{"id":32383,"date":"2020-08-23T10:00:59","date_gmt":"2020-08-23T10:00:59","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/jp\/?p=32383"},"modified":"2026-04-28T02:41:25","modified_gmt":"2026-04-28T02:41:25","slug":"email-marketing-trends-2020","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-trends-2020\/","title":{"rendered":"\u6700\u65b0\u306e\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c95\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p>\u672c\u8a18\u4e8b\u306fBenchmark\u672c\u793e\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b <a href=\"https:\/\/www.benchmarkemail.com\/blog\/email-marketing-trends-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201c6 Email Marketing Trends for 2020\u201d<\/a> \u3092\u57fa\u306b\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4e2d\u3067\u3082\u3001\u30e1\u30fc\u30eb\u306f\u98db\u8e8d\u7684\u306a\u9032\u6b69\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3068\u540c\u6642\u306b\u3001\u8aad\u8005\u306e\u6c42\u3081\u308b\u3082\u306e\u3082\u9032\u5316\u3057\u3001\u591a\u69d8\u5316\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u4eca\u56de\u306f\u3001\u8aad\u8005\u306e\u671f\u5f85\u306b\u5fdc\u3048\u7d9a\u3051\u308b\u6700\u65b0\u306e\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c9\u30925\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-trends-2020\/#%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%891_%E6%B4%97%E7%B7%B4%E3%81%95%E3%82%8C%E3%81%9F%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%81%A7%E3%81%82%E3%82%8B%E3%81%93%E3%81%A8\" >\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c91. \u6d17\u7df4\u3055\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b\u3053\u3068<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-trends-2020\/#%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%892_%E8%AA%AD%E8%80%85%E3%81%AE%E5%A4%9A%E6%A7%98%E6%80%A7%E3%82%92%E5%B0%8A%E9%87%8D%E3%81%99%E3%82%8B%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%81%A7%E3%81%82%E3%82%8B%E3%81%93%E3%81%A8\" >\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c92. \u8aad\u8005\u306e\u591a\u69d8\u6027\u3092\u5c0a\u91cd\u3059\u308b\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b\u3053\u3068<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-trends-2020\/#%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%893_%E5%8B%95%E7%94%BB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B%E3%81%93%E3%81%A8\" >\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c93. \u52d5\u753b\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u3053\u3068<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-trends-2020\/#%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%894_%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E7%94%9F%E6%88%90%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%EF%BC%88UGC%EF%BC%89%E3%82%92%E5%88%A9%E7%94%A8%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B%E3%81%93%E3%81%A8\" >\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c94. \u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3053\u3068<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-trends-2020\/#%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%895_%E5%8F%8C%E6%96%B9%E5%90%91%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%8C%E3%81%A7%E3%81%8D%E3%80%81%E3%82%8F%E3%81%8F%E3%82%8F%E3%81%8F%E3%81%99%E3%82%8B%E3%82%82%E3%81%AE%E3%81%A7%E3%81%82%E3%82%8B%E3%81%93%E3%81%A8\" >\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c95. \u53cc\u65b9\u5411\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u3001\u308f\u304f\u308f\u304f\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-trends-2020\/#%E6%9C%80%E5%BE%8C%E3%81%AB\" >\u6700\u5f8c\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%891_%E6%B4%97%E7%B7%B4%E3%81%95%E3%82%8C%E3%81%9F%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%81%A7%E3%81%82%E3%82%8B%E3%81%93%E3%81%A8\"><\/span>\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c91. \u6d17\u7df4\u3055\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b\u3053\u3068<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u9854\u3068\u3082\u8a00\u3048\u308b\u305f\u3081\u3001\u512a\u308c\u305f\u3082\u306e\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u52b9\u679c\u7684\u3067\u3059\u3002<br \/>\n\u6700\u8fd1\u306e\u8aad\u8005\u306f\u30c7\u30b6\u30a4\u30f3\u306b\u654f\u611f\u306a\u4eba\u3082\u591a\u3044\u305f\u3081\u3001\u6d17\u7df4\u3055\u308c\u3066\u3044\u306a\u3044\u30d5\u30a9\u30f3\u30c8\u3084\u30ab\u30e9\u30fc\u3092\u4f7f\u3063\u3066\u30e1\u30eb\u30de\u30ac\u3092\u9001\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u305d\u308c\u3060\u3051\u3067\u4f01\u696d\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u640d\u306a\u3044\u304b\u306d\u307e\u305b\u3093\u3002<\/p>\n<p>\u5185\u5bb9\u304c\u91cd\u8981\u306a\u306e\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u30c7\u30b6\u30a4\u30f3\u9762\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u30c7\u30b6\u30a4\u30f3\u306e\u57fa\u672c\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-design-7tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e0b\u8a18\u306e\u8a18\u4e8b<\/a>\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/email-marketing-design-7tips\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32394 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u8272\u3084\u30d5\u30a9\u30f3\u30c8.png\" alt=\"\" width=\"1373\" height=\"537\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u8272\u3084\u30d5\u30a9\u30f3\u30c8.png 1373w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u8272\u3084\u30d5\u30a9\u30f3\u30c8-300x117.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u8272\u3084\u30d5\u30a9\u30f3\u30c8-1024x401.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u8272\u3084\u30d5\u30a9\u30f3\u30c8-768x300.png 768w\" sizes=\"auto, (max-width: 1373px) 100vw, 1373px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/50-of-the-best-email-designs\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u306b\u306f\u3001\u6d77\u5916\u306e\u30e1\u30eb\u30de\u30ac\u4e8b\u4f8b\u304c\u6e80\u8f09\u3067\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/50-of-the-best-email-designs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32392 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30e1\u30fc\u30eb\u30c6\u3099\u30b5\u3099\u30a4\u30f3.png\" alt=\"\" width=\"1370\" height=\"469\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30e1\u30fc\u30eb\u30c6\u3099\u30b5\u3099\u30a4\u30f3.png 1370w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30e1\u30fc\u30eb\u30c6\u3099\u30b5\u3099\u30a4\u30f3-300x103.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30e1\u30fc\u30eb\u30c6\u3099\u30b5\u3099\u30a4\u30f3-1024x351.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30e1\u30fc\u30eb\u30c6\u3099\u30b5\u3099\u30a4\u30f3-768x263.png 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/5-best-photo-editing-apps-for-smartphone\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ee5\u4e0b\u306e\u8a18\u4e8b<\/a>\u3067\u7d39\u4ecb\u3057\u3066\u3044\u308b\u753b\u50cf\u306e\u52a0\u5de5\u3082\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u9b45\u529b\u3092\u5f15\u304d\u7acb\u305f\u3066\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/5-best-photo-editing-apps-for-smartphone\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32395 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u753b\u50cf\u52a0\u5de5.png\" alt=\"\" width=\"1369\" height=\"469\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u753b\u50cf\u52a0\u5de5.png 1369w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u753b\u50cf\u52a0\u5de5-300x103.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u753b\u50cf\u52a0\u5de5-1024x351.