{"id":15916,"date":"2020-02-25T20:56:46","date_gmt":"2020-02-25T20:56:46","guid":{"rendered":"https:\/\/blog.benchmarkemail.wpengine.com\/?p=44104"},"modified":"2020-08-11T08:35:01","modified_gmt":"2020-08-11T08:35:01","slug":"how-to-start-ab-test","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-start-ab-test\/","title":{"rendered":"\u958b\u5c01\u7387\u30a2\u30c3\u30d7\u3078\uff01\u30e1\u30eb\u30de\u30ac\u306eA\/B\u30c6\u30b9\u30c8\u3092\u3059\u308b\u3068\u304d\u306b\u5fc5\u8981\u306a\u8003\u3048\u65b9\u3092\u56f3\u89e3\u3067\u8aac\u660e"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001\u30bb\u30df\u30ca\u30fc\u8b1b\u5e2b\u306e\u524d\u7530\u3067\u3059\u3002<\/p>\n<p>2\/13\uff08\u6728\uff09\u306b\u3001A\/B\u30c6\u30b9\u30c8\u6a5f\u80fd\u4f7f\u3044\u3053\u306a\u3057\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u306f\u6700\u3082\u91cd\u8981\u306a\u30df\u30c3\u30b7\u30e7\u30f3\u3002\u3053\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u679c\u305f\u3059\u305f\u3081\u306b\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306a\u308b\u306e\u304cA\/B\u30c6\u30b9\u30c8\u3067\u3059\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306b\u3066\u304a\u8a71\u3092\u3057\u305fA\/B\u30c6\u30b9\u30c8\u306e\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u56f3\u5165\u308a\u3067\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-start-ab-test\/#%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AEAB%E3%83%86%E3%82%B9%E3%83%88%E3%81%A8%E3%81%AF\" >\u30e1\u30eb\u30de\u30ac\u306eA\/B\u30c6\u30b9\u30c8\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-start-ab-test\/#%E9%96%8B%E5%B0%81%E7%8E%87%E3%81%A8%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E7%8E%87%E3%82%92%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B%E8%A6%81%E7%B4%A0\" 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id=\"%E9%96%8B%E5%B0%81%E7%8E%87%E3%81%A8%E3%82%AF%E3%83%AA%E3%83%83%E3%82%AF%E7%8E%87%E3%82%92%E5%90%91%E4%B8%8A%E3%81%95%E3%81%9B%E3%82%8B%E8%A6%81%E7%B4%A0\"><\/span>\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u8981\u56e0\u306f\u30b7\u30f3\u30d7\u30eb\u306b\u6574\u7406\u3059\u308b\u3068\u3001\u4e0b\u56f3\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31901 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image5-1.jpg\" alt=\"\" width=\"1600\" height=\"900\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image5-1.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image5-1-300x169.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image5-1-1024x576.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image5-1-768x432.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image5-1-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" 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class=\"ez-toc-section\" id=\"%E9%96%8B%E5%B0%81%E7%8E%87%E5%90%91%E4%B8%8A%E3%81%AE%E3%81%9F%E3%82%81%E3%81%AE%E3%83%86%E3%82%B9%E3%83%88%E3%81%AB%E5%8F%96%E3%82%8A%E7%B5%84%E3%82%80%E9%9A%9B%E3%81%AE%E5%84%AA%E5%85%88%E9%A0%86%E4%BD%8D\"><\/span>\u958b\u5c01\u7387\u5411\u4e0a\u306e\u305f\u3081\u306e\u30c6\u30b9\u30c8\u306b\u53d6\u308a\u7d44\u3080\u969b\u306e\u512a\u5148\u9806\u4f4d<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3001\u4e0b\u8a18\u306eAB\u30c6\u30b9\u30c8\u30b7\u30fc\u30c8\u3092\u53c2\u52a0\u8005\u306e\u307f\u306a\u3055\u3093\u306b\u66f8\u3044\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44108\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/06\/image4.