{"id":38299,"date":"2026-01-28T02:20:57","date_gmt":"2026-01-28T02:20:57","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/jp\/?p=38299"},"modified":"2026-04-16T03:11:48","modified_gmt":"2026-04-16T03:11:48","slug":"google-analytics-4-for-email-marketing","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/","title":{"rendered":"GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3067\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u3057\u3088\u3046\u3010\u521d\u301c\u4e2d\u7d1a\u7de8\u3011"},"content":{"rendered":"<p>\u203b\u672c\u8a18\u4e8b\u306f2026\u5e744\u6708\u6642\u70b9\u3067\u306e\u60c5\u5831\u3092\u5143\u306b\u57f7\u7b46\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3067\u306f\u3001\u300c\u958b\u5c01\u300d\u3084\u300c\u30af\u30ea\u30c3\u30af\u300d\u306a\u3069\u306e\u6307\u6a19\u3092\u53c2\u8003\u306b\u3055\u308c\u3066\u3044\u308b\u65b9\u306f\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u4e3b\u8981\u306a\u6307\u6a19\u306e\u8a08\u6e2c\u306f\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e00\u65b9\u3067\u3001\u3055\u3089\u306b\u8e0f\u307f\u8fbc\u3093\u3067\u300c\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u304c\u81ea\u793e\u306b\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u6210\u679c\u300d\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u8aad\u8005\u306eWeb\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u3084\u3001\u8cfc\u5165\u30fb\u7533\u8fbc\u306a\u3069\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u8a08\u6e2c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u672c\u8a18\u4e8b\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3042\u308bGA4\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u3001\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u64cd\u4f5c\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/#GA4%EF%BC%88Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%EF%BC%89%E3%81%A8%E3%81%AF\" >GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/#%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A7GA4%E3%82%92%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\" >\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3067GA4\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/#%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E7%B5%8C%E7%94%B1%E3%81%AE%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E3%82%92%E8%AA%BF%E3%81%B9%E3%82%8B%E3%81%AB%E3%81%AF%EF%BC%9F\" >\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8abf\u3079\u308b\u306b\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/#Benchmark_Email%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%82%92%E6%89%8B%E5%8B%95%E3%81%A7%E4%BB%98%E4%B8%8E%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\" >Benchmark Email\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u624b\u52d5\u3067\u4ed8\u4e0e\u3059\u308b\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/#GA4%E3%81%AE%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E5%8A%B9%E6%9E%9C%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\" >GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/#GA4%E3%81%A7%E3%81%AE%E3%80%8C%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%80%8D%E3%81%A8%E3%81%AF%EF%BC%9F\" >GA4\u3067\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/#GA4%E3%81%A7%E3%81%AE%E3%80%8C%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%80%8D%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\" >GA4\u3067\u306e\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/#GA4%E3%81%AE%E3%83%87%E3%83%A2%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\" >GA4\u306e\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3064\u3044\u3066<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/#%E6%9C%80%E5%BE%8C%E3%81%AB\" >\u6700\u5f8c\u306b<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"GA4%EF%BC%88Google%E3%82%A2%E3%83%8A%E3%83%AA%E3%83%86%E3%82%A3%E3%82%AF%E3%82%B9%EF%BC%89%E3%81%A8%E3%81%AF\"><\/span><span style=\"font-weight: 400\">GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3068\u306f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f\u3001Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">2023\u5e747\u67081\u65e5\u306b\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306fUA\u304b\u3089GA4\u3078\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002\u524d\u30d0\u30fc\u30b8\u30e7\u30f3\u306eUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09 \u3067\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u8ef8\u306b\u5206\u6790\u3092\u3057\u3066\u3044\u305f\u4e00\u65b9\u3001GA4\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u5206\u6790\u304c\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u5909\u66f4\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u3088\u308a\u8a73\u7d30\u306b\u7406\u89e3\u30fb\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5c1a\u3001UA\u3067\u4f7f\u308f\u308c\u3066\u3044\u305f\u9805\u76ee\u3084\u5206\u6790\u65b9\u6cd5\u304c\u5ec3\u6b62\u3055\u308c\u3066\u3044\u305f\u308a\u3001\u5b9a\u7fa9\u304c\u5909\u66f4\u3055\u308c\u3066\u3044\u308b\u7528\u8a9e\u3082\u3042\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E5%8A%B9%E6%9E%9C%E6%B8%AC%E5%AE%9A%E3%81%A7GA4%E3%82%92%E5%B0%8E%E5%85%A5%E3%81%99%E3%82%8B%E3%83%A1%E3%83%AA%E3%83%83%E3%83%88\"><\/span><span style=\"font-weight: 400\">\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3067GA4\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">GA4\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u300c\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u3067\u306f\u30ab\u30d0\u30fc\u3067\u304d\u306a\u3044Web\u30da\u30fc\u30b8\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u3092\u5206\u6790\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u6700\u521d\u306b\u3001\u79c1\u305f\u3061\u304c\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3057\u305f\u5f8c\u306e\u8aad\u8005\u306e\u884c\u52d5\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8aad\u8005\u306f\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u6c17\u306b\u306a\u3063\u305f\u30e1\u30fc\u30eb\u304c\u3042\u308c\u3070\u958b\u5c01\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5185\u5bb9\u306b\u76ee\u3092\u901a\u3057\u3001\u6c17\u306b\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5546\u54c1\u304c\u3042\u308c\u3070\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30af\u30ea\u30c3\u30af\u3092\u3059\u308b\u3068Web\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u304b\u3089\u306f\u4e00\u5ea6\u96e2\u308c\u307e\u3059\u3002\u9077\u79fb\u5148\u3067\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u305f\u308a\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38303\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga1.jpg\" alt=\"\u753b\u50cf1\" width=\"1558\" height=\"222\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga1.jpg 1558w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga1-300x43.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga1-1024x146.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga1-768x109.