{"id":32638,"date":"2020-10-12T04:45:24","date_gmt":"2020-10-12T04:45:24","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/jp\/?p=32638"},"modified":"2021-03-11T01:37:41","modified_gmt":"2021-03-11T01:37:41","slug":"understanding-the-basics-of-making-it-to-the-inbox-2","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-2\/","title":{"rendered":"\u7c73\u56fdKickbox\u793e\u304c\u8a9e\u308b\uff082\uff09\u9001\u3063\u305f\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3051\u308b\u305f\u3081\u306b\u306f\uff1f"},"content":{"rendered":"<p>\u524d\u56de\u306b\u5f15\u304d\u7d9a\u304d\u3001\u30e1\u30fc\u30eb\u5230\u9054\u7387\u306b\u95a2\u3059\u308bKickbox\u793e\u3068\u306e\u5171\u50ac\u30bb\u30df\u30ca\u30fc\u306e\u30ec\u30dd\u30fc\u30c8\u7b2c\u4e8c\u56de\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\uff08\u524d\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u300c\u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f\u300d\u306f<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u3061\u3089<\/a>\uff09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-32603 size-large\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-1024x318.png\" alt=\"\" width=\"1024\" height=\"318\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-1024x318.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-300x93.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-768x239.png 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-1536x477.png 1536w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8-2020-09-28-13.08.28-2048x636.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-32611 alignleft\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku1-300x234.png\" alt=\"\" width=\"300\" height=\"234\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku1-300x234.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku1-768x600.png 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/09\/waku1.png 1002w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><strong>KickBox:<\/strong>\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u6709\u52b9\u6027\u8a3a\u65ad\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u7c73\u56fd\u4f01\u696d<\/p>\n<p><strong>\u30bb\u30df\u30ca\u30fc\u767b\u58c7\u8005:<\/strong> Lauren Meyer\u6c0f\u3000Kickbox\u793e Vice President<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u30bb\u30df\u30ca\u30fc\u30a2\u30b8\u30a7\u30f3\u30c0<\/strong><\/p>\n<p>1.\u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f\uff08<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-1\" target=\"_blank\" rel=\"noopener noreferrer\">\u7b2c\u4e00\u56de<\/a>\uff09<br \/>\n<strong>2.\u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f\uff08\u4eca\u56de\u306e\u8a18\u4e8b\uff09<\/strong><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-2\/#%E5%8F%97%E4%BF%A1%E8%80%85%E3%81%AE%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E3%81%8C%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AE%E6%8C%AF%E3%82%8A%E5%88%86%E3%81%91%E3%81%AB%E3%81%A9%E3%81%86%E5%BD%B1%E9%9F%BF%E3%81%99%E3%82%8B%E3%81%8B%EF%BC%9F\" >\u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-2\/#Positive_Engagement%EF%BC%9A%E5%A5%BD%E3%81%BE%E3%81%97%E3%81%84%E8%A9%95%E4%BE%A1%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%8C%E3%82%8B%E5%8F%8D%E5%BF%9C\" >Positive Engagement\uff1a\u597d\u307e\u3057\u3044\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308b\u53cd\u5fdc<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-2\/#Negative_Engagement%EF%BC%9A%E5%A5%BD%E3%81%BE%E3%81%97%E3%81%8F%E3%81%AA%E3%81%84%E8%A9%95%E4%BE%A1%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%8C%E3%82%8B%E5%8F%8D%E5%BF%9C\" >Negative