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<p>A\/B\u30c6\u30b9\u30c8\u3092\u5b9f\u884c\u3059\u308b\u306b\u3042\u305f\u308a\u3001\u307e\u305a\u307f\u306a\u3055\u3093\u304c\u53d7\u4fe1\u8005\u306b\u5c4a\u3051\u305f\u3044\u60c5\u5831\u3092\u9078\u3073\u307e\u3059\u3002\u3053\u306e\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u304c\u30bb\u30fc\u30eb\u3084\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u3044\u3063\u305f\u58f2\u4e0a\u306b\u5373\u3064\u306a\u3052\u305f\u3044\u3082\u306e\u306a\u306e\u304b\u3002\u898b\u8fbc\u5ba2\u80b2\u6210\u306e\u305f\u3081\u306b\u304a\u5f79\u7acb\u3061\u60c5\u5831\u3092\u5c4a\u3051\u308b\u306e\u304b\u306b\u3088\u3063\u3066\u3082\u3001A\/B\u30c6\u30b9\u30c8\u306e\u4ef6\u540d\u3084\u914d\u4fe1\u65e5\u6642\u306b\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306b\u914d\u4fe1\u4e88\u5b9a\u65e5\u3068\u53d7\u4fe1\u8005\u50cf\u3092\u66f8\u304d\u3001\u53d7\u4fe1\u8005\u306e\u5c5e\u6027\u3092\u660e\u3089\u304b\u306b\u3057\u307e\u3059\u3002\u3059\u3050\u306b\u601d\u3044\u6d6e\u304b\u3076\u53d7\u4fe1\u8005\u306e\u5c5e\u6027\u306b\u306f\u5e74\u4ee3\u3084\u6027\u5225\u3068\u3044\u3063\u305f\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u3067\u3053\u306e\u6383\u9664\u6a5f\u306e\u4ef6\u540d\u3067AB\u30c6\u30b9\u30c8\u3092\u884c\u3046\u969b\u3001\u307e\u305a\u5927\u304d\u306a\u8981\u7d20\u3068\u3057\u3066\u3001\u6a5f\u80fd\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff08\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u53d7\u3051\u308b\u4fbf\u76ca\uff09\u3001\u4fa1\u683c\u3084\u5bb9\u91cf\u306a\u3069\u306e\u6570\u91cf\u3001\u7279\u5178\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3057\u3066\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u7279\u6709\u306e\u5c5e\u6027\u3082\u3042\u308b\u306f\u305a\u3067\u3059\u3002\u30b5\u30fc\u30d3\u30b9\u306e\u5229\u7528\u30d7\u30e9\u30f3\u3084\u5229\u7528\u5e74\u6570\u3001\u8cfc\u5165\u983b\u5ea6\u3084\u30ea\u30c6\u30e9\u30b7\u30fc\u306a\u3069\u3082A\/B\u30c6\u30b9\u30c8\u3092\u691c\u8a0e\u3059\u308b\u969b\u306e\u53c2\u8003\u60c5\u5831\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u3046\u3057\u305f\u60c5\u5831\u3092\u6574\u7406\u3057\u305f\u3046\u3048\u3067\u3001No.4\u306b\u3042\u308b\u3069\u306e\u3088\u3046\u306a\u8981\u7d20\u3067AB\u30c6\u30b9\u30c8\u3092\u5b9f\u884c\u3059\u308b\u304b\u3092\u691c\u8a0e\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<p>\u524d\u8ff0\u3057\u305f\u3068\u304a\u308a\u3001\u958b\u5c01\u7387\u3092\u5411\u4e0a\u3055\u305b\u308b\u305f\u3081\u306e\u8981\u7d20\u306b\u306f\u3001\u5dee\u51fa\u4eba\u540d\u3001\u4ef6\u540d\u3001\u914d\u4fe1\u65e5\u6642\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u8907\u6570\u3042\u308b\u8981\u7d20\u306e\u3046\u3061\u3001\u3069\u308c\u304b\u3089\u53d6\u308a\u7d44\u3080\u3079\u304d\u304b\u3068\u3044\u3046\u3068\u3001\u4e00\u756a\u6700\u521d\u306b\u8a66\u3057\u3066\u3044\u305f\u3060\u304d\u305f\u3044\u306e\u304c\u3001\u5dee\u51fa\u4eba\u540d\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u3001\u300c\u793e\u540dor\u62c5\u5f53\u8005\u540d\u300d\u300c\u793e\u540dor\u30b5\u30fc\u30d3\u30b9\u540d\u300d\u300c\u793e\u540d\uff0b\u62c5\u5f53\u8005\u540d 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id=\"%E5%A4%9A%E3%81%8F%E3%81%AE%E8%A6%81%E7%B4%A0%E3%82%92%E5%90%AB%E3%82%80%E4%BB%B6%E5%90%8D%E3%81%A7%E3%81%AEAB%E3%83%86%E3%82%B9%E3%83%88%E6%96%B9%E6%B3%95\"><\/span>\u591a\u304f\u306e\u8981\u7d20\u3092\u542b\u3080\u4ef6\u540d\u3067\u306eAB\u30c6\u30b9\u30c8\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A\/B\u30c6\u30b9\u30c8\u3067\u6700\u3082\u60a9\u307e\u3057\u3044\u306e\u304c\u4ef6\u540d\u3067\u3059\u3002<br \/>\n\u4ef6\u540d\u306f\u958b\u5c01\u7387\u3078\u306e\u5f71\u97ff\u304c\u5927\u304d\u304f\u3001\u307e\u305f\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u8981\u7d04\u3059\u308b\u305f\u3081\u306b\u8003\u3048\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u4e8b\u67c4\u304c\u591a\u3044\u305f\u3081\u3067\u3059\u3002<\/p>\n<p>\u4e0b\u56f3\u3092\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44106\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/06\/image1.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<p>\u4ef6\u540d\u3067AB\u30c6\u30b9\u30c8\u3092\u884c\u3046\u969b\u3001\u307f\u306a\u3055\u3093\u304c\u53d7\u4fe1\u8005\u306b\u5c4a\u3051\u305f\u3044\u60c5\u5831\u306e\u5185\u5bb9\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u4e0a\u56f3\u306e\u3088\u3046\u306b\u3055\u307e\u3056\u307e\u306a\u9805\u76ee\u3092\u7d30\u5206\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u5927\u304d\u306a\u8981\u7d20\u3068\u3057\u3066\u3001\u6a5f\u80fd\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\uff08\u30e6\u30fc\u30b6\u30fc\u304c\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306b\u3088\u3063\u3066\u53d7\u3051\u308b\u4fbf\u76ca\uff09\u3001\u4fa1\u683c\u3084\u5bb9\u91cf\u306a\u3069\u306e\u6570\u91cf\u3001\u7279\u5178\u306a\u3069\u304c\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u8981\u7d20\u304c\u53d7\u4fe1\u8005\u306b\u5bfe\u3057\u3066\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3092\u8a66\u3057\u305f\u3044\u5834\u5408\u3001\u3053\u308c\u3089\u306e\u8981\u7d20\u3067AB\u30c6\u30b9\u30c8\u3092\u884c\u3044\u307e\u3059\u3002\u3053\u308c\u304c\u3001\u4e0a\u56f3\u5de6\u306e\u67a0\u306b\u3042\u308b\u300cA 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or Aa2\u300d\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u6383\u9664\u6a5f\u3092\u4f8b\u306b\u3068\u3063\u3066\u8aac\u660e\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-44109\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/06\/image2-1.jpg\" alt=\"\" width=\"1600\" height=\"900\" \/><\/p>\n<p>\u3053\u306e\u6383\u9664\u6a5f\u306b\u306f\u6a5f\u80fd\u3001\u30d9\u30cd\u30d5\u30a3\u30c3\u30c8\u3001\u6570\u91cf\u306a\u3069\u3044\u304f\u3064\u304b\u306e\u8981\u7d20\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30eb\u30de\u30ac\u62c5\u5f53\u8005\u306f\u6a5f\u80fd\u306b\u7d5e\u3063\u3066AB\u30c6\u30b9\u30c8\u3092\u884c\u3044\u305f\u3044\u3068\u8003\u3048\u307e\u3059\u3002<\/p>\n<p>\u5438\u5f15\u529b\u3084\u5145\u96fb\u6642\u9593\u306e\u77ed\u3055\u306a\u3069\u3044\u304f\u3064\u304b\u306e\u6a5f\u80fd\u304c\u3042\u308a\u3001\u7279\u306b\u8a34\u6c42\u3057\u305f\u3044\u306e\u304c\u5438\u5f15\u529b\u3060\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u3053\u308c\u3092\u306a\u3093\u3068\u8868\u73fe\u3059\u308c\u3070\u53d7\u4fe1\u8005\u306e\u8cfc\u8cb7\u306b\u3064\u306a\u304c\u308b\u304b\u308f\u304b\u3089\u306a\u304b\u3063\u305f\u305f\u3081\u3001\u30b9\u30c8\u30ec\u30fc\u30c8\u306b\u300c\u5438\u5f15\u529b\u304c\u51c4\u3044\u300d\u3068\u8868\u73fe\u3059\u308b\u304b\u3001\u300c\u30d6\u30e9\u30c3\u30af\u30db\u30fc\u30eb\u306a\u307f\u306e\u5438\u5f15\u529b\u300d\u3068\u8868\u73fe\u3059\u308b\u304b\u3092\u30c6\u30b9\u30c8\u3059\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