{"id":32602,"date":"2020-09-28T08:42:07","date_gmt":"2020-09-28T08:42:07","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/jp\/?p=32602"},"modified":"2021-03-11T01:30:43","modified_gmt":"2021-03-11T01:30:43","slug":"understanding-the-basics-of-making-it-to-the-inbox-1","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-1\/","title":{"rendered":"\u7c73\u56fdKickbox\u793e\u304c\u8a9e\u308b\uff081\uff09\u30e1\u30fc\u30eb\u5230\u9054\u7387\u3092\u5b88\u308b\u305f\u3081\u306e\u57fa\u672c\u306e\u4ed5\u7d44\u307f\u3068\u6700\u65b0\u52d5\u5411"},"content":{"rendered":"<p>2020\u5e748\u6708\u672b\u306b\u3001\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u69d8\u306b\u3082\u300c\u30ea\u30b9\u30c8\u7167\u5408\u300d\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3067\u9023\u643a\u3057\u3066\u3044\u308bKickbox\u793e\u3068Benchmark Internet Group\u3067\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u306b\u95a2\u3059\u308b\u5171\u50ac\u30bb\u30df\u30ca\u30fc\u3092\u884c\u3044\u307e\u3057\u305f\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32603 size-large\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-1024x318.png\" alt=\"\u5230\u9054\u7387\u30bb\u30df\u30ca\u30fc\" width=\"1024\" height=\"318\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-1024x318.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-300x93.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-768x239.png 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-1536x477.png 1536w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-2048x636.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-32611 size-medium\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku1-300x234.png\" alt=\"\u767b\u58c7\u8005\u5199\u771f\" width=\"300\" height=\"234\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku1-300x234.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku1-768x600.png 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku1.png 1002w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>KickBox:<\/strong>\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u6709\u52b9\u6027\u8a3a\u65ad\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u7c73\u56fd\u4f01\u696d<\/p>\n<p><strong>\u30bb\u30df\u30ca\u30fc\u767b\u58c7\u8005:<\/strong> Lauren Meyer\u6c0f\u3000Kickbox\u793e Vice President<\/p>\n<p>&nbsp;<\/p>\n<p>\u65e5\u672c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d6\u30ed\u30b0\u3067\u306f\u3001\u4eca\u56de\u306e\u30bb\u30df\u30ca\u30fc\u3067Meyer\u6c0f\u304c\u304a\u8a71\u3057\u305f\u3053\u3068\u3068\u3001\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u305f\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u3092\u51682\u56de\u306b\u6e21\u3063\u3066\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-1\/#%E6%9C%AC%E6%97%A5%E3%81%AE%E3%82%BB%E3%83%9F%E3%83%8A%E3%83%BC%E3%82%A2%E3%82%B8%E3%82%A7%E3%83%B3%E3%83%80\" >\u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u30a2\u30b8\u30a7\u30f3\u30c0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-1\/#%E5%88%B0%E9%81%94%E7%8E%87%E3%81%A8%E3%81%AF%E4%BD%95%E3%81%8B%EF%BC%9F-What_is_Deliverability\" >\u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f-What is Deliverability?-<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-1\/#Deliverability%E3%81%AB%E5%BD%B1%E9%9F%BF%E3%81%99%E3%82%8B5%E3%81%A4%E3%81%AE%E8%A6%81%E7%B4%A0\" >Deliverability\u306b\u5f71\u97ff\u3059\u308b5\u3064\u306e\u8981\u7d20<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E6%9C%AC%E6%97%A5%E3%81%AE%E3%82%BB%E3%83%9F%E3%83%8A%E3%83%BC%E3%82%A2%E3%82%B8%E3%82%A7%E3%83%B3%E3%83%80\"><\/span>\u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u30a2\u30b8\u30a7\u30f3\u30c0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6570\u5341\u5e74\u306b\u6e21\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u3067\u91cd\u8981\u306a\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u306e\u5f79\u5272\u3092\u62c5\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u91cd\u8981\u6027\u306f\u4eca\u306a\u304a\u5897\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u6570\u306f\u6bce\u5e74\u6700\u9ad8\u6570\u3092\u66f4\u65b0\u3057\u7d9a\u3051\u3066\u3044\u3066\u8870\u3048\u308b\u69d8\u5b50\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f1\u30c9\u30eb\u306e\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u306642\u30c9\u30eb\u306e\u52b9\u679c\u3092\u3042\u3052\u3066\u304a\u308a\u3001\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u6bd4\u8f03\u3057\u3066\u3082\u30014\u500d\u304b\u308910\u500d\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