{"id":35042,"date":"2022-04-17T05:59:30","date_gmt":"2022-04-17T05:59:30","guid":{"rendered":"https:\/\/benchmarkemail.wpengine.com\/jp\/?p=35042"},"modified":"2022-04-18T01:11:48","modified_gmt":"2022-04-18T01:11:48","slug":"google-analytics-to-track-email-campaigns","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-to-track-email-campaigns\/","title":{"rendered":"\u4eca\u3053\u305dGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\uff01\u6709\u52b9\u306a\u7406\u7531\u3068\u6d3b\u7528\u65b9\u6cd5\u3068\u306f\uff1f"},"content":{"rendered":"<p>\u672c\u8a18\u4e8b\u306fBenchmark Email\u672c\u793e\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b \u201c<a href=\"https:\/\/www.benchmarkemail.com\/blog\/google-analytics-email-campaigns\/\" target=\"_blank\" rel=\"noopener\">How to Use Google Analytics to Track the Success of Your Email Campaigns<\/a>\u201d \u3092\u5143\u306b\u57f7\u7b46\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u6628\u5e74\u3001Apple\u793e\u88fd\u54c1\u306eOS\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u30ea\u30ea\u30fc\u30b9\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u304c\u5f37\u5316\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u3053\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u3001Apple Mail\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u8005\u306b\u3088\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u62d2\u5426\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001Apple Mail\u3067\u30e1\u30eb\u30de\u30ac\u3092\u8cfc\u8aad\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u3057\u3066\u306f\u3001\u4eca\u5f8c\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u8d77\u3053\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3059\u3002<\/p>\n<p>\u30fb\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u306e\u6b63\u78ba\u306a\u628a\u63e1\u304c\u3067\u304d\u306a\u3044<br \/>\n\u30fbIP\u30a2\u30c9\u30ec\u30b9\u3078\u306e\u30a2\u30af\u30bb\u30b9\u306b\u5236\u9650\u304c\u3042\u308b<br \/>\n\u30fb\u8cfc\u8aad\u8005\u306e\u6240\u5728\u5730\u306b\u57fa\u3065\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u304c\u56f0\u96e3<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/ios15-apple-mail-privacy-policy\/\" target=\"_blank\" rel=\"noopener\">iOS15\u306a\u3069Apple Mail\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u65b9\u91dd\u306b\u3064\u3044\u3066\u306e\u307e\u3068\u3081<\/a><\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u969b\u306e\u6307\u6a19\u304c\u4e00\u90e8\u53d6\u5f97\u3067\u304d\u306a\u304f\u306a\u308b\u305f\u3081\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u5bfe\u8c61\u3084\u73fe\u5728\u306e\u52b9\u679c\u6e2c\u5b9a\u65b9\u6cd5\u306b\u3088\u3063\u3066\u306f\u3001\u65b0\u3057\u3044\u6e2c\u5b9a\u65b9\u6cd5\u306b\u5207\u308a\u66ff\u3048\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u305d\u3053\u3067\u304a\u3059\u3059\u3081\u306a\u306e\u304c\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5229\u7528\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u304c\u5f37\u5316\u3055\u308c\u305f\u4e2d\u3067\u52b9\u679c\u7684\u306a\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u884c\u3063\u3066\u3044\u304f\u305f\u3081\u306e\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u5229\u7528\u65b9\u6cd5\u306b\u3064\u3044\u3066\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-to-track-email-campaigns\/#%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%ABGoogle%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E5%88%A9%E7%94%A8%E3%81%8C%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AA3%E3%81%A4%E3%81%AE%E7%90%86%E7%94%B1\" >\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5229\u7528\u304c\u304a\u3059\u3059\u3081\u306a3\u3064\u306e\u7406\u7531<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-to-track-email-campaigns\/#Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%9F%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