u30fb\u30fb\u30fb\u3053\u306e\u3088\u3046\u306b\u3001\u4ef6\u540d\u306f\u691c\u8a0e\u3059\u308b\u9805\u76ee\u304c\u591a\u3044\u305f\u3081\u3001\u69d8\u3005\u306a\u9805\u76ee\u3092\u4e00\u4eba\u306e\u62c5\u5f53\u8005\u304c\u3042\u308c\u3053\u308c\u8003\u3048\u308b\u306e\u306f\u3001\u3069\u3046\u3057\u3066\u3082\u9650\u308a\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001\u5171\u901a\u306e\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u3001\u5f8c\u65e5\u305d\u306e\u6210\u679c\u3092\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u53c2\u52a0\u8005\u540c\u58eb\u3067\u5171\u6709\u3059\u308b\u3053\u3068\u3067\u3001\u6271\u3046\u88fd\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306f\u9055\u3063\u3066\u3082\u3001\u81ea\u5206\u304cAB\u30c6\u30b9\u30c8\u3092\u884c\u3046\u969b\u306e\u53c2\u7167\u7269\u3068\u3059\u308b\u3053\u3068\u304c\u3001\u3053\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306e\u76ee\u7684\u3067\u3057\u305f\u3002<\/p>\n<p>\u53c2\u52a0\u8005\u306e\u4e00\u4eba\u3067\u3001\u6d77\u5916\u5411\u3051\u306e\u65c5\u884c\u5546\u54c1\u3092\u62c5\u5f53\u3059\u308b\u65b9\u306f\u3001AB\u30c6\u30b9\u30c8\u306e\u8981\u7d20\u3092\u4ef6\u540d\u306b\u3057\u3066\u300c\u590f\u306b\u304a\u52e7\u3081\u306e\u30d7\u30e9\u30f3\u300d\u3068\u3044\u3046\u300c\u6642\u671f\u300d\u3067\u8868\u73fe\u3057\u305f\u3082\u306e\u3092A\u306b\u3057\u3066\u3001B\u306b\u306f\u300c\u82b1\u706b\u3001\u796d\u3001\u6d77\u6c34\u6d74\u300d\u3068\u3044\u3063\u305f\u300c\u590f\u306e\u4ee3\u540d\u8a5e\u3068\u306a\u308b\u8a00\u8449\u300d\u3092\u9078\u3073\u307e\u3057\u305f\u3002<br \/>\n\u3053\u308c\u306f\u3001\u6d77\u5916\u306e\u4eba\u306b\u3088\u3063\u3066\u3001\u300c\u307e\u3060\u5177\u4f53\u7684\u306b\u4f55\u3092\u3059\u308b\u304b\u6c7a\u3081\u3066\u3044\u306a\u3044\u3051\u308c\u3069\u3001\u590f\u4f11\u307f\u306b\u65e5\u672c\u306b\u884c\u3053\u3046\u3068\u8003\u3048\u3066\u3044\u308b\u4eba\u300d\u304c\u30ea\u30b9\u30c8\u306b\u591a\u3044\u306e\u304b\u3001\u300c\u3042\u308b\u7a0b\u5ea6\u3001\u65e5\u672c\u306e\u60c5\u5831\u3092\u6301\u3063\u3066\u3044\u308b\u4eba\u300d\u304c\u591a\u3044\u306e\u304b\u3092\u78ba\u304b\u3081\u308b\u305f\u3081\u3067\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u8003\u3048\u65b9\u306f\u3001\u6bcd\u306e\u65e5\u3084\u7d50\u5a5a\u8a18\u5ff5\u65e5\u3068\u3044\u3063\u305f\u30a4\u30d9\u30f3\u30c8\u30b7\u30fc\u30ba\u30f3\u306b\u914d\u4fe1\u3059\u308b\u30e1\u30fc\u30eb\u306eAB\u30c6\u30b9\u30c8\u3092\u884c\u3046\u969b\u306e\u53c2\u8003\u306b\u306a\u308a\u305d\u3046\u3067\u3059\u3002<\/p>\n<p>\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3067\u306f\u3053\u3046\u3057\u305f\u30ef\u30fc\u30af\u30b7\u30fc\u30c8\u3092\u3064\u304f\u3063\u3066\u3044\u305f\u3060\u304d\u3001\u5f8c\u65e5\u306e\u6210\u679c\u5171\u6709\u3092\u7d04\u675f\u3044\u305f\u3060\u304d\u7d42\u4e86\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-31900 aligncenter\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3-2-1024x768.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3-2-1024x768.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3-2-300x225.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3-2-768x576.