3042\u308b\u624b\u6cd5\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u30e1\u30fc\u30eb\u306f\u305d\u3082\u305d\u3082\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u304b\u306a\u3044\u3068\u8aad\u307e\u308c\u307e\u305b\u3093\u3057\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u306f\u3068\u3066\u3082\u8907\u96d1\u306a\u4ed5\u7d44\u307f\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u3067\u306f\u3001\u305d\u306e\u4ed5\u7d44\u307f\u306e\u7406\u89e3\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u90e8\u5206\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<ol>\n<li><strong>\u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f\uff08\u4eca\u56de\u306e\u8a18\u4e8b\uff09<\/strong><\/li>\n<li>\u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E5%88%B0%E9%81%94%E7%8E%87%E3%81%A8%E3%81%AF%E4%BD%95%E3%81%8B%EF%BC%9F-What_is_Deliverability\"><\/span>\u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f-What is Deliverability?-<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4e0a\u3067\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u8a00\u8449\u306b\u300c\u5230\u9054\u7387\u300d\u304c\u3042\u308a\u307e\u3059\u304c\u30012\u3064\u306e\u610f\u5473\u5408\u3044\u304c\u6df7\u5408\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u305d\u308c\u306f\u3001<strong>\u201dDelivery Rates\u201d<\/strong> \u3068 <strong>\u201dDeliverability\u201d<\/strong>\u3000\u3067\u3059\u3002<\/p>\n<p><strong>Delivery Rates<\/strong>\u3068\u306f\u3001Gmail\u3084Hotmail\u3068\u3044\u3063\u305fESP(Email Service Provider)\u306e\u30b5\u30fc\u30d0\u3092\u7d4c\u7531\u3057\u3066\u53d7\u8a3a\u8005\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306b\u30e1\u30fc\u30eb\u304c\u5c4a\u3044\u305f\u304b\u3069\u3046\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308a\u3001\u9001\u4fe1\u8005\u306f\u305d\u306e\u7d50\u679c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002*Benchmark Email\u306e\u65e5\u672c\u8a9e\u306e\u8868\u8a18\u3067\u306f\u300c\u30a8\u30e9\u30fc\u300d\u304c\u8a72\u5f53<\/p>\n<p>\u4e00\u65b9\u306e<strong>Deliverability<\/strong>\u306f\u3001\u5c4a\u3044\u305f\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u3069\u3053\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u305f\u306e\u304b\uff1f\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305d\u308c\u304c\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306a\u306e\u304b\u3001\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u30fc\u306a\u306e\u304b\u3001\u305d\u308c\u3092\u9001\u4fe1\u8005\u304c\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>ESP\u306b\u3088\u3063\u3066\u30e1\u30fc\u30eb\u3092\u632f\u308a\u5206\u3051\u308b\u57fa\u6e96(\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0)\u306f\u7570\u306a\u308a\u3001\u307e\u305f\u305d\u308c\u306f\u5909\u5316\u3057\u307e\u3059\u3002ESP\u306f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u4fdd\u6709\u8005\uff08\u8aad\u8005\uff09\u306b\u5b89\u5168\u306a\u30e1\u30fc\u30eb\u3092\u5c4a\u3051\u308b\u70ba\u3001\u4f55\u91cd\u306b\u3082\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u304b\u3051\u3066\u3001\u30de\u30b7\u30fc\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3001AI\u306a\u3069\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3066\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u3001\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u691c\u77e5\u306b\u52aa\u3081\u3066\u3044\u307e\u3059\u3002\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u306a\u3069\u306e\u624b\u6cd5\u304c\u5909\u308f\u308b\u5ea6\u306b\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u66f4\u3092\u884c\u3063\u3066\u308b\u70ba\u3001\u6628\u65e5\u307e\u3067\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3044\u3066\u3044\u305f\u30e1\u30fc\u30eb\u304c\u3001\u6b21\u306e\u65e5\u306b\u306f\u5225\u306e\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3044\u3066\u3057\u307e\u3046\u3001\u3068\u3044\u3046\u3053\u3068\u304c\u8d77\u3053\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Deliverability%E3%81%AB%E5%BD%B1%E9%9F%BF%E3%81%99%E3%82%8B5%E3%81%A4%E3%81%AE%E8%A6%81%E7%B4%A0\"><\/span>Deliverability\u306b\u5f71\u97ff\u3059\u308b5\u3064\u306e\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5177\u4f53\u7684\u306b\u3001\u3069\u306e\u69d8\u306a\u8981\u7d20\u304c<strong>Deliverability<\/strong>\u306b\u5f71\u97ff\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32612 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku2.png\" alt=\"\u30e1\u30eb\u30de\u30ac\u306e\u5230\u9054\u306b\u5f71\u97ff\u3059\u308b\uff15\u3064\u306e\u8981\u7d20\" width=\"1002\" height=\"530\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku2.png 1002w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku2-300x159.