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u753b\u50cf\u52a0\u5de5-768x263.png 768w\" sizes=\"auto, (max-width: 1369px) 100vw, 1369px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%892_%E8%AA%AD%E8%80%85%E3%81%AE%E5%A4%9A%E6%A7%98%E6%80%A7%E3%82%92%E5%B0%8A%E9%87%8D%E3%81%99%E3%82%8B%E3%83%87%E3%82%B6%E3%82%A4%E3%83%B3%E3%81%A7%E3%81%82%E3%82%8B%E3%81%93%E3%81%A8\"><\/span>\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c92. \u8aad\u8005\u306e\u591a\u69d8\u6027\u3092\u5c0a\u91cd\u3059\u308b\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b\u3053\u3068<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u6027\u5225\u3084\u5e74\u9f62\u3001\u5b97\u6559\u3001\u8a00\u8a9e\u3001\u969c\u304c\u3044\u306e\u6709\u7121\u3001\u4eba\u7a2e\u306a\u3069\u3001\u8aad\u8005\u306b\u306f\u4e00\u4eba\u4e00\u4eba\u69d8\u3005\u306a\u30d0\u30c3\u30af\u30b0\u30e9\u30a6\u30f3\u30c9\u304c\u3042\u308a\u307e\u3059\u3002\u3053\u3046\u3057\u305f\u591a\u69d8\u6027\u3092\u7406\u89e3\u30fb\u5c0a\u91cd\u3057\u305f\u4e0a\u3067\u666e\u904d\u7684\u306a\u30c7\u30b6\u30a4\u30f3\u3092\u4f5c\u6210\u3059\u308b\u624b\u6cd5\u3092\u3001\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u3068\u8a00\u3044\u307e\u3059\u3002<\/p>\n<p>\u5e45\u5e83\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u697d\u3057\u3093\u3067\u3082\u3089\u3046\u305f\u3081\u306b\u306f\u3001\u4f8b\u3048\u3070\u4e0b\u8a18\u306e\u3053\u3068\u306b\u6c17\u3092\u3064\u3051\u308b\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30fb\u5927\u304d\u3081\u306e\u30d5\u30a9\u30f3\u30c8\u3092\u4f7f\u3046<br \/>\n\u30fb\u8ad6\u7406\u7684\u306a\u9806\u756a\u3067\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u7f6e\u3059\u308b<br \/>\n\u30fb\u52d5\u753b\u306b\u306f\u5b57\u5e55\u3092\u3064\u3051\u308b<\/p>\n<p>\u6700\u8fd1\u306f\u3055\u307e\u3056\u307e\u306aWeb\u30b5\u30a4\u30c8\u3067\u30a4\u30f3\u30af\u30eb\u30fc\u30b7\u30d6\u30c7\u30b6\u30a4\u30f3\u304c\u63a1\u7528\u3055\u308c\u308b\u3053\u3068\u304c\u5897\u3048\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u3078\u306e\u9069\u7528\u306f\u307e\u3060\u9032\u3093\u3067\u3044\u307e\u305b\u3093\u304c\u3001\u4eca\u5f8c\u30e1\u30eb\u30de\u30ac\u306b\u304a\u3044\u3066\u3082\u91cd\u8981\u3068\u306a\u3063\u3066\u304f\u308b\u3053\u3068\u3067\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%893_%E5%8B%95%E7%94%BB%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B%E3%81%93%E3%81%A8\"><\/span>\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c93. \u52d5\u753b\u3092\u6d3b\u7528\u3057\u3066\u3044\u308b\u3053\u3068<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e1\u30fc\u30eb\u306b\u52d5\u753b\u3092\u5165\u308c\u308b\u3068\u3044\u3046\u306e\u306f\u4eca\u306b\u59cb\u307e\u3063\u305f\u3053\u3068\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u3057\u304b\u3057\u30e1\u30fc\u30eb\u306e\u30af\u30ea\u30c3\u30af\u7387\u304c\u98db\u8e8d\u7684\u306b\u4e0a\u304c\u308b\u306a\u3069\u3001\u52d5\u753b\u306e\u6d3b\u7528\u52b9\u679c\u3078\u306e\u8a8d\u8b58\u304c\u5e74\u3005\u5e83\u304c\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u52d5\u753b\u3092\u6d3b\u7528\u3059\u308b\u305f\u3081\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u3001<strong>\u52d5\u753b\u3092\u77ed\u304f\u3057\u3066\u8981\u70b9\u3092\u62bc\u3055\u3048\u3066\u304a\u304f\u3053\u3068<\/strong>\u3067\u3059\u3002\u52d5\u753b\u306f\u697d\u3057\u307e\u305b\u308b\u3060\u3051\u306e\u3082\u306e\u3067\u306a\u304f\u3001\u6709\u76ca\u306a\u3082\u306e\u3067\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u3044\u306e\u3067\u3001\u8aad\u8005\u306b\u3068\u3063\u3066\u672c\u5f53\u306b\u4fa1\u5024\u306e\u3042\u308b\u3082\u306e\u3092\u76db\u308a\u8fbc\u3080\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u300c\u52d5\u753b\u4f5c\u6210\u300d\u3068\u3044\u3046\u3068\u30cf\u30fc\u30c9\u30eb\u