%AE%E6%96%B9%E6%B3%95\" >Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u305f\u30e1\u30eb\u30de\u30ac\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-to-track-email-campaigns\/#Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E7%94%BB%E9%9D%A2%E3%81%AE%E8%A6%8B%E6%96%B9%E3%81%A8%E8%80%83%E3%81%88%E6%96%B9\" >Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u753b\u9762\u306e\u898b\u65b9\u3068\u8003\u3048\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-to-track-email-campaigns\/#Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%A6%E3%80%81%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E6%88%90%E5%8A%9F%E5%BA%A6%E5%90%88%E3%81%84%E3%82%92%E7%9F%A5%E3%82%8D%E3%81%86\" >Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u5ea6\u5408\u3044\u3092\u77e5\u308d\u3046<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%ABGoogle%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E5%88%A9%E7%94%A8%E3%81%8C%E3%81%8A%E3%81%99%E3%81%99%E3%82%81%E3%81%AA3%E3%81%A4%E3%81%AE%E7%90%86%E7%94%B1\"><\/span>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u5229\u7528\u304c\u304a\u3059\u3059\u3081\u306a3\u3064\u306e\u7406\u7531<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u304a\u3059\u3059\u3081\u3059\u308b\u7406\u7531\u306f3\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u307e\u305a\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u3001Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3055\u3048\u3042\u308c\u3070\u8ab0\u3067\u3082\u7121\u6599\u3067\u5229\u7528\u304c\u53ef\u80fd\u3068\u3044\u3046\u70b9\u3067\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u4e88\u7b97\u304c\u3042\u307e\u308a\u591a\u304f\u306a\u3044\u5834\u5408\u3067\u3082\u3001\u624b\u8efd\u306b\u5229\u7528\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6b21\u306b\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c7\u30fc\u30bf\u3092\u3059\u3079\u3066\u8ffd\u8de1\u30fb\u8a18\u9332\u3059\u308b\u305f\u3081\u3001\u30b9\u30d7\u30ec\u30c3\u30c9\u30b7\u30fc\u30c8\u306a\u3069\u306b\u60c5\u5831\u3092\u84c4\u7a4d\u3057\u3066\u3044\u304f\u5fc5\u8981\u304c\u306a\u3044\u70b9\u3067\u3059\u3002Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u4e0a\u3067\u30ec\u30dd\u30fc\u30c8\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3057\u3001\u77e5\u308a\u305f\u3044\u60c5\u5831\u306e\u307f\u3092\u307e\u3068\u3081\u3066\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u6700\u5f8c\u306b\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u3001\u8a2a\u554f\u8005\u306e\u52d5\u304d\u304c\u308f\u304b\u308b\u70b9\u3067\u3059\u3002\u30e1\u30eb\u30de\u30ac\u304c\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u3084\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u3069\u306e\u3088\u3046\u306b\u4fc3\u9032\u3057\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b\u304c\u6700\u3082\u95b2\u89a7\u3055\u308c\u3066\u3044\u308b\u304b\u3001\u3069\u306e\u30da\u30fc\u30b8\u304c\u6700\u3082\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u7372\u5f97\u3057\u3066\u3044\u308b\u304b\u306a\u3069\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306bGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u5229\u7528\u3059\u308b\u3068\u3001\u6700\u9069\u5316\u3084\u6539\u5584\u304c\u5fc5\u8981\u306a\u90e8\u5206\u306e\u767a\u898b\u3084\u3001\u65bd\u7b56\u304c\u6210\u529f\u3057\u3066\u3044\u308b\u304b\u306e\u30c1\u30a7\u30c3\u30af\u3092\u7c21\u5358\u306b\u884c\u3048\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E3%82%92%E4%BD%BF%E3%81%A3%E3%81%9F%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%AE%E6%96%B9%E6%B3%95\"><\/span>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u305f\u30e1\u30eb\u30de\u30ac\u52b9\u679c\u6e2c\u5b9a\u306e\u65b9\u6cd5<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u914d\u4fe1\u3059\u308b\u30e1\u30eb\u30de\u30ac\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30e1\u30eb\u30de\u30ac\u5185\u306e\u5168\u3066\u306e\u30ea\u30f3\u30af\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8ffd\u52a0\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002Benchmark