{"id":11667,"date":"2018-06-19T16:08:52","date_gmt":"2018-06-19T16:08:52","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=10907"},"modified":"2021-08-18T02:33:47","modified_gmt":"2021-08-18T02:33:47","slug":"mailmarketingprojectreport0521","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/mailmarketingprojectreport0521\/","title":{"rendered":"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u3081\u65b9 \u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u30ec\u30dd\u30fc\u30c8"},"content":{"rendered":"<p>2018\u5e745\u670821\u65e5\u3001\u300e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u3081\u65b9\u300f 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\/>\n<strong>\u300cweb\u3067\u898b\u305f\u4e8b\u4f8b\u901a\u308a\u306b\u9032\u307e\u306a\u3044\uff65\uff65\uff65\u300d<br \/>\n\u300c\u95a2\u9023\u3059\u308b\u30e1\u30f3\u30d0\u30fc\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3046\u307e\u304f\u53d6\u308c\u306a\u3044\uff65\uff65\uff65\u300d <\/strong><br 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noreferrer\">*\u540c\u30c6\u30fc\u30de\u306e\u6700\u65b0\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\u300c\u30aa\u30a6\u30f3\u30c9\u30e1\u30c7\u30a3\u30a2\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u3081\u65b9\u3068\u306f\uff1f\u300d\u306f\u3053\u3061\u3089<\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/mailmarketingprojectreport0521\/#%E5%BD%93%E6%97%A5%E3%81%AE%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%A0\" >\u5f53\u65e5\u306e\u30d7\u30ed\u30b0\u30e9\u30e0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/mailmarketingprojectreport0521\/#%E3%81%AA%E3%81%9C%E3%83%97%E3%83%AD%E3%82%B8%E3%82%A7%E3%82%AF%E3%83%88%E3%81%AF%E3%81%86%E3%81%BE%E3%81%8F%E9%80%B2%E3%81%BE%E3%81%AA%E3%81%84%E3%81%8B%EF%BC%9F\" >\u306a\u305c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306f\u3046\u307e\u304f\u9032\u307e\u306a\u3044\u304b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/mailmarketingprojectreport0521\/#%E3%83%97%E3%83%AD%E3%82%B8%E3%82%A7%E3%82%AF%E3%83%88%E8%AD%9C%EF%BC%88%E9%80%9A%E7%A7%B0%E3%80%8C%E3%83%97%E8%AD%9C%E3%80%8D\" >\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u8b5c\uff08\u901a\u79f0\u300c\u30d7\u8b5c\u300d<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%BD%93%E6%97%A5%E3%81%AE%E3%83%97%E3%83%AD%E3%82%B0%E3%83%A9%E3%83%A0\"><\/span>\u5f53\u65e5\u306e\u30d7\u30ed\u30b0\u30e9\u30e0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u79c1\uff08\u524d\u7530\uff09\u304c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u3046\u307e\u304f\u9032\u307e\u306a\u3044\u7406\u7531\u3068\u305d\u306e\u5bfe\u7b56\u3001\u53ca\u3073\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u30d5\u30a1\u30b7\u30ea\u30c6\u30fc\u30c8\u3092\u3002\u682a\u5f0f\u4f1a\u793eSTYZ\u3067NPO\u5411\u3051\u306e\u30d5\u30a1\u30f3\u30c9\u30ec\u30a4\u30b8\u30f3\u30b0\u30fb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u884c\u3063\u3066\u3044\u308b\u5824\u5927\u4ecb\u6c0f\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u8b1b\u8a55\u3092\u884c\u3063\u3066\u9802\u304d\u307e\u3057\u305f\u3002<\/p>\n<p><strong>1.