304c\u9ad8\u304f\u611f\u3058\u3089\u308c\u308b\u65b9\u3082\u591a\u3044\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u96e3\u3057\u304f\u8003\u3048\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u8208\u5473\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u4eba\u3082\u5bfe\u8c61\u306e\u30c6\u30ec\u30d3\u30b3\u30de\u30fc\u30b7\u30e3\u30eb\u3068\u9055\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u3068\u306e\u95a2\u4fc2\u6027\u304c\u3067\u304d\u3066\u3044\u308b\u30e1\u30fc\u30eb\u306b\u4f7f\u3046\u52d5\u753b\u306f\u9ad8\u54c1\u8cea\u3067\u3042\u308b\u5fc5\u8981\u306f\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n<p>\u307e\u3060\u6d3b\u7528\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u65b9\u3084\u52d5\u753b\u4f5c\u6210\u3067\u3064\u307e\u305a\u304d\u3092\u611f\u3058\u3066\u3044\u308b\u65b9\u306f\u3001<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/take-advantage-of-video\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089\u306e\u8a18\u4e8b<\/a>\u3092\u305c\u3072\u53c2\u8003\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/take-advantage-of-video\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32405 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u52d5\u753b.png\" alt=\"\" width=\"1370\" height=\"538\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u52d5\u753b.png 1370w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u52d5\u753b-300x118.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u52d5\u753b-1024x402.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u52d5\u753b-768x302.png 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%894_%E3%83%A6%E3%83%BC%E3%82%B6%E3%83%BC%E7%94%9F%E6%88%90%E3%82%B3%E3%83%B3%E3%83%86%E3%83%B3%E3%83%84%EF%BC%88UGC%EF%BC%89%E3%82%92%E5%88%A9%E7%94%A8%E3%81%97%E3%81%A6%E3%81%84%E3%82%8B%E3%81%93%E3%81%A8\"><\/span>\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c94. \u30e6\u30fc\u30b6\u30fc\u751f\u6210\u30b3\u30f3\u30c6\u30f3\u30c4\uff08UGC\uff09\u3092\u5229\u7528\u3057\u3066\u3044\u308b\u3053\u3068<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u9867\u5ba2\u4f53\u9a13\u306e\u5171\u6709\u306f\u3001\u6700\u9ad8\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c4\u30fc\u30eb\u306e1\u3064\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u304c\u3042\u306a\u305f\u306e\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5229\u7528\u3057\u305f\u5f8c\u306b\u30ec\u30d3\u30e5\u30fc\u3092\u3057\u305f\u308a\u5199\u771f\u3092\u6295\u7a3f\u3057\u305f\u308a\u3059\u308b\u3053\u3068\u3067\u3001\u5171\u611f\u5ea6\u3084\u4f01\u696d\u3078\u306e\u4fe1\u983c\u5ea6\u304c\u4e0a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f53\u9a13\u306e\u5171\u6709\u306f\u5ba3\u4f1d\u4ee5\u4e0a\u306e\u52b9\u679c\u304c\u3042\u308a\u3001\u9867\u5ba2\u306e\u8cfc\u8cb7\u610f\u6b32\u306b\u5f37\u3044\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001<strong>\u80af\u5b9a\u7684\u306a\u30ec\u30d3\u30e5\u30fc\u3084SNS\u3078\u306e\u6295\u7a3f\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u4f5c\u6210\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30e1\u30eb\u30de\u30ac\u3067\u7d39\u4ecb\u3059\u308b\u3068\u52b9\u679c\u7684<\/strong>\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%83%88%E3%83%AC%E3%83%B3%E3%83%895_%E5%8F%8C%E6%96%B9%E5%90%91%E3%82%B3%E3%83%9F%E3%83%A5%E3%83%8B%E3%82%B1%E3%83%BC%E3%82%B7%E3%83%A7%E3%83%B3%E3%81%8C%E3%81%A7%E3%81%8D%E3%80%81%E3%82%8F%E3%81%8F%E3%82%8F%E3%81%8F%E3%81%99%E3%82%8B%E3%82%82%E3%81%AE%E3%81%A7%E3%81%82%E3%82%8B%E3%81%93%E3%81%A8\"><\/span>\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c95. \u53cc\u65b9\u5411\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u3067\u304d\u3001\u308f\u304f\u308f\u304f\u3059\u308b\u3082\u306e\u3067\u3042\u308b\u3053\u3068<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u8aad\u8005\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