{"id":15853,"date":"2017-01-01T00:00:41","date_gmt":"2017-01-01T00:00:41","guid":{"rendered":"http:\/\/bme2.flywheelsites.com\/jp\/?p=15853"},"modified":"2024-09-16T17:31:37","modified_gmt":"2024-09-16T17:31:37","slug":"what-is-email-marketing-2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/what-is-email-marketing-2\/","title":{"rendered":"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/what-is-email-marketing-2\/#%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF\" >\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/what-is-email-marketing-2\/#%E3%83%97%E3%83%AD%E3%83%95%E3%82%A7%E3%83%83%E3%82%B7%E3%83%A7%E3%83%8A%E3%83%AB%E3%81%AA%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/what-is-email-marketing-2\/#%E3%83%A1%E3%83%BC%E3%83%AB%E9%85%8D%E4%BF%A1%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%82%92%E5%88%A9%E7%94%A8%E3%81%97%E3%81%9F%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" >\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u5229\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF\"><\/span><strong>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306fE\u30e1\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u591a\u304f\u306e\u4eba\u3005\u3078\u4e8b\u696d\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u3044\u3063\u305f\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u70ba\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306a\u3001\u5e83\u544a\u3001\u8ca9\u4fc3\u3001\u5546\u54c1\u7d39\u4ecb\u306a\u3069\u306e\u30a4\u30e1\u30fc \u30b8\u304c\u5f37\u3044\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3001\u4f01\u696d\u30d6\u30e9\u30f3\u30c9\u306e\u6d78\u900f\u3001\u6148\u5584\u6d3b\u52d5\u306e\u305f\u3081\u306e\u52df\u91d1\u6d3b\u52d5\u306a\u3069\u3001\u69d8\u3005\u306a\u7528\u9014\u306b\u3066\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u5229\u7528\u3055\u308c\u3066\u304a\u308a\u307e\u3059\u3002\u6700\u65b0\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u60c5\u5831\u306f<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/\">\u30d6\u30ed\u30b0<\/a>\u306b\u3066\u7d39\u4ecb\u3057\u3066\u307e\u3059\u3002<\/p>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"%E3%83%97%E3%83%AD%E3%83%95%E3%82%A7%E3%83%83%E3%82%B7%E3%83%A7%E3%83%8A%E3%83%AB%E3%81%AA%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span><strong>\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c6\u30ad\u30b9\u30c8\u306e\u307f\u306e\u30e1\u30fc\u30eb\u3067\u3042\u3063\u3066\u3082\u3001\u4f1a\u793e\u3084\u7d44\u7e54\u306a\u3069\u3092\u4ee3\u8868\u3057\u3066\u914d\u4fe1\u3055\u308c\u308b\u30e1\u30fc\u30eb\u306f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306a\u308a\u307e\u3059\u3002\u4e0b\u8a18\u306e\u69d8\u3005\u306a\u6a5f\u80fd\u3092\u53d6\u308a\u63c3\u3048\u305f\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30d7\u30ed\u30d5\u30a7\u30c3\u30b7\u30e7\u30ca\u30eb\u306a\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"top\" width=\"5%\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15854\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/copy_paste_contacts.png\" alt=\"\" width=\"30\" height=\"35\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\" width=\"95%\"><a class=\"mainlink\" href=\"https:\/\/www.benchmarkemail.com\/jp\/resources\/email-marketing-articles\/permission-based-email-list\"><b>\u30aa\u30d7\u30c8\u30a4\u30f3\u30ea\u30b9\u30c8\u4f5c\u6210<\/b><\/a>\u00a0&#8211; \u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306a\u3069\u306b\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3092\u8a2d\u7f6e\u3057\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\/\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u8cfc\u8aad\u8005\u3092\u96c6\u3081\u307e\u3059\u3002\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3078\u767b\u9332\u5f8c\u3001\u30ea\u30f3\u30af\u4ed8\u304d\u78ba\u8a8d\u30e1\u30fc\u30eb\u304c\u914d\u4fe1\u3055\u308c\u308b\u305f\u3081\u3001\u300c\u30c0\u30d6\u30eb\u30aa\u30d7\u30c8\u30a4\u30f3\u300d\u65b9\u5f0f\u3068\u3082\u547c\u3070\u308c\u3066\u3044\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15855\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/features11-1.png\" alt=\"\" width=\"34\" height=\"33\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\"><a class=\"mainlink\" href=\"https:\/\/www.benchmarkemail.com\/jp\/email-marketing\/email-list-management\"><b>\u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u7ba1\u7406<\/b><\/a>\u00a0&#8211; \u9867\u5ba2\u30ea\u30b9\u30c8\u306e\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3001\u7de8\u96c6\u3001\u30bb\u30b0\u30e1\u30f3\u30c8\u3001\u8ffd\u52a0\u3001\u7ba1\u7406\u306a\u3069\u304c\u884c\u3048\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15856\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/features04-1.png\" alt=\"\" width=\"34\" height=\"33\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\"><b>\u30ea\u30c3\u30c1\u30b3\u30f3\u30c6\u30f3\u30c4\u3068\u306e\u9023\u52d5<\/b>\u00a0&#8211; \u753b\u50cf\u3001\u52d5\u753b\u3001\u97f3\u58f0\u3001\u6dfb\u4ed8\u8cc7\u6599\u306e\u8ffd\u52a0\u304c\u3001\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u7c21\u5358\u306b\u884c\u3048\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15857\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/email_ext.png\" alt=\"\" width=\"33\" height=\"34\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\"><a