{"id":31879,"date":"2021-05-17T01:15:02","date_gmt":"2021-05-17T01:15:02","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/jp\/?p=31879"},"modified":"2021-05-17T01:15:02","modified_gmt":"2021-05-17T01:15:02","slug":"10-reasons-why-your-response-rate-is-low","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/","title":{"rendered":"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u672c\u8a18\u4e8b\u306fBenchmark\u672c\u793e\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b \u201c<a href=\"https:\/\/www.benchmarkemail.com\/blog\/10-reasons-why-your-response-rate-is-low\/\" target=\"_blank\" rel=\"noopener noreferrer\">Email Marketing: 10 Reasons Why Your Response Rate Is Low<\/a>\u201d \u3092\u57fa\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u914d\u4fe1\u65b9\u6cd5\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5909\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u306e\u53cd\u5fdc\u304c\u826f\u304f\u306a\u3044\u3068\u304d\u306f\u3001\u539f\u56e0\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<br \/>\n\u4eca\u56de\u306f\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3057\u3066\u3057\u307e\u3046\u4e3b\u306a\u539f\u56e0\u309210\u500b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#1%E9%81%A9%E5%88%87%E3%81%AA%E6%99%82%E9%96%93%E3%81%AB%E9%85%8D%E4%BF%A1%E3%81%97%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\" >1.\u9069\u5207\u306a\u6642\u9593\u306b\u914d\u4fe1\u3057\u3066\u3044\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#2_%E3%83%97%E3%83%AD%E3%83%A2%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%8C%E5%A4%9A%E3%81%99%E3%81%8E%E3%82%8B\" >2. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u591a\u3059\u304e\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#3CTA%E3%81%8C%E6%A9%9F%E8%83%BD%E3%81%97%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\" >3.CTA\u304c\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#4_%E6%9C%AC%E6%96%87%E3%81%AE%E6%96%87%E7%AB%A0%E3%81%8C%E9%95%B7%E3%81%99%E3%81%8E%E3%82%8B\" >4. \u672c\u6587\u306e\u6587\u7ae0\u304c\u9577\u3059\u304e\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#5_%E3%83%86%E3%82%B9%E3%83%88%E9%80%81%E4%BF%A1%E3%82%92%E3%81%97%E3%81%AA%E3%81%84\" >5. \u30c6\u30b9\u30c8\u9001\u4fe1\u3092\u3057\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#6_%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E5%8C%96%E5%87%BA%E6%9D%A5%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\" >6. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u51fa\u6765\u3066\u3044\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#7_%E4%B8%8D%E5%BF%AB%E3%81%AB%E3%81%95%E3%81%9B%E3%82%8B%E8%A8%80%E8%91%89%E9%81%A3%E3%81%84%E3%82%84%E8%A1%A8%E7%8F%BE%E3%81%8C%E3%81%82%E3%82%8B\" >7. \u4e0d\u5feb\u306b\u3055\u305b\u308b\u8a00\u8449\u9063\u3044\u3084\u8868\u73fe\u304c\u3042\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#8_%E6%A0%A1%E6%AD%A3%E3%82%92%E3%81%97%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\" >8. \u6821\u6b63\u3092\u3057\u3066\u3044\u306a\u3044<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#9_%E7%89%B9%E5%AE%9A%E9%9B%BB%E5%AD%90%E3%83%A1%E3%83%BC%E3%83%AB%E6%B3%95%E3%81%AB%E5%8F%8D%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B\" >9. \u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5\u306b\u53cd\u3057\u3066\u3044\u308b<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#10_%E9%A0%BB%E7%B9%81%E3%81%AB%E6%88%A6%E7%95%A5%E3%82%92%E5%A4%89%E6%9B%B4%E3%81%99%E3%82%8B\" >10. \u983b\u7e41\u306b\u6226\u7565\u3092\u5909\u66f4\u3059\u308b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1%E9%81%A9%E5%88%87%E3%81%AA%E6%99%82%E9%96%93%E3%81%AB%E9%85%8D%E4%BF%A1%E3%81%97%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\"><\/span>1.\u9069\u5207\u306a\u6642\u9593\u306b\u914d\u4fe1\u3057\u3066\u3044\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9069\u5207\u3067\u306a\u3044\u6642\u9593\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u958b\u5c01\u7387\u4f4e\u4e0b\u306e\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u4e00\u65e5\u306e\u3046\u3061\u30e1\u30fc\u30eb\u53d7\u4fe1\u7bb1\u3092\u898b\u308b\u56de\u6570\u306f\u305f\u3063\u305f\u6570\u56de\u3068\u8a00\u308f\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u6570\u56de\u306e\u3046\u3061\u306b\u30e1\u30fc\u30eb\u3092\u958b\u3051\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u8aad\u8005\u304c\u4ed5\u4e8b\u4e2d\u3060\u3063\u305f\u308a\u3001\u591c\u5bdd\u3066\u3044\u308b\u6642\u9593\u306a\u3069\u306b\u914d\u4fe1\u3057\u3066\u3082\u3001\u4ed6\u306e\u30e1\u30eb\u30de\u30ac\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3044\u3001\u30e1\u30fc\u30eb\u306b\u6c17\u3065\u304b\u305a\u653e\u7f6e\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u3046\u3044\u3063\u305f\u3053\u3068\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u8aad\u8005\u304c\u3069\u3093\u306a\u4eba\u3005\u306a\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u751f\u6d3b\u30ea\u30ba\u30e0\u3084\u958b\u5c01\u3055\u308c\u3084\u3059\u3044\u6642\u9593\u3092\u628a\u63e1\u3057\u3066\u30d9\u30b9\u30c8\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u914d\u4fe1\u3092\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u3060\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u3060\u3063\u305f\u308a\u3001\u5206\u6790\u304c\u51fa\u6765\u3066\u304a\u3089\u305a\u914d\u4fe1\u6642\u9593\u306b\u8ff7\u3063\u305f\u969b\u306f\u3001BtoB\u3067\u3042\u308c\u3070\u696d\u52d9\u958b\u59cb\u306e\u6642\u9593\u5e2f\u3084\u663c\u98df\u306e\u6642\u9593\u5e2f\u3001BtoC\u3067\u3042\u308c\u3070\u591a\u304f\u306e\u65b9\u304c\u30cd\u30c3\u30c8\u30b5\u30fc\u30d5\u30a3\u30f3\u3092\u884c\u3046\u901a\u52e4\u6642\u9593\u5e2f\u3084\u5e30\u5b85\u5f8c\u306e\u6642\u9593\u5e2f\u306b\u8a66\u3057\u3066\u307f\u308b\u306e\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u307e\u305f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3084\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u304f\u8d77\u3053\u308b\u6642\u9593\u5e2f\u3082\u72d9\u3044\u76ee\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-33516 size-large\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/How_to_create_a_newsletter_readership_01-1-1024x534.png\" alt=\"\" width=\"1024\" height=\"534\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/How_to_create_a_newsletter_readership_01-1-1024x534.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/How_to_create_a_newsletter_readership_01-1-300x156.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/How_to_create_a_newsletter_readership_01-1-768x400.png 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/How_to_create_a_newsletter_readership_01-1.png 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/why-you-should-have-audience-personas-and-how-to-make-it\/\" target=\"_blank\" rel=\"noopener\">\u30e1\u30eb\u30de\u30ac\u3092\u8aad\u3080\u306e\u306f\u3069\u3093\u306a\u4eba\uff1f\u8aad\u8005\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u306e\u3064\u304f\u308a\u65b9\u3068\u306f\uff1f\u00a0<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_%E3%83%97%E3%83%AD%E3%83%A2%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%8C%E5%A4%9A%E3%81%99%E3%81%8E%E3%82%8B\"><\/span>2. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u591a\u3059\u304e\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u55b6\u696d\u6587\u53e5\u304c\u591a\u3044\u30e1\u30fc\u30eb\u306f\u3001\u8aad\u8005\u306b\u5acc\u308f\u308c\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u306e\u8ca9\u58f2\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3057\u305f\u30e1\u30fc\u30eb\u3067\u3042\u3063\u3066\u3082\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u30a2\u30d4\u30fc\u30eb\u304c\u5f37\u3059\u304e\u308b\u3068\u3001\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u524a\u3044\u3067\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u8aad\u8005\u306e\u8208\u5473\u304c\u3069\u3053\u3092\u5411\u3044\u3066\u304a\u308a\u3001\u3069\u3093\u306a\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u306e\u304b\u3002\u305d\u3057\u3066\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u304c\u300c\u8aad\u8005\u306e\u554f\u984c\u3092\u3069\u3046\u89e3\u6c7a\u3067\u304d\u308b\u306e\u304b\u300d\u3092\u793a\u3057\u307e\u3057\u3087\u3046\u3002\u8aad\u8005\u306e\u62b1\u3048\u308b\u554f\u984c\u3068\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9593\u306b\u7e4b\u304c\u308a\u3092\u898b\u3064\u3051\u3001\u305d\u306e\u5546\u54c1\u304c\u6709\u76ca\u3060\u3068\u601d\u308f\u305b\u308b\u3088\u3046\u306a\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u306e\u69cb\u6210\u306f\u3001\u6700\u521d\u306e\u5c0e\u5165\u90e8\u5206\u306f\u3067\u304d\u308b\u3060\u3051\u77ed\u304f\u66f8\u304d\u3001\u300c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u8aad\u8005\u306b\u4e0e\u3048\u308b\u4fa1\u5024\u300d\u3092\u591a\u3081\u306b\u8a18\u8f09\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u8aad\u8005\u304c\u4e00\u3064\u306e\u30e1\u30fc\u30eb\u306b\u5272\u304f\u6642\u9593\u306f\u975e\u5e38\u306b\u77ed\u3044\u305f\u3081\u3001\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3067\u3059\u3050\u306b\u884c\u52d5\uff08\u5546\u54c1\u8cfc\u5165\uff09\u306b\u79fb\u305b\u308b\u3088\u3046\u3001\u7121\u99c4\u306a\u8a00\u8449\u306f\u3067\u304d\u308b\u3060\u3051\u524a\u308a\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3CTA%E3%81%8C%E6%A9%9F%E8%83%BD%E3%81%97%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\"><\/span>3.CTA\u304c\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>CTA\uff08Call to Action\uff09\u306f\u300c\u884c\u52d5\u559a\u8d77\u300d\u3068\u8a33\u3055\u308c\u3001 Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u5177\u4f53\u7684\u306a\u884c\u52d5\uff08\u5546\u54c1\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5951\u7d04\u306a\u3069\uff09\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306b\u633f\u5165\u3057\u305f\u30ea\u30f3\u30af\u304b\u3089\u5546\u54c1\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u305f\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u308a\u3001\u30bb\u30df\u30ca\u30fc\u3078\u7533\u3057\u8fbc\u3093\u3060\u308a\u3059\u308b\u300c\u884c\u52d5\u300d\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002\u4e0d\u9069\u5207\u306a\u5834\u6240\u306bCTA\u3092\u8a2d\u7f6e\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0b\u304c\u308a\u3001\u8aad\u8005\u3092\u5546\u54c1\u8cfc\u5165\u3078\u3068\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>CTA\u3092\u4e0a\u624b\u306b\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u300c\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3060\u4eba\u306b\u3069\u3093\u306a\u884c\u52d5\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u304b\u300d\u3068\u3044\u3046\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u5951\u7d04\u3057\u3066\u3082\u3089\u3046\u300d\u300c\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u300d\u300c\u30bb\u30df\u30ca\u30fc\u306b\u7533\u3057\u8fbc\u3093\u3067\u3082\u3089\u3046\u300d\u306a\u3069\u3067\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u30b4\u30fc\u30eb\u306e\u90e8\u5206\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3082\u306f\u3063\u304d\u308a\u305b\u305a\u3001\u7d50\u679c\u3068\u3057\u3066\u8aad\u8005\u304c\u884c\u52d5\u306b\u79fb\u3057\u3065\u3089\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30b4\u30fc\u30eb\u3092\u4e00\u3064\u6c7a\u3081\u3066\u304b\u3089\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u30e1\u30fc\u30eb\u4f5c\u6210\u3067\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u3092\u8a2d\u7f6e\u3059\u308b\u306a\u3069\u3001\u8aad\u8005\u304c\u884c\u52d5\u3057\u3084\u3059\u3044\u3088\u3046\u69d8\u3005\u306a\u5de5\u592b\u3092\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-design-powerful-email-call-to-actions\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_%E6%9C%AC%E6%96%87%E3%81%AE%E6%96%87%E7%AB%A0%E3%81%8C%E9%95%B7%E3%81%99%E3%81%8E%E3%82%8B\"><\/span>4. \u672c\u6587\u306e\u6587\u7ae0\u304c\u9577\u3059\u304e\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9577\u3044\u30e1\u30fc\u30eb\u306f\u8aad\u8005\u306b\u3082\u30b9\u30c8\u30ec\u30b9\u3068\u306a\u308a\u3001\u4f5c\u6210\u3059\u308b\u6642\u9593\u3082\u7121\u99c4\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4f55\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u60aa\u304f\u306a\u308a\u3001\u8aad\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u3067\u306f\u9577\u3005\u3068\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u3092\u907f\u3051\u3001\u305d\u306e\u5206\u306e\u6642\u9593\u3092\u5168\u4f53\u306e\u69cb\u6210\u3065\u304f\u308a\u3084\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u306b\u5145\u3066\u307e\u3057\u3087\u3046\u3002\u7c21\u6f54\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u6587\u7ae0\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3092\u4f5c\u6210\u3059\u308b\u5074\u306b\u3082\u8aad\u8005\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_%E3%83%86%E3%82%B9%E3%83%88%E9%80%81%E4%BF%A1%E3%82%92%E3%81%97%E3%81%AA%E3%81%84\"><\/span>5. \u30c6\u30b9\u30c8\u9001\u4fe1\u3092\u3057\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3067\u5185\u5bb9\u306e\u78ba\u8a8d\u3092\u305b\u305a\u306b\u672c\u914d\u4fe1\u3092\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u8aad\u8005\u306e\u4fe1\u983c\u5ea6\u304c\u4e0b\u304c\u308a\u3001\u958b\u5c01\u3082\u3055\u308c\u306a\u304f\u306a\u308b\u5371\u967a\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u5d29\u308c\u3084\u30ea\u30f3\u30af\u5207\u308c\u3001\u753b\u50cf\u306e\u30ba\u30ec\u306a\u3069\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d6\u30e9\u30f3\u30c9\u81ea\u4f53\u306e\u30a4\u30e1\u30fc\u30b8\u306b\u3082\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002<\/p>\n<p>\u30c6\u30b9\u30c8\u9001\u4fe1\u306e\u969b\u306f\u3001\u30b9\u30de\u30db\u3067\u3082\u304d\u3061\u3093\u3068\u8868\u793a\u304c\u3055\u308c\u308b\u304b\u3084\u3001\u3069\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\uff08Gmail\u3001Yahoo!\u3001Outlook\u7b49\uff09\u3067\u3082\u898b\u3048\u65b9\u306b\u554f\u984c\u304c\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email_campaign_preflight_checklist\/\" target=\"_blank\" rel=\"noopener noreferrer\">HTML\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u524d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff01\u521d\u5fc3\u8005\u304b\u3089\u4e0a\u7d1a\u8005\u307e\u3067\u5fd8\u308c\u305f\u304f\u306a\u304417\u9805\u76ee<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_%E3%83%91%E3%83%BC%E3%82%BD%E3%83%8A%E3%83%A9%E3%82%A4%E3%82%BA%E5%8C%96%E5%87%BA%E6%9D%A5%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\"><\/span>6. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u51fa\u6765\u3066\u3044\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3067\u304d\u3066\u3044\u306a\u3044\u30e1\u30fc\u30eb\u306f\u3001\u958b\u5c01\u7387\u3092\u4e0b\u3052\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u8aad\u8005\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3082\u306e\u306f\u4e00\u5f8b\u3067\u306f\u306a\u304f\u3001\u6240\u5c5e\u3057\u3066\u3044\u308b\u696d\u754c\u3084\u751f\u6d3b\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5168\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u3082\u4e00\u5b9a\u6570\u306e\u8aad\u8005\u306b\u306f\u7684\u5916\u308c\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u51fa\u6765\u308b\u3060\u3051\u8aad\u8005\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u60c5\u5831\u3092\u9001\u308c\u308b\u3088\u3046\u3001\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u5206\u6790\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u95a2\u9023FAQ\uff1a<a href=\"https:\/\/kb.benchmarkemail.com\/jp\/how-do-i-create-a-segment\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30bb\u30b0\u30e1\u30f3\u30c8\u6a5f\u80fd\u306e\u4f7f\u3044\u65b9\u306f\uff1f<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_%E4%B8%8D%E5%BF%AB%E3%81%AB%E3%81%95%E3%81%9B%E3%82%8B%E8%A8%80%E8%91%89%E9%81%A3%E3%81%84%E3%82%84%E8%A1%A8%E7%8F%BE%E3%81%8C%E3%81%82%E3%82%8B\"><\/span>7. \u4e0d\u5feb\u306b\u3055\u305b\u308b\u8a00\u8449\u9063\u3044\u3084\u8868\u73fe\u304c\u3042\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e1\u30fc\u30eb\u306b\u5426\u5b9a\u7684\u306a\u8a00\u8449\u304c\u5165\u3063\u3066\u3044\u308b\u3068\u3001\u8aad\u8005\u306f\u3069\u3093\u306a\u6c17\u6301\u3061\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u305d\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u5426\u5b9a\u7684\u306a\u8a00\u8449\u306f\u8aad\u8005\u3092\u4e0d\u5feb\u306b\u3055\u305b\u305f\u308a\u3001\u30e2\u30e4\u30e2\u30e4\u3068\u3057\u305f\u6c17\u5206\u306b\u3055\u305b\u307e\u3059\u3002\u30bb\u30df\u30ca\u30fc\u3084\u30d6\u30ed\u30b0\u306a\u3069\u3067\u306f\u4e0a\u304b\u3089\u76ee\u7dda\u306e\u8a00\u3044\u65b9\u3092\u3059\u308b\u3053\u3068\u3067\u826f\u3044\u53cd\u5fdc\u304c\u8fd4\u3063\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306b\u304a\u3044\u3066\u306f\u88cf\u76ee\u306b\u3067\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u30e1\u30fc\u30eb\u306b\u8fd4\u4fe1\u9802\u3044\u3066\u3082\u56de\u7b54\u3067\u304d\u307e\u305b\u3093\u300d\u3068\u3044\u3046\u6587\u7ae0\u3092\u3088\u304f\u898b\u304b\u3051\u307e\u3059\u3002\u8aad\u8005\u304b\u3089\u3059\u308b\u3068\u300c\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u300d\u300c\u8cea\u554f\u306f\u4e00\u5207\u53d7\u3051\u4ed8\u3051\u306a\u3044\u300d\u3068\u3044\u3046\u5426\u5b9a\u7684\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u5426\u5b9a\u7684\u306a\u5370\u8c61\u306f\u3067\u304d\u308b\u3060\u3051\u4e0e\u3048\u306a\u3044\u65b9\u304c\u3044\u3044\u306e\u3067\u3001\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u4e0b\u8a18\u306e\u9023\u7d61\u5148\u3078\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002\u300d\u306a\u3069\u3068\u88dc\u8db3\u3067\u6848\u5185\u3092\u52a0\u3048\u3001\u5426\u5b9a\u7684\u306a\u6587\u7ae0\u3067\u306f\u7d42\u308f\u3089\u305b\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_%E6%A0%A1%E6%AD%A3%E3%82%92%E3%81%97%E3%81%A6%E3%81%84%E3%81%AA%E3%81%84\"><\/span>8. \u6821\u6b63\u3092\u3057\u3066\u3044\u306a\u3044<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8aa4\u5b57\u3084\u6587\u6cd5\u7684\u306a\u8aa4\u308a\u306e\u3042\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3068\u3001\u3061\u3087\u3063\u3068\u3057\u305f\u30df\u30b9\u3067\u3082\u5370\u8c61\u3092\u60aa\u304f\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u81ea\u5206\u3067\u8aad\u307f\u8fd4\u3059\u306e\u306f\u3082\u3061\u308d\u3093\u3067\u3059\u304c\u3001\u793e\u5185\u30e1\u30f3\u30d0\u30fc\u306b\u30c6\u30b9\u30c8\u914d\u4fe1\u3092\u884c\u3044\u3001\u8907\u6570\u4eba\u3067\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3082\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p>\u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u78ba\u8a8d\u3068\u540c\u69d8\u306b\u3001\u3053\u3046\u3044\u3063\u305f\u4e00\u624b\u9593\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3084\u8a55\u5224\u306e\u7dad\u6301\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_%E7%89%B9%E5%AE%9A%E9%9B%BB%E5%AD%90%E3%83%A1%E3%83%BC%E3%83%AB%E6%B3%95%E3%81%AB%E5%8F%8D%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B\"><\/span>9. \u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5\u306b\u53cd\u3057\u3066\u3044\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5\u306b\u53cd\u3057\u3066\u3044\u308b\u30e1\u30fc\u30eb\u306f\u3001