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga1-1536x219.jpg 1536w\" sizes=\"auto, (max-width: 1558px) 100vw, 1558px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Benchmark Email\u306e\u3088\u3046\u306a\u4e00\u822c\u7684\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u5206\u6790\u304c\u3067\u304d\u308b\u306e\u306f\u3001Web\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u524d\u306e\u300c\u30af\u30ea\u30c3\u30af\u300d\u307e\u3067\u3067\u3059\u3002\u305d\u306e\u5f8c\u306e\u8aad\u8005\u306e\u884c\u52d5\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u5206\u6790\u53ef\u80fd\u306a\u6307\u6a19\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n<\/span><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38441\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga2.png\" alt=\"\u753b\u50cf2\" width=\"1466\" height=\"486\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga2.png 1466w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga2-300x99.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga2-1024x339.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga2-768x255.png 768w\" sizes=\"auto, (max-width: 1466px) 100vw, 1466px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u8cfc\u5165\u91d1\u984d\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e1\u30eb\u30de\u30ac\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u308c\u3060\u3051\u306e\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E7%B5%8C%E7%94%B1%E3%81%AE%E3%82%A2%E3%82%AF%E3%82%BB%E3%82%B9%E3%82%92%E8%AA%BF%E3%81%B9%E3%82%8B%E3%81%AB%E3%81%AF%EF%BC%9F\"><\/span><span style=\"font-weight: 400\">\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8abf\u3079\u308b\u306b\u306f\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u6bce\u306e\u52b9\u679c\u3092GA4\u3067\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306bURL\u306b\u7d9a\u304f\u300c?\u300d\u4ee5\u964d\u306e\u90e8\u5206\u306e\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u306e3\u3064\u306e\u30d1\u30fc\u30c4\u3092\u542b\u3080\u5f62\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38305\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga3.jpg\" alt=\"\u753b\u50cf3\" width=\"1468\" height=\"280\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga3.jpg 1468w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga3-300x57.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga3-1024x195.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga3-768x146.jpg 768w\" sizes=\"auto, (max-width: 1468px) 100vw, 1468px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">\u203b\u3053\u306e\u3046\u3061\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u3092\u8868\u3059\u300cutm_medium=email\u300d\u306f\u3001GA4\u3067\u30e1\u30fc\u30eb\u6d41\u5165\u3068\u3057\u3066\u6b63\u3057\u304f\u5206\u985e\u3059\u308b\u305f\u3081\u306b\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u308b\u5024\u3067\u3059\u3002\u72ec\u81ea\u306e\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u5206\u6790\u3092\u6b63\u3057\u304f\u884c\u3046\u305f\u3081\u306b\u306f\u300cemail\u300d\u3067\u7d71\u4e00\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u8a73\u7d30\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/10917952#zippy=%2C%E3%81%93%E3%81%AE%E8%A8%98%E4%BA%8B%E3%81%AE%E5%86%85%E5%AE%B9\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u516c\u5f0f\u306e\u30b5\u30dd\u30fc\u30c8\u30da\u30fc\u30b8<\/span><\/a><span style=\"font-weight: 400\">\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benchmark_Email%E3%81%A7%E3%83%91%E3%83%A9%E3%83%A1%E3%83%BC%E3%82%BF%E3%82%92%E6%89%8B%E5%8B%95%E3%81%A7%E4%BB%98%E4%B8%8E%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span><span style=\"font-weight: 400\">Benchmark Email\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u624b\u52d5\u3067\u4ed8\u4e0e\u3059\u308b\u65b9\u6cd5<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Benchmark Email\u3067\u306f\u3001\u5404\u30ea\u30f3\u30af\u306b\u5bfe\u3057\u3066GA4\u6e2c\u5b9a\u7528\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u3092\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u65b9\u6cd5\u306fBenchmark Email\u306b\u9650\u3089\u305a\u3001\u4ed6\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3082\u5171\u901a\u3057\u3066\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u4e00\u822c\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5\u3067\u3059\u3002<\/p>\n<p>\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u30ea\u30f3\u30af\u5148URL\u306e\u672b\u5c3e\u306b\u300c?\u300d\u4ee5\u964d\u306e\u5f62\u5f0f\u3067\u8ffd\u52a0\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306a\u69cb\u6210\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002<\/p>\n<p><strong>https:\/\/example.com\/?utm_source=\u3007\u3007&amp;utm_medium=\u3007\u3007&amp;utm_campaign=\u3007\u3007<\/strong><\/p>\n<p>Benchmark Email\u3067\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\uff1aBenchmarkEmail\uff08\u4efb\u610f\u3067\u8a2d\u5b9a\uff09<br \/>\n\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff1a\u30e1\u30fc\u30eb\u6bce\u306b\u81ea\u7531\u306b\u8a2d\u5b9a<br \/>\n\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\uff1aemail<\/p>\n<p>\u30e1\u30fc\u30eb\u672c\u6587\u5185\u306e\u5404\u30ea\u30f3\u30af\u306b\u3001\u3053\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001GA4\u4e0a\u3067\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u6d41\u5165\u3092\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u306a\u304a\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u300c?\u300d\u3067\u59cb\u307e\u308a\u3001\u8907\u6570\u3042\u308b\u5834\u5408\u306f\u300c&amp;\u300d\u3067\u7e4b\u304e\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400\">GA4\u3067\u5206\u6790\u3092\u3059\u308b\u969b\u306b\u300c\u3069\u306e\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u306a\u306e\u304b\u300d\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306b\u306f\u30e1\u30eb\u30de\u30ac\u3092\u9001\u3063\u305f\u65e5\u4ed8\u3084\u3001\u5b9f\u65bd\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u306a\u3069\u3092\u5165\u308c\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002<br \/>\n<\/span><span style=\"font-weight: 400\">\uff08\u4f8b\uff1a\u300c20230610_sale\u300d\u300cEvent_202306\u300d\u306a\u3069\uff09<\/span><\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001GA4\u306e\u753b\u9762\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u3092\u793a\u3059\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u306e\u5217\u306b\u3001\u300cBenchmarkEmail \/ email\u300d\u3068\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u3053\u308c\u3067\u3001Benchmark Email\u304b\u3089\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u5168\u4f53\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<br \/>\n<\/span><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38311\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga5.jpg\" alt=\"\u753b\u50cf5\" width=\"1364\" height=\"730\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga5.jpg 1364w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga5-300x161.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga5-1024x548.