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3-2-1536x1153.jpg 1536w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/02\/image3-2.jpg 1999w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u4e00\u4eba\u3067\u306f\u5b9f\u884c\u3057\u304d\u308c\u306a\u3044AB\u30c6\u30b9\u30c8\u306e\u77e5\u898b\u3092\u3001\u540c\u3058Benchmark Email\u30e6\u30fc\u30b6\u30fc\u306e\u307f\u306a\u3055\u3093\u3068\u5171\u6709\u3057\u3042\u3046\u3053\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306f\u3001\u4eca\u5f8c\u3082\u5b9a\u671f\u7684\u306b\u958b\u50ac\u4e88\u5b9a\u3067\u3059\u3002<\/p>\n<p>\u3054\u8208\u5473\u306e\u3042\u308b\u65b9\u306f\u3001\u53f3\u4e0a\u306e\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u767b\u9332\u304b\u3089\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u3092\u767b\u9332\u3092\u3057\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3001\u304a\u77e5\u3089\u305b\u3092\u304a\u9001\u308a\u81f4\u3057\u307e\u3059\u3002<\/p>\n<p>\uff08\u95a2\u9023\u8a18\u4e8b\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/abtest-your-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30eb\u30de\u30ac\u3067\u306eA\/B\u30c6\u30b9\u30c8\u306e\u30dd\u30a4\u30f3\u30c8\u304c\u307e\u308b\u308f\u304b\u308a\uff01\u6bd4\u8f03\u9805\u76ee\u5225\u306e\u4e8b\u4f8b\u304b\u3089\u6ce8\u610f\u70b9\u307e\u3067\u3092\u4e00\u6319\u89e3\u8aac<\/a><\/p>\n<p>\uff08\u305d\u306e\u4ed6\u30a4\u30d9\u30f3\u30c8\u30ec\u30dd\u30fc\u30c8\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/take-advantage-of-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u52d5\u753b\u306e\u30af\u30aa\u30ea\u30c6\u30a3\u306f\u672c\u5f53\u306b\u5927\u5207\u304b\uff1f\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u5411\u3051\u52d5\u753b\u6d3b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/sns-tips-for-email-marketers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram\u904b\u7528\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u8a73\u3057\u304f\u89e3\u8aac\uff01\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u77e5\u3063\u3066\u304a\u304d\u305f\u3044\u6700\u65b0\u306eSNS\u6d3b\u7528\u6cd5<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3001\u30bb\u30df\u30ca\u30fc\u8b1b\u5e2b\u306e\u524d\u7530\u3067\u3059\u3002 2\/13\uff08\u6728\uff09\u306b\u3001A\/B\u30c6\u30b9\u30c8\u6a5f\u80fd\u4f7f\u3044\u3053\u306a\u3057\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306b\u3068\u3063\u3066\u3001\u958b\u5c01\u7387\u3068\u30af\u30ea\u30c3\u30af\u7387\u306e\u5411\u4e0a\u306f\u6700\u3082\u91cd\u8981\u306a\u30df\u30c3\u30b7\u30e7\u30f3\u3002\u3053\u306e\u30df\u30c3\u30b7\u30e7\u30f3\u3092\u679c\u305f\u3059\u305f\u3081\u306b\u6709\u52b9\u306a\u624b\u6bb5\u3068\u306a\u308b\u306e\u304cA\/B\u30c6\u30b9\u30c8\u3067\u3059\u3002 \u4eca\u56de\u306f\u3001\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306b\u3066\u304a\u8a71\u3092\u3057\u305fA\/B\u30c6\u30b9\u30c8\u306e\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u56f3\u5165\u308a\u3067\u3054\u8aac\u660e\u3057\u307e\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u306eA\/B\u30c6\u30b9\u30c8\u3068\u306f \u30e1\u30eb\u30de\u30ac\u306b\u304a\u3051\u308bA\/B\u30c6\u30b9\u30c8\u3068\u306f\u3001\u3042\u308b\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u3001\u30e1\u30fc\u30eb\u306e\u8981\u7d20\u306b\u5909\u66f4\u3092\u52a0\u3048\u305f\u30c6\u30b9\u30c8\u30d1\u30bf\u30fc\u30f3\u30922\u7a2e\u985e\u4f5c\u6210\u30fb\u914d\u4fe1\u3057\u3001\u3069\u3061\u3089\u304c\u3088\u308a\u9ad8\u3044\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u5f97\u3089\u308c\u308b\u306e\u304b\u3092\u691c\u8a3c\u3059\u308b\u3082\u306e\u3067\u3059\u3002 Benchmark 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