Engagement\uff1a\u597d\u307e\u3057\u304f\u306a\u3044\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308b\u53cd\u5fdc<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E5%8F%97%E4%BF%A1%E8%80%85%E3%81%AE%E3%82%A8%E3%83%B3%E3%82%B2%E3%83%BC%E3%82%B8%E3%83%A1%E3%83%B3%E3%83%88%E3%81%8C%E3%83%A1%E3%83%BC%E3%83%AB%E3%81%AE%E6%8C%AF%E3%82%8A%E5%88%86%E3%81%91%E3%81%AB%E3%81%A9%E3%81%86%E5%BD%B1%E9%9F%BF%E3%81%99%E3%82%8B%E3%81%8B%EF%BC%9F\"><\/span><strong>\u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u696d\u754c\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306a\u3069\u306b\u884c\u304f\u3068\u3001Gmail\u3084Hotmail, Yahoo!Mail\u306a\u3069\u305f\u304f\u3055\u3093\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u4f01\u696d\u306e\u65b9\u3005\u3068\u304a\u4f1a\u3044\u3057\u307e\u3059\u304c\u3001\u7686\u3055\u3093\u304c\u53e3\u3092\u63c3\u3048\u3066\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u5f7c\u3089\u306e\u6700\u5927\u306e\u76ee\u7684\u304c\u3001\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u8005\uff08\u30e1\u30fc\u30eb\u8aad\u8005\uff09\u306b\u3001\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u3001\u30b8\u30e3\u30f3\u30af\u30e1\u30fc\u30eb\u3001\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u3084\u30de\u30eb\u30a6\u30a7\u30a2\u306a\u3069\u306e\u8105\u5a01\u3092\u6392\u9664\u3057\u305f\u3001\u672c\u5f53\u306b\u5fc5\u8981\u3067\u4fa1\u5024\u306e\u3042\u308b\u30e1\u30fc\u30eb\u3060\u3051\u3092\u5229\u7528\u8005\u306e\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3051\u308b\u3053\u3068\u3001\u305d\u306e\u305f\u3081\u306e\u5b89\u5168\u306a\u74b0\u5883\u3084\u5224\u65ad\u57fa\u6e96\u3092\u6574\u3048\u308b\u3053\u3068\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3082\u3061\u308d\u3093\u3001\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u4f01\u696d\u306b\u3088\u3063\u3066\u3001\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306e\u5224\u65ad\u57fa\u6e96\u306f\u69d8\u3005\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u5404\u793e\u305d\u308c\u305e\u308c\u306b\u6570\u5341\u3082\u306e\u57fa\u6e96\u3092\u6301\u3063\u3066\u3044\u3066\u3001\u4e3b\u306b\u30a8\u30e9\u30fc\u7387\u306e\u9ad8\u3055\u3084\u82e6\u60c5\u4ef6\u6570\u306a\u3069\u3092\u5143\u306b\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u30fc\u3078\u306e\u632f\u308a\u5206\u3051\u3092\u3057\u3066\u3044\u307e\u3059\u304c\u3001Gmail\u306b\u81f3\u3063\u3066\u306f\u6570\u767e\u3082\u306e\u57fa\u6e96\u3092\u5143\u306b\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3078\u632f\u308a\u5206\u3051\u308b\u30e1\u30fc\u30eb\u3092\u5224\u65ad\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u306a\u3069\u30e1\u30fc\u30eb\u3078\u306e\u53cd\u5fdc\uff09\u3092\u3068\u3066\u3082\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u5224\u65ad\u57fa\u6e96\u306f\u975e\u516c\u958b\u306e\u3082\u306e\u3067\u3059\u306e\u3067\u5404\u793e\u306e\u8a73\u7d30\u3092\u77e5\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u4e3b\u306a\u8981\u7d20\u306f\u6b21\u306e\u3088\u3046\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-32639 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/10\/kickbox2.png\" alt=\"\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u306b\u5f71\u97ff\u3059\u308b\u8aad\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\" width=\"1002\" height=\"574\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/10\/kickbox2.png 1002w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/10\/kickbox2-300x172.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/10\/kickbox2-768x440.png 768w\" sizes=\"auto, (max-width: 1002px) 100vw, 1002px\" \/><\/p>\n<p>Gmail\u306b\u9650\u3089\u305a\u3001\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3078\u632f\u308a\u5206\u3051\u308b\u57fa\u6e96\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u30e1\u30fc\u30eb\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u3064\u307e\u308a\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u305f\u8aad\u8005\u304c\u305d\u306e\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u91cd\u8996\u3059\u308b\u65b9\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u69d8\u306a\u53cd\u5fdc\u304c\u3001\u3069\u306e\u69d8\u306b\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Positive_Engagement%EF%BC%9A%E5%A5%BD%E3%81%BE%E3%81%97%E3%81%84%E8%A9%95%E4%BE%A1%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%8C%E3%82%8B%E5%8F%8D%E5%BF%9C\"><\/span>Positive