u529b\u3092\u4f1d\u3048\u308b -IT\u30d3\u30b8\u30cd\u30b9\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u8aac\u660e\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b -\u30c8\u30e9\u30d9\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u300c\u65c5\u884c\u71b1\u300d\u3092\u9ad8\u3081\u308b (\u53c2\u8003\u8a18\u4e8b) \u52d5\u304f\u30e1\u30eb\u30de\u30ac\u3067\u58f2\u4e0a109%\u30a2\u30c3\u30d7\u30a2\u30c3\u30d7\u3082\uff01GIF\u753b\u50cf\u3092\u63b2\u8f09\u3057\u305f\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u65b9\u6cd5\u6307\u5357\u66f8 \u30e1\u30fc\u30eb\u306b\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3059\u308b \u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3068\u306f\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u52d5\u753b\u306e\u8868\u73fe\u65b9\u6cd5\u3067\u3001\u753b\u50cf\u306e\u4e00\u90e8\u306b\u52d5\u753b\u3092\u53d6\u308a\u5165\u308c\u305fGIF\u753b\u50cf\u3067\u3059\u3002 \u753b\u50cf\u306e\u4e00\u90e8\u3092\u9014\u5207\u308c\u308b\u3053\u3068\u306a\u304f\u30eb\u30fc\u30d7\u518d\u751f\u3092\u3059\u308b\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u307e\u308b\u3067\u30d3\u30c7\u30aa\u3092\u89b3\u3066\u3044\u308b\u3088\u3046\u306a\u932f\u899a\u306b\u9665\u308a\u307e\u3059\u3002 \u30d5\u30a1\u30a4\u30eb\u30b5\u30a4\u30ba\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3092\u61f8\u5ff5\u3057\u3066GIF\u753b\u50cf\u306b\u8e8a\u8e87\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u5c11\u3057\u306f\u30e1\u30fc\u30eb\u306b\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u5165\u308c\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u3001\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u3061\u3087\u3046\u3069\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u9ad8\u7d1a\u767e\u8ca8\u5e97\u30c1\u30a7\u30fc\u30f3\u3001Saks Fifth Avenue\u304c\u4f5c\u6210\u3057\u305f\u7f8e\u3057\u3044\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u300cAIR\u300d\u306e\u6587\u5b57\u306e\u4e0b\u306b\u3042\u308b\u753b\u50cf\u304c\u52d5\u3044\u3066\u3044\u3066\u76ee\u3092\u3072\u304d\u307e\u3059\u306d\u3002 \u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u306f\u3001Flixel\u3001Pictoreo\u3001 Kinotropic\u3001 Echograph\u3001Cinemagr.Am\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 (\u53c2\u8003\u30b5\u30a4\u30c8) Photoshop\u3067\u4f5c\u6210\u3059\u308b\u30b7\u30cd\u30de\u30b0\u30e9\u30d5(Adobe Systems\u793e\u30b5\u30a4\u30c8\u3078\u30ea\u30f3\u30af) \u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u306e\u6d3b\u7528\u4f8b -\u30d5\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u3067\u98df\u54c1\u306e\u7f8e\u5473\u3057\u3055\u3092\u969b\u7acb\u305f\u305b\u308b&hellip;<\/p>\n","protected":false},"author":224,"featured_media":15260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2340],"tags":[],"class_list":["post-11665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"*\u672c\u8a18\u4e8b\u306fDisney\u3084National Geographic\u306a\u3069\u3092\u624b\u304c\u3051\u308b\u7c73\u56fd\u306e\u8457\u540d\u306aE\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u201dEmail Monks\u201d\u306eKevin\u6c0f\u306b\u3088\u308b\u5bc4\u7a3f\u201cHow to Boost Engagement Using Rich Media in Emails\u201d\u3092\u57fa\u306b\u3057\u305f\u8a18\u4e8b\u3067\u3059\u3002 \u304b\u3064\u3066\u306f\u53cb\u4eba\u3084\u5bb6\u65cf\u3068\u9023\u7d61\u3092\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u305fE\u30e1\u30fc\u30eb\u306f\u3001\u4eca\u3084\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u306a\u308a\u307e\u3057\u305f\u3002 Direct Marketing Association\u3084Demand