\u30b9\u30d1\u30e0\u6271\u3044\u3068\u306a\u308a\u8ff7\u60d1\u30e1\u30fc\u30eb\u30d5\u30a9\u30eb\u30c0\u30fc\u306b\u5165\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u304c\u843d\u3061\u308b\u3068\u3001\u4f1a\u793e\u306e\u5370\u8c61\u3082\u60aa\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u3088\u3046\u306a\u3053\u3068\u3092\u907f\u3051\u308b\u305f\u3081\u306b\u3001\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5\u306b\u5f53\u305f\u308b\u9805\u76ee\u3092\u78ba\u8a8d\u3057\u3066\u3044\u304d\u3001\u5185\u5bb9\u306b\u53cd\u3057\u3066\u3044\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u30b9\u30d1\u30e0\u5224\u5b9a\u3055\u308c\u3084\u3059\u3044\u30ef\u30fc\u30c9\u306f\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u304b\u3084\u3001\u8aad\u8005\u304c\u898b\u3064\u3051\u3084\u3059\u3044\u5834\u6240\u306b\u8cfc\u8aad\u89e3\u9664\u30ea\u30f3\u30af\u3092\u8f09\u305b\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u3053\u308c\u3089\u3092\u304d\u3061\u3093\u3068\u30af\u30ea\u30a2\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u30e1\u30fc\u30eb\u306e\u4fe1\u983c\u6027\u304c\u9ad8\u307e\u308a\u3001\u30b9\u30d1\u30e0\u5224\u5b9a\u306f\u3055\u308c\u306b\u304f\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/blogs_law_you_must_know_before_sending_emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u30e1\u30eb\u30de\u30ac\u3067\u6cd5\u5f8b\u9055\u53cd\u306b\u306a\u308b\u524d\u306b\uff01\u300c\u7279\u5b9a\u96fb\u5b50\u30e1\u30fc\u30eb\u6cd5\u300d\u3092\u62bc\u3055\u3048\u3066\u5ba3\u4f1d\u30fb\u5e83\u544a\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3088\u3046<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"10_%E9%A0%BB%E7%B9%81%E3%81%AB%E6%88%A6%E7%95%A5%E3%82%92%E5%A4%89%E6%9B%B4%E3%81%99%E3%82%8B\"><\/span>10. \u983b\u7e41\u306b\u6226\u7565\u3092\u5909\u66f4\u3059\u308b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u914d\u4fe1\u3057\u305f\u30e1\u30fc\u30eb\u3067\u3059\u3050\u306b\u52b9\u679c\u304c\u51fa\u306a\u3044\u6642\u3082\u3001\u305d\u306e\u6226\u7565\u3092\u8ae6\u3081\u305f\u308a\u3059\u3050\u306b\u6226\u7565\u3092\u5909\u3048\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u4f8b\u3048\u308b\u306a\u3089\u3070\u77ed\u8ddd\u96e2\u8d70\u3067\u306f\u306a\u304f\u3001\u30de\u30e9\u30bd\u30f3\u306e\u3088\u3046\u306a\u9577\u8ddd\u96e2\u8d70\u3067\u3059\u3002\u8aad\u8005\u306e\u53d7\u4fe1\u7bb1\u306b\u306f\u3057\u3070\u3089\u304f\u306e\u9593\u30e1\u30fc\u30eb\u306f\u6b8b\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u914d\u4fe1\u3057\u3066\u304b\u3089\u6570\u65e5\u5f8c\u306b\u958b\u5c01\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002\u4e00\u5b9a\u671f\u9593\u306f\u69d8\u5b50\u3092\u898b\u308b\u306e\u3082\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u5fc5\u8981\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u30ea\u30fc\u30c9\u30ca\u30fc\u30c1\u30e3\u30ea\u30f3\u30b0\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u52b9\u679c\u7684\u306a\u624b\u6cd5\u3067\u3059\u3002\u30e1\u30fc\u30eb\u6226\u7565\u3082\u6539\u5584\u3092\u91cd\u306d\u305f\u5206\u3060\u3051\u30d6\u30e9\u30c3\u30b7\u30e5\u30a2\u30c3\u30d7\u3055\u308c\u307e\u3059\u3002\u4eca\u56de\u7d39\u4ecb\u3057\u305f\u3088\u3046\u306a\u300c\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4e0b\u3052\u3066\u3057\u307e\u3046\u539f\u56e0\u300d\u304c\u306a\u3044\u304b\u3069\u3046\u304b\u306e\u30c1\u30a7\u30c3\u30af\u3082\u91cd\u8981\u3067\u3059\u306e\u3067\u3001\u6b21\u56de\u30e1\u30fc\u30eb\u4f5c\u6210\u6642\u306f\u305c\u3072\u78ba\u8a8d\u3092\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\uff08\u95a2\u9023\u8a18\u4e8b\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/effective-sales-and-marketing-emails\/\" target=\"_blank\" rel=\"noopener\">\u898b\u8fbc\u307f\u5ba2\u3092\u9867\u5ba2\u306b\uff01\u8cfc\u8cb7\u3092\u4fc3\u3059\u305f\u3081\u306e\u52b9\u679c\u7684\u306a\u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u306e\u5fc3\u7406\u30c6\u30af\u30cb\u30c3\u30af12\u9078<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/campaign_reports\/\" target=\"_blank\" rel=\"noopener\">\u958b\u5c01\u7387\uff1f\u30af\u30ea\u30c3\u30af\u7387\uff1f\u30e1\u30eb\u30de\u30ac\u52b9\u679c\u6e2c\u5b9a\u3067\u5927\u5207\u306a\u6307\u6a19\u3068\u306f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u8a18\u4e8b\u306fBenchmark\u672c\u793e\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b \u201cEmail Marketing: 10 Reasons Why Your Response Rate Is Low\u201d \u3092\u57fa\u306b\u3057\u3066\u3044\u307e\u3059\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u914d\u4fe1\u65b9\u6cd5\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5909\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u306e\u53cd\u5fdc\u304c\u826f\u304f\u306a\u3044\u3068\u304d\u306f\u3001\u539f\u56e0\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002 \u4eca\u56de\u306f\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3057\u3066\u3057\u307e\u3046\u4e3b\u306a\u539f\u56e0\u309210\u500b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 1.\u9069\u5207\u306a\u6642\u9593\u306b\u914d\u4fe1\u3057\u3066\u3044\u306a\u3044 \u9069\u5207\u3067\u306a\u3044\u6642\u9593\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u958b\u5c01\u7387\u4f4e\u4e0b\u306e\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u4e00\u65e5\u306e\u3046\u3061\u30e1\u30fc\u30eb\u53d7\u4fe1\u7bb1\u3092\u898b\u308b\u56de\u6570\u306f\u305f\u3063\u305f\u6570\u56de\u3068\u8a00\u308f\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u6570\u56de\u306e\u3046\u3061\u306b\u30e1\u30fc\u30eb\u3092\u958b\u3051\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u8aad\u8005\u304c\u4ed5\u4e8b\u4e2d\u3060\u3063\u305f\u308a\u3001\u591c\u5bdd\u3066\u3044\u308b\u6642\u9593\u306a\u3069\u306b\u914d\u4fe1\u3057\u3066\u3082\u3001\u4ed6\u306e\u30e1\u30eb\u30de\u30ac\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3044\u3001\u30e1\u30fc\u30eb\u306b\u6c17\u3065\u304b\u305a\u653e\u7f6e\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 \u305d\u3046\u3044\u3063\u305f\u3053\u3068\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u8aad\u8005\u304c\u3069\u3093\u306a\u4eba\u3005\u306a\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u751f\u6d3b\u30ea\u30ba\u30e0\u3084\u958b\u5c01\u3055\u308c\u3084\u3059\u3044\u6642\u9593\u3092\u628a\u63e1\u3057\u3066\u30d9\u30b9\u30c8\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u914d\u4fe1\u3092\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u3060\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u3060\u3063\u305f\u308a\u3001\u5206\u6790\u304c\u51fa\u6765\u3066\u304a\u3089\u305a\u914d\u4fe1\u6642\u9593\u306b\u8ff7\u3063\u305f\u969b\u306f\u3001BtoB\u3067\u3042\u308c\u3070\u696d\u52d9\u958b\u59cb\u306e\u6642\u9593\u5e2f\u3084\u663c\u98df\u306e\u6642\u9593\u5e2f\u3001BtoC\u3067\u3042\u308c\u3070\u591a\u304f\u306e\u65b9\u304c\u30cd\u30c3\u30c8\u30b5\u30fc\u30d5\u30a3\u30f3\u3092\u884c\u3046\u901a\u52e4\u6642\u9593\u5e2f\u3084\u5e30\u5b85\u5f8c\u306e\u6642\u9593\u5e2f\u306b\u8a66\u3057\u3066\u307f\u308b\u306e\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002 \u307e\u305f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3084\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u304f\u8d77\u3053\u308b\u6642\u9593\u5e2f\u3082\u72d9\u3044\u76ee\u3067\u3059\u3002 \u95a2\u9023\u8a18\u4e8b\uff1a\u30e1\u30eb\u30de\u30ac\u3092\u8aad\u3080\u306e\u306f\u3069\u3093\u306a\u4eba\uff1f\u8aad\u8005\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u306e\u3064\u304f\u308a\u65b9\u3068\u306f\uff1f\u00a0 2. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u591a\u3059\u304e\u308b \u55b6\u696d\u6587\u53e5\u304c\u591a\u3044\u30e1\u30fc\u30eb\u306f\u3001\u8aad\u8005\u306b\u5acc\u308f\u308c\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u306e\u8ca9\u58f2\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3057\u305f\u30e1\u30fc\u30eb\u3067\u3042\u3063\u3066\u3082\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u30a2\u30d4\u30fc\u30eb\u304c\u5f37\u3059\u304e\u308b\u3068\u3001\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u524a\u3044\u3067\u3057\u307e\u3044\u307e\u3059\u3002 \u8aad\u8005\u306e\u8208\u5473\u304c\u3069\u3053\u3092\u5411\u3044\u3066\u304a\u308a\u3001\u3069\u3093\u306a\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u306e\u304b\u3002\u305d\u3057\u3066\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u304c\u300c\u8aad\u8005\u306e\u554f\u984c\u3092\u3069\u3046\u89e3\u6c7a\u3067\u304d\u308b\u306e\u304b\u300d\u3092\u793a\u3057\u307e\u3057\u3087\u3046\u3002\u8aad\u8005\u306e\u62b1\u3048\u308b\u554f\u984c\u3068\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9593\u306b\u7e4b\u304c\u308a\u3092\u898b\u3064\u3051\u3001\u305d\u306e\u5546\u54c1\u304c\u6709\u76ca\u3060\u3068\u601d\u308f\u305b\u308b\u3088\u3046\u306a\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002 \u30e1\u30fc\u30eb\u306e\u69cb\u6210\u306f\u3001\u6700\u521d\u306e\u5c0e\u5165\u90e8\u5206\u306f\u3067\u304d\u308b\u3060\u3051\u77ed\u304f\u66f8\u304d\u3001\u300c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u8aad\u8005\u306b\u4e0e\u3048\u308b\u4fa1\u5024\u300d\u3092\u591a\u3081\u306b\u8a18\u8f09\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u8aad\u8005\u304c\u4e00\u3064\u306e\u30e1\u30fc\u30eb\u306b\u5272\u304f\u6642\u9593\u306f\u975e\u5e38\u306b\u77ed\u3044\u305f\u3081\u3001\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3067\u3059\u3050\u306b\u884c\u52d5\uff08\u5546\u54c1\u8cfc\u5165\uff09\u306b\u79fb\u305b\u308b\u3088\u3046\u3001\u7121\u99c4\u306a\u8a00\u8449\u306f\u3067\u304d\u308b\u3060\u3051\u524a\u308a\u307e\u3057\u3087\u3046\u3002 3.CTA\u304c\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044 CTA\uff08Call to