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga5-768x411.jpg 768w\" sizes=\"auto, (max-width: 1364px) 100vw, 1364px\" \/><\/a><span style=\"font-weight: 400\">\u3082\u3057\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306f\u3001\u4e0a\u8a18\u306e\u30b0\u30ec\u30fc\u67a0\u306e\u3088\u3046\u306b\u300c(direct) \/ (none)\u300d\u3068\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u300c(direct) \/ (none)\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u304c\u4e0d\u660e\u306a\u5834\u5408\u306b\u8868\u793a\u304c\u3055\u308c\u308b\u306e\u3067\u3001\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u6d41\u5165\u3092\u5224\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001GA4\u6e2c\u5b9a\u7528\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5fc5\u305a\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>\u307e\u305f\u3001\u30ea\u30f3\u30af\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3088\u3063\u3066\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u5f15\u304d\u7d99\u304c\u308c\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001URL\u77ed\u7e2e\u30c4\u30fc\u30eb\u3084\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u9014\u4e2d\u3067\u524a\u9664\u3055\u308c\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306e\u914d\u4fe1\u524d\u306b\u306f\u3001\u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3001\u30ea\u30f3\u30af\u5148URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002<\/p>\n<p style=\"text-align: center\"><strong>\u2709\ufe0f\u307e\u305a\u306f\u7121\u6599\u3067\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u304a\u8a66\u3057\u2709\ufe0f<\/strong><br \/>\n<a href=\"https:\/\/app.benchmarkemail.io\/register?language=ja&amp;region=ap-northeast-1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36721 size-full\" src=\"https:\/\/www.benchmarkemail.com\/images\/blog\/blog_trial_banner_general.png\" alt=\"\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0,\u30e1\u30eb\u30de\u30ac\u30b5\u30fc\u30d3\u30b9\u306e\u7121\u6599\u767b\u9332\" width=\"900\" height=\"340\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%E3%81%AE%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%E3%81%A7%E3%83%A1%E3%83%AB%E3%83%9E%E3%82%AC%E3%81%AE%E5%8A%B9%E6%9E%9C%E3%82%92%E7%A2%BA%E8%AA%8D%E3%81%99%E3%82%8B%E6%96%B9%E6%B3%95\"><\/span><span style=\"font-weight: 400\">GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">GA4\u3067Web\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u5143\u3092\u78ba\u8a8d\u3057\u3001\u5404\u6307\u6a19\u306e\u6570\u5024\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5\u3092\u3054\u8aac\u660e\u3057\u307e\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\">GA4\u306b\u30a2\u30af\u30bb\u30b9\u3057\u307e\u3059\u3002\u5de6\u5074\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u30ec\u30dd\u30fc\u30c8\uff1e\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\uff1e\u96c6\u5ba2\uff1e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u7372\u5f97\u300d\u3068\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<br \/>\n\u203b\u30ec\u30dd\u30fc\u30c8\u306b\u300c\u30e9\u30a4\u30d5\u30b5\u30a4\u30af\u30eb\u300d\u304c\u8868\u793a\u3055\u308c\u3066\u3044\u306a\u3044\u5834\u5408\u306f\u3001\u8ffd\u52a0\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3059\u3002\u8a73\u7d30\u306f<a href=\"https:\/\/support.google.com\/analytics\/answer\/12924233?hl=ja\">\u516c\u5f0f\u306e\u30b5\u30dd\u30fc\u30c8\u30da\u30fc\u30b8<\/a>\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/li>\n<li style=\"font-weight: 400\">\u8868\u4e0a\u90e8\u306e\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30c7\u30d5\u30a9\u30eb\u30c8 \u30c1\u30e3\u30cd\u30eb\u30b0\u30eb\u30fc\u30d7\u300d\u3068\u66f8\u3044\u3066\u3042\u308b\u7b87\u6240\u3092\u30af\u30ea\u30c3\u30af\u3057\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u5909\u66f4\u3057\u307e\u3059\u3002<\/li>\n<li style=\"font-weight: 400\">\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u3092\u9078\u629e\u3057\u307e\u3059\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div>\n<div style=\"height: 12px\"><span style=\"background: #999999;padding: 6px 10px;border-radius: 3px;color: #ffffff;font-weight: bold;margin-left: 10px\">\u88dc\u8db3\uff1aGA\u306e\u30ec\u30dd\u30fc\u30c8\u306e\u4ed5\u7d44\u307f<\/span><\/div>\n<div style=\"padding: 30px 15px 10px;border-radius: 5px;border: 3px dashed #999999;background: #FAFAFA\">\n<p><span style=\"font-weight: 400\">\u30ec\u30dd\u30fc\u30c8\u306b\u8868\u793a\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306b\u306f\u300c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300d\u3068\u300c\u6307\u6a19\u300d\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3000\u30fb\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\uff1a\u30c7\u30fc\u30bf\u306e\u5c5e\u6027\uff08\u53c2\u7167\u5143\u3001\u5546\u54c1\u306e\u30ab\u30c6\u30b4\u30ea\u306a\u3069\uff09<br \/>\n<\/span><span style=\"font-weight: 400\">\u3000\u30fb\u6307\u6a19\uff1a\u6570\u5024\u30c7\u30fc\u30bf\u306e\u96c6\u8a08\u65b9\u6cd5\uff08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\u3001\u8cfc\u5165\u6570\u306a\u3069\uff09<br \/>\n<\/span><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga6.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38313\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga6.jpg\" alt=\"\u753b\u50cf6\" width=\"1600\" height=\"571\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga6.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga6-300x107.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga6-1024x365.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga6-768x274.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga6-1536x548.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><span style=\"font-weight: 400\">\u300c\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u300d\u306f\u5206\u6790\u8ef8\u3001\u300c\u6307\u6a19\u300d\u306f\u96c6\u8a08\u7d50\u679c\u306e\u4e00\u89a7\u3068\u3057\u3066\u8003\u3048\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<\/div>\n<p><span style=\"font-weight: 400\"><br \/>\n\u30e1\u30eb\u30de\u30ac\u6bce\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u5206\u6790\u8ef8\u3068\u306a\u308b\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3092\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306b\u3057\u307e\u3059\u3002<br \/>\n<\/span><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga7.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38324\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga7.jpg\" alt=\"\u753b\u50cf7\" width=\"1600\" height=\"708\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga7.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga7-300x133.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga7-1024x453.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga7-768x340.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga7-1536x680.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<\/div>\n<p><span style=\"font-weight: 400\">\u4e0a\u8a18\u753b\u50cf\u306e\u3088\u3046\u306bBenchmark Email\u3067\u8a2d\u5b9a\u3057\u305f\u30e1\u30fc\u30eb\u6bce\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u8868\u793a\u3055\u308c\u3001\u300c\u6307\u6a19\u300d\u306e\u90e8\u5206\u3067\u5404\u30e1\u30eb\u30de\u30ac\u304c\u3082\u305f\u3089\u3057\u305f\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">GA4\u3067\u8868\u793a\u3055\u308c\u308b\u57fa\u672c\u7684\u306a\u6307\u6a19\u306e\u6982\u8981\u306f\u4e0b\u8a18\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n<\/span><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88681.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38325\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88681.png\" alt=\"\" width=\"1206\" height=\"836\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88681.png 1206w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88681-300x208.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88681-1024x710.