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku2-768x406.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p><strong>\u2460Reputation (IP and Domain)\uff1a\u9001\u4fe1\u5143\u306e\u8a55\u4fa1<\/strong><\/p>\n<p>ESP\u306f\u69d8\u3005\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3066\u9001\u4fe1\u8005\u306e\u8a55\u4fa1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u5143(IP\u3084\u30c9\u30e1\u30a4\u30f3)\u3092\u4fe1\u983c\u3059\u308b\u305f\u3081\u306e\u3001Sender Reputation\uff08\u9001\u4fe1\u8005\u306e\u8a55\u4fa1\uff09\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u958b\u59cb\u6642\u306b\u30a6\u30a9\u30fc\u30e0\u30a2\u30c3\u30d7\u671f\u9593\u3092\u8a2d\u3051\u308b\u306a\u3069\u9069\u5207\u306a\u624b\u9806\u304c\u5fc5\u8981\u306a\u3060\u3051\u3067\u306a\u304f\u3001\u8aad\u8005\u304c\u5b9a\u671f\u7684\u306b\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u3059\u308b\u306a\u3069\u8aad\u8005\u306e\u30e1\u30fc\u30eb\u3078\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u3084\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u306a\u3069\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u306e\u5c11\u306a\u3055\u3082\u5927\u5207\u3067\u3059\u3002<br \/>\n\u9001\u4fe1\u5143\u306e\u8a55\u4fa1\u306f\u3001\u69d8\u3005\u306a\u30c4\u30fc\u30eb\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u53c2\u8003\uff1a<a href=\"https:\/\/www.gmail.com\/postmaster\/\">Google Postmaster Tools<\/a><\/p>\n<p><strong>\u2461Authentication (SPF, DKIM and DMARC)\uff1a\u8a8d\u8a3c\u8a2d\u5b9a<\/strong><\/p>\n<p>\u30c6\u30af\u30cb\u30ab\u30eb\u306a\u4f5c\u696d\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001\u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u3067\u306f\u8a73\u7d30\u306a\u8aac\u660e\u306f\u7701\u304d\u307e\u3059\u3002ESP\u306b\u9001\u4fe1\u5143\u3078\u306e\u4fe1\u983c\u3092\u793a\u3059\u3068\u3066\u3082\u91cd\u8981\u306a\u8a2d\u5b9a\u3067\u3059\u3002<br \/>\n\u53c2\u8003\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/what-is-spf-dkim-and-mark\/\">\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u3092\u4e0a\u3052\u308bSPF\u3001DKIM\u3001DMARC<\/a><\/p>\n<p><strong>\u2462Sending Infrastructure\uff1a\u30e1\u30fc\u30eb\u914d\u4fe1\u74b0\u5883<\/strong><\/p>\n<p>\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u3001\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u3084\u9001\u4fe1\u6a5f\u80fd\u3060\u3051\u3067\u306a\u304f\u3001\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u3068\u3044\u3063\u305f\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u3084\u3001\u30a8\u30e9\u30fc\u3084\u8cfc\u8aad\u89e3\u9664\u3001\u82e6\u60c5\u6570\u306a\u3069\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u306a\u3069\u6539\u5584\u306b\u6d3b\u304b\u305b\u308b\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u2463List Collection and Management\uff1a\u30ea\u30b9\u30c8\u53ce\u96c6\u3068\u7ba1\u7406<\/strong><\/p>\n<p>\u914d\u4fe1\u30a8\u30e9\u30fc\u306f\u9001\u4fe1\u5143\u306e\u8a55\u4fa1\u3092\u4e0b\u3052\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u914d\u4fe1\u5148\u304b\u3089\u30aa\u30d7\u30c8\u30a4\u30f3\u3092\u5f97\u3066\u3044\u308b\u3053\u3068\u306f\u5fc5\u9808\u3067\u3059\u304c\u3001\u305d\u3046\u3067\u3042\u3063\u3066\u3082\u9ad8\u3044\u30a8\u30e9\u30fc\u7387\u304c\u51fa\u3066\u3057\u307e\u3046\u5834\u5408\u306b\u306f\u30ea\u30b9\u30c8\u53ce\u96c6\u65b9\u6cd5\u306b\u539f\u56e0\u304c\u3042\u308b\u304b\u3082\u3057\u308c\u306a\u3044\u305f\u3081\u3001\u30ea\u30b9\u30c8\u306e\u53ce\u96c6\u65b9\u6cd5\u3092\u6ce8\u610f\u6df1\u304f\u898b\u76f4\u3057\u3066\u307f\u308b\u3053\u3068\u3092\u304a\u52e7\u3081\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u2464Content\uff1a\u30e1\u30fc\u30eb\u306e\u5185\u5bb9<\/strong><\/p>\n<p>Subject Line(\u4ef6\u540d)\u3001Body(\u672c\u6587)\u3001Sender