Email\u3092\u3054\u5229\u7528\u306e\u5834\u5408\u306f\u3001<strong>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u9023\u643a\u306e\u30dc\u30bf\u30f3\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3060\u3051\u3067\u3001\u81ea\u52d5\u3067\u30e1\u30eb\u30de\u30ac\u5185\u306e\u5404\u30ea\u30f3\u30af\u306bUTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u632f\u3089\u308c\u3001\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u304c\u53ef\u80fd<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35043 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA1.png\" alt=\"Benchmark Email\u306eGA\u9023\u643a\u753b\u9762\" width=\"2708\" height=\"1356\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA1.png 2708w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA1-300x150.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA1-1024x513.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA1-768x385.png 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA1-1536x769.png 1536w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA1-2048x1026.png 2048w\" sizes=\"auto, (max-width: 2708px) 100vw, 2708px\" \/><\/p>\n<p>UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u306b\u3064\u3044\u3066\u306e\u8a73\u3057\u3044\u8aac\u660e\u306f\u3001\u4ee5\u4e0b\u306e\u8a18\u4e8b\u306e\u300c<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/googleanalytics-for-email-marketing\/#%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%82%AC%E3%82%B8%E3%83%B3%E3%81%A7%E4%BD%BF%E3%81%86URL%E3%81%AB%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%82%92%E3%81%A4%E3%81%91%E3%82%8B\" target=\"_blank\" rel=\"noopener\">\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u3067\u4f7f\u3046URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u3064\u3051\u308b<\/a>\u300d\u7ae0\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/googleanalytics-for-email-marketing\/\" target=\"_blank\" rel=\"noopener\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e1\u6b69\u8e0f\u307f\u8fbc\u3093\u3060\u52b9\u679c\u5206\u6790\u3057\u3088\u3046<\/a><\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u3092\u9001\u4fe1\u3057\u305f\u3089\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306e\u300c\u96c6\u5ba2\u300d\u2192\u300c\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u300d\u2192\u300c\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u3092\u958b\u3044\u3066\u3001\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u6d41\u5165\u3092\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u5185\u306e\u300c\u53c2\u7167\u5143\/\u30e1\u30c7\u30a3\u30a2\u300d\u306e\u4e2d\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u300cutm_source=\u300d\u3067\u8a2d\u5b9a\u3057\u305f\u53c2\u7167\u5143\u540d\uff08Benchmark Email\u3067\u9023\u643a\u3092\u5229\u7528\u3057\u305f\u5834\u5408\u306f\u3001\u300cBenchmarkEmail\u300d\uff09\u3068\u3001\u300cutm_medium=\u300d\u3067\u8a2d\u5b9a\u3057\u305f\u30e1\u30c7\u30a3\u30a2\u540d\uff08Benchmark Email\u3067\u9023\u643a\u3092\u5229\u7528\u3057\u305f\u5834\u5408\u306f\u3001\u300cemail\u300d\uff09\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35044 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA2.png\" alt=\"GA\u306e\u753b\u9762\" width=\"800\" height=\"537\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA2.png 800w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA2-300x201.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA2-768x516.