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88681-768x532.png 768w\" sizes=\"auto, (max-width: 1206px) 100vw, 1206px\" \/><\/a><\/p>\n<p>\u203b\u5c1a\u3001Benchmark\u30ec\u30dd\u30fc\u30c8\u4e0a\u306e\u30af\u30ea\u30c3\u30af\u6570\u306f\u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30bd\u30d5\u30c8\u306b\u3088\u308b\u3082\u306e\u3082\u542b\u307e\u308c\u308b\u306a\u3069\u8a08\u6e2c\u65b9\u6cd5\u304c\u7570\u306a\u308b\u305f\u3081\u3001\u5fc5\u305a\u3057\u3082GA\u4e0a\u306e\u30c7\u30fc\u30bf\u3068\u4e00\u81f4\u3057\u307e\u305b\u3093\u3002<\/p>\n<p><span style=\"font-weight: 400\">\u3055\u3089\u306b\u8a73\u7d30\u306a\u5206\u6790\u3092\u884c\u3044\u305f\u3044\u5834\u5408\u306f\u3001\u300c\u63a2\u7d22\u300d\u6a5f\u80fd\uff08Explore\uff09\u3092\u6d3b\u7528\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002\u63a2\u7d22\u30ec\u30dd\u30fc\u30c8\u3067\u306f\u3001\u30c7\u30a3\u30e1\u30f3\u30b7\u30e7\u30f3\u3084\u6307\u6a19\u3092\u81ea\u7531\u306b\u7d44\u307f\u5408\u308f\u305b\u3066\u5206\u6790\u3067\u304d\u308b\u305f\u3081\u3001\u300c\u7279\u5b9a\u306e\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u3067\u6d41\u5165\u3057\u305f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u300d\u3084\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u81f3\u3063\u305f\u7d4c\u8def\u300d\u306a\u3069\u3092\u3088\u308a\u6df1\u304f\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%E3%81%A7%E3%81%AE%E3%80%8C%E3%82%A4%E3%83%99%E3%83%B3%E3%83%88%E3%80%8D%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span><span style=\"font-weight: 400\">GA4\u3067\u306e\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u306f\uff1f<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">GA4\u3067\u306f\u3001\u5168\u3066\u306e\u30c7\u30fc\u30bf\u3092\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u3044\u3046\u5358\u4f4d\u3067\u8a08\u6e2c\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4f8b\u3048\u3070\u3001\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u306f\u300cpage_view\u300d\u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u3001\u30d5\u30a1\u30a4\u30eb\u306e\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u306f\u300cfile_download\u300d\u3068\u3044\u3046\u30a4\u30d9\u30f3\u30c8\u3001\u30b9\u30af\u30ed\u30fc\u30eb\u306f\u300cscroll\u300d\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u4e00\u3064\u4e00\u3064\u306e\u52d5\u5411\u3092\u30a4\u30d9\u30f3\u30c8\u3068\u8003\u3048\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u4e3b\u306b\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002\u8a73\u7d30\u306f<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/9322688?hl=ja#zippy=%2C%E3%83%AA%E3%82%A2%E3%83%AB%E3%82%BF%E3%82%A4%E3%83%A0-%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88%2Cdebugview-%E3%83%AC%E3%83%9D%E3%83%BC%E3%83%88\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u516c\u5f0f\u306e\u30b5\u30dd\u30fc\u30c8\u30da\u30fc\u30b8<\/span><\/a><span style=\"font-weight: 400\">\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><strong>\u30fb\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\uff08\u81ea\u52d5\u53ce\u96c6\uff09<br \/>\n\u30fb\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\uff08\u624b\u52d5\u8a2d\u5b9a\uff09<br \/>\n\u30fb\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\uff08\u624b\u52d5\u8a2d\u5b9a\uff09<\/strong><\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u305d\u308c\u305e\u308c\u306e\u6982\u8981\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><b>\u30fb\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\uff08\u81ea\u52d5\u53ce\u96c6\uff09<br \/>\n<\/b><span style=\"font-weight: 400\">\u81ea\u52d5\u7684\u306b\u53ce\u96c6\u3055\u308c\u308b\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u7279\u306b\u7d30\u304b\u3044\u8a2d\u5b9a\u3092\u3057\u306a\u304f\u3066\u3082\u78ba\u8a8d\u3067\u304d\u308b\u9805\u76ee\u3067\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400\">\uff08\u4f8b\uff09<br \/>\n<\/span><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88682.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38330\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88682.png\" alt=\"\u88682\" width=\"1208\" height=\"642\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88682.png 1208w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88682-300x159.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88682-1024x544.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88682-768x408.png 768w\" sizes=\"auto, (max-width: 1208px) 100vw, 1208px\" \/><\/a><\/p>\n<p><b>\u30fb\u63a8\u5968\u30a4\u30d9\u30f3\u30c8\uff08\u624b\u52d5\u8a2d\u5b9a\uff09<br \/>\n<\/b><span style=\"font-weight: 400\">Google\u304c\u8a08\u6e2c\u3092\u63a8\u5968\u3057\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u3092\u6307\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><b>\u30fb\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\uff08\u624b\u52d5\u8a2d\u5b9a\uff09<br \/>\n<\/b><span style=\"font-weight: 400\">\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u81ea\u8eab\u3067\u8a08\u6e2c\u3092\u884c\u3044\u305f\u3044\u3068\u304d\u306b\u72ec\u81ea\u306b\u4f5c\u6210\u3059\u308b\u30a4\u30d9\u30f3\u30c8\u3067\u3059\u3002\u4e0a\u8a182\u3064\u306b\u8a72\u5f53\u3059\u308b\u3082\u306e\u304c\u306a\u3044\u5834\u5408\u306b\u4f7f\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">GA4\u306e\u30ec\u30dd\u30fc\u30c8\u753b\u9762\u3067\u78ba\u8a8d\u3059\u308b\u3068\u3001\u4ee5\u4e0b\u306e\u753b\u50cf\u306e\u3088\u3046\u306b\u300c\u30a4\u30d9\u30f3\u30c8\u6570\u300d\u306e\u5217\u3067\u8a2d\u5b9a\u3057\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u306e\u767a\u751f\u56de\u6570\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400\">\uff08\u753b\u50cf\u306fGoogle\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bGA4\u306e\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\uff09<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga8.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38333\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga8.jpg\" alt=\"\u753b\u50cf8\" width=\"1600\" height=\"657\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga8.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga8-300x123.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga8-1024x420.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga8-768x315.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga8-1536x631.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><br \/>\n<\/span><span style=\"font-weight: 400\">\u30c7\u30d5\u30a9\u30eb\u30c8\u3067\u306f\u3059\u3079\u3066\u306e\u30a4\u30d9\u30f3\u30c8\u306e\u5408\u8a08\u6570\u304c\u8868\u793a\u3055\u308c\u307e\u3059\u304c\u3001\u300c\u3059\u3079\u3066\u306e\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b\u3068\u3001\u30a4\u30d9\u30f3\u30c8\u4e00\u89a7\u304c\u51fa\u3066\u304d\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga9.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38334\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga9.jpg\" alt=\"\u753b\u50cf9\" width=\"1600\" height=\"658\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga9.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga9-300x123.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga9-1024x421.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga9-768x316.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga9-1536x632.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/span><span style=\"font-weight: 400\">\u5404\u30a4\u30d9\u30f3\u30c8\u306b\u7d5e\u3063\u3066\u6570\u5024\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga10.