Metric\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c(ROI)\u306e\u4e2d\u592e\u5024\u306f122\uff05\u3067\u3001\u3053\u308c\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2(28%)\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(27%)\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a(25%)\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a(18%)\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u30824\u500d\u4ee5\u4e0a\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002 \u8fd1\u5e74\u3067\u306fHTML\u30e1\u30fc\u30eb\u306e\u666e\u53ca\u3068\u5171\u306b\u3001\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3001GIF\u753b\u50cf\u3001\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3084\u30d3\u30c7\u30aa\u306a\u3069\u306e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002 \u307b\u3068\u3093\u3069\u306e\u8aad\u8005\u306f\u53d7\u4fe1\u7bb1\u306b\u5c4a\u304f\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3092\u300c\u30c1\u30e9\u30c3\u3068\u898b\u308b\u300d\u300c\u3055\u3063\u3068\u8aad\u307f\u6d41\u3059\u300d\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u3058\u3063\u304f\u308a\u8aad\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u8aad\u307f\u624b\u306e\u6ce8\u610f\u3092\u60f9\u304d\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3053\u3061\u3089\u306e\u30e1\u30fc\u30eb\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u3053\u306e\u69d8\u306a\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u306e\u9577\u3044\u30e1\u30fc\u30eb\u3067\u306f\u8aad\u8005\u306f\u9000\u5c48\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3088\u306d\u3002 \u3053\u306e\u5834\u5408\u3001\u6b21\u306b\u7d39\u4ecb\u3059\u308b\u3088\u3046\u306b\u5185\u5bb9\u3092\u88dc\u8db3\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u8ffd\u52a0\u3059\u308c\u3070\u8aad\u307f\u3084\u3059\u3044\u30e1\u30fc\u30eb\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u30e1\u30fc\u30eb\u306b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u6d3b\u7528\u3059\u308b \u30da\u30c3\u30c8\u7528\u54c1\u30c1\u30a7\u30fc\u30f3\u306ePetSmart\u306f\u53ef\u611b\u3044\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u306e\u30e1\u30fc\u30eb\u3088\u308a\u3082\u305a\u3063\u3068\u9b45\u529b\u7684\u306a\u30e1\u30fc\u30eb\u3092\u8aad\u8005\u306b\u5c4a\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4f1d\u3048\u3001\u307e\u305f\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u3082\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u306e\u6d3b\u7528\u4f8b -\u30c8\u30e9\u30d9\u30eb\u30d3\u30b8\u30cd\u30b9\u304c\u69d8\u3005\u306a\u89b3\u5149\u30b9\u30dd\u30c3\u30c8\u306e\u7d39\u4ecb\u306b\u6d3b\u7528\u3059\u308b -EC\u30b5\u30a4\u30c8\u304c\u904e\u53bb\u8cfc\u5165\u8005\u3078\u5546\u54c1\u3092\u52e7\u3081\u308b\u969b\u306b\u3001\u307e\u305f\u30ab\u30b4\u843d\u3061\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u969b\u306b\u3001\u305d\u306e\u5546\u54c1\u306e\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u52b9\u679c\u3092\u9ad8\u3081\u308b \u30e1\u30fc\u30eb\u306bGIF\u753b\u50cf\u3092\u5229\u7528\u3059\u308b \u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u306e\u6d3b\u7528\u304b\u3089\u4e00\u6b69\u9032\u3093\u3067\u3001\u753b\u50cf\u306b\u52d5\u304d\u3092\u52a0\u3048\u305fGIF\u753b\u50cf\u3082\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9650\u3089\u308c\u305f\u30b9\u30da\u30fc\u30b9\u5185\u3067\u3001\u9759\u6b62\u753b\u3067\u3042\u308b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3068\u6bd4\u3079\u3066\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30ab\u30ea\u30d6\u6d77\u30af\u30eb\u30fc\u30ba\u306eCarnival Cruise Line\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u8aad\u8005\u306f\u305f\u3060\u306e\u9759\u6b62\u753b\u50cf\u3088\u308a\u3082\u3001\u52d5\u304d\u306e\u3042\u308b\u7f8e\u3057\u3044\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u60f9\u304b\u308c\u3001\u304d\u3063\u3068\u305d\u306e\u30c4\u30a2\u30fc\u306b\u8208\u5473\u3092\u6301\u3064\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306f\u30c1\u30b1\u30c3\u30c8\u306e\u8ca9\u58f2\u3067\u3059\u306e\u3067\u3001GIF\u753b\u50cf\u306f\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3068\u8a00\u3048\u307e\u3059\u3002 