\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u3046\u307e\u304f\u9032\u307e\u306a\u3044\u7406\u7531\u3068\u305d\u306e\u89e3\u6c7a\u65b9\u6cd5\u306b\u3064\u3044\u3066<br 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class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5192\u982d\u306b\u3082\u8ff0\u3079\u305f\u901a\u308a\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u76ee\u7684\u306f\u4f01\u696d\u3084\u90e8\u7f72\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u4eca\u56de\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u3082\u3001\u300c\u81ea\u793e\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u4fc3\u9032\u30fb\u983b\u5ea6\u5411\u4e0a\u300d\u3001\u300c\u5c55\u793a\u4f1a\u3067\u7372\u5f97\u3057\u305f\u540d\u523a\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u300d\u3001\u300c\u65e2\u5b58\u30fb\u898b\u8fbc\u5ba2\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u5411\u4e0a\u300d\u306a\u3069\u304c\u3042\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u30b9\u30c6\u30fc\u30b8\u3082\u69d8\u3005\u3067\u3001\u3053\u308c\u304b\u3089\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3082\u3046\u3068\u3057\u3066\u3044\u308b\u65b9\u304b\u3089\u3001\u5b9f\u969b\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u59cb\u3081\u3066\u3044\u308b\u3051\u308c\u3069\u3001\u5b9a\u671f\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u914d\u4fe1\u304c\u3067\u304d\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3001PDCA\u30b5\u30a4\u30af\u30eb\u3092\u56de\u305b\u3066\u3044\u306a\u304b\u3063\u305f\u308a\u3068\u3044\u3063\u305f\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u65b9\u3005\u304c\u3044\u3089\u3063\u3057\u3083\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u5f53\u521d\u601d\u3044\u6d6e\u304b\u3079\u3066\u3044\u305f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u30b4\u30fc\u30eb\u3068\u3001\u3044\u3056\u521d\u3081\u3066\u307f\u3066\u304b\u3089\u306e\u73fe\u5b9f\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u306b\u6238\u60d1\u3063\u3066\u3057\u307e\u3046\u3053\u3068\u306f\u3001\u5fc5\u305a\u3068\u8a00\u3063\u3066\u3044\u3044\u307b\u3069\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306b\u306f\u4ed8\u3044\u3066\u56de\u308a\u307e\u3059\u3002<\/p>\n<p>\u6226\u4e89\u8ad6\u306e\u5927\u5bb6\u3001\u30af\u30e9\u30a6\u30bc\u30f4\u30a3\u30c3\u30c4\u306b\u3053\u3093\u306a\u683c\u8a00\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30af\u30e9\u30a6\u30bc\u30f4\u30a3\u30c3\u30c4\u683c\u8a00.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10908 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30af\u30e9\u30a6\u30bc\u30f4\u30a3\u30c3\u30c4\u683c\u8a00.jpg\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30af\u30e9\u30a6\u30bc\u30f4\u30a3\u30c3\u30c4\u683c\u8a00.jpg 1600w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30af\u30e9\u30a6\u30bc\u30f4\u30a3\u30c3\u30c4\u683c\u8a00-470x264.jpg 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30af\u30e9\u30a6\u30bc\u30f4\u30a3\u30c3\u30c4\u683c\u8a00-768x432.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30af\u30e9\u30a6\u30bc\u30f4\u30a3\u30c3\u30c4\u683c\u8a00-970x546.jpg 970w\" alt=\"\u30af\u30e9\u30a6\u30bc\u30f4\u30a3\u30c3\u30c4\u683c\u8a00\" width=\"1600\" height=\"900\" \/><\/a><\/p>\n<p>\u3053\u306e\u683c\u8a00\u307b\u3069\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u672c\u8cea\u3092\u8a00\u3044\u5f53\u3066\u3066\u3044\u308b\u8a00\u8449\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br 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class=\"ez-toc-section\" id=\"%E3%83%97%E3%83%AD%E3%82%B8%E3%82%A7%E3%82%AF%E3%83%88%E8%AD%9C%EF%BC%88%E9%80%9A%E7%A7%B0%E3%80%8C%E3%83%97%E8%AD%9C%E3%80%8D\"><\/span>\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u8b5c\uff08\u901a\u79f0\u300c\u30d7\u8b5c\u300d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u3046\u3057\u305f\u4e8b\u614b\u3092\u62db\u304b\u306a\u3044\u3088\u3046\u79c1\u304c\u8003\u6848\u3057\u305f\u306e\u304c\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u72b6\u6cc1\u3092\u53ef\u8996\u5316\u3059\u308b\u305f\u3081\u306e\u30c4\u30fc\u30eb\u300e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u8b5c\uff08\u901a\u79f0\u300c\u30d7\u8b5c\u300d\uff09\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u6982\u8981\u56f3-2.