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38335\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga10.jpg\" alt=\"\u753b\u50cf10\" width=\"1600\" height=\"605\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga10.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga10-300x113.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga10-1024x387.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga10-768x290.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga10-1536x581.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%E3%81%A7%E3%81%AE%E3%80%8C%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E3%80%8D%E3%81%AE%E8%A8%AD%E5%AE%9A%E6%96%B9%E6%B3%95\"><\/span><span style=\"font-weight: 400\">GA4\u3067\u306e\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u300d\u306e\u8a2d\u5b9a\u65b9\u6cd5<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\u3001\u30b5\u30a4\u30c8\u4e0a\u3067\u9054\u6210\u3057\u305f\u3044\u300c\u76ee\u6a19\u300d\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002GA4\u3067\u306f\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3059\u308b\u969b\u3001\u4e00\u3064\u524d\u306e\u7ae0\u3067\u89e3\u8aac\u3057\u305f\u300c\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u6307\u6a19\u3068\u3057\u3066\u4f7f\u7528\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a08\u6e2c\u306b\u306f\u4e0b\u8a182\u3064\u306e\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2460\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u6307\u6a19\u3068\u3057\u3066\u4f7f\u3044\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3059\u308b<br \/>\n<\/span><span style=\"font-weight: 400\">\u2461\u65b0\u898f\u3067\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u3057\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u8a08\u6e2c\u3059\u308b<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a08\u6e2c\u3059\u308b\u306b\u306f\u3001\u300c\u7ba1\u7406\uff1e\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u9032\u307f\u3001<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga11.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38336\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga11.jpg\" alt=\"\u753b\u50cf11\" width=\"1600\" height=\"991\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga11.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga11-300x186.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga11-1024x634.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga11-768x476.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga11-1536x951.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/span><span style=\"font-weight: 400\">\u53f3\u5074\u306e\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u30de\u30fc\u30af\u3092\u4ed8\u3051\u308b\u300d\u3092ON\u306b\u3057\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga12.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38337\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga12.jpg\" alt=\"\u753b\u50cf12\" width=\"1600\" height=\"769\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga12.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga12-300x144.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga12-1024x492.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga12-768x369.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga12-1536x738.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u3001\u300c\u30b5\u30a4\u30c8\u304c\u95b2\u89a7\u3055\u308c\u305f\u304b\u300d\u300c\u30b9\u30af\u30ed\u30fc\u30eb\u3055\u308c\u305f\u304b\u300d\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u4f1a\u54e1\u767b\u9332\u3055\u308c\u305f\u304b\u300d\u300c\u8cc7\u6599\u304c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3055\u308c\u305f\u304b\u300d\u300c\u5546\u54c1\u304c\u8cfc\u5165\u3055\u308c\u305f\u304b\u300d\u3082\u8a08\u6e2c\u3057\u305f\u3044\u65b9\u3082\u3044\u3089\u3063\u3057\u3083\u308b\u3067\u3057\u3087\u3046\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3053\u306e\u3088\u3046\u306a\u65e2\u5b58\u306e\u30a4\u30d9\u30f3\u30c8\u306b\u306f\u306a\u3044\u76ee\u6a19\u3092\u8a08\u6e2c\u3057\u305f\u3044\u5834\u5408\u306f\u3001\u65b0\u3057\u304f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306f\u3001\u4ee5\u4e0b\u306e2\u901a\u308a\u306e\u65b9\u6cd5\u3067\u8a2d\u5b9a\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<p>\u2460GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<br \/>\n\u2461Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u3092\u4f7f\u7528\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5<\/p>\n<p><span style=\"font-weight: 400\">\u3053\u3053\u3067\u306f\u3001\u300c\u2460GA4\u306e\u7ba1\u7406\u753b\u9762\u304b\u3089\u8a2d\u5b9a\u3059\u308b\u65b9\u6cd5\u300d\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u8a2d\u5b9a\u306e\u6d41\u308c\u3068\u3057\u3066\u306f\u3001\u300c\u6700\u521d\u306b\u65b0\u898f\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u2192\u305d\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u6307\u5b9a\u300d\u3068\u3044\u3046\u5f62\u306b\u306a\u308a\u307e\u3059\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u5de6\u5074\u306e\u30e1\u30cb\u30e5\u30fc\u304b\u3089\u300c\u8a2d\u5b9a\uff1e\u30a4\u30d9\u30f3\u30c8\uff1e\u30a4\u30d9\u30f3\u30c8\u3092\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga13.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38339\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga13.jpg\" alt=\"\u753b\u50cf13\" width=\"1600\" height=\"740\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga13.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga13-300x139.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga13-1024x474.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga13-768x355.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga13-1536x710.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u306e\u753b\u9762\u304c\u51fa\u3066\u304d\u305f\u3089\u3001\u53f3\u4e0a\u306e\u300c\u4f5c\u6210\u300d\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u8a2d\u5b9a\u753b\u9762\u304c\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u3001\u30a4\u30d9\u30f3\u30c8\u540d\u3084\u6761\u4ef6\u3092\u8a2d\u5b9a\u3057\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga14.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38340\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga14.jpg\" alt=\"\u753b\u50cf14\" width=\"1600\" height=\"928\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga14.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga14-300x174.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga14-1024x594.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga14-768x445.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga14-1536x891.