GIF\u753b\u50cf\u306e\u6d3b\u7528\u4f8b \u69d8\u3005\u306a\u696d\u754c\u3067GIF\u753b\u50cf\u306f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002 -EC\u30b5\u30a4\u30c8\u304c\u540c\u5546\u54c1\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3(\u4f8b\uff1a\u540c\u3058\u30b7\u30e3\u30c4\u306e\u9055\u3046\u8272)\u3092\u8868\u73fe\u3059\u308b -\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u304c\u5546\u54c1\u3092\u69d8\u3005\u306a\u89d2\u5ea6\u304b\u3089\u3088\u308a\u8a73\u7d30\u306b\u9b45\u529b\u3092\u4f1d\u3048\u308b -IT\u30d3\u30b8\u30cd\u30b9\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u8aac\u660e\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b -\u30c8\u30e9\u30d9\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u300c\u65c5\u884c\u71b1\u300d\u3092\u9ad8\u3081\u308b (\u53c2\u8003\u8a18\u4e8b) \u52d5\u304f\u30e1\u30eb\u30de\u30ac\u3067\u58f2\u4e0a109%\u30a2\u30c3\u30d7\u30a2\u30c3\u30d7\u3082\uff01GIF\u753b\u50cf\u3092\u63b2\u8f09\u3057\u305f\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u65b9\u6cd5\u6307\u5357\u66f8 \u30e1\u30fc\u30eb\u306b\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3059\u308b \u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3068\u306f\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u52d5\u753b\u306e\u8868\u73fe\u65b9\u6cd5\u3067\u3001\u753b\u50cf\u306e\u4e00\u90e8\u306b\u52d5\u753b\u3092\u53d6\u308a\u5165\u308c\u305fGIF\u753b\u50cf\u3067\u3059\u3002 \u753b\u50cf\u306e\u4e00\u90e8\u3092\u9014\u5207\u308c\u308b\u3053\u3068\u306a\u304f\u30eb\u30fc\u30d7\u518d\u751f\u3092\u3059\u308b\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u307e\u308b\u3067\u30d3\u30c7\u30aa\u3092\u89b3\u3066\u3044\u308b\u3088\u3046\u306a\u932f\u899a\u306b\u9665\u308a\u307e\u3059\u3002 \u30d5\u30a1\u30a4\u30eb\u30b5\u30a4\u30ba\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3092\u61f8\u5ff5\u3057\u3066GIF\u753b\u50cf\u306b\u8e8a\u8e87\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u5c11\u3057\u306f\u30e1\u30fc\u30eb\u306b\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u5165\u308c\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u3001\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u3061\u3087\u3046\u3069\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u9ad8\u7d1a\u767e\u8ca8\u5e97\u30c1\u30a7\u30fc\u30f3\u3001Saks Fifth Avenue\u304c\u4f5c\u6210\u3057\u305f\u7f8e\u3057\u3044\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u300cAIR\u300d\u306e\u6587\u5b57\u306e\u4e0b\u306b\u3042\u308b\u753b\u50cf\u304c\u52d5\u3044\u3066\u3044\u3066\u76ee\u3092\u3072\u304d\u307e\u3059\u306d\u3002 \u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u306f\u3001Flixel\u3001Pictoreo\u3001 Kinotropic\u3001 Echograph\u3001Cinemagr.Am\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 (\u53c2\u8003\u30b5\u30a4\u30c8) Photoshop\u3067\u4f5c\u6210\u3059\u308b\u30b7\u30cd\u30de\u30b0\u30e9\u30d5(Adobe Systems\u793e\u30b5\u30a4\u30c8\u3078\u30ea\u30f3\u30af) \u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u306e\u6d3b\u7528\u4f8b -\u30d5\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u3067\u98df\u54c1\u306e\u7f8e\u5473\u3057\u3055\u3092\u969b\u7acb\u305f\u305b\u308b&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email \u65e5\u672c\u8a9e\u7248\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmailJapan\" \/>\n<meta