u95a2\u308f\u308a\u65b9\u306f\u3001\u4e00\u65b9\u5411\u304b\u3089\u53cc\u65b9\u5411\u306e\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306b\u5909\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30fc\u30eb\u3092\u305f\u3060\u8aad\u3093\u3067\u3082\u3089\u3063\u3066\u7d42\u308f\u308a\u3068\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u30e1\u30eb\u30de\u30ac\u306b\u30af\u30a4\u30ba\u3084\u30d1\u30ba\u30eb\u3092\u7d44\u307f\u8fbc\u3080\u3001\u30d7\u30ec\u30bc\u30f3\u30c8\u304c\u5f53\u305f\u308b\u30b3\u30f3\u30c6\u30b9\u30c8\u3092\u958b\u50ac\u3057\u3066\u30e1\u30eb\u30de\u30ac\u3067\u304a\u77e5\u3089\u305b\u3092\u3059\u308b\u3001\u306a\u3069\u8aad\u8005\u3092\u308f\u304f\u308f\u304f\u3055\u305b\u308b\u53d6\u308a\u7d44\u307f\u3082\u5897\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u3067\u306f\u3001\u30ed\u30a4\u30e4\u30eb\u30c6\u30a3\u30d7\u30ed\u30b0\u30e9\u30e0\u306b\u521d\u3081\u3066\u30b5\u30a4\u30f3\u30a2\u30c3\u30d7\u3057\u305f\u4eba\u306b\u30011\u676f\u5206\u306e\u30c9\u30ea\u30f3\u30af\u304c\u7121\u6599\u306b\u306a\u308b\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u30b3\u30fc\u30c9\u304c\u5c4a\u304d\u307e\u3059\uff08<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/8ways-to-increase-email-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4e0b\u8a18\u8a18\u4e8b\u53c2\u7167<\/a>\uff09\u3002<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/8ways-to-increase-email-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32404\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30a8\u30f3\u30b1\u3099\u30fc\u30b7\u3099\u30e1\u30f3\u30c8.png\" alt=\"\" width=\"1370\" height=\"468\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30a8\u30f3\u30b1\u3099\u30fc\u30b7\u3099\u30e1\u30f3\u30c8.png 1370w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30a8\u30f3\u30b1\u3099\u30fc\u30b7\u3099\u30e1\u30f3\u30c8-300x102.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30a8\u30f3\u30b1\u3099\u30fc\u30b7\u3099\u30e1\u30f3\u30c8-1024x350.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/08\/\u30a8\u30f3\u30b1\u3099\u30fc\u30b7\u3099\u30e1\u30f3\u30c8-768x262.png 768w\" sizes=\"auto, (max-width: 1370px) 100vw, 1370px\" \/><\/a><\/p>\n<p>\u8aad\u8005\u306e\u8208\u5473\u3092\u5f15\u304f\u3053\u3068\u3067\u8cfc\u8cb7\u884c\u52d5\u3078\u306e\u52d5\u6a5f\u4ed8\u3051\u3092\u3059\u308b\u3053\u306e\u65b9\u6cd5\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3084\u30ea\u30d4\u30fc\u30c8\u9867\u5ba2\u3092\u7372\u5f97\u3057\u3084\u3059\u304f\u3057\u307e\u3059\u300293\uff05\u306e\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u3001\u3053\u3046\u3057\u305f\u6226\u7565\u306f\u975e\u5e38\u306b\u52b9\u679c\u7684\u3060\u3068\u8a8d\u8b58\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%BE%8C%E3%81%AB\"><\/span>\u6700\u5f8c\u306b<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u6700\u65b0\u306e\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u3066\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u4eca\u5f8c\u306f\u4e0a\u8a18\u306e\u30c8\u30ec\u30f3\u30c9\u306b\u52a0\u3048\u3001AI\u306e\u6d3b\u7528\u3082\u3055\u3089\u306b\u9032\u3093\u3067\u3044\u304f\u3068\u601d\u308f\u308c\u307e\u3059\u3002\u30c7\u30fc\u30bf\u53ce\u96c6\u3084\u5206\u6790\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30c7\u30fc\u30bf\u306e\u63d0\u4f9b\u306a\u3069\u3001\u6642\u9593\u3068\u52b4\u529b\u306e\u304b\u304b\u308b\u4ed5\u4e8b\u306fAI\u304c\u884c\u3044\u3001\u4fa1\u5024\u306e\u3042\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30a4\u30d9\u30f3\u30c8\u306e\u4f01\u753b\u306a\u3069\u3001\u30de\u30fc\u30b1\u30bf\u30fc\u304c\u81ea\u5206\u306b\u3057\u304b\u3067\u304d\u306a\u3044\u4ed5\u4e8b\u306e\u307f\u306b\u529b\u3092\u6ce8\u3052\u308b\u6642\u4ee3\u304c\u6765\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u9032\u5316\u3057\u7d9a\u3051