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><br \/>\n<\/span><\/span><span style=\"font-weight: 400\"><span style=\"color: red\"><strong>\u2460\uff1a<\/strong><\/span>\u65b0\u898f\u30a4\u30d9\u30f3\u30c8\u540d\u3092\u5165\u529b\u3057\u307e\u3059\u3002\u30a4\u30d9\u30f3\u30c8\u540d\u304c\u305d\u306e\u307e\u307e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u540d\u3068\u306a\u308b\u306e\u3067\u3001\u5f8c\u3067\u898b\u305f\u6642\u306b\u5206\u304b\u308a\u3084\u3059\u3044\u540d\u524d\u306b\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n<\/span><span style=\"font-weight: 400\">\u203bGA4\u3067\u5b9a\u3081\u3089\u308c\u3066\u3044\u308b\u30a4\u30d9\u30f3\u30c8\u540d\u306e\u898f\u5247\u306b\u3064\u3044\u3066\u306f\u3001<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/13316687?hl=ja&amp;sjid=11007404180021733966-AP\"><span style=\"font-weight: 400\">\u516c\u5f0f\u306e\u30b5\u30dd\u30fc\u30c8\u30da\u30fc\u30b8<\/span><\/a><span style=\"font-weight: 400\">\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<br \/>\n<\/span><span style=\"font-weight: 400\"><span style=\"color: red\"><strong>\u2461\uff1a<\/strong><\/span>\u6761\u4ef6\u3092\u6307\u5b9a\u3057\u307e\u3059\u3002<br \/>\n<\/span><span style=\"font-weight: 400\">\u203b\u4f1a\u54e1\u767b\u9332\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306b\u8a2d\u5b9a\u3057\u305f\u3044\u5834\u5408\u306e\u4f8b<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88683.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38341\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88683.png\" alt=\"\u88683\" width=\"1242\" height=\"196\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88683.png 1242w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88683-300x47.png 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88683-1024x162.png 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga\u88683-768x121.png 768w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\" \/><\/a><br \/>\n<\/span><\/li>\n<li>\u7d9a\u3044\u3066\u300c\u8a2d\u5b9a\uff1e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff1e\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u300d\u3068\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga15.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38342\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga15.jpg\" alt=\"\u753b\u50cf15\" width=\"1600\" height=\"562\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga15.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga15-300x105.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga15-1024x360.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga15-768x270.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga15-1536x540.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><\/li>\n<li><span style=\"font-weight: 400\">\u300c\u65b0\u3057\u3044\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u306b\u5148\u307b\u3069\u8a2d\u5b9a\u3057\u305f\u300c\u30ab\u30b9\u30bf\u30e0\u30a4\u30d9\u30f3\u30c8\u540d\u300d\u3092\u5165\u529b\u3057\u3001\u4fdd\u5b58\u3057\u307e\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga16.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38343\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga16.jpg\" alt=\"\u753b\u50cf16\" width=\"1366\" height=\"330\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga16.jpg 1366w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga16-300x72.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga16-1024x247.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga16-768x186.jpg 768w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/a><\/span><\/li>\n<\/ol>\n<p>\u3053\u308c\u3067\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u306e\u8ffd\u52a0\u306f\u5b8c\u4e86\u3067\u3059\u3002<br \/>\n\u5c1a\u3001GA4\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u8a2d\u5b9a\u306f\u30011\u3064\u306e\u30d7\u30ed\u30d1\u30c6\u30a3\u306b\u3064\u304d30\u500b\u307e\u3067\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3057\u3066\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30a4\u30d9\u30f3\u30c8\u300d\u3092\u4e8b\u524d\u306b\u8a2d\u5b9a\u3057\u3066\u304a\u304f\u3068\u3001\u76ee\u6a19\u306e\u9054\u6210\u72b6\u6cc1\u304c\u53ef\u8996\u5316\u3067\u304d\u308b\u3060\u3051\u3067\u306a\u304f\u3001\u300c\u3069\u3046\u3044\u3063\u305f\u30e6\u30fc\u30b6\u30fc\u3084\u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u767a\u751f\u3055\u305b\u3066\u3044\u308b\u306e\u304b\u300d\u3068\u3044\u3063\u305f\u8981\u56e0\u307e\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u306b\u304a\u3044\u3066\u306f\u3001\u300c\u3069\u306e\u30a4\u30d9\u30f3\u30c8\u3092\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u304b\u300d\u304c\u975e\u5e38\u306b\u91cd\u8981\u3067\u3059\u3002\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3084\u4f1a\u54e1\u767b\u9332\u3001\u8cfc\u5165\u306a\u3069\u3001\u81ea\u793e\u306e\u76ee\u7684\u306b\u5fdc\u3058\u305fKPI\u3092\u660e\u78ba\u306b\u3057\u305f\u3046\u3048\u3067\u8a2d\u5b9a\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"GA4%E3%81%AE%E3%83%87%E3%83%A2%E3%82%A2%E3%82%AB%E3%82%A6%E3%83%B3%E3%83%88%E3%81%AB%E3%81%A4%E3%81%84%E3%81%A6\"><\/span><span style=\"font-weight: 400\">GA4\u306e\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u306b\u3064\u3044\u3066<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">GA4\u306b\u306f\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u3068\u3044\u3046\u3082\u306e\u304c\u3042\u308a\u3001Google\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u304c\u3042\u308c\u3070\u8ab0\u3067\u3082GA4\u3092\u8a66\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u672c\u683c\u7684\u306a\u5c0e\u5165\u524d\u306b\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u64cd\u4f5c\u3092\u8a66\u3057\u305f\u3044\u65b9\u306f\u3001\u4ee5\u4e0b\u306e\u624b\u9806\u3067\u3054\u5229\u7528\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u516c\u5f0f\u30d8\u30eb\u30d7\u306e\u300c\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u300d\u30da\u30fc\u30b8\u3092\u958b\u304f<br \/>\n<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/6367342\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/6367342<\/a><\/li>\n<li style=\"font-weight: 400\">\u300c\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u8ffd\u52a0\u300d\u306e\u7ae0\u306b\u3042\u308b\u300cGoogle \u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9 4 \u30d7\u30ed\u30d1\u30c6\u30a3: Google Merchandise Store\uff08\u30a6\u30a7\u30d6\u30c7\u30fc\u30bf\uff09\u300d\u3092\u30af\u30ea\u30c3\u30af\u3059\u308b<br \/>\n*Web\u30b5\u30a4\u30c8\u89e3\u6790\u7528\u306e\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u3067\u3059\u3002<br \/>\n<a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga17.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38344\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga17.jpg\" alt=\"\u753b\u50cf17\" width=\"1468\" height=\"1336\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga17.jpg 1468w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga17-300x273.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga17-1024x932.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga17-768x699.jpg 768w\" sizes=\"auto, (max-width: 1468px) 100vw, 1468px\" \/><\/a><\/li>\n<li><span style=\"font-weight: 400\">Google\u30a2\u30ab\u30a6\u30f3\u30c8\u3078\u30ed\u30b0\u30a4\u30f3\u3059\u308b<br \/>\n<\/span><\/li>\n<\/ol>\n<p>\u4e0a\u8a18\u306e\u624b\u9806\u3067GA4\u306e\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30da\u30fc\u30b8\u304c\u958b\u304d\u307e\u3059\u3002<br \/>\n<span style=\"font-weight: 400\"><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga18.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-38345\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga18.jpg\" alt=\"\u753b\u50cf18\" width=\"1600\" height=\"858\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga18.jpg 1600w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga18-300x161.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga18-1024x549.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga18-768x412.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/09\/ga18-1536x824.