Engagement\uff1a\u597d\u307e\u3057\u3044\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308b\u53cd\u5fdc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>-Opening Emails<\/strong><br \/>\n\u8aad\u8005\u304c\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u5f53\u7136\u305d\u306e\u30e1\u30fc\u30eb\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u3068\u3044\u3046\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>-Clicking on links in emails<\/strong><br \/>\n\u8aad\u8005\u304c\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u305d\u306e\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u3068\u3044\u3046\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>-Replying to emails<\/strong><br \/>\n\u8fd4\u4fe1\u306e\u5185\u5bb9\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308c\u3001\u8aad\u8005\u304c\u8fd4\u4fe1\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u306f\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>-Saving emails to folders<\/strong><br \/>\n\u8aad\u8005\u304c\u53d7\u4fe1\u6642\u306e\u30d5\u30a9\u30eb\u30c0\u30fc\u304b\u3089\u5225\u306e\u30d5\u30a9\u30eb\u30c0\u30fc\u3078\u4fdd\u5b58\u3059\u308b\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>-Starring messages as important<\/strong><br \/>\n\u4f8b\u3048\u3070Gmail\u3067\u3042\u308c\u3070\u30b9\u30bf\u30fc\u30de\u30fc\u30af\u3084\u91cd\u8981\u30de\u30fc\u30af\u306a\u3069\u306e\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b\u306e\u306f\u660e\u3089\u304b\u306b\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>-Forwarding messages on to friends<\/strong><br \/>\n\u8aad\u8005\u304c\u30e1\u30fc\u30eb\u3092\u53cb\u4eba\u306b\u8ee2\u9001\u3059\u308b\u3068\u3044\u3046\u4e8b\u306f\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4fa1\u5024\u3092\u611f\u3058\u3066\u304a\u308a\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>-Adding a sender to their address book<\/strong><br \/>\n\u8aad\u8005\u304c\u30a2\u30c9\u30ec\u30b9\u30d6\u30c3\u30af\u306b\u305d\u306e\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u8005\u3092\u4fdd\u5b58\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u305d\u306e\u9001\u4fe1\u8005\u306b\u4fa1\u5024\u3092\u611f\u3058\u3066\u304a\u308a\u660e\u3089\u304b\u306b\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>-Marking \u201cthis is not spam\u201d on an email found in their spam folder<\/strong><br \/>\n\u8aad\u8005\u304c\u300c\u8ff7\u60d1\u30e1\u30fc\u30eb\u30d5\u30a9\u30eb\u30c0\u30fc\u300d\u306b\u5165\u3063\u3066\u3057\u307e\u3063\u305f\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u308f\u3056\u308f\u3056\u300c\u8ff7\u60d1\u30e1\u30fc\u30eb\u3067\u306f\u306a\u3044\u300d\u5831\u544a\u3092\u3057\u305f\u308a\u3001\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u30c9\u30e9\u30c3\u30b0&amp;\u30c9\u30ed\u30c3\u30d7\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u6b21\u56de\u304b\u3089\u306f\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5165\u3063\u3066\u304f\u308c\u308b\u3053\u3068\u3092\u671f\u5f85\u3057\u3066\u304a\u308a\u3001\u975e\u5e38\u306b\u5f37\u3044\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Negative_Engagement%EF%BC%9A%E5%A5%BD%E3%81%BE%E3%81%97%E3%81%8F%E3%81%AA%E3%81%84%E8%A9%95%E4%BE%A1%E3%81%AB%E3%81%A4%E3%81%AA%E3%81%8C%E3%82%8B%E5%8F%8D%E5%BF%9C\"><\/span>Negative Engagement\uff1a\u597d\u307e\u3057\u304f\u306a\u3044\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308b\u53cd\u5fdc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>-Spam complaints<\/strong><br \/>\n\u8ff7\u60d1\u30e1\u30fc\u30eb\u5831\u544a\u306f\u3001\u8aad\u8005\u304c\u300c\u53d7\u3051\u53d6\u308a\u305f\u304f\u306a\u3044\u30e1\u30fc\u30eb\u300d\u3067\u3042\u308b\u3053\u3068\u3092\u691c\u77e5\u3059\u308b\u6700\u3082\u5206\u304b\u308a\u3084\u3059\u3044\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>-Bounces<\/strong><br \/>\n\u914d\u4fe1\u30a8\u30e9\u30fc\u7387\u306e\u9ad8\u3055\u306f\u3001\u4e0d\u6b63\u306a\u30ea\u30b9\u30c8\u53ce\u96c6\u3092\u884c\u3063\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u3044\u3068\u3044\u3046\u30b7\u30b0\u30ca\u30eb\u3067\u3042\u308a\u3001\u9001\u4fe1\u5143\u30c9\u30e1\u30a4\u30f3\u306e\u8a55\u4fa1\u3092\u4e0b\u3052\u307e\u3059\u3002<\/p>\n<p><strong>-Never opening or clicking \u672a\u958b\u5c01\u3001\u672a\u30af\u30ea\u30c3\u30af<\/strong><br \/>\n\u8aad\u8005\u304c\u5c4a\u3044\u305f\u30e1\u30fc\u30eb\u3092\u958b\u304b\u306a\u304b\u3063\u305f\u308a\u3001\u30ea\u30f3\u30af\u304c\u3042\u3063\u3066\u3082\u30af\u30ea\u30c3\u30af\u3092\u3057\u306a\u3044\u306e\u306f\u3001\u30e1\u30fc\u30eb\u3078\u306e\u95a2\u5fc3\u306e\u4f4e\u3055\u3092\u793a\u3059\u5206\u304b\u308a\u3084\u3059\u3044\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p><strong>-Moving mail to the trash without opening<\/strong><br \/>\n\u8aad\u8005\u304c\u5c4a\u3044\u305f\u30e1\u30fc\u30eb\u3092\u672a\u958b\u5c01\u306e\u307e\u307e\u30b4\u30df\u7bb1\u3078\u79fb\u52d5\u3059\u308b\u306e\u306f\u660e\u3089\u304b\u306b\u95a2\u5fc3\u306e\u4f4e\u3055\u3092\u793a\u3059\u305f\u3081\u3001\u5ea6\u3005\u305d\u308c\u304c\u8d77\u3053\u308b\u5834\u5408\u306f\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u30fc\u306b\u632f\u308a\u5206\u3051\u308b\u70ba\u306e\u30b7\u30b0\u30ca\u30eb\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306e\u5224\u65ad\u57fa\u6e96\u306f\u5404\u793e\u69d8\u3005\u3067\u306f\u3042\u308a\u307e\u3059\u304c\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u6642\u306b\u610f\u8b58\u3057\u3066\u3044\u305f\u3060\u304f\u3053\u3068\u3067\u3088\u308a\u826f\u3044\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u304c\u671f\u5f85\u3067\u304d\u307e\u3059\u3002\u958b\u5c01\u7387\u306b\u3064\u3044\u3066\u306f\u5c11\u306a\u304f\u3068\u308220%\u3092\u4e0a\u56de\u308b\u3053\u3068\u3092\u610f\u8b58\u3057\u3066\u3044\u305f\u3060\u304f\u306e\u304c\u597d\u307e\u3057\u304f\u30015%\u308410%\u306e\u958b\u5c01\u7387\u306e\u5834\u5408\u306b\u306f\u30019\u5272\u4ee5\u4e0a\u306e\u8aad\u8005\u304c\u305d\u306e\u30e1\u30fc\u30eb\u306b\u95a2\u5fc3\u3092\u6301\u3063\u3066\u3044\u306a\u3044\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u306e\u3067\u3001Gmail\u3084Yahoo!Mail\u306a\u3069\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u4f01\u696d\u304b\u3089\u306e\u8a55\u4fa1\u306f\u53b3\u3057\u304f\u306a\u308b\u3068\u8003\u3048\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306e\u4e16\u754c\u3067\u306f\u81a8\u5927\u306a\u6570\u306e\u30e1\u30fc\u30eb\u304c\u914d\u4fe1\u3055\u308c\u3066\u304a\u308a\u3001\u4f8b\u3048\u3070Gmail\u306f\u6bce\u79d2\u3001\u7d04\u6570\u5341~\u6570\u767e\u5104\u3082\u306e\u4e0d\u5be9\u306a\u30e1\u30fc\u30eb\u3092\u30d6\u30ed\u30c3\u30af\u3057\u3066\u3044\u307e\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u3092\u5b88\u308b\u305f\u3081\u306b\u30de\u30b7\u30fc\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u3084AI\u3092\u99c6\u4f7f\u3057\u3066\u65e5\u3005\u5927\u91cf\u306e\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u30e1\u30fc\u30eb\u3084\u30de\u30eb\u30a6\u30a7\u30a2\u3092\u691c\u77e5\u3057\u3001\u672a\u77e5\u306e\u8105\u5a01\u3068\u6226\u3044\u306a\u304c\u3089\u81a8\u5927\u306a\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u3092\u51e6\u7406\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u70ba\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30bf\u30fc\u306f\u3001\u30e1\u30fc\u30eb\u914d\u4fe1\u304c\u6b63\u3057\u304f\u884c\u308f\u308c\u3066\u3044\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u305d\u306e\u30e1\u30fc\u30eb\u304c\u8aad\u8005\u306b\u5fc5\u8981\u3068\u3055\u308c\u3066\u3044\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u4f01\u696d\u306b\u30b9\u30b3\u30a2\u3067\u793a\u3057\u3066\u3044\u304b\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002\u4f8b\u3048\u3070\u3082\u3057\u6bce\u65