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11096 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u6982\u8981\u56f3-2.jpg\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u6982\u8981\u56f3-2.jpg 1600w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u6982\u8981\u56f3-2-470x264.jpg 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u6982\u8981\u56f3-2-768x432.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u6982\u8981\u56f3-2-970x546.jpg 970w\" alt=\"\" width=\"1600\" height=\"900\" \/><\/a><\/p>\n<p>\u30d7\u8b5c\u306b\u3064\u3044\u3066\u306e\u8a73\u7d30\u306f\u8aac\u660e\u3059\u308b\u3068\u9577\u304f\u306a\u3063\u3066\u3057\u307e\u3046\u305f\u3081\u3001<a class=\"external\" href=\"http:\/\/kodomonogatari.blogspot.com\/2018\/03\/5.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3092\u53c2\u7167\u9802\u304f\u3068\u3057\u3066\u3001\u30b5\u30f3\u30d7\u30eb\u3068\u3057\u3066\u79c1\u304c\u95a2\u308f\u3063\u3066\u3044\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u3001\u5824\u6c0f\u306b\u3088\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b3\u30f3\u30b5\u30eb\u30c6\u30a3\u30f3\u30b0\u4e8b\u4f8b\u3092\u3001\u30d7\u8b5c\u306b\u843d\u3068\u3057\u8fbc\u3093\u3067\u3001\u500b\u3005\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u89e3\u8aac\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<p>\u79c1\u304c\u63d0\u793a\u3057\u305f\u30d7\u8b5c\u306f\u3001\u300c\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\u5ba2\u306b\u5bfe\u3057\u3066\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3060\u3051\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3059\u308b\u300d\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u305f\u30d7\u8b5c\u3067\u3059\u3002<\/p>\n<p>(\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\u5ba2\u306e\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u4f8b)<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u524d\u7530\uff09.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10910 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u524d\u7530\uff09.jpg\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u524d\u7530\uff09.jpg 1600w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u524d\u7530\uff09-470x264.jpg 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u524d\u7530\uff09-768x432.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u524d\u7530\uff09-970x546.jpg 970w\" alt=\"\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u524d\u7530\uff09\" width=\"1600\" height=\"900\" \/><\/a><\/p>\n<p>\u5824\u6c0f\u306b\u306f\u4e8b\u524d\u306b\u3001\u300c\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u5275\u520a\u300d\u3068\u3001\u300c\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u300d\u306e\u30d7\u8b5c\u3092\u4f5c\u6210\u9802\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>(\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u5275\u520a\u306e\u4f8b)<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30931\uff09.