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>\u307e\u305f\u3001\u300c\u30bb\u30ab\u30f3\u30c0\u30ea \u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300d\u306b\u300c\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u3092\u6307\u5b9a\u3059\u308b\u3068\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u300cutm_campaign=\u300d\u3067\u6307\u5b9a\u3057\u305f\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff08Benchmark Email\u3067\u9023\u643a\u3092\u5229\u7528\u3057\u305f\u5834\u5408\u306f\u3001\u9023\u643a\u30dc\u30bf\u30f3\u3092ON\u306b\u3057\u305f\u969b\u306b\u5165\u529b\u3057\u305f\u6587\u8a00\uff09\u304c\u8868\u793a\u3055\u308c\u308b\u305f\u3081\u3001\u30e1\u30eb\u30de\u30ac\u3054\u3068\u306e\u6570\u5024\u3092\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u300c\u76ee\u6a19\uff08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff09\u300d\u3092\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e\u9805\u76ee\u3067\u3001\u4f55\u4ef6\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u306e\u304b\u3082\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u8a18\u4e8b\u306e\u300c<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/googleanalytics-for-email-marketing\/#Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E3%81%A7%E3%81%AE%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E8%A8%AD%E5%AE%9A\" target=\"_blank\" rel=\"noopener\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a<\/a>\u300d\u7ae0\u3092\u3054\u53c2\u7167\u304f\u3060\u3055\u3044\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E7%94%BB%E9%9D%A2%E3%81%AE%E8%A6%8B%E6%96%B9%E3%81%A8%E8%80%83%E3%81%88%E6%96%B9\"><\/span>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u753b\u9762\u306e\u898b\u65b9\u3068\u8003\u3048\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u3067\u306f\u3001\u3069\u306e\u6570\u5b57\u3092\u3069\u306e\u3088\u3046\u306b\u898b\u3066\u3044\u304f\u306e\u304c\u826f\u3044\u306e\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\nGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u753b\u9762\u3067\u78ba\u8a8d\u3067\u304d\u308b\u4e3b\u306a\u9805\u76ee\u304c\u4f55\u3092\u8868\u3057\u3066\u3044\u308b\u306e\u304b\u3001\u305d\u3053\u304b\u3089\u4f55\u3092\u5206\u6790\u3067\u304d\u308b\u306e\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-35045 size-full\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA3.png\" alt=\"GA\u306e\u753b\u9762\u4e00\u90e8\" width=\"2308\" height=\"182\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA3.png 2308w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA3-300x24.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA3-1024x81.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA3-768x61.png 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA3-1536x121.png 1536w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2022\/02\/GA3-2048x161.png 2048w\" sizes=\"auto, (max-width: 2308px) 100vw, 2308px\" \/><\/p>\n<h3>1. \u96c6\u5ba2<\/h3>\n<p>\u30e1\u30eb\u30de\u30ac\u306b\u3088\u3063\u3066\u3001Web\u30b5\u30a4\u30c8\u306b\u3069\u308c\u3060\u3051\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304c\u3082\u305f\u3089\u3055\u308c\u305f\u306e\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u30e6\u30fc\u30b6\u30fc<\/strong>\u30fb\u30fb\u30fb\u671f\u9593\u4e2d\u306b1\u56de\u4ee5\u4e0a\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u958b\u59cb\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u6570\u3067\u3059\u3002\u30e6\u30fc\u30b6\u30fc\u306f\u8907\u6570\u56de\u30b5\u30a4\u30c8\u3092\u8a2a\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u3053\u306e\u6570\u5024\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3088\u308a\u5c11\u3057\u4f4e\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u65b0\u898f\u30e6\u30fc\u30b6\u30fc<\/strong>\u30fb\u30fb\u30fb\u6307\u5b9a\u3057\u305f\u671f\u9593\u4e2d\u306e\u521d\u56de\u30e6\u30fc\u30b6\u30fc\u306e\u4eba\u6570\u3067\u3059\u3002\u3053\u306e\u6570\u5024\u306f\u3001\u4eca\u307e\u3067\u63a5\u89e6\u3057\u305f\u3053\u3068\u306e\u306a\u3044\u30e6\u30fc\u30b6\u30fc\u306b\u30e1\u30eb\u30de\u30ac\u304c\u3069\u308c\u304f\u3089\u3044\u652f\u6301\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306b\u6709\u52b9\u306a\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p><strong>\u30bb\u30c3\u30b7\u30e7\u30f3<\/strong>\u30fb\u30fb\u30fb\u671f\u9593\u5185\u306e\u5408\u8a08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u3059\u3002 \u9078\u629e\u3057\u305f\u30e1\u30eb\u30de\u30ac\u304b\u3089\u3069\u308c\u3060\u3051\u306e\u8a2a\u554f\u304c\u767a\u751f\u3057\u305f\u304b\u304c\u308f\u304b\u308a\u307e\u3059\u3002\u3053\u306e\u30c7\u30fc\u30bf\u306f\u3001\u30e1\u30eb\u30de\u30ac\u304b\u3089\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3078\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306e\u91cf\u3092\u78ba\u8a8d\u3059\u308b\u306e\u306b\u4fbf\u5229\u3067\u3059\u3002\u3053\u306e\u6570\u5024\u306b\u306f\u3001\u30e1\u30eb\u30de\u30ac\u306e\u76f4\u63a5\u306e\u53d7\u4fe1\u8005\u3060\u3051\u3067\u306a\u304f\u3001\u30e1\u30eb\u30de\u30ac\u3092\u8ee2\u9001\u3055\u308c\u305f\u3001\u307e\u305f\u306f\u30e1\u30eb\u30de\u30ac\u3078\u306e\u30ea\u30f3\u30af\u3092\u9001\u3089\u308c\u305f\u8a2a\u554f\u8005\u304b\u3089\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u3082\u542b\u307e\u308c\u307e\u3059\u3002<\/p>\n<h3>2.\u884c\u52d5\u6307\u6a19<\/h3>\n<p>\u30b5\u30a4\u30c8\u306b\u30a2\u30af\u30bb\u30b9\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u884c\u52d5\u3092\u3068\u3063\u3066\u3044\u308b\u306e\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><strong>\u76f4\u5e30\u7387<\/strong>\u30fb\u30fb\u30fb\u30b5\u30a4\u30c8\u5185\u306e1 \u30da\u30fc\u30b8\u3057\u304b\u95b2\u89a7\u3055\u308c\u306a\u304b\u3063\u305f\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3092\u3001\u3059\u3079\u3066\u306e\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3067\u5272\u3063\u305f\u5024\u3067\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u3067\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u8a2a\u554f\u3057\u305f\u3082\u306e\u306e\u3001\u3059\u3050\u306b\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u5834\u5408\u3001<strong>\u30e1\u30eb\u30de\u30ac\u5185\u306e\u8868\u73fe\u304c\u9077\u79fb\u5148\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u30de\u30c3\u30c1\u3057\u3066\u3044\u306a\u3044\u3001\u307e\u305f\u306f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u6700\u9069\u5316\u304c\u5fc5\u8981\u3067\u3042\u308b<\/strong>\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p><strong>\u30da\u30fc\u30b8\/\u30bb\u30c3\u30b7\u30e7\u30f3<\/strong>\u30fb\u30fb\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u4e2d\u306b\u8868\u793a\u3055\u308c\u305f\u5e73\u5747\u30da\u30fc\u30b8\u6570\u3067\u3059\u3002\u540c\u3058\u30da\u30fc\u30b8\u304c\u7e70\u308a\u8fd4\u3057\u8868\u793a\u3055\u308c\u305f\u5834\u5408\u3082\u8868\u793a\u3055\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u5e73\u5747\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593<\/strong>\u30fb\u30fb\u30fb\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u5e73\u5747\u6642\u9593\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3089\u306e\u6570\u5024\u306f\u3001\u8a2a\u554f\u8005\u304c\u3069\u306e\u304f\u3089\u3044\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306b\u7559\u307e\u308a\u3001\u8208\u5473\u3092\u6301\u3063\u3066\u898b\u3066\u304f\u308c\u3066\u3044\u308b\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002\u5e73\u5747\u30da\u30fc\u30b8\u6570\u304c\u5c11\u306a\u304b\u3063\u305f\u308a\u30bb\u30c3\u30b7\u30e7\u30f3\u6642\u9593\u304c\u77ed\u3044\u5834\u5408\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8981\u56e0\u3092\u691c\u8a3c\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u9ad8\u3044\u5b9b\u5148\u306b\u30e1\u30eb\u30de\u30ac\u3092\u9001\u4fe1\u3057\u3066\u3044\u308b\u304b<\/li>\n<li>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u30b3\u30d4\u30fc\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\u6700\u9069\u5316\u3055\u308c\u3066\u3044\u308b\u304b<\/li>\n<li>\u8a2a\u554f\u8005\u3092\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6b21\u306e\u30b9\u30c6\u30fc\u30b8\u306b\u5c0e\u304f\u305f\u3081\u306e\u30c7\u30a3\u30fc\u30d7\u30ea\u30f3\u30af\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u304b<\/li>\n<\/ul>\n<h3>3. 