e5\u30e1\u30fc\u30eb\u3092\u914d\u4fe1\u3057\u3066\u3044\u308b\u306a\u3069\u983b\u5ea6\u304c\u9ad8\u3059\u304e\u308b\u5834\u5408\u306b\u306f\u3001\u305d\u3082\u305d\u3082\u306e\u983b\u5ea6\u3092\u898b\u76f4\u3059\u3053\u3068\u3082\u5fc5\u8981\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3057\u3001\u8aad\u8005\u306e\u671f\u5f85\u306b\u6cbf\u3063\u305f\u9069\u5207\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u3092\u884c\u3046\u3053\u3068\u304c\u307e\u3059\u307e\u3059\u91cd\u8981\u306b\u306a\u3063\u3066\u304d\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\uff08\u95a2\u9023\u8a18\u4e8b\uff09<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/junk-email-resolution\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u81ea\u793e\u30e1\u30eb\u30de\u30ac\u304c\u8ff7\u60d1\u30e1\u30fc\u30eb\u306b\uff1f\uff01\u89e3\u6c7a\u7b56\u306f\u3053\u308c\uff01<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/what-is-spf-dkim-and-mark\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u3053\u308c\u3067\u3070\u3063\u3061\u308a\u3001\u30e1\u30fc\u30eb\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30fc\u4e09\u9283\u58eb \uff5e\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u3092\u4e0a\u3052\u308bSPF\u3001DKIM\u3001DMARC\uff5e<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/verify-your-email-list\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u81ea\u793e\u30c9\u30e1\u30a4\u30f3\u306e\u4fe1\u983c\u6027\u3092\u5b88\u308b\u305f\u3081\u306b\u3001\u30e1\u30fc\u30ea\u30f3\u30b0\u30ea\u30b9\u30c8\u306f\u521d\u3081\u3066\u306e\u914d\u4fe1\u524d\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3088\u3046\uff01<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u524d\u56de\u306b\u5f15\u304d\u7d9a\u304d\u3001\u30e1\u30fc\u30eb\u5230\u9054\u7387\u306b\u95a2\u3059\u308bKickbox\u793e\u3068\u306e\u5171\u50ac\u30bb\u30df\u30ca\u30fc\u306e\u30ec\u30dd\u30fc\u30c8\u7b2c\u4e8c\u56de\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\uff08\u524d\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u300c\u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f\u300d\u306f\u3053\u3061\u3089\uff09 KickBox:\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u6709\u52b9\u6027\u8a3a\u65ad\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u7c73\u56fd\u4f01\u696d \u30bb\u30df\u30ca\u30fc\u767b\u58c7\u8005: Lauren Meyer\u6c0f\u3000Kickbox\u793e Vice President &nbsp; \u30bb\u30df\u30ca\u30fc\u30a2\u30b8\u30a7\u30f3\u30c0 1.\u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f\uff08\u7b2c\u4e00\u56de\uff09 2.\u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f\uff08\u4eca\u56de\u306e\u8a18\u4e8b\uff09 \u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f \u696d\u754c\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306a\u3069\u306b\u884c\u304f\u3068\u3001Gmail\u3084Hotmail, Yahoo!Mail\u306a\u3069\u305f\u304f\u3055\u3093\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u4f01\u696d\u306e\u65b9\u3005\u3068\u304a\u4f1a\u3044\u3057\u307e\u3059\u304c\u3001\u7686\u3055\u3093\u304c\u53e3\u3092\u63c3\u3048\u3066\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u5f7c\u3089\u306e\u6700\u5927\u306e\u76ee\u7684\u304c\u3001\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u8005\uff08\u30e1\u30fc\u30eb\u8aad\u8005\uff09\u306b\u3001\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u3001\u30b8\u30e3\u30f3\u30af\u30e1\u30fc\u30eb\u3001\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u3084\u30de\u30eb\u30a6\u30a7\u30a2\u306a\u3069\u306e\u8105\u5a01\u3092\u6392\u9664\u3057\u305f\u3001\u672c\u5f53\u306b\u5fc5\u8981\u3067\u4fa1\u5024\u306e\u3042\u308b\u30e1\u30fc\u30eb\u3060\u3051\u3092\u5229\u7528\u8005\u306e\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3051\u308b\u3053\u3068\u3001\u305d\u306e\u305f\u3081\u306e\u5b89\u5168\u306a\u74b0\u5883\u3084\u5224\u65ad\u57fa\u6e96\u3092\u6574\u3048\u308b\u3053\u3068\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 