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10911 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30931\uff09.jpg\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30931\uff09.jpg 1600w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30931\uff09-470x264.jpg 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30931\uff09-768x432.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30931\uff09-970x546.jpg 970w\" alt=\"\" width=\"1600\" height=\"900\" \/><\/a><\/p>\n<p>(\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u306e\u4f8b)<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30932\uff09.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10912 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30932\uff09.jpg\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30932\uff09.jpg 1600w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30932\uff09-470x264.jpg 470w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30932\uff09-768x432.jpg 768w, https:\/\/www.benchmarkemail.com\/wp-content\/uploads\/2018\/06\/\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30932\uff09-970x546.jpg 970w\" alt=\"\u30d7\u8b5c\u30b5\u30f3\u30d7\u30eb\uff08\u5824\u3055\u30932\uff09\" width=\"1600\" height=\"900\" \/><\/a><\/p>\n<p>\u30d7\u8b5c\u3092\u66f8\u304f\u3068\u304d\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3067\u679c\u305f\u3057\u305f\u3044\u30b4\u30fc\u30eb\uff08\u300c\u7372\u5f97\u76ee\u6a19\u300d\u3068\u8a00\u3044\u307e\u3059\uff09\u304c\u3001\u3069\u306e\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u308c\u3070\u6210\u529f\u3068\u8a00\u3048\u308b\u304b\u3068\u3044\u3046\u8a55\u4fa1\u57fa\u6e96\uff08\u300c\u52dd\u5229\u6761\u4ef6\u300d\u3068\u8a00\u3044\u307e\u3059\uff09\u3092\u3001\u3069\u306e\u3088\u3046\u306b\u8868\u73fe\u3059\u308b\u304b\u3001\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u79c1\u304c\u30b5\u30f3\u30d7\u30eb\u63d0\u793a\u3057\u305f\u30e1\u30fc\u30eb\u6d3b\u7528\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u7372\u5f97\u76ee\u6a19\u306f\u3001\u300c\u30c8\u30e9\u30a4\u30a2\u30a4\u30eb\u7533\u8fbc\u5ba2\u3092\u30e1\u30fc\u30eb\u5bfe\u5fdc\u3067\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3059\u308b\u300d\u3067\u3001\u305d\u306e\u52dd\u5229\u6761\u4ef6\u306f\u3001\u300c\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\u5ba2\u304b\u3089\u3001\u5fa1\u793c\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u8fd4\u4fe1\u3092\u3082\u3089\u3046\u300d\u3068\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\u5ba2\u306b\u5bfe\u3057\u3001\u5fdc\u52df\u30d5\u30a9\u30fc\u30e0\u306b\u66f8\u304b\u308c\u305f\u60c5\u5831\u3092\u5143\u306b\u500b\u5225\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5165\u308c\u305f\u5fa1\u793c\u30e1\u30fc\u30eb\u3092\u4eba\u7684\u306b\u4f5c\u6210\u3057\u3066\u9001\u308b\u3053\u3068\u3067\u3001\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\u5ba2\u304b\u3089\u8fd4\u4fe1\u30e1\u30fc\u30eb\u304c\u6765\u308b\u3068\u3001\u305d\u306e\u5f8c\u306e\u30b5\u30fc\u30d3\u30b9\u6210\u7d04\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u7406\u7531\u3067\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u52dd\u5229\u6761\u4ef6\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001\u305d\u306e\u52dd\u5229\u6761\u4ef6\u3092\u679c\u305f\u3059\u305f\u3081\u306e\u300c\u4e2d\u9593\u76ee\u7684\u300d\u3068\u3001\u500b\u3005\u306e\u4e2d\u9593\u76ee\u3092\u679c\u305f\u3059\u305f\u3081\u306e\u65bd\u7b56\u304c\u6c7a\u307e\u3063\u3066\u3044\u304d\u307e\u3059\u3002\u3053\u306e\u3053\u3068\u304c\u610f\u5473\u3059\u308b\u306e\u306