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u3053\u306e\u30c7\u30e2\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u30c7\u30fc\u30bf\u306f\u3001\u300cGoogle Merchandise Store\u300d\u3068\u3044\u3046Google\u30d6\u30e9\u30f3\u30c9\u306e\u5546\u54c1\u3092\u8ca9\u58f2\u3059\u308be\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u304b\u3089\u53ce\u96c6\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u4e00\u90e8\u306e\u6a5f\u80fd\u304c\u64cd\u4f5c\u3067\u304d\u306a\u3044\u3088\u3046\u306b\u5236\u9650\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u7c21\u5358\u306a\u64cd\u4f5c\u306e\u78ba\u8a8d\u306f\u53ef\u80fd\u3067\u3059\u3002<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%BE%8C%E3%81%AB\"><\/span><span style=\"font-weight: 400\">\u6700\u5f8c\u306b<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400\">GA4\u306e\u57fa\u672c\u7684\u306a\u6982\u8981\u3084\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3067\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3001\u30e1\u30fc\u30eb\u306e\u52b9\u679c\u3092\u6e2c\u5b9a\u3059\u308b\u65b9\u6cd5\u306a\u3069\u306b\u3064\u3044\u3066\u89e3\u8aac\u3092\u3057\u307e\u3057\u305f\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">GA4\u306f\u3001Web\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3084\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u52b9\u679c\u3092\u8a73\u7d30\u306b\u5206\u6790\u3059\u308b\u305f\u3081\u306e\u5f37\u529b\u306a\u30c4\u30fc\u30eb\u3067\u3059\u3002<\/span><span style=\"font-weight: 400\">\u305c\u3072\u7a4d\u6975\u7684\u306b\u6d3b\u7528\u3057\u3066\u307f\u3066\u304f\u3060\u3055\u3044\u3002<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u307e\u305f\u3001\u4eca\u5f8c\u3082GA4\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u65b0\u6a5f\u80fd\u306e\u8ffd\u52a0\u304c\u4e88\u60f3\u3055\u308c\u308b\u305f\u3081\u3001\u6700\u65b0\u306e\u60c5\u5831\u3092\u5e38\u306b\u30c1\u30a7\u30c3\u30af\u3057\u3001\u6700\u9069\u306a\u5206\u6790\u65b9\u6cd5\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>\u2709\ufe0f\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u59cb\u3081\u308b\u306a\u3089\u2709\ufe0f<\/strong><br \/>\n<a href=\"https:\/\/app.benchmarkemail.io\/register?language=ja&amp;region=ap-northeast-1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36721 size-full\" src=\"https:\/\/www.benchmarkemail.com\/images\/blog\/blog_trial_banner_general.png\" alt=\"\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0,\u30e1\u30eb\u30de\u30ac\u30b5\u30fc\u30d3\u30b9\u306e\u7121\u6599\u767b\u9332\" width=\"900\" height=\"340\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400\">\uff08\u53c2\u8003\u8a18\u4e8b\uff09<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-to-track-email-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">\u4eca\u3053\u305dGoogle\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\uff01\u6709\u52b9\u306a\u7406\u7531\u3068\u6d3b\u7528\u65b9\u6cd5\u3068\u306f\uff1f<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/googleanalytics-for-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3092\u4f7f\u3063\u3066\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u306e1\u6b69\u8e0f\u307f\u8fbc\u3093\u3060\u52b9\u679c\u5206\u6790\u3057\u3088\u3046\uff01<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u203b\u672c\u8a18\u4e8b\u306f2026\u5e744\u6708\u6642\u70b9\u3067\u306e\u60c5\u5831\u3092\u5143\u306b\u57f7\u7b46\u3057\u305f\u3082\u306e\u3067\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3067\u306f\u3001\u300c\u958b\u5c01\u300d\u3084\u300c\u30af\u30ea\u30c3\u30af\u300d\u306a\u3069\u306e\u6307\u6a19\u3092\u53c2\u8003\u306b\u3055\u308c\u3066\u3044\u308b\u65b9\u306f\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u306e\u30ec\u30dd\u30fc\u30c8\u6a5f\u80fd\u3092\u5229\u7528\u3059\u308c\u3070\u3001\u4e3b\u8981\u306a\u6307\u6a19\u306e\u8a08\u6e2c\u306f\u53ef\u80fd\u3067\u3059\u3002 \u4e00\u65b9\u3067\u3001\u3055\u3089\u306b\u8e0f\u307f\u8fbc\u3093\u3067\u300c\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u304c\u81ea\u793e\u306b\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u6210\u679c\u300d\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001\u8aad\u8005\u306eWeb\u30b5\u30a4\u30c8\u3067\u306e\u884c\u52d5\u3084\u3001\u8cfc\u5165\u30fb\u7533\u8fbc\u306a\u3069\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u307e\u3067\u8a08\u6e2c\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u672c\u8a18\u4e8b\u3067\u306f\u3001\u4ee3\u8868\u7684\u306a\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3042\u308bGA4\u3092\u5229\u7528\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u3084\u3001\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3092\u884c\u3046\u305f\u3081\u306e\u57fa\u672c\u7684\u306a\u64cd\u4f5c\u65b9\u6cd5\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002 GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u3068\u306f GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f\u3001Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002 2023\u5e747\u67081\u65e5\u306b\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306fUA\u304b\u3089GA4\u3078\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002\u524d\u30d0\u30fc\u30b8\u30e7\u30f3\u306eUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09 \u3067\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u8ef8\u306b\u5206\u6790\u3092\u3057\u3066\u3044\u305f\u4e00\u65b9\u3001GA4\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u5206\u6790\u304c\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u5909\u66f4\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u3088\u308a\u8a73\u7d30\u306b\u7406\u89e3\u30fb\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u5c1a\u3001UA\u3067\u4f7f\u308f\u308c\u3066\u3044\u305f\u9805\u76ee\u3084\u5206\u6790\u65b9\u6cd5\u304c\u5ec3\u6b62\u3055\u308c\u3066\u3044\u305f\u308a\u3001\u5b9a\u7fa9\u304c\u5909\u66f4\u3055\u308c\u3066\u3044\u308b\u7528\u8a9e\u3082\u3042\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3067GA4\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8 GA4\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u300c\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u3067\u306f\u30ab\u30d0\u30fc\u3067\u304d\u306a\u3044Web\u30da\u30fc\u30b8\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u3092\u5206\u6790\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002 \u6700\u521d\u306b\u3001\u79c1\u305f\u3061\u304c\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3057\u305f\u5f8c\u306e\u8aad\u8005\u306e\u884c\u52d5\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u8aad\u8005\u306f\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u6c17\u306b\u306a\u3063\u305f\u30e1\u30fc\u30eb\u304c\u3042\u308c\u3070\u958b\u5c01\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5185\u5bb9\u306b\u76ee\u3092\u901a\u3057\u3001\u6c17\u306b\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5546\u54c1\u304c\u3042\u308c\u3070\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002 \u30af\u30ea\u30c3\u30af\u3092\u3059\u308b\u3068Web\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u304b\u3089\u306f\u4e00\u5ea6\u96e2\u308c\u307e\u3059\u3002\u9077\u79fb\u5148\u3067\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u305f\u308a\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 Benchmark Email\u306e\u3088\u3046\u306a\u4e00\u822c\u7684\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u5206\u6790\u304c\u3067\u304d\u308b\u306e\u306f\u3001Web\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u524d\u306e\u300c\u30af\u30ea\u30c3\u30af\u300d\u307e\u3067\u3067\u3059\u3002\u305d\u306e\u5f8c\u306e\u8aad\u8005\u306e\u884c\u52d5\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u5206\u6790\u53ef\u80fd\u306a\u6307\u6a19\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\u3002 Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u8cfc\u5165\u91d1\u984d\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e1\u30eb\u30de\u30ac\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u308c\u3060\u3051\u306e\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u00a0 \u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8abf\u3079\u308b\u306b\u306f\uff1f \u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u6bce\u306e\u52b9\u679c\u3092GA4\u3067\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306bURL\u306b\u7d9a\u304f\u300c?