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\u3053\u308c\u3089\u306e\u5224\u65ad\u57fa\u6e96\u306f\u975e\u516c\u958b\u306e\u3082\u306e\u3067\u3059\u306e\u3067\u5404\u793e\u306e\u8a73\u7d30\u3092\u77e5\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u4e3b\u306a\u8981\u7d20\u306f\u6b21\u306e\u3088\u3046\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 Gmail\u306b\u9650\u3089\u305a\u3001\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3078\u632f\u308a\u5206\u3051\u308b\u57fa\u6e96\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u30e1\u30fc\u30eb\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u3064\u307e\u308a\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u305f\u8aad\u8005\u304c\u305d\u306e\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u91cd\u8996\u3059\u308b\u65b9\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u69d8\u306a\u53cd\u5fdc\u304c\u3001\u3069\u306e\u69d8\u306b\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 Positive Engagement\uff1a\u597d\u307e\u3057\u3044\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308b\u53cd\u5fdc -Opening Emails \u8aad\u8005\u304c\u30e1\u30fc\u30eb\u3092\u958b\u5c01\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u5f53\u7136\u305d\u306e\u30e1\u30fc\u30eb\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u3068\u3044\u3046\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002 -Clicking on links in emails \u8aad\u8005\u304c\u30e1\u30fc\u30eb\u5185\u306e\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u305d\u306e\u30e1\u30fc\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u8208\u5473\u3092\u6301\u3063\u305f\u3068\u3044\u3046\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002 -Replying to emails \u8fd4\u4fe1\u306e\u5185\u5bb9\u304c\u3069\u306e\u3088\u3046\u306a\u3082\u306e\u3067\u3042\u308c\u3001\u8aad\u8005\u304c\u8fd4\u4fe1\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u53d6\u308b\u3053\u3068\u306f\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002 -Saving emails to folders \u8aad\u8005\u304c\u53d7\u4fe1\u6642\u306e\u30d5\u30a9\u30eb\u30c0\u30fc\u304b\u3089\u5225\u306e\u30d5\u30a9\u30eb\u30c0\u30fc\u3078\u4fdd\u5b58\u3059\u308b\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u306f\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002 -Starring messages as important \u4f8b\u3048\u3070Gmail\u3067\u3042\u308c\u3070\u30b9\u30bf\u30fc\u30de\u30fc\u30af\u3084\u91cd\u8981\u30de\u30fc\u30af\u306a\u3069\u306e\u30c1\u30a7\u30c3\u30af\u3092\u5165\u308c\u308b\u306e\u306f\u660e\u3089\u304b\u306b\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002 -Forwarding messages on to friends \u8aad\u8005\u304c\u30e1\u30fc\u30eb\u3092\u53cb\u4eba\u306b\u8ee2\u9001\u3059\u308b\u3068\u3044\u3046\u4e8b\u306f\u305d\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4fa1\u5024\u3092\u611f\u3058\u3066\u304a\u308a\u597d\u610f\u7684\u306a\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002 -Adding a sender to their address book&hellip;<\/p>\n","protected":false},"author":224,"featured_media":32641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2268,2298],"tags":[2193,2385],"class_list":["post-32638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event","category-openrate","tag-2193","tag-2385"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u7c73\u56fdKickbox\u793e\u304c\u8a9e\u308b\uff082\uff09\u9001\u3063\u305f\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3051\u308b\u305f\u3081\u306b\u306f\uff1f - Benchmark Email<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u7c73\u56fdKickbox\u793e\u304c\u8a9e\u308b\uff082\uff09\u9001\u3063\u305f\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3051\u308b\u305f\u3081\u306b\u306f\uff1f - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u524d\u56de\u306b\u5f15\u304d\u7d9a\u304d\u3001\u30e1\u30fc\u30eb\u5230\u9054\u7387\u306b\u95a2\u3059\u308bKickbox\u793e\u3068\u306e\u5171\u50ac\u30bb\u30df\u30ca\u30fc\u306e\u30ec\u30dd\u30fc\u30c8\u7b2c\u4e8c\u56de\u3092\u304a\u5c4a\u3051\u3057\u307e\u3059\u3002\uff08\u524d\u56de\u306e\u30ec\u30dd\u30fc\u30c8\u300c\u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f\u300d\u306f\u3053\u3061\u3089\uff09 