class=\"mainlink\" href=\"https:\/\/www.benchmarkemail.com\/jp\/email-marketing\/email-campaigns\"><b>\u30e1\u30fc\u30eb\u306e\u4f5c\u6210<\/b><\/a>\u00a0&#8211; 400\u7a2e\u985e\u4ee5\u4e0a\u3042\u308b\u30d0\u30e9\u30a8\u30c6\u30a3\u30fc\u306b\u5bcc\u3093\u3060\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3092\u5143\u306b\u3001\u76ee\u7684\u306b\u5408\u3063\u305f\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15858\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/unsubscribe.png\" alt=\"\" width=\"34\" height=\"33\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\"><b>\u914d\u4fe1\u505c\u6b62\u6a5f\u80fd<\/b>\u00a0&#8211; \u4eca\u5f8c\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\/\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u3092\u53d7\u3051\u53d6\u308a\u305f\u304f\u306a\u3044\u65b9\u306e\u70ba\u306b\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306b\u53cd\u6620\u3055\u308c\u308b\u914d\u4fe1\u505c\u6b62\u6a5f\u80fd\u3092\u3054\u5229\u7528\u9802\u3051\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15859\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/features09-2.png\" alt=\"\" width=\"34\" height=\"33\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\"><a class=\"mainlink\" href=\"https:\/\/ui.benchmarkemail.wpengine.com\/jp\/email-marketing\/email-campaign-reporting\/Features-Reports\"><b>\u30aa\u30f3\u30e9\u30a4\u30f3\u30ec\u30dd\u30fc\u30c8<\/b><\/a>\u00a0&#8211; \u914d\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u306e\u958b\u5c01\u6570\u3001\u30ea\u30f3\u30af\u30af\u30ea\u30c3\u30af\u6570\u306a\u3069\u306b\u52a0\u3048\u3001\u30a8\u30e9\u30fc\u6570\u3001\u30a8\u30e9\u30fc\u306e\u539f\u56e0\u3001\u307e\u305f\u3053\u308c\u3089\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u7279\u5b9a\u307e\u3067\u884c\u3048\u307e\u3059\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2 class=\"subtopic\"><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%BC%E3%83%AB%E9%85%8D%E4%BF%A1%E3%82%B7%E3%82%B9%E3%83%86%E3%83%A0%E3%82%92%E5%88%A9%E7%94%A8%E3%81%97%E3%81%9F%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span><strong>\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0\u3092\u5229\u7528\u3057\u305f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30e1\u30ea\u30c3\u30c8<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<table border=\"0\" width=\"100%\" cellspacing=\"0\" cellpadding=\"5\">\n<tbody>\n<tr>\n<td align=\"left\" valign=\"top\" width=\"5%\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15868\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/tick-1.png\" alt=\"\" width=\"28\" height=\"22\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\" width=\"95%\"><b>\u3088\u308a\u6df1\u3044\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3<\/b>\u00a0&#8211; \u4f1a\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u5408\u3063\u305f\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3059\u308b\u3053\u3068\u3067\u3001\u4f1a\u793e\u3092\u4ee3\u8868\u3059\u308b\u30e1\u30c3\u30bb\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15868\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/tick-1.png\" alt=\"\" width=\"28\" height=\"22\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\"><b>\u30bf\u30fc\u30b2\u30c3\u30c8\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/b>\u00a0&#8211; \u9867\u5ba2\u60c5\u5831\u306e\u30d5\u30a3\u30fc\u30eb\u30c9\u9805\u76ee\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u5148\u3092\u6027\u5225\u3001\u5e74\u9f62\u3084\u8cfc\u8cb7\u5c65\u6b74\u306a\u3069\u306e\u5c5e\u6027\u3092\u5143\u306b<a href=\"https:\/\/www.benchmarkemail.com\/jp\/resources\/email-glossary-detail\/segmentation\">\u30bb\u30b0\u30e1\u30f3\u30c8<\/a>\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15868\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/tick-1.png\" alt=\"\" width=\"28\" height=\"22\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\"><b>\u4f4e\u30b3\u30b9\u30c8<\/b>\u00a0&#8211; \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u901a\u5e38\u306e\u30c0\u30a4\u30ec\u30af\u30c8\u30e1\u30fc\u30eb\uff08DM\uff09\u3088\u308a\u3001\u306f\u308b\u304b\u306b\u5b89\u304f\u5229\u7528\u3067\u304d\u307e\u3059\u3002<\/td>\n<\/tr>\n<tr>\n<td align=\"left\" valign=\"top\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15868\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/03\/tick-1.png\" alt=\"\" width=\"28\" height=\"22\" \/><\/td>\n<td class=\"fs14\" align=\"left\" valign=\"top\"><b>\u74b0\u5883\u306b\u826f\u3044<\/b>\u00a0&#8211; 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href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/what-is-email-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306fE\u30e1\u30fc\u30eb\u3092\u4f7f\u7528\u3057\u3066\u3001\u591a\u304f\u306e\u4eba\u3005\u3078\u4e8b\u696d\u3001\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3068\u3044\u3063\u305f\u95a2\u4fc2\u6027\u3092\u6df1\u3081\u308b\u70ba\u306b\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u914d\u4fe1\u3059\u308b\u3053\u3068\u3067\u3059\u3002\u4e00\u822c\u7684\u306a\u3001\u5e83\u544a\u3001\u8ca9\u4fc3\u3001\u5546\u54c1\u7d39\u4ecb\u306a\u3069\u306e\u30a4\u30e1\u30fc 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