f\u3001\u52dd\u5229\u6761\u4ef6\u3092\u3069\u306e\u3088\u3046\u306b\u8a2d\u5b9a\u3059\u308b\u304b\u304c\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u3081\u65b9\u3092\u6c7a\u5b9a\u3065\u3051\u308b\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3082\u3057\u3001\u3053\u306e\u30b5\u30f3\u30d7\u30eb\u4e8b\u4f8b\u306e\u52dd\u5229\u6761\u4ef6\u304c\u3001\u3069\u3046\u306a\u3063\u3066\u3044\u308c\u3070\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u304c\u6210\u529f\u3068\u8a00\u3048\u308b\u304b\u3092\u6df1\u304f\u8003\u3048\u305a\u3001\u306a\u3093\u3068\u306a\u304f\u300c\u30c8\u30e9\u30a4\u30a2\u30eb\u7533\u8fbc\u5ba2\u306b\u6bce\u90311\u56de\u30e1\u30fc\u30eb\u3092\u9001\u308b\u300d\u306b\u306a\u3063\u3066\u3044\u305f\u3089\u3069\u3046\u3067\u3057\u3087\u3046\uff1f<\/p>\n<p>\u6bce\u90311\u56de\u30e1\u30fc\u30eb\u3092\u9001\u308b\u305f\u3081\u306e\u30cd\u30bf\u3092\u3069\u306e\u3088\u3046\u306b\u96c6\u3081\u308b\u304b\uff1f\u9031\u4e00\u3067\u914d\u4fe1\u3067\u304d\u308b\u3088\u3046\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u3069\u3046\u30b9\u30b1\u30b8\u30e5\u30fc\u30ea\u30f3\u30b0\u3059\u308b\u304b\u3068\u3044\u3063\u305f\u4e2d\u9593\u76ee\u7684\u3084\u65bd\u7b56\u3092\u8a2d\u5b9a\u3059\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u3055\u3089\u306b\u5927\u4e8b\u306a\u306e\u306f\u3001\u3053\u306e\u52dd\u5229\u6761\u4ef6\u3092\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u30e1\u30f3\u30d0\u30fc\u3084\u30b9\u30c6\u30fc\u30af\u30db\u30eb\u30c0\u30fc\u3068\u304d\u3061\u3093\u3068\u5171\u6709\u3057\u3066\u304a\u304f\u3053\u3068\u3067\u3059\u3002<br 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\/>\n\u5824\u6c0f\u30d6\u30ed\u30b0\uff1a<a class=\"external\" href=\"http:\/\/22minutes.hatenawww.com\/entry\/diary\/mail-marketing-seminar-20180521\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30e1\u30fc\u30eb\u4e3b\u50ac\u300c\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u3081\u65b9\u300d\u306b\u767b\u58c7\u3057\u307e\u3057\u305f<\/a><\/p>\n<blockquote>\n<p style=\"text-align: left;\">\u524d\u7530\u3055\u3093\u306e\u63d0\u5531\u3059\u308b\u300c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u8b5c\u300d\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u69cb\u9020\u3084\u72b6\u6cc1\u306e\u5909\u5316\u3092\u5c06\u68cb\u306e\u68cb\u8b5c\u306e\u3088\u3046\u306b\u8a18\u9332\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u5171\u6709\u77e5\u5316\u3057\u3066\u3044\u3053\u3046\u3001\u3068\u3044\u3046\u3082\u306e\u3002\u305d\u306e\u524d\u63d0\u3068\u3057\u3066\u300c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u306f\u524d\u4f8b\u306e\u306a\u3044\u4ed5\u4e8b\u3067\u3042\u308b\u305f\u3081\u306b\u4e88\u6e2c\u304c\u7acb\u3066\u306b\u304f\u304f\u3001\u5931\u6557\u3057\u3084\u3059\u304f\u3001\u305d\u3057\u3066\u305d\u306e\u77e5\u8b58\u3084\u7d4c\u9a13\u304c\u84c4\u7a4d\u3001\u5206\u6790\u3055\u308c\u306a\u3044\u300d\u3082\u306e\u3060\u3068\u3044\u3046\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002(\u4e2d\u7565)<\/p>\n<p style=\"text-align: left;\">\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u8b5c\u306f\u30ed\u30b8\u30c3\u30af\u30c4\u30ea\u30fc\u306e\u8981\u9818\u3067\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9054\u6210\u6761\u4ef6\u304b\u3089\u65bd\u7b56\u307e\u3067\u3092\u30d6\u30ec\u30a4\u30af\u30c0\u30a6\u30f3\u3057\u3066\u3044\u304f\u3082\u306e\u306a\u306e\u3067\u3059\u304c\u3001\u9762\u767d\u3044\u306e\u306f\u201d\u4e00\u5ea6\u4f5c\u3063\u3066\u7d42\u308f\u308a\u3067\u306f\u306a\u3044\u201d\u3068\u3044\u3046\u3053\u3068\u3002\u68cb\u8b5c\u306e\u4ee3\u308f\u308a\u306b\u306a\u308b\u3082\u306e\u306a\u306e\u3067\u3001\u72b6\u6cc1\u304c\u52d5\u304f\u5ea6\u306b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u8b5c\u306b\u8d77\u3053\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u8a18\u9332\u3092\u6b8b\u3057\u3001\u632f\u308a\u8fd4\u308a\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p