KickBox:\u30e1\u30fc\u30eb\u30a2\u30c9\u30ec\u30b9\u306e\u6709\u52b9\u6027\u8a3a\u65ad\u30b5\u30fc\u30d3\u30b9\u3084\u3001\u30e1\u30fc\u30eb\u306e\u5230\u9054\u7387\u30e2\u30cb\u30bf\u30ea\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u7c73\u56fd\u4f01\u696d \u30bb\u30df\u30ca\u30fc\u767b\u58c7\u8005: Lauren Meyer\u6c0f\u3000Kickbox\u793e Vice President &nbsp; \u30bb\u30df\u30ca\u30fc\u30a2\u30b8\u30a7\u30f3\u30c0 1.\u5230\u9054\u7387\u3068\u306f\u4f55\u304b\uff1f\uff08\u7b2c\u4e00\u56de\uff09 2.\u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f\uff08\u4eca\u56de\u306e\u8a18\u4e8b\uff09 \u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f \u696d\u754c\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306a\u3069\u306b\u884c\u304f\u3068\u3001Gmail\u3084Hotmail, Yahoo!Mail\u306a\u3069\u305f\u304f\u3055\u3093\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u4f01\u696d\u306e\u65b9\u3005\u3068\u304a\u4f1a\u3044\u3057\u307e\u3059\u304c\u3001\u7686\u3055\u3093\u304c\u53e3\u3092\u63c3\u3048\u3066\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u5f7c\u3089\u306e\u6700\u5927\u306e\u76ee\u7684\u304c\u3001\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u8005\uff08\u30e1\u30fc\u30eb\u8aad\u8005\uff09\u306b\u3001\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u3001\u30b8\u30e3\u30f3\u30af\u30e1\u30fc\u30eb\u3001\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u3084\u30de\u30eb\u30a6\u30a7\u30a2\u306a\u3069\u306e\u8105\u5a01\u3092\u6392\u9664\u3057\u305f\u3001\u672c\u5f53\u306b\u5fc5\u8981\u3067\u4fa1\u5024\u306e\u3042\u308b\u30e1\u30fc\u30eb\u3060\u3051\u3092\u5229\u7528\u8005\u306e\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3051\u308b\u3053\u3068\u3001\u305d\u306e\u305f\u3081\u306e\u5b89\u5168\u306a\u74b0\u5883\u3084\u5224\u65ad\u57fa\u6e96\u3092\u6574\u3048\u308b\u3053\u3068\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 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\u3053\u308c\u3089\u306e\u5224\u65ad\u57fa\u6e96\u306f\u975e\u516c\u958b\u306e\u3082\u306e\u3067\u3059\u306e\u3067\u5404\u793e\u306e\u8a73\u7d30\u3092\u77e5\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u4e3b\u306a\u8981\u7d20\u306f\u6b21\u306e\u3088\u3046\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 Gmail\u306b\u9650\u3089\u305a\u3001\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3078\u632f\u308a\u5206\u3051\u308b\u57fa\u6e96\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u30e1\u30fc\u30eb\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u3064\u307e\u308a\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u305f\u8aad\u8005\u304c\u305d\u306e\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u91cd\u8996\u3059\u308b\u65b9\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u69d8\u306a\u53cd\u5fdc\u304c\u3001\u3069\u306e\u69d8\u306b\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 Positive Engagement\uff1a\u597d\u307e\u3057\u3044\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308b\u53cd\u5fdc -Opening Emails 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content=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/understanding-the-basics-of-making-it-to-the-inbox-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email \u65e5\u672c\u8a9e\u7248\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmailJapan\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-12T04:45:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-11T01:37:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2020\/10\/Seminar_Report_Understanding_the_Basics_of_Making_it_to_the_Inbox_02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"730\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Masayuki.K\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" 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2.