Action\uff09\u306f\u300c\u884c\u52d5\u559a\u8d77\u300d\u3068\u8a33\u3055\u308c\u3001 Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u5177\u4f53\u7684\u306a\u884c\u52d5\uff08\u5546\u54c1\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5951\u7d04\u306a\u3069\uff09\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306b\u633f\u5165\u3057\u305f\u30ea\u30f3\u30af\u304b\u3089\u5546\u54c1\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u305f\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u308a\u3001\u30bb\u30df\u30ca\u30fc\u3078\u7533\u3057\u8fbc\u3093\u3060\u308a\u3059\u308b\u300c\u884c\u52d5\u300d\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002\u4e0d\u9069\u5207\u306a\u5834\u6240\u306bCTA\u3092\u8a2d\u7f6e\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0b\u304c\u308a\u3001\u8aad\u8005\u3092\u5546\u54c1\u8cfc\u5165\u3078\u3068\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3002 CTA\u3092\u4e0a\u624b\u306b\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u300c\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3060\u4eba\u306b\u3069\u3093\u306a\u884c\u52d5\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u304b\u300d\u3068\u3044\u3046\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u5951\u7d04\u3057\u3066\u3082\u3089\u3046\u300d\u300c\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u300d\u300c\u30bb\u30df\u30ca\u30fc\u306b\u7533\u3057\u8fbc\u3093\u3067\u3082\u3089\u3046\u300d\u306a\u3069\u3067\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u30b4\u30fc\u30eb\u306e\u90e8\u5206\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3082\u306f\u3063\u304d\u308a\u305b\u305a\u3001\u7d50\u679c\u3068\u3057\u3066\u8aad\u8005\u304c\u884c\u52d5\u306b\u79fb\u3057\u3065\u3089\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30b4\u30fc\u30eb\u3092\u4e00\u3064\u6c7a\u3081\u3066\u304b\u3089\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u30e1\u30fc\u30eb\u4f5c\u6210\u3067\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u3092\u8a2d\u7f6e\u3059\u308b\u306a\u3069\u3001\u8aad\u8005\u304c\u884c\u52d5\u3057\u3084\u3059\u3044\u3088\u3046\u69d8\u3005\u306a\u5de5\u592b\u3092\u3057\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023\u8a18\u4e8b\uff1a\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5 4. \u672c\u6587\u306e\u6587\u7ae0\u304c\u9577\u3059\u304e\u308b \u9577\u3044\u30e1\u30fc\u30eb\u306f\u8aad\u8005\u306b\u3082\u30b9\u30c8\u30ec\u30b9\u3068\u306a\u308a\u3001\u4f5c\u6210\u3059\u308b\u6642\u9593\u3082\u7121\u99c4\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4f55\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u60aa\u304f\u306a\u308a\u3001\u8aad\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u3067\u306f\u9577\u3005\u3068\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u3092\u907f\u3051\u3001\u305d\u306e\u5206\u306e\u6642\u9593\u3092\u5168\u4f53\u306e\u69cb\u6210\u3065\u304f\u308a\u3084\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u306b\u5145\u3066\u307e\u3057\u3087\u3046\u3002\u7c21\u6f54\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u6587\u7ae0\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3092\u4f5c\u6210\u3059\u308b\u5074\u306b\u3082\u8aad\u8005\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002 5. \u30c6\u30b9\u30c8\u9001\u4fe1\u3092\u3057\u306a\u3044 \u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3067\u5185\u5bb9\u306e\u78ba\u8a8d\u3092\u305b\u305a\u306b\u672c\u914d\u4fe1\u3092\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u8aad\u8005\u306e\u4fe1\u983c\u5ea6\u304c\u4e0b\u304c\u308a\u3001\u958b\u5c01\u3082\u3055\u308c\u306a\u304f\u306a\u308b\u5371\u967a\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u5d29\u308c\u3084\u30ea\u30f3\u30af\u5207\u308c\u3001\u753b\u50cf\u306e\u30ba\u30ec\u306a\u3069\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d6\u30e9\u30f3\u30c9\u81ea\u4f53\u306e\u30a4\u30e1\u30fc\u30b8\u306b\u3082\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002 \u30c6\u30b9\u30c8\u9001\u4fe1\u306e\u969b\u306f\u3001\u30b9\u30de\u30db\u3067\u3082\u304d\u3061\u3093\u3068\u8868\u793a\u304c\u3055\u308c\u308b\u304b\u3084\u3001\u3069\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\uff08Gmail\u3001Yahoo!\u3001Outlook\u7b49\uff09\u3067\u3082\u898b\u3048\u65b9\u306b\u554f\u984c\u304c\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023\u8a18\u4e8b\uff1aHTML\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u524d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff01\u521d\u5fc3\u8005\u304b\u3089\u4e0a\u7d1a\u8005\u307e\u3067\u5fd8\u308c\u305f\u304f\u306a\u304417\u9805\u76ee 6. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u51fa\u6765\u3066\u3044\u306a\u3044 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3067\u304d\u3066\u3044\u306a\u3044\u30e1\u30fc\u30eb\u306f\u3001\u958b\u5c01\u7387\u3092\u4e0b\u3052\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u8aad\u8005\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3082\u306e\u306f\u4e00\u5f8b\u3067\u306f\u306a\u304f\u3001\u6240\u5c5e\u3057\u3066\u3044\u308b\u696d\u754c\u3084\u751f\u6d3b\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5168\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u3082\u4e00\u5b9a\u6570\u306e\u8aad\u8005\u306b\u306f\u7684\u5916\u308c\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002 \u51fa\u6765\u308b\u3060\u3051\u8aad\u8005\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u60c5\u5831\u3092\u9001\u308c\u308b\u3088\u3046\u3001\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u5206\u6790\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023FAQ\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u6a5f\u80fd\u306e\u4f7f\u3044\u65b9\u306f\uff1f 7. \u4e0d\u5feb\u306b\u3055\u305b\u308b\u8a00\u8449\u9063\u3044\u3084\u8868\u73fe\u304c\u3042\u308b \u30e1\u30fc\u30eb\u306b\u5426\u5b9a\u7684\u306a\u8a00\u8449\u304c\u5165\u3063\u3066\u3044\u308b\u3068\u3001\u8aad\u8005\u306f\u3069\u3093\u306a\u6c17\u6301\u3061\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u304b\uff1f \u305d\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u5426\u5b9a\u7684\u306a\u8a00\u8449\u306f\u8aad\u8005\u3092\u4e0d\u5feb\u306b\u3055\u305b\u305f\u308a\u3001\u30e2\u30e4\u30e2\u30e4\u3068\u3057\u305f\u6c17\u5206\u306b\u3055\u305b\u307e\u3059\u3002\u30bb\u30df\u30ca\u30fc\u3084\u30d6\u30ed\u30b0\u306a\u3069\u3067\u306f\u4e0a\u304b\u3089\u76ee\u7dda\u306e\u8a00\u3044\u65b9\u3092\u3059\u308b\u3053\u3068\u3067\u826f\u3044\u53cd\u5fdc\u304c\u8fd4\u3063\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306b\u304a\u3044\u3066\u306f\u88cf\u76ee\u306b\u3067\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u30e1\u30fc\u30eb\u306b\u8fd4\u4fe1\u9802\u3044\u3066\u3082\u56de\u7b54\u3067\u304d\u307e\u305b\u3093\u300d\u3068\u3044\u3046\u6587\u7ae0\u3092\u3088\u304f\u898b\u304b\u3051\u307e\u3059\u3002\u8aad\u8005\u304b\u3089\u3059\u308b\u3068\u300c\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u300d\u300c\u8cea\u554f\u306f\u4e00\u5207\u53d7\u3051\u4ed8\u3051\u306a\u3044\u300d\u3068\u3044\u3046\u5426\u5b9a\u7684\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u5426\u5b9a\u7684\u306a\u5370\u8c61\u306f\u3067\u304d\u308b\u3060\u3051\u4e0e\u3048\u306a\u3044\u65b9\u304c\u3044\u3044\u306e\u3067\u3001\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u4e0b\u8a18\u306e\u9023\u7d61\u5148\u3078\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002\u300d\u306a\u3069\u3068\u88dc\u8db3\u3067\u6848\u5185\u3092\u52a0\u3048\u3001\u5426\u5b9a\u7684\u306a\u6587\u7ae0\u3067\u306f\u7d42\u308f\u3089\u305b\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002 8. \u6821\u6b63\u3092\u3057\u3066\u3044\u306a\u3044 \u8aa4\u5b57\u3084\u6587\u6cd5\u7684\u306a\u8aa4\u308a\u306e\u3042\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3068\u3001\u3061\u3087\u3063\u3068\u3057\u305f\u30df\u30b9\u3067\u3082\u5370\u8c61\u3092\u60aa\u304f\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u81ea\u5206\u3067\u8aad\u307f\u8fd4\u3059\u306e\u306f\u3082\u3061\u308d\u3093\u3067\u3059\u304c\u3001\u793e\u5185\u30e1\u30f3\u30d0\u30fc\u306b\u30c6\u30b9\u30c8\u914d\u4fe1\u3092\u884c\u3044\u3001\u8907\u6570\u4eba\u3067\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3082\u304a\u52e7\u3081\u3057\u307e\u3059\u3002 \u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u78ba\u8a8d\u3068\u540c\u69d8\u306b\u3001\u3053\u3046\u3044\u3063\u305f\u4e00\u624b\u9593\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3084\u8a55\u5224\u306e\u7dad\u6301\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002&hellip;<\/p>\n","protected":false},"author":366,"featured_media":33524,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2164,2298],"tags":[],"class_list":["post-31879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-openrate"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u672c\u8a18\u4e8b\u306fBenchmark\u672c\u793e\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b \u201cEmail Marketing: 10 Reasons Why Your Response Rate Is Low\u201d \u3092\u57fa\u306b\u3057\u3066\u3044\u307e\u3059\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u914d\u4fe1\u65b9\u6cd5\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5909\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u306e\u53cd\u5fdc\u304c\u826f\u304f\u306a\u3044\u3068\u304d\u306f\u3001\u539f\u56e0\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002 \u4eca\u56de\u306f\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3057\u3066\u3057\u307e\u3046\u4e3b\u306a\u539f\u56e0\u309210\u500b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 1.