property=\"article:published_time\" content=\"2018-07-10T08:57:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-07-29T08:12:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Masayuki.K\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BenchmarkJP\" \/>\n<meta name=\"twitter:site\" content=\"@BenchmarkJP\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Masayuki.K\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/\"},\"author\":{\"name\":\"Masayuki.K\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/person\\\/b056d961892d9dc042229a52b5d14109\"},\"headline\":\"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f\",\"datePublished\":\"2018-07-10T08:57:12+00:00\",\"dateModified\":\"2022-07-29T08:12:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/\"},\"wordCount\":85,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/02\\\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg\",\"articleSection\":[\"HTML\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/\",\"name\":\"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/02\\\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg\",\"datePublished\":\"2018-07-10T08:57:12+00:00\",\"dateModified\":\"2022-07-29T08:12:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/02\\\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/02\\\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg\",\"width\":1400,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/richmedia-emails\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/\",\"name\":\"Benchmark Email \u65e5\u672c\u8a9e\u7248\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/07\\\/Benchmark-Logo-Full-Color-RGB-1.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2026\\\/07\\\/Benchmark-Logo-Full-Color-RGB-1.png\",\"width\":150,\"height\":28,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmailJapan\",\"https:\\\/\\\/x.com\\\/BenchmarkJP\",\"https:\\\/\\\/www.instagram.com\\\/benchmarkjapan\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/benchmark-email-japan\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/benchmarkJapan\\\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/person\\\/b056d961892d9dc042229a52b5d14109\",\"name\":\"Masayuki.K\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/09\\\/kanda-150x150.jpg\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/09\\\/kanda-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/09\\\/kanda-150x150.jpg\",\"caption\":\"Masayuki.K\"},\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/author\\\/masayukikanda\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/","og_locale":"en_US","og_type":"article","og_title":"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f - Benchmark Email","og_description":"*\u672c\u8a18\u4e8b\u306fDisney\u3084National Geographic\u306a\u3069\u3092\u624b\u304c\u3051\u308b\u7c73\u56fd\u306e\u8457\u540d\u306aE\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u4f1a\u793e\u201dEmail Monks\u201d\u306eKevin\u6c0f\u306b\u3088\u308b\u5bc4\u7a3f\u201cHow to Boost Engagement Using Rich Media in Emails\u201d\u3092\u57fa\u306b\u3057\u305f\u8a18\u4e8b\u3067\u3059\u3002 \u304b\u3064\u3066\u306f\u53cb\u4eba\u3084\u5bb6\u65cf\u3068\u9023\u7d61\u3092\u3059\u308b\u305f\u3081\u306b\u5229\u7528\u3055\u308c\u3066\u3044\u305fE\u30e1\u30fc\u30eb\u306f\u3001\u4eca\u3084\u6700\u3082\u8cbb\u7528\u5bfe\u52b9\u679c\u306e\u512a\u308c\u305f\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u306a\u308a\u307e\u3057\u305f\u3002 Direct Marketing Association\u3084Demand Metric\u306e\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u8cbb\u7528\u5bfe\u52b9\u679c(ROI)\u306e\u4e2d\u592e\u5024\u306f122\uff05\u3067\u3001\u3053\u308c\u306f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2(28%)\u3001\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb(27%)\u3001\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a(25%)\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a(18%)\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c1\u30e3\u30cd\u30eb\u3068\u6bd4\u8f03\u3057\u3066\u30824\u500d\u4ee5\u4e0a\u512a\u308c\u305f\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u8a18\u9332\u3057\u3066\u3044\u307e\u3059\u3002 \u8fd1\u5e74\u3067\u306fHTML\u30e1\u30fc\u30eb\u306e\u666e\u53ca\u3068\u5171\u306b\u3001\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3001GIF\u753b\u50cf\u3001\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3084\u30d3\u30c7\u30aa\u306a\u3069\u306e\u30ea\u30c3\u30c1\u30e1\u30c7\u30a3\u30a2\u304c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002 \u307b\u3068\u3093\u3069\u306e\u8aad\u8005\u306f\u53d7\u4fe1\u7bb1\u306b\u5c4a\u304f\u5927\u91cf\u306e\u30e1\u30fc\u30eb\u3092\u300c\u30c1\u30e9\u30c3\u3068\u898b\u308b\u300d\u300c\u3055\u3063\u3068\u8aad\u307f\u6d41\u3059\u300d\u3053\u3068\u304c\u591a\u3044\u306e\u3067\u3001\u3058\u3063\u304f\u308a\u8aad\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u9b45\u529b\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3067\u8aad\u307f\u624b\u306e\u6ce8\u610f\u3092\u60f9\u304d\u3064\u3051\u308b\u5fc5\u8981\u304c\u3042\u308b\u305f\u3081\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3053\u3061\u3089\u306e\u30e1\u30fc\u30eb\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u3053\u306e\u69d8\u306a\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u306e\u9577\u3044\u30e1\u30fc\u30eb\u3067\u306f\u8aad\u8005\u306f\u9000\u5c48\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3088\u306d\u3002 \u3053\u306e\u5834\u5408\u3001\u6b21\u306b\u7d39\u4ecb\u3059\u308b\u3088\u3046\u306b\u5185\u5bb9\u3092\u88dc\u8db3\u3059\u308b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u8ffd\u52a0\u3059\u308c\u3070\u8aad\u307f\u3084\u3059\u3044\u30e1\u30fc\u30eb\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002 \u30e1\u30fc\u30eb\u306b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u6d3b\u7528\u3059\u308b \u30da\u30c3\u30c8\u7528\u54c1\u30c1\u30a7\u30fc\u30f3\u306ePetSmart\u306f\u53ef\u611b\u3044\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30c6\u30ad\u30b9\u30c8\u3060\u3051\u306e\u30e1\u30fc\u30eb\u3088\u308a\u3082\u305a\u3063\u3068\u9b45\u529b\u7684\u306a\u30e1\u30fc\u30eb\u3092\u8aad\u8005\u306b\u5c4a\u3051\u3066\u3044\u307e\u3059\u3002\u3053\u306e\u3088\u3046\u306b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u4e0a\u624b\u306b\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3092\u4f1d\u3048\u3001\u307e\u305f\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u3082\u9ad8\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u306e\u6d3b\u7528\u4f8b -\u30c8\u30e9\u30d9\u30eb\u30d3\u30b8\u30cd\u30b9\u304c\u69d8\u3005\u306a\u89b3\u5149\u30b9\u30dd\u30c3\u30c8\u306e\u7d39\u4ecb\u306b\u6d3b\u7528\u3059\u308b -EC\u30b5\u30a4\u30c8\u304c\u904e\u53bb\u8cfc\u5165\u8005\u3078\u5546\u54c1\u3092\u52e7\u3081\u308b\u969b\u306b\u3001\u307e\u305f\u30ab\u30b4\u843d\u3061\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u3078\u306e\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3059\u308b\u969b\u306b\u3001\u305d\u306e\u5546\u54c1\u306e\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u52b9\u679c\u3092\u9ad8\u3081\u308b \u30e1\u30fc\u30eb\u306bGIF\u753b\u50cf\u3092\u5229\u7528\u3059\u308b \u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u306e\u6d3b\u7528\u304b\u3089\u4e00\u6b69\u9032\u3093\u3067\u3001\u753b\u50cf\u306b\u52d5\u304d\u3092\u52a0\u3048\u305fGIF\u753b\u50cf\u3082\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002\u9650\u3089\u308c\u305f\u30b9\u30da\u30fc\u30b9\u5185\u3067\u3001\u9759\u6b62\u753b\u3067\u3042\u308b\u30a4\u30e1\u30fc\u30b8\u753b\u50cf\u3068\u6bd4\u3079\u3066\u3088\u308a\u591a\u304f\u306e\u60c5\u5831\u3092\u4f1d\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30ab\u30ea\u30d6\u6d77\u30af\u30eb\u30fc\u30ba\u306eCarnival