Address(\u9001\u4fe1\u5143\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9)\u306a\u3069\u5168\u3066\u304c\u542b\u307e\u308c\u307e\u3059\u3002\u4f8b\u3048\u3070\u30e1\u30fc\u30eb\u5185\u306e\u3001\u5916\u90e8\u30b5\u30a4\u30c8\u3084SNS\u3078\u306e\u30ea\u30f3\u30af\u3082\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u8a55\u4fa1\u306b\u5927\u304d\u304f\u5f71\u97ff\u3057\u3001\u30ea\u30f3\u30af\u5148\u30b5\u30a4\u30c8\u306e\u8a55\u4fa1\u304c\u4f4e\u3051\u308c\u3070\u30e1\u30fc\u30eb\u306e\u8a55\u4fa1\u304c\u4e0b\u304c\u308a\u307e\u3059\u3002\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u753b\u50cf\u306e\u307f\u3067\u30c6\u30ad\u30b9\u30c8\u304c\u7121\u3044\u5834\u5408\u306a\u3069\u3082ESP\u304c\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u5224\u65ad\u3067\u304d\u306a\u3044\u305f\u3081\u3001\u4fe1\u983c\u3067\u304d\u306a\u3044\u30e1\u30fc\u30eb\u3067\u3042\u308b\u3068\u8a8d\u8b58\u3055\u308c\u308b\u3053\u3068\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7b2c\u4e8c\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u958b\u5c01\u7387\u30a2\u30c3\u30d7\u306b\u3064\u306a\u304c\u308b\u8cfc\u8aad\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306b\u3064\u3044\u3066\u304a\u8a71\u3057\u3057\u3066\u3044\u307e\u3059\uff08<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\uff09\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\uff08\u95a2\u9023\u8a18\u4e8b\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/junk-email-resolution\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u81ea\u793e\u30e1\u30eb\u30de\u30ac\u304c\u8ff7\u60d1\u30e1\u30fc\u30eb\u306b\uff1f\uff01\u89e3\u6c7a\u7b56\u306f\u3053\u308c\uff01<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/what-is-spf-dkim-and-mark\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u308c\u3067\u3070\u3063\u3061\u308a\u3001\u30e1\u30fc\u30eb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30fc\u4e09\u9283\u58eb \uff5e\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u3092\u4e0a\u3052\u308bSPF\u3001DKIM\u3001DMARC\uff5e<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/verify-your-email-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u81ea\u793e\u30c9\u30e1\u30a4\u30f3\u306e\u4fe1\u983c\u6027\u3092\u5b88\u308b\u305f\u3081\u306b\u3001\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u306f\u521d\u3081\u3066\u306e\u914d\u4fe1\u524d\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3088\u3046\uff01<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2020\u5e748\u6708\u672b\u306b\u3001\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u69d8\u306b\u3082\u300c\u30ea\u30b9\u30c8\u7167\u5408\u300d\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3067\u9023\u643a\u3057\u3066\u3044\u308bKickbox\u793e\u3068Benchmark Internet Group\u3067\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u306b\u95a2\u3059\u308b\u5171\u50ac\u30bb\u30df\u30ca\u30fc\u3092\u884c\u3044\u307e\u3057\u305f\u3002 KickBox:\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u6709\u52b9\u6027\u8a3a\u65ad\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u7c73\u56fd\u4f01\u696d \u30bb\u30df\u30ca\u30fc\u767b\u58c7\u8005: Lauren Meyer\u6c0f\u3000Kickbox\u793e Vice President &nbsp; \u65e5\u672c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d6\u30ed\u30b0\u3067\u306f\u3001\u4eca\u56de\u306e\u30bb\u30df\u30ca\u30fc\u3067Meyer\u6c0f\u304c\u304a\u8a71\u3057\u305f\u3053\u3068\u3068\u3001\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u305f\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u3092\u51682\u56de\u306b\u6e21\u3063\u3066\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002 \u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u30a2\u30b8\u30a7\u30f3\u30c0 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6570\u5341\u5e74\u306b\u6e21\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u3067\u91cd\u8981\u306a\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u306e\u5f79\u5272\u3092\u62c5\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u91cd\u8981\u6027\u306f\u4eca\u306a\u304a\u5897\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u6570\u306f\u6bce\u5e74\u6700\u9ad8\u6570\u3092\u66f4\u65b0\u3057\u7d9a\u3051\u3066\u3044\u3066\u8870\u3048\u308b\u69d8\u5b50\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f1\u30c9\u30eb\u306e\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u306642\u30c9\u30eb\u306e\u52b9\u679c\u3092\u3042\u3052\u3066\u304a\u308a\u3001\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u6bd4\u8f03\u3057\u3066\u3082\u30014\u500d\u304b\u308910\u500d\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3042\u308b\u624b\u6cd5\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u30e1\u30fc\u30eb\u306f\u305d\u3082\u305d\u3082\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u304b\u306a\u3044\u3068\u8aad\u307e\u308c\u307e\u305b\u3093\u3057\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u306f\u3068\u3066\u3082\u8907\u96d1\u306a\u4ed5\u7d44\u307f\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u3067\u306f\u3001\u305d\u306e\u4ed5\u7d44\u307f\u306e\u7406\u89e3\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u90e8\u5206\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002 \u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f\uff08\u4eca\u56de\u306e\u8a18\u4e8b\uff09 \u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f &nbsp; \u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f-What is Deliverability?