\u9069\u5207\u306a\u6642\u9593\u306b\u914d\u4fe1\u3057\u3066\u3044\u306a\u3044 \u9069\u5207\u3067\u306a\u3044\u6642\u9593\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u958b\u5c01\u7387\u4f4e\u4e0b\u306e\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u4e00\u65e5\u306e\u3046\u3061\u30e1\u30fc\u30eb\u53d7\u4fe1\u7bb1\u3092\u898b\u308b\u56de\u6570\u306f\u305f\u3063\u305f\u6570\u56de\u3068\u8a00\u308f\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u6570\u56de\u306e\u3046\u3061\u306b\u30e1\u30fc\u30eb\u3092\u958b\u3051\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u8aad\u8005\u304c\u4ed5\u4e8b\u4e2d\u3060\u3063\u305f\u308a\u3001\u591c\u5bdd\u3066\u3044\u308b\u6642\u9593\u306a\u3069\u306b\u914d\u4fe1\u3057\u3066\u3082\u3001\u4ed6\u306e\u30e1\u30eb\u30de\u30ac\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3044\u3001\u30e1\u30fc\u30eb\u306b\u6c17\u3065\u304b\u305a\u653e\u7f6e\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 \u305d\u3046\u3044\u3063\u305f\u3053\u3068\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u8aad\u8005\u304c\u3069\u3093\u306a\u4eba\u3005\u306a\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u751f\u6d3b\u30ea\u30ba\u30e0\u3084\u958b\u5c01\u3055\u308c\u3084\u3059\u3044\u6642\u9593\u3092\u628a\u63e1\u3057\u3066\u30d9\u30b9\u30c8\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u914d\u4fe1\u3092\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u3060\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u3060\u3063\u305f\u308a\u3001\u5206\u6790\u304c\u51fa\u6765\u3066\u304a\u3089\u305a\u914d\u4fe1\u6642\u9593\u306b\u8ff7\u3063\u305f\u969b\u306f\u3001BtoB\u3067\u3042\u308c\u3070\u696d\u52d9\u958b\u59cb\u306e\u6642\u9593\u5e2f\u3084\u663c\u98df\u306e\u6642\u9593\u5e2f\u3001BtoC\u3067\u3042\u308c\u3070\u591a\u304f\u306e\u65b9\u304c\u30cd\u30c3\u30c8\u30b5\u30fc\u30d5\u30a3\u30f3\u3092\u884c\u3046\u901a\u52e4\u6642\u9593\u5e2f\u3084\u5e30\u5b85\u5f8c\u306e\u6642\u9593\u5e2f\u306b\u8a66\u3057\u3066\u307f\u308b\u306e\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002 \u307e\u305f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3084\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u304f\u8d77\u3053\u308b\u6642\u9593\u5e2f\u3082\u72d9\u3044\u76ee\u3067\u3059\u3002 \u95a2\u9023\u8a18\u4e8b\uff1a\u30e1\u30eb\u30de\u30ac\u3092\u8aad\u3080\u306e\u306f\u3069\u3093\u306a\u4eba\uff1f\u8aad\u8005\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u306e\u3064\u304f\u308a\u65b9\u3068\u306f\uff1f\u00a0 2. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u591a\u3059\u304e\u308b \u55b6\u696d\u6587\u53e5\u304c\u591a\u3044\u30e1\u30fc\u30eb\u306f\u3001\u8aad\u8005\u306b\u5acc\u308f\u308c\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u306e\u8ca9\u58f2\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3057\u305f\u30e1\u30fc\u30eb\u3067\u3042\u3063\u3066\u3082\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u30a2\u30d4\u30fc\u30eb\u304c\u5f37\u3059\u304e\u308b\u3068\u3001\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u524a\u3044\u3067\u3057\u307e\u3044\u307e\u3059\u3002 \u8aad\u8005\u306e\u8208\u5473\u304c\u3069\u3053\u3092\u5411\u3044\u3066\u304a\u308a\u3001\u3069\u3093\u306a\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u306e\u304b\u3002\u305d\u3057\u3066\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u304c\u300c\u8aad\u8005\u306e\u554f\u984c\u3092\u3069\u3046\u89e3\u6c7a\u3067\u304d\u308b\u306e\u304b\u300d\u3092\u793a\u3057\u307e\u3057\u3087\u3046\u3002\u8aad\u8005\u306e\u62b1\u3048\u308b\u554f\u984c\u3068\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9593\u306b\u7e4b\u304c\u308a\u3092\u898b\u3064\u3051\u3001\u305d\u306e\u5546\u54c1\u304c\u6709\u76ca\u3060\u3068\u601d\u308f\u305b\u308b\u3088\u3046\u306a\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002 \u30e1\u30fc\u30eb\u306e\u69cb\u6210\u306f\u3001\u6700\u521d\u306e\u5c0e\u5165\u90e8\u5206\u306f\u3067\u304d\u308b\u3060\u3051\u77ed\u304f\u66f8\u304d\u3001\u300c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u8aad\u8005\u306b\u4e0e\u3048\u308b\u4fa1\u5024\u300d\u3092\u591a\u3081\u306b\u8a18\u8f09\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u8aad\u8005\u304c\u4e00\u3064\u306e\u30e1\u30fc\u30eb\u306b\u5272\u304f\u6642\u9593\u306f\u975e\u5e38\u306b\u77ed\u3044\u305f\u3081\u3001\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3067\u3059\u3050\u306b\u884c\u52d5\uff08\u5546\u54c1\u8cfc\u5165\uff09\u306b\u79fb\u305b\u308b\u3088\u3046\u3001\u7121\u99c4\u306a\u8a00\u8449\u306f\u3067\u304d\u308b\u3060\u3051\u524a\u308a\u307e\u3057\u3087\u3046\u3002 3.CTA\u304c\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044 CTA\uff08Call to Action\uff09\u306f\u300c\u884c\u52d5\u559a\u8d77\u300d\u3068\u8a33\u3055\u308c\u3001 Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u5177\u4f53\u7684\u306a\u884c\u52d5\uff08\u5546\u54c1\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5951\u7d04\u306a\u3069\uff09\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306b\u633f\u5165\u3057\u305f\u30ea\u30f3\u30af\u304b\u3089\u5546\u54c1\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u305f\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u308a\u3001\u30bb\u30df\u30ca\u30fc\u3078\u7533\u3057\u8fbc\u3093\u3060\u308a\u3059\u308b\u300c\u884c\u52d5\u300d\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002\u4e0d\u9069\u5207\u306a\u5834\u6240\u306bCTA\u3092\u8a2d\u7f6e\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0b\u304c\u308a\u3001\u8aad\u8005\u3092\u5546\u54c1\u8cfc\u5165\u3078\u3068\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3002 CTA\u3092\u4e0a\u624b\u306b\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u300c\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3060\u4eba\u306b\u3069\u3093\u306a\u884c\u52d5\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u304b\u300d\u3068\u3044\u3046\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u5951\u7d04\u3057\u3066\u3082\u3089\u3046\u300d\u300c\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u300d\u300c\u30bb\u30df\u30ca\u30fc\u306b\u7533\u3057\u8fbc\u3093\u3067\u3082\u3089\u3046\u300d\u306a\u3069\u3067\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u30b4\u30fc\u30eb\u306e\u90e8\u5206\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3082\u306f\u3063\u304d\u308a\u305b\u305a\u3001\u7d50\u679c\u3068\u3057\u3066\u8aad\u8005\u304c\u884c\u52d5\u306b\u79fb\u3057\u3065\u3089\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30b4\u30fc\u30eb\u3092\u4e00\u3064\u6c7a\u3081\u3066\u304b\u3089\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u30e1\u30fc\u30eb\u4f5c\u6210\u3067\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u3092\u8a2d\u7f6e\u3059\u308b\u306a\u3069\u3001\u8aad\u8005\u304c\u884c\u52d5\u3057\u3084\u3059\u3044\u3088\u3046\u69d8\u3005\u306a\u5de5\u592b\u3092\u3057\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023\u8a18\u4e8b\uff1a\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5 4. \u672c\u6587\u306e\u6587\u7ae0\u304c\u9577\u3059\u304e\u308b \u9577\u3044\u30e1\u30fc\u30eb\u306f\u8aad\u8005\u306b\u3082\u30b9\u30c8\u30ec\u30b9\u3068\u306a\u308a\u3001\u4f5c\u6210\u3059\u308b\u6642\u9593\u3082\u7121\u99c4\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4f55\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u60aa\u304f\u306a\u308a\u3001\u8aad\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u3067\u306f\u9577\u3005\u3068\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u3092\u907f\u3051\u3001\u305d\u306e\u5206\u306e\u6642\u9593\u3092\u5168\u4f53\u306e\u69cb\u6210\u3065\u304f\u308a\u3084\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u306b\u5145\u3066\u307e\u3057\u3087\u3046\u3002\u7c21\u6f54\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u6587\u7ae0\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3092\u4f5c\u6210\u3059\u308b\u5074\u306b\u3082\u8aad\u8005\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002 5. \u30c6\u30b9\u30c8\u9001\u4fe1\u3092\u3057\u306a\u3044 \u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3067\u5185\u5bb9\u306e\u78ba\u8a8d\u3092\u305b\u305a\u306b\u672c\u914d\u4fe1\u3092\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u8aad\u8005\u306e\u4fe1\u983c\u5ea6\u304c\u4e0b\u304c\u308a\u3001\u958b\u5c01\u3082\u3055\u308c\u306a\u304f\u306a\u308b\u5371\u967a\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u5d29\u308c\u3084\u30ea\u30f3\u30af\u5207\u308c\u3001\u753b\u50cf\u306e\u30ba\u30ec\u306a\u3069\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d6\u30e9\u30f3\u30c9\u81ea\u4f53\u306e\u30a4\u30e1\u30fc\u30b8\u306b\u3082\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002 \u30c6\u30b9\u30c8\u9001\u4fe1\u306e\u969b\u306f\u3001\u30b9\u30de\u30db\u3067\u3082\u304d\u3061\u3093\u3068\u8868\u793a\u304c\u3055\u308c\u308b\u304b\u3084\u3001\u3069\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\uff08Gmail\u3001Yahoo!\u3001Outlook\u7b49\uff09\u3067\u3082\u898b\u3048\u65b9\u306b\u554f\u984c\u304c\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023\u8a18\u4e8b\uff1aHTML\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u524d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff01\u521d\u5fc3\u8005\u304b\u3089\u4e0a\u7d1a\u8005\u307e\u3067\u5fd8\u308c\u305f\u304f\u306a\u304417\u9805\u76ee 6. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u51fa\u6765\u3066\u3044\u306a\u3044 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3067\u304d\u3066\u3044\u306a\u3044\u30e1\u30fc\u30eb\u306f\u3001\u958b\u5c01\u7387\u3092\u4e0b\u3052\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u8aad\u8005\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3082\u306e\u306f\u4e00\u5f8b\u3067\u306f\u306a\u304f\u3001\u6240\u5c5e\u3057\u3066\u3044\u308b\u696d\u754c\u3084\u751f\u6d3b\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5168\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u3082\u4e00\u5b9a\u6570\u306e\u8aad\u8005\u306b\u306f\u7684\u5916\u308c\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002 \u51fa\u6765\u308b\u3060\u3051\u8aad\u8005\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u60c5\u5831\u3092\u9001\u308c\u308b\u3088\u3046\u3001\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u5206\u6790\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023FAQ\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u6a5f\u80fd\u306e\u4f7f\u3044\u65b9\u306f\uff1f 7. \u4e0d\u5feb\u306b\u3055\u305b\u308b\u8a00\u8449\u9063\u3044\u3084\u8868\u73fe\u304c\u3042\u308b \u30e1\u30fc\u30eb\u306b\u5426\u5b9a\u7684\u306a\u8a00\u8449\u304c\u5165\u3063\u3066\u3044\u308b\u3068\u3001\u8aad\u8005\u306f\u3069\u3093\u306a\u6c17\u6301\u3061\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u304b\uff1f \u305d\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u5426\u5b9a\u7684\u306a\u8a00\u8449\u306f\u8aad\u8005\u3092\u4e0d\u5feb\u306b\u3055\u305b\u305f\u308a\u3001\u30e2\u30e4\u30e2\u30e4\u3068\u3057\u305f\u6c17\u5206\u306b\u3055\u305b\u307e\u3059\u3002\u30bb\u30df\u30ca\u30fc\u3084\u30d6\u30ed\u30b0\u306a\u3069\u3067\u306f\u4e0a\u304b\u3089\u76ee\u7dda\u306e\u8a00\u3044\u65b9\u3092\u3059\u308b\u3053\u3068\u3067\u826f\u3044\u53cd\u5fdc\u304c\u8fd4\u3063\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306b\u304a\u3044\u3066\u306f\u88cf\u76ee\u306b\u3067\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u30e1\u30fc\u30eb\u306b\u8fd4\u4fe1\u9802\u3044\u3066\u3082\u56de\u7b54\u3067\u304d\u307e\u305b\u3093\u300d\u3068\u3044\u3046\u6587\u7ae0\u3092\u3088\u304f\u898b\u304b\u3051\u307e\u3059\u3002\u8aad\u8005\u304b\u3089\u3059\u308b\u3068\u300c\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u300d\u300c\u8cea\u554f\u306f\u4e00\u5207\u53d7\u3051\u4ed8\u3051\u306a\u3044\u300d\u3068\u3044\u3046\u5426\u5b9a\u7684\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u5426\u5b9a\u7684\u306a\u5370\u8c61\u306f\u3067\u304d\u308b\u3060\u3051\u4e0e\u3048\u306a\u3044\u65b9\u304c\u3044\u3044\u306e\u3067\u3001\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u4e0b\u8a18\u306e\u9023\u7d61\u5148\u3078\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002\u300d\u306a\u3069\u3068\u88dc\u8db3\u3067\u6848\u5185\u3092\u52a0\u3048\u3001\u5426\u5b9a\u7684\u306a\u6587\u7ae0\u3067\u306f\u7d42\u308f\u3089\u305b\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002 8. \u6821\u6b63\u3092\u3057\u3066\u3044\u306a\u3044 \u8aa4\u5b57\u3084\u6587\u6cd5\u7684\u306a\u8aa4\u308a\u306e\u3042\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3068\u3001\u3061\u3087\u3063\u3068\u3057\u305f\u30df\u30b9\u3067\u3082\u5370\u8c61\u3092\u60aa\u304f\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u81ea\u5206\u3067\u8aad\u307f\u8fd4\u3059\u306e\u306f\u3082\u3061\u308d\u3093\u3067\u3059\u304c\u3001\u793e\u5185\u30e1\u30f3\u30d0\u30fc\u306b\u30c6\u30b9\u30c8\u914d\u4fe1\u3092\u884c\u3044\u3001\u8907\u6570\u4eba\u3067\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3082\u304a\u52e7\u3081\u3057\u307e\u3059\u3002 \u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u78ba\u8a8d\u3068\u540c\u69d8\u306b\u3001\u3053\u3046\u3044\u3063\u305f\u4e00\u624b\u9593\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3084\u8a55\u5224\u306e\u7dad\u6301\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email \u65e5\u672c\u8a9e\u7248\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmailJapan\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/BenchmarkEmailJapan\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T01:15:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2021\/03\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u5c71\u672c \u767e\u5408\u5b50\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/yuriko_yamam\" \/>\n<meta name=\"twitter:site\" content=\"@BenchmarkJP\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u5c71\u672c \u767e\u5408\u5b50\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/\"},\"author\":{\"name\":\"\u5c71\u672c \u767e\u5408\u5b50\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/person\\\/78600a140e62cbc9131d0a5f67d6a502\"},\"headline\":\"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f\",\"datePublished\":\"2021-05-17T01:15:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/\"},\"wordCount\":27,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2021\\\/03\\\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png\",\"articleSection\":[\"\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\",\"\u958b\u5c01\u7387\u30fb\u5230\u9054\u7387\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/\",\"name\":\"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f - Benchmark Email\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2021\\\/03\\\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png\",\"datePublished\":\"2021-05-17T01:15:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2021\\\/03\\\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2021\\\/03\\\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png\",\"width\":1400,\"height\":730},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/10-reasons-why-your-response-rate-is-low\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#website\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/\",\"name\":\"Benchmark Email \u65e5\u672c\u8a9e\u7248\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#organization\",\"name\":\"Benchmark Email\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/06\\\/dark-bm-horizontal-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/06\\\/dark-bm-horizontal-logo.png\",\"width\":801,\"height\":253,\"caption\":\"Benchmark Email\"},\"image\":{\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmailJapan\",\"https:\\\/\\\/x.com\\\/BenchmarkJP\",\"https:\\\/\\\/www.instagram.com\\\/benchmarkjapan\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/benchmark-email-japan\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/benchmarkJapan\\\/featured\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/#\\\/schema\\\/person\\\/78600a140e62cbc9131d0a5f67d6a502\",\"name\":\"\u5c71\u672c \u767e\u5408\u5b50\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/08\\\/IMG_9992-150x150.jpg\",\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/08\\\/IMG_9992-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/wp-content\\\/uploads\\\/sites\\\/10\\\/2020\\\/08\\\/IMG_9992-150x150.jpg\",\"caption\":\"\u5c71\u672c \u767e\u5408\u5b50\"},\"description\":\"2020\u5e74\u3001\u682a\u5f0f\u4f1a\u793e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30b8\u30e3\u30d1\u30f3\u306b\u4e2d\u9014\u5165\u793e\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u300cBenchmark Email\u300d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3057\u3066\u3001Web\u5e83\u544a\u3001SNS\u3001SEO\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u4f01\u753b\u306a\u3069\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5168\u822c\u3092\u62c5\u5f53\u3002\u3042\u308f\u305b\u3066\u3001\u72ec\u81ea\u8abf\u67fb\u306e\u4f01\u753b\u30fb\u5b9f\u65bd\u3084\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u914d\u4fe1\u30fb\u52d5\u753b\u5236\u4f5c\u3092\u901a\u3058\u305f\u30e6\u30fc\u30b6\u30fc\u652f\u63f4\u306b\u3082\u5f93\u4e8b\u3057\u3066\u3044\u308b\u3002\",\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BenchmarkEmailJapan\",\"https:\\\/\\\/www.instagram.com\\\/benchmarkjapan\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/x.com\\\/yuriko_yamam\"],\"url\":\"https:\\\/\\\/www.benchmarkemail.com\\\/jp\\\/blog\\\/author\\\/yuriko\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f - Benchmark Email","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/","og_locale":"en_US","og_type":"article","og_title":"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f - Benchmark Email","og_description":"\u672c\u8a18\u4e8b\u306fBenchmark\u672c\u793e\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b \u201cEmail Marketing: 10 Reasons Why Your Response Rate Is Low\u201d \u3092\u57fa\u306b\u3057\u3066\u3044\u307e\u3059\u3002 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u72b6\u6cc1\u306b\u5fdc\u3058\u3066\u914d\u4fe1\u65b9\u6cd5\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u3092\u5909\u3048\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u306e\u53cd\u5fdc\u304c\u826f\u304f\u306a\u3044\u3068\u304d\u306f\u3001\u539f\u56e0\u3092\u5206\u6790\u3057\u3001\u6539\u5584\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002 \u4eca\u56de\u306f\u3001\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3057\u3066\u3057\u307e\u3046\u4e3b\u306a\u539f\u56e0\u309210\u500b\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 1.