Cruise Line\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u8aad\u8005\u306f\u305f\u3060\u306e\u9759\u6b62\u753b\u50cf\u3088\u308a\u3082\u3001\u52d5\u304d\u306e\u3042\u308b\u7f8e\u3057\u3044\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u306b\u60f9\u304b\u308c\u3001\u304d\u3063\u3068\u305d\u306e\u30c4\u30a2\u30fc\u306b\u8208\u5473\u3092\u6301\u3064\u3067\u3057\u3087\u3046\u3002\u3053\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306f\u30c1\u30b1\u30c3\u30c8\u306e\u8ca9\u58f2\u3067\u3059\u306e\u3067\u3001GIF\u753b\u50cf\u306f\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u9ad8\u3081\u308b\u3068\u8a00\u3048\u307e\u3059\u3002 GIF\u753b\u50cf\u306e\u6d3b\u7528\u4f8b \u69d8\u3005\u306a\u696d\u754c\u3067GIF\u753b\u50cf\u306f\u6d3b\u7528\u3055\u308c\u3066\u3044\u307e\u3059\u3002 -EC\u30b5\u30a4\u30c8\u304c\u540c\u5546\u54c1\u306e\u30d0\u30ea\u30a8\u30fc\u30b7\u30e7\u30f3(\u4f8b\uff1a\u540c\u3058\u30b7\u30e3\u30c4\u306e\u9055\u3046\u8272)\u3092\u8868\u73fe\u3059\u308b -\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u304c\u5546\u54c1\u3092\u69d8\u3005\u306a\u89d2\u5ea6\u304b\u3089\u3088\u308a\u8a73\u7d30\u306b\u9b45\u529b\u3092\u4f1d\u3048\u308b -IT\u30d3\u30b8\u30cd\u30b9\u3067\u30b5\u30fc\u30d3\u30b9\u306e\u8aac\u660e\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b -\u30c8\u30e9\u30d9\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u300c\u65c5\u884c\u71b1\u300d\u3092\u9ad8\u3081\u308b (\u53c2\u8003\u8a18\u4e8b) \u52d5\u304f\u30e1\u30eb\u30de\u30ac\u3067\u58f2\u4e0a109%\u30a2\u30c3\u30d7\u30a2\u30c3\u30d7\u3082\uff01GIF\u753b\u50cf\u3092\u63b2\u8f09\u3057\u305f\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u65b9\u6cd5\u6307\u5357\u66f8 \u30e1\u30fc\u30eb\u306b\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3059\u308b \u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3068\u306f\u6bd4\u8f03\u7684\u65b0\u3057\u3044\u52d5\u753b\u306e\u8868\u73fe\u65b9\u6cd5\u3067\u3001\u753b\u50cf\u306e\u4e00\u90e8\u306b\u52d5\u753b\u3092\u53d6\u308a\u5165\u308c\u305fGIF\u753b\u50cf\u3067\u3059\u3002 \u753b\u50cf\u306e\u4e00\u90e8\u3092\u9014\u5207\u308c\u308b\u3053\u3068\u306a\u304f\u30eb\u30fc\u30d7\u518d\u751f\u3092\u3059\u308b\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3067\u3001\u307e\u308b\u3067\u30d3\u30c7\u30aa\u3092\u89b3\u3066\u3044\u308b\u3088\u3046\u306a\u932f\u899a\u306b\u9665\u308a\u307e\u3059\u3002 \u30d5\u30a1\u30a4\u30eb\u30b5\u30a4\u30ba\u304c\u5927\u304d\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u3092\u61f8\u5ff5\u3057\u3066GIF\u753b\u50cf\u306b\u8e8a\u8e87\u3057\u3066\u3044\u308b\u3082\u306e\u306e\u3001\u5c11\u3057\u306f\u30e1\u30fc\u30eb\u306b\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u53d6\u308a\u5165\u308c\u305f\u3044\u3068\u3044\u3046\u5834\u5408\u3001\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u3061\u3087\u3046\u3069\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \u30cb\u30e5\u30fc\u30e8\u30fc\u30af\u306e\u9ad8\u7d1a\u767e\u8ca8\u5e97\u30c1\u30a7\u30fc\u30f3\u3001Saks Fifth Avenue\u304c\u4f5c\u6210\u3057\u305f\u7f8e\u3057\u3044\u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002\u300cAIR\u300d\u306e\u6587\u5b57\u306e\u4e0b\u306b\u3042\u308b\u753b\u50cf\u304c\u52d5\u3044\u3066\u3044\u3066\u76ee\u3092\u3072\u304d\u307e\u3059\u306d\u3002 \u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u306f\u3001Flixel\u3001Pictoreo\u3001 Kinotropic\u3001 Echograph\u3001Cinemagr.Am\u306a\u3069\u306e\u30c4\u30fc\u30eb\u3067\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 (\u53c2\u8003\u30b5\u30a4\u30c8) Photoshop\u3067\u4f5c\u6210\u3059\u308b\u30b7\u30cd\u30de\u30b0\u30e9\u30d5(Adobe