style=\"text-align: left;\">\u5b9a\u91cf\u7684\u306a\u8a18\u9332\u306f\u306a\u306b\u3082\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u8b5c\u3068\u3044\u3046\u805e\u304d\u306a\u308c\u306a\u3044\u30c4\u30fc\u30eb\u3092\u4f7f\u308f\u306a\u304f\u3068\u3082\u826f\u3044\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u3068\u3044\u3046\u672a\u77e5\u306e\u4ed5\u4e8b\u306b\u53d6\u308a\u7d44\u3080\u9593\u306b\u76f4\u9762\u3059\u308b\u8ab2\u984c\u3068\u3044\u3046\u306e\u306f\u6982\u306d\u6570\u5b57\u306b\u8868\u3057\u306b\u304f\u3044\u3082\u306e\u3067\u3059\u3002\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u8b5c\u306f\u305d\u3046\u3057\u305f\u5b9a\u6027\u7684\u306a\u72b6\u6cc1\u3092\u5bb9\u6613\u306b\u66f8\u304d\u8d77\u3053\u3059\u3053\u3068\u304c\u3067\u304d\u3001\u90fd\u5ea6\u90fd\u5ea6\u306e\u72b6\u6cc1\u5224\u65ad\u3092\u5ba2\u89b3\u7684\u306b\u884c\u3044\u3084\u3059\u304f\u306a\u3063\u305f\u308a\u3001\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u7d42\u4e86\u5f8c\u306b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u5916\u306e\u30e1\u30f3\u30d0\u30fc\u3082\u542b\u3081\u305f\u632f\u308a\u8fd4\u308a\u304c\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002\u304a\u304a\u3052\u3055\u306a\u30c4\u30fc\u30eb\u3092\u5c0e\u5165\u3059\u308b\u5fc5\u8981\u3082\u306a\u304f\u3001\u7d19\u3068\u30da\u30f3\u304c\u3042\u308c\u3070\u3059\u3050\u306b\u8a66\u305b\u307e\u3059\u306e\u3067NPO\u306e\u65b9\u3005\u3082\u305c\u3072\u304a\u8a66\u3057\u3042\u308c\u3002(\u5824\u6c0f\u30d6\u30ed\u30b0\u3088\u308a)<\/p>\n<\/blockquote>\n<p>\u81ea\u793e\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306b\u3069\u306e\u3088\u3046\u306aKPI\uff08\u958b\u5c01\u7387\u3084\u30af\u30ea\u30c3\u30af\u7387\u306a\u3069\uff09\u3092\u8a2d\u5b9a\u3059\u308c\u3070\u826f\u3044\u304b\u3002\u89e3\u6790\u306e\u7d50\u679c\u3001\u3069\u306e\u3088\u3046\u306b\u5bfe\u5fdc\u3059\u308c\u3070\u826f\u3044\u304b\u3068\u3044\u3046\u3053\u3068\u3092\u8003\u3048\u308b\u305f\u3081\u306e\u30d5\u30ec\u30fc\u30e0\u30ef\u30fc\u30af\u3068\u4e8b\u4f8b\u3092\u89e3\u8aac\u30fb\u7d39\u4ecb\u9802\u304f\u3053\u3068\u3067\u3001\u30d7\u8b5c\u3092\u5236\u4f5c\u3059\u308b\u3053\u3068\u306b\u3088\u308b\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u5168\u4f53\u30a4\u30e1\u30fc\u30b8\u306e\u8a2d\u5b9a\u3068\u3001\u500b\u3005\u306e\u5177\u4f53\u7684\u306a\u65bd\u7b56\u3068\u3092\u30bb\u30c3\u30c8\u3067\u5b66\u3093\u3067\u9802\u3051\u305f\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u672c\u30bb\u30df\u30ca\u30fc\u306f\u3001\u5b9a\u671f\u7684\u306b\u958b\u50ac\u3057\u3066\u3044\u304f\u4e88\u5b9a\u3067\u3059\u3002<br \/>\nBenchmark