\u9069\u5207\u306a\u6642\u9593\u306b\u914d\u4fe1\u3057\u3066\u3044\u306a\u3044 \u9069\u5207\u3067\u306a\u3044\u6642\u9593\u306b\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u958b\u5c01\u7387\u4f4e\u4e0b\u306e\u539f\u56e0\u3068\u306a\u308a\u307e\u3059\u3002\u4e00\u822c\u7684\u306b\u3001\u4e00\u65e5\u306e\u3046\u3061\u30e1\u30fc\u30eb\u53d7\u4fe1\u7bb1\u3092\u898b\u308b\u56de\u6570\u306f\u305f\u3063\u305f\u6570\u56de\u3068\u8a00\u308f\u308c\u3066\u304a\u308a\u3001\u305d\u306e\u6570\u56de\u306e\u3046\u3061\u306b\u30e1\u30fc\u30eb\u3092\u958b\u3051\u3066\u3082\u3089\u308f\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u8aad\u8005\u304c\u4ed5\u4e8b\u4e2d\u3060\u3063\u305f\u308a\u3001\u591c\u5bdd\u3066\u3044\u308b\u6642\u9593\u306a\u3069\u306b\u914d\u4fe1\u3057\u3066\u3082\u3001\u4ed6\u306e\u30e1\u30eb\u30de\u30ac\u306b\u57cb\u3082\u308c\u3066\u3057\u307e\u3044\u3001\u30e1\u30fc\u30eb\u306b\u6c17\u3065\u304b\u305a\u653e\u7f6e\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002 \u305d\u3046\u3044\u3063\u305f\u3053\u3068\u3092\u907f\u3051\u308b\u305f\u3081\u3001\u8aad\u8005\u304c\u3069\u3093\u306a\u4eba\u3005\u306a\u306e\u304b\u3092\u5206\u6790\u3057\u3001\u751f\u6d3b\u30ea\u30ba\u30e0\u3084\u958b\u5c01\u3055\u308c\u3084\u3059\u3044\u6642\u9593\u3092\u628a\u63e1\u3057\u3066\u30d9\u30b9\u30c8\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u914d\u4fe1\u3092\u3059\u308b\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002\u307e\u3060\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u3092\u59cb\u3081\u305f\u3070\u304b\u308a\u3060\u3063\u305f\u308a\u3001\u5206\u6790\u304c\u51fa\u6765\u3066\u304a\u3089\u305a\u914d\u4fe1\u6642\u9593\u306b\u8ff7\u3063\u305f\u969b\u306f\u3001BtoB\u3067\u3042\u308c\u3070\u696d\u52d9\u958b\u59cb\u306e\u6642\u9593\u5e2f\u3084\u663c\u98df\u306e\u6642\u9593\u5e2f\u3001BtoC\u3067\u3042\u308c\u3070\u591a\u304f\u306e\u65b9\u304c\u30cd\u30c3\u30c8\u30b5\u30fc\u30d5\u30a3\u30f3\u3092\u884c\u3046\u901a\u52e4\u6642\u9593\u5e2f\u3084\u5e30\u5b85\u5f8c\u306e\u6642\u9593\u5e2f\u306b\u8a66\u3057\u3066\u307f\u308b\u306e\u3082\u3044\u3044\u3067\u3057\u3087\u3046\u3002 \u307e\u305f\u3001\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3084\u8cfc\u8cb7\u884c\u52d5\u304c\u591a\u304f\u8d77\u3053\u308b\u6642\u9593\u5e2f\u3082\u72d9\u3044\u76ee\u3067\u3059\u3002 \u95a2\u9023\u8a18\u4e8b\uff1a\u30e1\u30eb\u30de\u30ac\u3092\u8aad\u3080\u306e\u306f\u3069\u3093\u306a\u4eba\uff1f\u8aad\u8005\u50cf\uff08\u30da\u30eb\u30bd\u30ca\uff09\u306e\u3064\u304f\u308a\u65b9\u3068\u306f\uff1f\u00a0 2. \u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u304c\u591a\u3059\u304e\u308b \u55b6\u696d\u6587\u53e5\u304c\u591a\u3044\u30e1\u30fc\u30eb\u306f\u3001\u8aad\u8005\u306b\u5acc\u308f\u308c\u308b\u50be\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u5546\u54c1\u306e\u8ca9\u58f2\u4fc3\u9032\u3092\u76ee\u7684\u3068\u3057\u305f\u30e1\u30fc\u30eb\u3067\u3042\u3063\u3066\u3082\u3001\u5546\u54c1\u3084\u30d6\u30e9\u30f3\u30c9\u306b\u3064\u3044\u3066\u306e\u30a2\u30d4\u30fc\u30eb\u304c\u5f37\u3059\u304e\u308b\u3068\u3001\u8aad\u8005\u306e\u95a2\u5fc3\u3092\u524a\u3044\u3067\u3057\u307e\u3044\u307e\u3059\u3002 \u8aad\u8005\u306e\u8208\u5473\u304c\u3069\u3053\u3092\u5411\u3044\u3066\u304a\u308a\u3001\u3069\u3093\u306a\u554f\u984c\u3092\u62b1\u3048\u3066\u3044\u308b\u306e\u304b\u3002\u305d\u3057\u3066\u3001\u63d0\u4f9b\u3059\u308b\u30b5\u30fc\u30d3\u30b9\u3084\u5546\u54c1\u304c\u300c\u8aad\u8005\u306e\u554f\u984c\u3092\u3069\u3046\u89e3\u6c7a\u3067\u304d\u308b\u306e\u304b\u300d\u3092\u793a\u3057\u307e\u3057\u3087\u3046\u3002\u8aad\u8005\u306e\u62b1\u3048\u308b\u554f\u984c\u3068\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u9593\u306b\u7e4b\u304c\u308a\u3092\u898b\u3064\u3051\u3001\u305d\u306e\u5546\u54c1\u304c\u6709\u76ca\u3060\u3068\u601d\u308f\u305b\u308b\u3088\u3046\u306a\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u3092\u610f\u8b58\u3057\u307e\u3057\u3087\u3046\u3002 \u30e1\u30fc\u30eb\u306e\u69cb\u6210\u306f\u3001\u6700\u521d\u306e\u5c0e\u5165\u90e8\u5206\u306f\u3067\u304d\u308b\u3060\u3051\u77ed\u304f\u66f8\u304d\u3001\u300c\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u8aad\u8005\u306b\u4e0e\u3048\u308b\u4fa1\u5024\u300d\u3092\u591a\u3081\u306b\u8a18\u8f09\u3059\u308b\u3068\u52b9\u679c\u7684\u3067\u3059\u3002\u8aad\u8005\u304c\u4e00\u3064\u306e\u30e1\u30fc\u30eb\u306b\u5272\u304f\u6642\u9593\u306f\u975e\u5e38\u306b\u77ed\u3044\u305f\u3081\u3001\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3067\u3059\u3050\u306b\u884c\u52d5\uff08\u5546\u54c1\u8cfc\u5165\uff09\u306b\u79fb\u305b\u308b\u3088\u3046\u3001\u7121\u99c4\u306a\u8a00\u8449\u306f\u3067\u304d\u308b\u3060\u3051\u524a\u308a\u307e\u3057\u3087\u3046\u3002 3.CTA\u304c\u6a5f\u80fd\u3057\u3066\u3044\u306a\u3044 CTA\uff08Call to Action\uff09\u306f\u300c\u884c\u52d5\u559a\u8d77\u300d\u3068\u8a33\u3055\u308c\u3001 Web\u30b5\u30a4\u30c8\u306e\u8a2a\u554f\u8005\u3092\u5177\u4f53\u7684\u306a\u884c\u52d5\uff08\u5546\u54c1\u8cfc\u5165\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u5951\u7d04\u306a\u3069\uff09\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306b\u633f\u5165\u3057\u305f\u30ea\u30f3\u30af\u304b\u3089\u5546\u54c1\u30da\u30fc\u30b8\u3092\u8a2a\u308c\u305f\u308a\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3057\u305f\u308a\u3001\u30bb\u30df\u30ca\u30fc\u3078\u7533\u3057\u8fbc\u3093\u3060\u308a\u3059\u308b\u300c\u884c\u52d5\u300d\u3092\u8d77\u3053\u3059\u305f\u3081\u306b\u5fc5\u8981\u306a\u8981\u7d20\u3068\u306a\u308a\u307e\u3059\u3002\u4e0d\u9069\u5207\u306a\u5834\u6240\u306bCTA\u3092\u8a2d\u7f6e\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c\u4e0b\u304c\u308a\u3001\u8aad\u8005\u3092\u5546\u54c1\u8cfc\u5165\u3078\u3068\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u307e\u305b\u3093\u3002 CTA\u3092\u4e0a\u624b\u306b\u6a5f\u80fd\u3055\u305b\u308b\u305f\u3081\u306b\u3001\u307e\u305a\u306f\u300c\u30e1\u30fc\u30eb\u3092\u8aad\u3093\u3060\u4eba\u306b\u3069\u3093\u306a\u884c\u52d5\u3092\u8d77\u3053\u3057\u3066\u3082\u3089\u3044\u305f\u3044\u304b\u300d\u3068\u3044\u3046\u30b4\u30fc\u30eb\u3092\u660e\u78ba\u306b\u3059\u308b\u3053\u3068\u304b\u3089\u59cb\u3081\u307e\u3057\u3087\u3046\u3002\u4f8b\u3048\u3070\u3001\u300c\u30b5\u30fc\u30d3\u30b9\u3092\u5951\u7d04\u3057\u3066\u3082\u3089\u3046\u300d\u300c\u5546\u54c1\u30da\u30fc\u30b8\u3078\u306eURL\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3046\u300d\u300c\u30bb\u30df\u30ca\u30fc\u306b\u7533\u3057\u8fbc\u3093\u3067\u3082\u3089\u3046\u300d\u306a\u3069\u3067\u3059\u3002\u3053\u3046\u3044\u3063\u305f\u30b4\u30fc\u30eb\u306e\u90e8\u5206\u304c\u66d6\u6627\u306b\u306a\u3063\u3066\u3057\u307e\u3046\u3068\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3082\u306f\u3063\u304d\u308a\u305b\u305a\u3001\u7d50\u679c\u3068\u3057\u3066\u8aad\u8005\u304c\u884c\u52d5\u306b\u79fb\u3057\u3065\u3089\u304f\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u30b4\u30fc\u30eb\u3092\u4e00\u3064\u6c7a\u3081\u3066\u304b\u3089\u30e1\u30fc\u30eb\u3092\u4f5c\u6210\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002\u30e1\u30fc\u30eb\u4f5c\u6210\u3067\u306f\u5206\u304b\u308a\u3084\u3059\u3044\u753b\u50cf\u3084\u30dc\u30bf\u30f3\u3092\u8a2d\u7f6e\u3059\u308b\u306a\u3069\u3001\u8aad\u8005\u304c\u884c\u52d5\u3057\u3084\u3059\u3044\u3088\u3046\u69d8\u3005\u306a\u5de5\u592b\u3092\u3057\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023\u8a18\u4e8b\uff1a\u30e1\u30eb\u30de\u30ac\u3067\u30af\u30ea\u30c3\u30af\u7387\u3092\u9ad8\u3081\u308b\u305f\u3081\u306e7\u3064\u306e\u30d2\u30f3\u30c8\uff01CTA\u3092\u8a2d\u7f6e\u3057\u305f\u52b9\u679c\u7684\u306a\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u65b9\u6cd5 4. \u672c\u6587\u306e\u6587\u7ae0\u304c\u9577\u3059\u304e\u308b \u9577\u3044\u30e1\u30fc\u30eb\u306f\u8aad\u8005\u306b\u3082\u30b9\u30c8\u30ec\u30b9\u3068\u306a\u308a\u3001\u4f5c\u6210\u3059\u308b\u6642\u9593\u3082\u7121\u99c4\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u4f55\u3088\u308a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u60aa\u304f\u306a\u308a\u3001\u8aad\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3082\u4f4e\u4e0b\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u4f5c\u6210\u3067\u306f\u9577\u3005\u3068\u6587\u7ae0\u3092\u66f8\u304f\u3053\u3068\u3092\u907f\u3051\u3001\u305d\u306e\u5206\u306e\u6642\u9593\u3092\u5168\u4f53\u306e\u69cb\u6210\u3065\u304f\u308a\u3084\u52b9\u679c\u6e2c\u5b9a\u306a\u3069\u306b\u5145\u3066\u307e\u3057\u3087\u3046\u3002\u7c21\u6f54\u3067\u30b7\u30f3\u30d7\u30eb\u306a\u6587\u7ae0\u306b\u307e\u3068\u3081\u308b\u3053\u3068\u306f\u3001\u30e1\u30eb\u30de\u30ac\u3092\u4f5c\u6210\u3059\u308b\u5074\u306b\u3082\u8aad\u8005\u306b\u3082\u30e1\u30ea\u30c3\u30c8\u3068\u306a\u308a\u307e\u3059\u3002 5. \u30c6\u30b9\u30c8\u9001\u4fe1\u3092\u3057\u306a\u3044 \u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3067\u5185\u5bb9\u306e\u78ba\u8a8d\u3092\u305b\u305a\u306b\u672c\u914d\u4fe1\u3092\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u8aad\u8005\u306e\u4fe1\u983c\u5ea6\u304c\u4e0b\u304c\u308a\u3001\u958b\u5c01\u3082\u3055\u308c\u306a\u304f\u306a\u308b\u5371\u967a\u6027\u304c\u3042\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u30c7\u30b6\u30a4\u30f3\u306e\u5d29\u308c\u3084\u30ea\u30f3\u30af\u5207\u308c\u3001\u753b\u50cf\u306e\u30ba\u30ec\u306a\u3069\u304c\u3042\u3063\u305f\u5834\u5408\u3001\u30b5\u30fc\u30d3\u30b9\u3084\u30d6\u30e9\u30f3\u30c9\u81ea\u4f53\u306e\u30a4\u30e1\u30fc\u30b8\u306b\u3082\u60aa\u5f71\u97ff\u3092\u4e0e\u3048\u3066\u3057\u307e\u3046\u304b\u3089\u3067\u3059\u3002 \u30c6\u30b9\u30c8\u9001\u4fe1\u306e\u969b\u306f\u3001\u30b9\u30de\u30db\u3067\u3082\u304d\u3061\u3093\u3068\u8868\u793a\u304c\u3055\u308c\u308b\u304b\u3084\u3001\u3069\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\uff08Gmail\u3001Yahoo!