- \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4e0a\u3067\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u8a00\u8449\u306b\u300c\u5230\u9054\u7387\u300d\u304c\u3042\u308a\u307e\u3059\u304c\u30012\u3064\u306e\u610f\u5473\u5408\u3044\u304c\u6df7\u5408\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002 \u305d\u308c\u306f\u3001\u201dDelivery Rates\u201d \u3068 \u201dDeliverability\u201d\u3000\u3067\u3059\u3002 Delivery Rates\u3068\u306f\u3001Gmail\u3084Hotmail\u3068\u3044\u3063\u305fESP(Email Service Provider)\u306e\u30b5\u30fc\u30d0\u3092\u7d4c\u7531\u3057\u3066\u53d7\u8a3a\u8005\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306b\u30e1\u30fc\u30eb\u304c\u5c4a\u3044\u305f\u304b\u3069\u3046\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308a\u3001\u9001\u4fe1\u8005\u306f\u305d\u306e\u7d50\u679c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002*Benchmark Email\u306e\u65e5\u672c\u8a9e\u306e\u8868\u8a18\u3067\u306f\u300c\u30a8\u30e9\u30fc\u300d\u304c\u8a72\u5f53 \u4e00\u65b9\u306eDeliverability\u306f\u3001\u5c4a\u3044\u305f\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u3069\u3053\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u305f\u306e\u304b\uff1f\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305d\u308c\u304c\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306a\u306e\u304b\u3001\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u30fc\u306a\u306e\u304b\u3001\u305d\u308c\u3092\u9001\u4fe1\u8005\u304c\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002 ESP\u306b\u3088\u3063\u3066\u30e1\u30fc\u30eb\u3092\u632f\u308a\u5206\u3051\u308b\u57fa\u6e96(\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0)\u306f\u7570\u306a\u308a\u3001\u307e\u305f\u305d\u308c\u306f\u5909\u5316\u3057\u307e\u3059\u3002ESP\u306f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u4fdd\u6709\u8005\uff08\u8aad\u8005\uff09\u306b\u5b89\u5168\u306a\u30e1\u30fc\u30eb\u3092\u5c4a\u3051\u308b\u70ba\u3001\u4f55\u91cd\u306b\u3082\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u304b\u3051\u3066\u3001\u30de\u30b7\u30fc\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3001AI\u306a\u3069\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3066\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u3001\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u691c\u77e5\u306b\u52aa\u3081\u3066\u3044\u307e\u3059\u3002\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u306a\u3069\u306e\u624b\u6cd5\u304c\u5909\u308f\u308b\u5ea6\u306b\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u66f4\u3092\u884c\u3063\u3066\u308b\u70ba\u3001\u6628\u65e5\u307e\u3067\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3044\u3066\u3044\u305f\u30e1\u30fc\u30eb\u304c\u3001\u6b21\u306e\u65e5\u306b\u306f\u5225\u306e\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3044\u3066\u3057\u307e\u3046\u3001\u3068\u3044\u3046\u3053\u3068\u304c\u8d77\u3053\u308b\u306e\u3067\u3059\u3002 &nbsp; Deliverability\u306b\u5f71\u97ff\u3059\u308b5\u3064\u306e\u8981\u7d20 \u5177\u4f53\u7684\u306b\u3001\u3069\u306e\u69d8\u306a\u8981\u7d20\u304cDeliverability\u306b\u5f71\u97ff\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u2460Reputation (IP and Domain)\uff1a\u9001\u4fe1\u5143\u306e\u8a55\u4fa1 ESP\u306f\u69d8\u3005\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3066\u9001\u4fe1\u8005\u306e\u8a55\u4fa1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u5143(IP\u3084\u30c9\u30e1\u30a4\u30f3)\u3092\u4fe1\u983c\u3059\u308b\u305f\u3081\u306e\u3001Sender Reputation\uff08\u9001\u4fe1\u8005\u306e\u8a55\u4fa1\uff09\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u958b\u59cb\u6642\u306b\u30a6\u30a9\u30fc\u30e0\u30a2\u30c3\u30d7\u671f\u9593\u3092\u8a2d\u3051\u308b\u306a\u3069\u9069\u5207\u306a\u624b\u9806\u304c\u5fc5\u8981\u306a\u3060\u3051\u3067\u306a\u304f\u3001\u8aad\u8005\u304c\u5b9a\u671f\u7684\u306b\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u3059\u308b\u306a\u3069\u8aad\u8005\u306e\u30e1\u30fc\u30eb\u3078\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u3084\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u306a\u3069\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u306e\u5c11\u306a\u3055\u3082\u5927\u5207\u3067\u3059\u3002 \u9001\u4fe1\u5143\u306e\u8a55\u4fa1\u306f\u3001\u69d8\u3005\u306a\u30c4\u30fc\u30eb\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u53c2\u8003\uff1aGoogle Postmaster Tools \u2461Authentication (SPF, DKIM and DMARC)\uff1a\u8a8d\u8a3c\u8a2d\u5b9a \u30c6\u30af\u30cb\u30ab\u30eb\u306a\u4f5c\u696d\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001\u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u3067\u306f\u8a73\u7d30\u306a\u8aac\u660e\u306f\u7701\u304d\u307e\u3059\u3002ESP\u306b\u9001\u4fe1\u5143\u3078\u306e\u4fe1\u983c\u3092\u793a\u3059\u3068\u3066\u3082\u91cd\u8981\u306a\u8a2d\u5b9a\u3067\u3059\u3002 \u53c2\u8003\uff1a\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u3092\u4e0a\u3052\u308bSPF\u3001DKIM\u3001DMARC \u2462Sending Infrastructure\uff1a\u30e1\u30fc\u30eb\u914d\u4fe1\u74b0\u5883 \u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u3001\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u3084\u9001\u4fe1\u6a5f\u80fd\u3060\u3051\u3067\u306a\u304f\u3001\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u3068\u3044\u3063\u305f\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u3084\u3001\u30a8\u30e9\u30fc\u3084\u8cfc\u8aad\u89e3\u9664\u3001\u82e6\u60c5\u6570\u306a\u3069\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u306a\u3069\u6539\u5584\u306b\u6d3b\u304b\u305b\u308b\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&hellip;<\/p>\n","protected":false},"author":224,"featured_media":32619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2268,2298],"tags":[2193,2385],"class_list":["post-32602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-openrate","tag-2193","tag-2385"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u7c73\u56fdKickbox\u793e\u304c\u8a9e\u308b\uff081\uff09\u30e1\u30fc\u30eb\u5230\u9054\u7387\u3092\u5b88\u308b\u305f\u3081\u306e\u57fa\u672c\u306e\u4ed5\u7d44\u307f\u3068\u6700\u65b0\u52d5\u5411 - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7c73\u56fdKickbox\u793e\u304c\u8a9e\u308b\uff081\uff09\u30e1\u30fc\u30eb\u5230\u9054\u7387\u3092\u5b88\u308b\u305f\u3081\u306e\u57fa\u672c\u306e\u4ed5\u7d44\u307f\u3068\u6700\u65b0\u52d5\u5411 - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"2020\u5e748\u6708\u672b\u306b\u3001\u65e5\u672c\u306e\u30e6\u30fc\u30b6\u30fc\u69d8\u306b\u3082\u300c\u30ea\u30b9\u30c8\u7167\u5408\u300d\u306e\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u3067\u9023\u643a\u3057\u3066\u3044\u308bKickbox\u793e\u3068Benchmark Internet Group\u3067\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u306b\u95a2\u3059\u308b\u5171\u50ac\u30bb\u30df\u30ca\u30fc\u3092\u884c\u3044\u307e\u3057\u305f\u3002 KickBox:\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u6709\u52b9\u6027\u8a3a\u65ad\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u7c73\u56fd\u4f01\u696d \u30bb\u30df\u30ca\u30fc\u767b\u58c7\u8005: Lauren Meyer\u6c0f\u3000Kickbox\u793e Vice President &nbsp; \u65e5\u672c\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30d6\u30ed\u30b0\u3067\u306f\u3001\u4eca\u56de\u306e\u30bb\u30df\u30ca\u30fc\u3067Meyer\u6c0f\u304c\u304a\u8a71\u3057\u305f\u3053\u3068\u3068\u3001\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u3092\u307e\u3068\u3081\u305f\u30bb\u30df\u30ca\u30fc\u30ec\u30dd\u30fc\u30c8\u3092\u51682\u56de\u306b\u6e21\u3063\u3066\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002 \u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u30a2\u30b8\u30a7\u30f3\u30c0 \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u6570\u5341\u5e74\u306b\u6e21\u3063\u3066\u30d3\u30b8\u30cd\u30b9\u3067\u91cd\u8981\u306a\u96c6\u5ba2\u30c1\u30e3\u30cd\u30eb\u306e\u5f79\u5272\u3092\u62c5\u3063\u3066\u304d\u307e\u3057\u305f\u3002\u305d\u306e\u91cd\u8981\u6027\u306f\u4eca\u306a\u304a\u5897\u3057\u3066\u304a\u308a\u3001\u4f01\u696d\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u6570\u306f\u6bce\u5e74\u6700\u9ad8\u6570\u3092\u66f4\u65b0\u3057\u7d9a\u3051\u3066\u3044\u3066\u8870\u3048\u308b\u69d8\u5b50\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f1\u30c9\u30eb\u306e\u30b3\u30b9\u30c8\u306b\u5bfe\u3057\u306642\u30c9\u30eb\u306e\u52b9\u679c\u3092\u3042\u3052\u3066\u304a\u308a\u3001\u4ed6\u306e\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3068\u6bd4\u8f03\u3057\u3066\u3082\u30014\u500d\u304b\u308910\u500d\u306e\u8cbb\u7528\u5bfe\u52b9\u679c\u304c\u3042\u308b\u624b\u6cd5\u3067\u3042\u308b\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002 \u3057\u304b\u3057\u3001\u30e1\u30fc\u30eb\u306f\u305d\u3082\u305d\u3082\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u304b\u306a\u3044\u3068\u8aad\u307e\u308c\u307e\u305b\u3093\u3057\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u306f\u3068\u3066\u3082\u8907\u96d1\u306a\u4ed5\u7d44\u307f\u3067\u6210\u308a\u7acb\u3063\u3066\u3044\u307e\u3059\u3002\u305d\u3053\u3067\u3001\u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u3067\u306f\u3001\u305d\u306e\u4ed5\u7d44\u307f\u306e\u7406\u89e3\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u304f\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u90e8\u5206\u3092\u89e3\u8aac\u3057\u3066\u3044\u304d\u307e\u3059\u3002 \u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f\uff08\u4eca\u56de\u306e\u8a18\u4e8b\uff09 \u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f &nbsp; \u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f-What is Deliverability?- \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4e0a\u3067\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u8a00\u8449\u306b\u300c\u5230\u9054\u7387\u300d\u304c\u3042\u308a\u307e\u3059\u304c\u30012\u3064\u306e\u610f\u5473\u5408\u3044\u304c\u6df7\u5408\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002 \u305d\u308c\u306f\u3001\u201dDelivery Rates\u201d \u3068 \u201dDeliverability\u201d\u3000\u3067\u3059\u3002 Delivery Rates\u3068\u306f\u3001Gmail\u3084Hotmail\u3068\u3044\u3063\u305fESP(Email Service Provider)\u306e\u30b5\u30fc\u30d0\u3092\u7d4c\u7531\u3057\u3066\u53d7\u8a3a\u8005\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306b\u30e1\u30fc\u30eb\u304c\u5c4a\u3044\u305f\u304b\u3069\u3046\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308a\u3001\u9001\u4fe1\u8005\u306f\u305d\u306e\u7d50\u679c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002*Benchmark Email\u306e\u65e5\u672c\u8a9e\u306e\u8868\u8a18\u3067\u306f\u300c\u30a8\u30e9\u30fc\u300d\u304c\u8a72\u5f53 \u4e00\u65b9\u306eDeliverability\u306f\u3001\u5c4a\u3044\u305f\u30e1\u30fc\u30eb\u304c\u53d7\u4fe1\u8005\u306e\u30e1\u30fc\u30eb\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u3069\u3053\u306b\u632f\u308a\u5206\u3051\u3089\u308c\u305f\u306e\u304b\uff1f\u3092\u610f\u5473\u3057\u307e\u3059\u3002\u305d\u308c\u304c\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306a\u306e\u304b\u3001\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u30fc\u306a\u306e\u304b\u3001\u305d\u308c\u3092\u9001\u4fe1\u8005\u304c\u628a\u63e1\u3059\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u3002 ESP\u306b\u3088\u3063\u3066\u30e1\u30fc\u30eb\u3092\u632f\u308a\u5206\u3051\u308b\u57fa\u6e96(\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0)\u306f\u7570\u306a\u308a\u3001\u307e\u305f\u305d\u308c\u306f\u5909\u5316\u3057\u307e\u3059\u3002ESP\u306f\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u4fdd\u6709\u8005\uff08\u8aad\u8005\uff09\u306b\u5b89\u5168\u306a\u30e1\u30fc\u30eb\u3092\u5c4a\u3051\u308b\u70ba\u3001\u4f55\u91cd\u306b\u3082\u30d5\u30a3\u30eb\u30bf\u30fc\u3092\u304b\u3051\u3066\u3001\u30de\u30b7\u30fc\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3001AI\u306a\u3069\u306e\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3066\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u3001\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u30e1\u30fc\u30eb\u306e\u691c\u77e5\u306b\u52aa\u3081\u3066\u3044\u307e\u3059\u3002\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u306a\u3069\u306e\u624b\u6cd5\u304c\u5909\u308f\u308b\u5ea6\u306b\u3001\u305d\u308c\u306b\u5fdc\u3058\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u306e\u5909\u66f4\u3092\u884c\u3063\u3066\u308b\u70ba\u3001\u6628\u65e5\u307e\u3067\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3044\u3066\u3044\u305f\u30e1\u30fc\u30eb\u304c\u3001\u6b21\u306e\u65e5\u306b\u306f\u5225\u306e\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3044\u3066\u3057\u307e\u3046\u3001\u3068\u3044\u3046\u3053\u3068\u304c\u8d77\u3053\u308b\u306e\u3067\u3059\u3002 &nbsp; Deliverability\u306b\u5f71\u97ff\u3059\u308b5\u3064\u306e\u8981\u7d20 \u5177\u4f53\u7684\u306b\u3001\u3069\u306e\u69d8\u306a\u8981\u7d20\u304cDeliverability\u306b\u5f71\u97ff\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u2460Reputation (IP and Domain)\uff1a\u9001\u4fe1\u5143\u306e\u8a55\u4fa1 ESP\u306f\u69d8\u3005\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3066\u9001\u4fe1\u8005\u306e\u8a55\u4fa1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u5143(IP\u3084\u30c9\u30e1\u30a4\u30f3)\u3092\u4fe1\u983c\u3059\u308b\u305f\u3081\u306e\u3001Sender