Email\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3067\u6848\u5185\u3092\u3057\u3066\u3044\u304d\u307e\u3059\u306e\u3067\u3001\u307e\u3060\u3054\u767b\u9332\u3055\u308c\u3066\u3044\u306a\u3044\u65b9\u306f\u30d6\u30ed\u30b0\u5185\u306e\u300c\u30e1\u30eb\u30de\u30ac\u767b\u9332\u300d\u304b\u3089\u3054\u767b\u9332\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>(\u95a2\u9023\u8a18\u4e8b)<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/workshopreport_title_label_insight\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u30ec\u30dd\u30fc\u30c8\u3011\u958b\u5c01\u3055\u308c\u308b\u30e1\u30fc\u30eb\u4ef6\u540d\u306b\u5fc5\u8981\u306a\u30e9\u30d9\u30eb\u8868\u73fe\u3068\u30a4\u30f3\u30b5\u30a4\u30c8\u8868\u73fe\u3068\u306f\uff1f<\/a><br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/ema_workshop_for_web_media\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3010Web\u30e1\u30c7\u30a3\u30a2\u5411\u3051\u3011\u30e1\u30fc\u30eb\u7279\u5316\u578bMA\u3092\u4f7f\u3044\u3053\u306a\u3059\uff01\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u52c9\u5f37\u4f1a\u30ec\u30dd\u30fc\u30c8<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2018\u5e745\u670821\u65e5\u3001\u300e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u9032\u3081\u65b9\u300f \u3068\u984c\u3057\u3066\u3001Benchmark\u6771\u4eac\u30aa\u30d5\u30a3\u30b9\u306b\u3066\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u53d6\u308a\u7d44\u3080\u65b9\u3005\u3092\u5bfe\u8c61\u306b\u3001\u69d8\u3005\u306a\u696d\u7a2e\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u643a\u308f\u308b\u65b9\u3005\u306b\u53c2\u52a0\u9802\u304d\u307e\u3057\u305f\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u76ee\u7684\u306f\u3001\u898b\u8fbc\u5ba2\u306e\u80b2\u6210\u3001\u65e2\u5b58\u9867\u5ba2\u306e\u30b5\u30fc\u30d3\u5229\u7528\u4fc3\u9032\u306a\u3069\u591a\u69d8\u306b\u3042\u308a\u3001\u305d\u306e\u305f\u3081\u306b\u6700\u9069\u3068\u3055\u308c\u308b\u914d\u4fe1\u30c4\u30fc\u30eb\u3001\u30e1\u30fc\u30eb\u4ef6\u540d\u3084\u672c\u6587\u306e\u4f5c\u6210\u65b9\u6cd5\u306a\u3069\u3001\u65e2\u306b\u591a\u304f\u306e\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u30fb\u4e8b\u4f8b\u30fb\u30ce\u30a6\u30cf\u30a6\u304c\u4e16\u306b\u51fa\u3066\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u305d\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u306a\u304c\u3089\u3001\u3044\u3056\u59cb\u3081\u3088\u3046\u3068\u3059\u308b\u3068\u3001 \u300cweb\u3067\u898b\u305f\u4e8b\u4f8b\u901a\u308a\u306b\u9032\u307e\u306a\u3044\uff65\uff65\uff65\u300d \u300c\u95a2\u9023\u3059\u308b\u30e1\u30f3\u30d0\u30fc\u3068\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3046\u307e\u304f\u53d6\u308c\u306a\u3044\uff65\uff65\uff65\u300d \u3068\u3044\u3063\u305f\u8ab2\u984c\u304c\u51fa\u3066\u304d\u3066\u3057\u307e\u3044\u3001\u601d\u3044\u63cf\u3044\u305f\u3088\u3046\u306a\u6210\u679c\u3092\u51fa\u305b\u306a\u3044\u3053\u3068\u304c\u8d77\u3053\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002 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\u30d7\u30ed\u30b0\u30e9\u30e0\u306f\u79c1\uff08\u524d\u7530\uff09\u304c\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u304c\u3046\u307e\u304f\u9032\u307e\u306a\u3044\u7406\u7531\u3068\u305d\u306e\u5bfe\u7b56\u3001\u53ca\u3073\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u30d5\u30a1\u30b7\u30ea\u30c6\u30fc\u30c8\u3092\u3002\u682a\u5f0f\u4f1a\u793eSTYZ\u3067NPO\u5411\u3051\u306e\u30d5\u30a1\u30f3\u30c9\u30ec\u30a4\u30b8\u30f3\u30b0\u30fb\u30b3\u30f3\u30b5\u30eb\u30bf\u30f3\u30c8\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u652f\u63f4\u3092\u884c\u3063\u3066\u3044\u308b\u5824\u5927\u4ecb\u6c0f\u306b\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3068\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u8b1b\u8a55\u3092\u884c\u3063\u3066\u9802\u304d\u307e\u3057\u305f\u3002 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