\u3001Outlook\u7b49\uff09\u3067\u3082\u898b\u3048\u65b9\u306b\u554f\u984c\u304c\u306a\u3044\u304b\u30c1\u30a7\u30c3\u30af\u3057\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023\u8a18\u4e8b\uff1aHTML\u30e1\u30fc\u30eb\u306e\u914d\u4fe1\u524d\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\uff01\u521d\u5fc3\u8005\u304b\u3089\u4e0a\u7d1a\u8005\u307e\u3067\u5fd8\u308c\u305f\u304f\u306a\u304417\u9805\u76ee 6. \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u51fa\u6765\u3066\u3044\u306a\u3044 \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5316\u3067\u304d\u3066\u3044\u306a\u3044\u30e1\u30fc\u30eb\u306f\u3001\u958b\u5c01\u7387\u3092\u4e0b\u3052\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002 \u8aad\u8005\u304c\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u3082\u306e\u306f\u4e00\u5f8b\u3067\u306f\u306a\u304f\u3001\u6240\u5c5e\u3057\u3066\u3044\u308b\u696d\u754c\u3084\u751f\u6d3b\u30ea\u30ba\u30e0\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u5168\u3066\u306e\u9867\u5ba2\u306b\u540c\u3058\u5185\u5bb9\u306e\u30e1\u30fc\u30eb\u3092\u9001\u3063\u3066\u3082\u4e00\u5b9a\u6570\u306e\u8aad\u8005\u306b\u306f\u7684\u5916\u308c\u3068\u306a\u3063\u3066\u3057\u307e\u3044\u307e\u3059\u3002 \u51fa\u6765\u308b\u3060\u3051\u8aad\u8005\u306e\u30cb\u30fc\u30ba\u306b\u30de\u30c3\u30c1\u3057\u305f\u60c5\u5831\u3092\u9001\u308c\u308b\u3088\u3046\u3001\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u5206\u6790\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002 \u95a2\u9023FAQ\uff1a\u30bb\u30b0\u30e1\u30f3\u30c8\u6a5f\u80fd\u306e\u4f7f\u3044\u65b9\u306f\uff1f 7. \u4e0d\u5feb\u306b\u3055\u305b\u308b\u8a00\u8449\u9063\u3044\u3084\u8868\u73fe\u304c\u3042\u308b \u30e1\u30fc\u30eb\u306b\u5426\u5b9a\u7684\u306a\u8a00\u8449\u304c\u5165\u3063\u3066\u3044\u308b\u3068\u3001\u8aad\u8005\u306f\u3069\u3093\u306a\u6c17\u6301\u3061\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u304b\uff1f \u305d\u306e\u30e1\u30fc\u30eb\u306e\u76ee\u7684\u306b\u3082\u3088\u308a\u307e\u3059\u304c\u3001\u5426\u5b9a\u7684\u306a\u8a00\u8449\u306f\u8aad\u8005\u3092\u4e0d\u5feb\u306b\u3055\u305b\u305f\u308a\u3001\u30e2\u30e4\u30e2\u30e4\u3068\u3057\u305f\u6c17\u5206\u306b\u3055\u305b\u307e\u3059\u3002\u30bb\u30df\u30ca\u30fc\u3084\u30d6\u30ed\u30b0\u306a\u3069\u3067\u306f\u4e0a\u304b\u3089\u76ee\u7dda\u306e\u8a00\u3044\u65b9\u3092\u3059\u308b\u3053\u3068\u3067\u826f\u3044\u53cd\u5fdc\u304c\u8fd4\u3063\u3066\u304f\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u306b\u304a\u3044\u3066\u306f\u88cf\u76ee\u306b\u3067\u3066\u3057\u307e\u3046\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3067\u3059\u3002 \u4f8b\u3048\u3070\u3001\u300c\u3053\u306e\u30e1\u30fc\u30eb\u306b\u8fd4\u4fe1\u9802\u3044\u3066\u3082\u56de\u7b54\u3067\u304d\u307e\u305b\u3093\u300d\u3068\u3044\u3046\u6587\u7ae0\u3092\u3088\u304f\u898b\u304b\u3051\u307e\u3059\u3002\u8aad\u8005\u304b\u3089\u3059\u308b\u3068\u300c\u30b5\u30dd\u30fc\u30c8\u4f53\u5236\u304c\u6574\u3063\u3066\u3044\u306a\u3044\u300d\u300c\u8cea\u554f\u306f\u4e00\u5207\u53d7\u3051\u4ed8\u3051\u306a\u3044\u300d\u3068\u3044\u3046\u5426\u5b9a\u7684\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002\u5426\u5b9a\u7684\u306a\u5370\u8c61\u306f\u3067\u304d\u308b\u3060\u3051\u4e0e\u3048\u306a\u3044\u65b9\u304c\u3044\u3044\u306e\u3067\u3001\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u306f\u4e0b\u8a18\u306e\u9023\u7d61\u5148\u3078\u304a\u9858\u3044\u3044\u305f\u3057\u307e\u3059\u3002\u300d\u306a\u3069\u3068\u88dc\u8db3\u3067\u6848\u5185\u3092\u52a0\u3048\u3001\u5426\u5b9a\u7684\u306a\u6587\u7ae0\u3067\u306f\u7d42\u308f\u3089\u305b\u306a\u3044\u3088\u3046\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002 8. \u6821\u6b63\u3092\u3057\u3066\u3044\u306a\u3044 \u8aa4\u5b57\u3084\u6587\u6cd5\u7684\u306a\u8aa4\u308a\u306e\u3042\u308b\u30e1\u30fc\u30eb\u3092\u9001\u308b\u3068\u3001\u3061\u3087\u3063\u3068\u3057\u305f\u30df\u30b9\u3067\u3082\u5370\u8c61\u3092\u60aa\u304f\u3057\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u81ea\u5206\u3067\u8aad\u307f\u8fd4\u3059\u306e\u306f\u3082\u3061\u308d\u3093\u3067\u3059\u304c\u3001\u793e\u5185\u30e1\u30f3\u30d0\u30fc\u306b\u30c6\u30b9\u30c8\u914d\u4fe1\u3092\u884c\u3044\u3001\u8907\u6570\u4eba\u3067\u30c1\u30a7\u30c3\u30af\u3059\u308b\u3053\u3068\u3082\u304a\u52e7\u3081\u3057\u307e\u3059\u3002 \u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u306e\u78ba\u8a8d\u3068\u540c\u69d8\u306b\u3001\u3053\u3046\u3044\u3063\u305f\u4e00\u624b\u9593\u304c\u30d6\u30e9\u30f3\u30c9\u306e\u4fa1\u5024\u3084\u8a55\u5224\u306e\u7dad\u6301\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/","og_site_name":"Benchmark Email \u65e5\u672c\u8a9e\u7248","article_publisher":"https:\/\/www.facebook.com\/BenchmarkEmailJapan","article_author":"https:\/\/www.facebook.com\/BenchmarkEmailJapan","article_published_time":"2021-05-17T01:15:02+00:00","og_image":[{"width":1400,"height":730,"url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2021\/03\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png","type":"image\/png"}],"author":"\u5c71\u672c \u767e\u5408\u5b50","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/x.com\/yuriko_yamam","twitter_site":"@BenchmarkJP","twitter_misc":{"Written by":"\u5c71\u672c \u767e\u5408\u5b50","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#article","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/"},"author":{"name":"\u5c71\u672c \u767e\u5408\u5b50","@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/person\/78600a140e62cbc9131d0a5f67d6a502"},"headline":"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f","datePublished":"2021-05-17T01:15:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/"},"wordCount":27,"commentCount":0,"publisher":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#organization"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2021\/03\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png","articleSection":["\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0","\u958b\u5c01\u7387\u30fb\u5230\u9054\u7387"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/","url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/","name":"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f - Benchmark Email","isPartOf":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#primaryimage"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#primaryimage"},"thumbnailUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2021\/03\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png","datePublished":"2021-05-17T01:15:02+00:00","breadcrumb":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#primaryimage","url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2021\/03\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png","contentUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2021\/03\/10_Reasons_Why_Your_Response_Rate_Is_Low_blog.png","width":1400,"height":730},{"@type":"BreadcrumbList","@id":"https:\/\/www.benchmarkemail.com\/jp\/blog\/10-reasons-why-your-response-rate-is-low\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.benchmarkemail.com\/jp\/"},{"@type":"ListItem","position":2,"name":"\u958b\u5c01\u7387\u30fb\u30af\u30ea\u30c3\u30af\u7387\u3092\u4f4e\u304f\u3059\u308b10\u3064\u306e\u539f\u56e0\u3068\u306f\uff1f"}]},{"@type":"WebSite","@id":"https:\/\/www.benchmarkemail.com\/jp\/#website","url":"https:\/\/www.benchmarkemail.com\/jp\/","name":"Benchmark Email \u65e5\u672c\u8a9e\u7248","description":"","publisher":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.benchmarkemail.com\/jp\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.benchmarkemail.com\/jp\/#organization","name":"Benchmark Email","url":"https:\/\/www.benchmarkemail.com\/jp\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/logo\/image\/","url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/06\/dark-bm-horizontal-logo.png","contentUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/06\/dark-bm-horizontal-logo.png","width":801,"height":253,"caption":"Benchmark Email"},"image":{"@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BenchmarkEmailJapan","https:\/\/x.com\/BenchmarkJP","https:\/\/www.instagram.com\/benchmarkjapan\/","https:\/\/www.linkedin.com\/company\/benchmark-email-japan\/","https:\/\/www.youtube.com\/user\/benchmarkJapan\/featured"]},{"@type":"Person","@id":"https:\/\/www.benchmarkemail.com\/jp\/#\/schema\/person\/78600a140e62cbc9131d0a5f67d6a502","name":"\u5c71\u672c \u767e\u5408\u5b50","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/IMG_9992-150x150.jpg","url":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/IMG_9992-150x150.jpg","contentUrl":"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/IMG_9992-150x150.jpg","caption":"\u5c71\u672c \u767e\u5408\u5b50"},"description":"2020\u5e74\u3001\u682a\u5f0f\u4f1a\u793e\u30d9\u30f3\u30c1\u30de\u30fc\u30af\u30b8\u30e3\u30d1\u30f3\u306b\u4e2d\u9014\u5165\u793e\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u300cBenchmark Email\u300d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3068\u3057\u3066\u3001Web\u5e83\u544a\u3001SNS\u3001SEO\u3001\u30d7\u30ec\u30b9\u30ea\u30ea\u30fc\u30b9\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u4f01\u753b\u306a\u3069\u3001\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5168\u822c\u3092\u62c5\u5f53\u3002\u3042\u308f\u305b\u3066\u3001\u72ec\u81ea\u8abf\u67fb\u306e\u4f01\u753b\u30fb\u5b9f\u65bd\u3084\u3001\u30cb\u30e5\u30fc\u30b9\u30ec\u30bf\u30fc\u914d\u4fe1\u30fb\u52d5\u753b\u5236\u4f5c\u3092\u901a\u3058\u305f\u30e6\u30fc\u30b6\u30fc\u652f\u63f4\u306b\u3082\u5f93\u4e8b\u3057\u3066\u3044\u308b\u3002","sameAs":["https:\/\/www.facebook.com\/BenchmarkEmailJapan","https:\/\/www.instagram.com\/benchmarkjapan\/","https:\/\/x.com\/https:\/\/x.com\/yuriko_yamam"],"url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/author\/yuriko\/"}]}},"_links":{"self":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/posts\/31879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/users\/366"}],"replies":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/comments?post=31879"}],"version-history":[{"count":0,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/posts\/31879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/media\/33524"}],"wp:attachment":[{"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/media?parent=31879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/categories?post=31879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.benchmarkemail.com\/jp\/wp-json\/wp\/v2\/tags?post=31879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}