Systems\u793e\u30b5\u30a4\u30c8\u3078\u30ea\u30f3\u30af) \u30b7\u30cd\u30de\u30b0\u30e9\u30d5\u306e\u6d3b\u7528\u4f8b -\u30d5\u30fc\u30c9\u30d3\u30b8\u30cd\u30b9\u3067\u98df\u54c1\u306e\u7f8e\u5473\u3057\u3055\u3092\u969b\u7acb\u305f\u305b\u308b&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/","og_site_name":"Benchmark Email \u65e5\u672c\u8a9e\u7248","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmailJapan","article_published_time":"2018-07-10T08:57:12+00:00","article_modified_time":"2022-07-29T08:12:53+00:00","og_image":[{"width":1400,"height":730,"url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg","type":"image\/jpeg"}],"author":"Masayuki.K","twitter_card":"summary_large_image","twitter_creator":"@BenchmarkJP","twitter_site":"@BenchmarkJP","twitter_misc":{"Written by":"Masayuki.K","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/"},"author":{"name":"Masayuki.K","@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/person\/b056d961892d9dc042229a52b5d14109"},"headline":"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f","datePublished":"2018-07-10T08:57:12+00:00","dateModified":"2022-07-29T08:12:53+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/"},"wordCount":85,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg","articleSection":["HTML\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/","url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/","name":"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg","datePublished":"2018-07-10T08:57:12+00:00","dateModified":"2022-07-29T08:12:53+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/How-to-Boost-Engagement-Using-Rich-Media-in-Emails-SOCIAL-MEDIA.jpg","width":1400,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/richmedia-emails\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u6700\u5148\u7aef\uff01\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u6d3b\u7528\u306810\u306e\u6ce8\u610f\u70b9\u3068\u306f\uff1f"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/jp\/#website","url":"https:\/\/www.benchmarkemail.com\/jp\/","name":"Benchmark Email \u65e5\u672c\u8a9e\u7248","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/jp\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2026\/07\/Benchmark-Logo-Full-Color-RGB-1.png","contentUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2026\/07\/Benchmark-Logo-Full-Color-RGB-1.png","width":150,"height":28,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmailJapan","https:\/\/x.com\/BenchmarkJP","https:\/\/www.instagram.com\/benchmarkjapan\/","https:\/\/www.linkedin.com\/company\/benchmark-email-japan\/","https:\/\/www.youtube.com\/user\/benchmarkJapan\/featured"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/person\/b056d961892d9dc042229a52b5d14109","name":"Masayuki.K","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/kanda-150x150.jpg","url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/kanda-150x150.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/kanda-150x150.jpg","caption":"Masayuki.K"},"url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/author\/masayukikanda\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/posts\/11665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/users\/224"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/comments?post=11665"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/posts\/11665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/media\/15260"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/media?parent=11665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/categories?post=11665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/tags?post=11665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}