Reputation\uff08\u9001\u4fe1\u8005\u306e\u8a55\u4fa1\uff09\u306b\u306f\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u958b\u59cb\u6642\u306b\u30a6\u30a9\u30fc\u30e0\u30a2\u30c3\u30d7\u671f\u9593\u3092\u8a2d\u3051\u308b\u306a\u3069\u9069\u5207\u306a\u624b\u9806\u304c\u5fc5\u8981\u306a\u3060\u3051\u3067\u306a\u304f\u3001\u8aad\u8005\u304c\u5b9a\u671f\u7684\u306b\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u30fb\u30af\u30ea\u30c3\u30af\u3059\u308b\u306a\u3069\u8aad\u8005\u306e\u30e1\u30fc\u30eb\u3078\u306e\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u3084\u3001\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u306a\u3069\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u306e\u5c11\u306a\u3055\u3082\u5927\u5207\u3067\u3059\u3002 \u9001\u4fe1\u5143\u306e\u8a55\u4fa1\u306f\u3001\u69d8\u3005\u306a\u30c4\u30fc\u30eb\u3067\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u53c2\u8003\uff1aGoogle Postmaster Tools \u2461Authentication (SPF, DKIM and DMARC)\uff1a\u8a8d\u8a3c\u8a2d\u5b9a \u30c6\u30af\u30cb\u30ab\u30eb\u306a\u4f5c\u696d\u304c\u5fc5\u8981\u306a\u305f\u3081\u3001\u672c\u65e5\u306e\u30bb\u30df\u30ca\u30fc\u3067\u306f\u8a73\u7d30\u306a\u8aac\u660e\u306f\u7701\u304d\u307e\u3059\u3002ESP\u306b\u9001\u4fe1\u5143\u3078\u306e\u4fe1\u983c\u3092\u793a\u3059\u3068\u3066\u3082\u91cd\u8981\u306a\u8a2d\u5b9a\u3067\u3059\u3002 \u53c2\u8003\uff1a\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u3092\u4e0a\u3052\u308bSPF\u3001DKIM\u3001DMARC \u2462Sending Infrastructure\uff1a\u30e1\u30fc\u30eb\u914d\u4fe1\u74b0\u5883 \u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3059\u308b\u30b7\u30b9\u30c6\u30e0\u304c\u3001\u30e1\u30fc\u30eb\u306e\u4f5c\u6210\u3084\u9001\u4fe1\u6a5f\u80fd\u3060\u3051\u3067\u306a\u304f\u3001\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u3068\u3044\u3063\u305f\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u3084\u3001\u30a8\u30e9\u30fc\u3084\u8cfc\u8aad\u89e3\u9664\u3001\u82e6\u60c5\u6570\u306a\u3069\u30cd\u30ac\u30c6\u30a3\u30d6\u306a\u53cd\u5fdc\u306a\u3069\u6539\u5584\u306b\u6d3b\u304b\u305b\u308b\u30c7\u30fc\u30bf\u3092\u53d6\u5f97\u3067\u304d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-1\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email \u65e5\u672c\u8a9e\u7248\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmailJapan\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-28T08:42:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-11T01:30:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/Seminar_Report_Understanding_the_Basics_of_Making_it_to_the_Inbox_01.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Masayuki.K\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BenchmarkJP\" \/>\n<meta name=\"twitter:site\" content=\"@BenchmarkJP\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Masayuki.K\" \/>\n<script type=\"application\/ld+json\" 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Deliverability?- \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u884c\u3046\u4e0a\u3067\u3001\u3088\u304f\u4f7f\u308f\u308c\u308b\u8a00\u8449\u306b\u300c\u5230\u9054\u7387\u300d\u304c\u3042\u308a\u307e\u3059\u304c\u30012\u3064\u306e\u610f\u5473\u5408\u3044\u304c\u6df7\u5408\u3055\u308c\u3066\u3044\u308b\u3053\u3068\u304c\u591a\u304f\u3042\u308a\u307e\u3059\u3002 \u305d\u308c\u306f\u3001\u201dDelivery Rates\u201d \u3068 \u201dDeliverability\u201d\u3000\u3067\u3059\u3002 Delivery Rates\u3068\u306f\u3001Gmail\u3084Hotmail\u3068\u3044\u3063\u305fESP(Email Service Provider)\u306e\u30b5\u30fc\u30d0\u3092\u7d4c\u7531\u3057\u3066\u53d7\u8a3a\u8005\u306e\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306b\u30e1\u30fc\u30eb\u304c\u5c4a\u3044\u305f\u304b\u3069\u3046\u304b\u3001\u3068\u3044\u3046\u3053\u3068\u3067\u3042\u308a\u3001\u9001\u4fe1\u8005\u306f\u305d\u306e\u7d50\u679c\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002*Benchmark 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&nbsp; Deliverability\u306b\u5f71\u97ff\u3059\u308b5\u3064\u306e\u8981\u7d20 \u5177\u4f53\u7684\u306b\u3001\u3069\u306e\u69d8\u306a\u8981\u7d20\u304cDeliverability\u306b\u5f71\u97ff\u3059\u308b\u306e\u3067\u3057\u3087\u3046\u304b\uff1f \u2460Reputation (IP and Domain)\uff1a\u9001\u4fe1\u5143\u306e\u8a55\u4fa1 ESP\u306f\u69d8\u3005\u306a\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u3092\u99c6\u4f7f\u3057\u3066\u9001\u4fe1\u8005\u306e\u8a55\u4fa1\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u5143(IP\u3084\u30c9\u30e1\u30a4\u30f3)\u3092\u4fe1\u983c\u3059\u308b\u305f\u3081\u306e\u3001Sender 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