\u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f\uff08\u4eca\u56de\u306e\u8a18\u4e8b\uff09 \u53d7\u4fe1\u8005\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306b\u3069\u3046\u5f71\u97ff\u3059\u308b\u304b\uff1f \u696d\u754c\u306e\u30ab\u30f3\u30d5\u30a1\u30ec\u30f3\u30b9\u306a\u3069\u306b\u884c\u304f\u3068\u3001Gmail\u3084Hotmail, Yahoo!Mail\u306a\u3069\u305f\u304f\u3055\u3093\u306e\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u63d0\u4f9b\u4f01\u696d\u306e\u65b9\u3005\u3068\u304a\u4f1a\u3044\u3057\u307e\u3059\u304c\u3001\u7686\u3055\u3093\u304c\u53e3\u3092\u63c3\u3048\u3066\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u308c\u306f\u3001\u5f7c\u3089\u306e\u6700\u5927\u306e\u76ee\u7684\u304c\u3001\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u5229\u7528\u8005\uff08\u30e1\u30fc\u30eb\u8aad\u8005\uff09\u306b\u3001\u30b9\u30d1\u30e0\u30e1\u30fc\u30eb\u3001\u30b8\u30e3\u30f3\u30af\u30e1\u30fc\u30eb\u3001\u30d5\u30a3\u30c3\u30b7\u30f3\u30b0\u3084\u30de\u30eb\u30a6\u30a7\u30a2\u306a\u3069\u306e\u8105\u5a01\u3092\u6392\u9664\u3057\u305f\u3001\u672c\u5f53\u306b\u5fc5\u8981\u3067\u4fa1\u5024\u306e\u3042\u308b\u30e1\u30fc\u30eb\u3060\u3051\u3092\u5229\u7528\u8005\u306e\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u306b\u5c4a\u3051\u308b\u3053\u3068\u3001\u305d\u306e\u305f\u3081\u306e\u5b89\u5168\u306a\u74b0\u5883\u3084\u5224\u65ad\u57fa\u6e96\u3092\u6574\u3048\u308b\u3053\u3068\u3060\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002 \u3082\u3061\u308d\u3093\u3001\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u4f01\u696d\u306b\u3088\u3063\u3066\u3001\u30e1\u30fc\u30eb\u306e\u632f\u308a\u5206\u3051\u306e\u5224\u65ad\u57fa\u6e96\u306f\u69d8\u3005\u3067\u3059\u3002\u4e00\u822c\u7684\u306b\u306f\u30e1\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\u5404\u793e\u305d\u308c\u305e\u308c\u306b\u6570\u5341\u3082\u306e\u57fa\u6e96\u3092\u6301\u3063\u3066\u3044\u3066\u3001\u4e3b\u306b\u30a8\u30e9\u30fc\u7387\u306e\u9ad8\u3055\u3084\u82e6\u60c5\u4ef6\u6570\u306a\u3069\u3092\u5143\u306b\u30b9\u30d1\u30e0\u30d5\u30a9\u30eb\u30c0\u30fc\u3078\u306e\u632f\u308a\u5206\u3051\u3092\u3057\u3066\u3044\u307e\u3059\u304c\u3001Gmail\u306b\u81f3\u3063\u3066\u306f\u6570\u767e\u3082\u306e\u57fa\u6e96\u3092\u5143\u306b\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3078\u632f\u308a\u5206\u3051\u308b\u30e1\u30fc\u30eb\u3092\u5224\u65ad\u3057\u3066\u304a\u308a\u3001\u7279\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\uff08\u958b\u5c01\u3084\u30af\u30ea\u30c3\u30af\u306a\u3069\u30e1\u30fc\u30eb\u3078\u306e\u53cd\u5fdc\uff09\u3092\u3068\u3066\u3082\u91cd\u8996\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u308c\u3089\u306e\u5224\u65ad\u57fa\u6e96\u306f\u975e\u516c\u958b\u306e\u3082\u306e\u3067\u3059\u306e\u3067\u5404\u793e\u306e\u8a73\u7d30\u3092\u77e5\u308b\u3053\u3068\u306f\u3067\u304d\u307e\u305b\u3093\u304c\u3001\u4e3b\u306a\u8981\u7d20\u306f\u6b21\u306e\u3088\u3046\u306b\u5206\u985e\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 Gmail\u306b\u9650\u3089\u305a\u3001\u30e1\u30fc\u30eb\u3092\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3078\u632f\u308a\u5206\u3051\u308b\u57fa\u6e96\u306e\u30c8\u30ec\u30f3\u30c9\u306f\u3001\u30e1\u30fc\u30eb\u3078\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u3064\u307e\u308a\u30e1\u30fc\u30eb\u3092\u53d7\u3051\u53d6\u3063\u305f\u8aad\u8005\u304c\u305d\u306e\u30e1\u30fc\u30eb\u306b\u5bfe\u3057\u3066\u3069\u306e\u3088\u3046\u306a\u53cd\u5fdc\u3092\u3057\u3066\u3044\u308b\u304b\u3092\u91cd\u8996\u3059\u308b\u65b9\u5411\u306b\u3042\u308a\u307e\u3059\u3002\u3069\u306e\u69d8\u306a\u53cd\u5fdc\u304c\u3001\u3069\u306e\u69d8\u306b\u8a55\u4fa1\u3055\u308c\u3066\u3044\u308b\u306e\u304b\u3092\u898b\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002 Positive Engagement\uff1a\u597d\u307e\u3057\u3044\u8a55\u4fa1\u306b\u3064\u306a\u304c\u308b\u53cd\u5fdc -Opening Emails 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