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class=\"ez-toc-section\" id=\"Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%E3%82%92%E6%B4%BB%E7%94%A8%E3%81%97%E3%81%A6%E3%80%81%E3%83%A1%E3%83%BC%E3%83%AB%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%81%AE%E6%88%90%E5%8A%9F%E5%BA%A6%E5%90%88%E3%81%84%E3%82%92%E7%9F%A5%E3%82%8D%E3%81%86\"><\/span>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\u3057\u3066\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u6210\u529f\u5ea6\u5408\u3044\u3092\u77e5\u308d\u3046<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u958b\u5c01\u7387\u3092\u77e5\u308b\u3053\u3068\u306f\u5927\u5207\u3067\u3059\u304c\u3001\u305d\u308c\u3060\u3051\u3067\u306f\u9650\u754c\u304c\u3042\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u3001\u4eca\u5f8c\u306fApple Mail\u30e6\u30fc\u30b6\u30fc\u306b\u3064\u3044\u3066\u958b\u5c01\u7387\u306e\u6b63\u78ba\u306a\u628a\u63e1\u304c\u3067\u304d\u306a\u3044\u53ef\u80fd\u6027\u304c\u3042\u308b\u305f\u3081\u3001\u958b\u5c01\u7387\u306e\u307f\u3092\u6307\u6a19\u3068\u3059\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30eb\u30de\u30ac\u306e\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u3092\u3088\u308a\u6b63\u78ba\u306b\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u307e\u305f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\u3084\u58f2\u4e0a\u9ad8\u306a\u3069\u3001\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068ROI\u306e\u95a2\u4fc2\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u3067\u3001\u3088\u308a\u8a73\u7d30\u306a\u76ee\u6a19\u8a2d\u5b9a\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u3001\u305c\u3072Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u3054\u6d3b\u7528\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u95a2\u9023FAQ\u30da\u30fc\u30b8\uff1a<a href=\"https:\/\/kb.benchmarkemail.com\/jp\/can-i-add-google-analytics-tracking-to-my-email-campaigns\/\" target=\"_blank\" rel=\"noopener\">\u30e1\u30fc\u30eb\u914d\u4fe1\u5f8c\u306e\u7d50\u679c\u3092Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u5206\u6790\u3067\u304d\u307e\u3059\u304b\uff1f<\/a><br \/>\n\u95a2\u9023\u8a18\u4e8b\uff1a<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/casestudytheatreproducts2\/\" target=\"_blank\" rel=\"noopener\">\u30e1\u30eb\u30de\u30ac\u306e\u5148\u306b\u3042\u308b\u30b4\u30fc\u30eb\u3092\u610f\u8b58\u3059\u308b\uff01\u6d3b\u7528\u652f\u63f4\u4e8b\u4f8b\uff1a\u30b7\u30a2\u30bf\u30fc\u30d7\u30ed\u30c0\u30af\u30c4\u69d8\uff08\u7b2c2\u56de\uff09<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u8a18\u4e8b\u306fBenchmark Email\u672c\u793e\u306e\u30d6\u30ed\u30b0\u8a18\u4e8b \u201cHow to Use Google Analytics to Track the Success of Your Email Campaigns\u201d \u3092\u5143\u306b\u57f7\u7b46\u3057\u305f\u3082\u306e\u3067\u3059\u3002 \u6628\u5e74\u3001Apple\u793e\u88fd\u54c1\u306eOS\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u30ea\u30ea\u30fc\u30b9\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30d7\u30e9\u30a4\u30d0\u30b7\u30fc\u4fdd\u8b77\u304c\u5f37\u5316\u3055\u308c\u307e\u3057\u305f\u3002 \u3053\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u3001Apple Mail\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u8005\u306b\u3088\u308b\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u3092\u62d2\u5426\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3064\u307e\u308a\u3001Apple Mail\u3067\u30e1\u30eb\u30de\u30ac\u3092\u8cfc\u8aad\u3059\u308b\u30e6\u30fc\u30b6\u30fc\u306b\u95a2\u3057\u3066\u306f\u3001\u4eca\u5f8c\u4ee5\u4e0b\u306e\u3053\u3068\u304c\u8d77\u3053\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u306e\u3067\u3059\u3002 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