\u308b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52d5\u5411\u306b\u3001\u4eca\u5f8c\u3082\u6ce8\u76ee\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\u95a2\u9023\u8a18\u4e8b\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/5-creative-emails-you-hadnt-considered\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u305c\u3072\u771f\u4f3c\u3057\u305f\u3044\uff01\u30e1\u30eb\u30de\u30ac\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u30a2\u30a4\u30c7\u30a3\u30a25\u9078<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/6-email-trends-in-vogue\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4eba\u6c17\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u8a8cVOGUE\u304b\u3089\u5b66\u3076\uff016\u3064\u306e\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c8\u30ec\u30f3\u30c9<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/emergencymail-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u975e\u5e38\u6642\u306b\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u51fa\u6765\u308b6\u3064\u306e\u5bfe\u5fdc\u4f8b\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u8a18\u4e8b\u306fBenchmark\u672c\u793e\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b \u201c6 Email Marketing Trends for 2020\u201d \u3092\u57fa\u306b\u3057\u3066\u3044\u307e\u3059\u3002 \u8fd1\u5e74\u306e\u30c7\u30b8\u30bf\u30eb\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u306e\u4e2d\u3067\u3082\u3001\u30e1\u30fc\u30eb\u306f\u98db\u8e8d\u7684\u306a\u9032\u6b69\u3092\u9042\u3052\u3066\u3044\u307e\u3059\u3002\u305d\u308c\u3068\u540c\u6642\u306b\u3001\u8aad\u8005\u306e\u6c42\u3081\u308b\u3082\u306e\u3082\u9032\u5316\u3057\u3001\u591a\u69d8\u5316\u3057\u3066\u304d\u307e\u3057\u305f\u3002 \u4eca\u56de\u306f\u3001\u8aad\u8005\u306e\u671f\u5f85\u306b\u5fdc\u3048\u7d9a\u3051\u308b\u6700\u65b0\u306e\u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c9\u30925\u3064\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c91. \u6d17\u7df4\u3055\u308c\u305f\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b\u3053\u3068 \u30e1\u30eb\u30de\u30ac\u306e\u30c7\u30b6\u30a4\u30f3\u306f\u30d6\u30e9\u30f3\u30c9\u306e\u9854\u3068\u3082\u8a00\u3048\u308b\u305f\u3081\u3001\u512a\u308c\u305f\u3082\u306e\u3067\u3042\u308c\u3070\u3042\u308b\u307b\u3069\u52b9\u679c\u7684\u3067\u3059\u3002 \u6700\u8fd1\u306e\u8aad\u8005\u306f\u30c7\u30b6\u30a4\u30f3\u306b\u654f\u611f\u306a\u4eba\u3082\u591a\u3044\u305f\u3081\u3001\u6d17\u7df4\u3055\u308c\u3066\u3044\u306a\u3044\u30d5\u30a9\u30f3\u30c8\u3084\u30ab\u30e9\u30fc\u3092\u4f7f\u3063\u3066\u30e1\u30eb\u30de\u30ac\u3092\u9001\u3063\u3066\u3057\u307e\u3046\u3068\u3001\u305d\u308c\u3060\u3051\u3067\u4f01\u696d\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u640d\u306a\u3044\u304b\u306d\u307e\u305b\u3093\u3002 \u5185\u5bb9\u304c\u91cd\u8981\u306a\u306e\u306f\u3082\u3061\u308d\u3093\u306e\u3053\u3068\u3001\u3053\u308c\u307e\u3067\u4ee5\u4e0a\u306b\u30c7\u30b6\u30a4\u30f3\u9762\u3092\u91cd\u8981\u8996\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u30c7\u30b6\u30a4\u30f3\u306e\u57fa\u672c\u7684\u306a\u30dd\u30a4\u30f3\u30c8\u3092\u77e5\u308a\u305f\u3044\u65b9\u306f\u3001\u4e0b\u8a18\u306e\u8a18\u4e8b\u3092\u53c2\u8003\u306b\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002 \u3053\u3061\u3089\u306e\u8a18\u4e8b\u306b\u306f\u3001\u6d77\u5916\u306e\u30e1\u30eb\u30de\u30ac\u4e8b\u4f8b\u304c\u6e80\u8f09\u3067\u3059\u3002 \u4ee5\u4e0b\u306e\u8a18\u4e8b\u3067\u7d39\u4ecb\u3057\u3066\u3044\u308b\u753b\u50cf\u306e\u52a0\u5de5\u3082\u3001\u30c7\u30b6\u30a4\u30f3\u306e\u9b45\u529b\u3092\u5f15\u304d\u7acb\u305f\u3066\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u30c8\u30ec\u30f3\u30c92. \u8aad\u8005\u306e\u591a\u69d8\u6027\u3092\u5c0a\u91cd\u3059\u308b\u30c7\u30b6\u30a4\u30f3\u3067\u3042\u308b\u3053\u3068 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