\u300d\u4ee5\u964d\u306e\u90e8\u5206\u306e\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u306e3\u3064\u306e\u30d1\u30fc\u30c4\u3092\u542b\u3080\u5f62\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u203b\u3053\u306e\u3046\u3061\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u3092\u8868\u3059\u300cutm_medium=email\u300d\u306f\u3001GA4\u3067\u30e1\u30fc\u30eb\u6d41\u5165\u3068\u3057\u3066\u6b63\u3057\u304f\u5206\u985e\u3059\u308b\u305f\u3081\u306b\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u308b\u5024\u3067\u3059\u3002\u72ec\u81ea\u306e\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u5206\u6790\u3092\u6b63\u3057\u304f\u884c\u3046\u305f\u3081\u306b\u306f\u300cemail\u300d\u3067\u7d71\u4e00\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u8a73\u7d30\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u516c\u5f0f\u306e\u30b5\u30dd\u30fc\u30c8\u30da\u30fc\u30b8\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002 Benchmark Email\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u624b\u52d5\u3067\u4ed8\u4e0e\u3059\u308b\u65b9\u6cd5 Benchmark Email\u3067\u306f\u3001\u5404\u30ea\u30f3\u30af\u306b\u5bfe\u3057\u3066GA4\u6e2c\u5b9a\u7528\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u3092\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u65b9\u6cd5\u306fBenchmark Email\u306b\u9650\u3089\u305a\u3001\u4ed6\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3082\u5171\u901a\u3057\u3066\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u4e00\u822c\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5\u3067\u3059\u3002 \u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u30ea\u30f3\u30af\u5148URL\u306e\u672b\u5c3e\u306b\u300c?\u300d\u4ee5\u964d\u306e\u5f62\u5f0f\u3067\u8ffd\u52a0\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306a\u69cb\u6210\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002 https:\/\/example.com\/?utm_source=\u3007\u3007&amp;utm_medium=\u3007\u3007&amp;utm_campaign=\u3007\u3007 Benchmark Email\u3067\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\uff1aBenchmarkEmail\uff08\u4efb\u610f\u3067\u8a2d\u5b9a\uff09 \u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff1a\u30e1\u30fc\u30eb\u6bce\u306b\u81ea\u7531\u306b\u8a2d\u5b9a \u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\uff1aemail \u30e1\u30fc\u30eb\u672c\u6587\u5185\u306e\u5404\u30ea\u30f3\u30af\u306b\u3001\u3053\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001GA4\u4e0a\u3067\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u6d41\u5165\u3092\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u306a\u304a\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u300c?\u300d\u3067\u59cb\u307e\u308a\u3001\u8907\u6570\u3042\u308b\u5834\u5408\u306f\u300c&amp;\u300d\u3067\u7e4b\u304e\u307e\u3059\u3002 GA4\u3067\u5206\u6790\u3092\u3059\u308b\u969b\u306b\u300c\u3069\u306e\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u306a\u306e\u304b\u300d\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306b\u306f\u30e1\u30eb\u30de\u30ac\u3092\u9001\u3063\u305f\u65e5\u4ed8\u3084\u3001\u5b9f\u65bd\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u306a\u3069\u3092\u5165\u308c\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \uff08\u4f8b\uff1a\u300c20230610_sale\u300d\u300cEvent_202306\u300d\u306a\u3069\uff09 \u3053\u306e\u3088\u3046\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001GA4\u306e\u753b\u9762\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u3092\u793a\u3059\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u306e\u5217\u306b\u3001\u300cBenchmarkEmail \/ email\u300d\u3068\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 \u3053\u308c\u3067\u3001Benchmark Email\u304b\u3089\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u5168\u4f53\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002 \u3082\u3057\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306f\u3001\u4e0a\u8a18\u306e\u30b0\u30ec\u30fc\u67a0\u306e\u3088\u3046\u306b\u300c(direct) \/ (none)\u300d\u3068\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u300c(direct) \/ (none)\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u304c\u4e0d\u660e\u306a\u5834\u5408\u306b\u8868\u793a\u304c\u3055\u308c\u308b\u306e\u3067\u3001\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u6d41\u5165\u3092\u5224\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001GA4\u6e2c\u5b9a\u7528\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5fc5\u305a\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002 \u307e\u305f\u3001\u30ea\u30f3\u30af\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3088\u3063\u3066\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u5f15\u304d\u7d99\u304c\u308c\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001URL\u77ed\u7e2e\u30c4\u30fc\u30eb\u3084\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u9014\u4e2d\u3067\u524a\u9664\u3055\u308c\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002 \u5b9f\u969b\u306e\u914d\u4fe1\u524d\u306b\u306f\u3001\u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3001\u30ea\u30f3\u30af\u5148URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002 \u2709\ufe0f\u307e\u305a\u306f\u7121\u6599\u3067\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u304a\u8a66\u3057\u2709\ufe0f GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5&hellip;<\/p>\n","protected":false},"author":366,"featured_media":40624,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2164,2186,2464],"tags":[176,815,2236,2261,2610,2611,2612,2613],"class_list":["post-38299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","category-tools","category-2464","tag-176","tag-google-analytics","tag-2236","tag-google","tag-ga4","tag-ga","tag-2612","tag-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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GA4\uff08Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09\u306f\u3001Google\u304c\u63d0\u4f9b\u3057\u3066\u3044\u308bWeb\u30b5\u30a4\u30c8\u306e\u30a2\u30af\u30bb\u30b9\u89e3\u6790\u30c4\u30fc\u30eb\u3067\u3059\u3002 2023\u5e747\u67081\u65e5\u306b\u3001Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u306fUA\u304b\u3089GA4\u3078\u30d0\u30fc\u30b8\u30e7\u30f3\u30a2\u30c3\u30d7\u3057\u307e\u3057\u305f\u3002\u524d\u30d0\u30fc\u30b8\u30e7\u30f3\u306eUA\uff08\u30e6\u30cb\u30d0\u30fc\u30b5\u30eb\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff09 \u3067\u306f\u30bb\u30c3\u30b7\u30e7\u30f3\u3092\u8ef8\u306b\u5206\u6790\u3092\u3057\u3066\u3044\u305f\u4e00\u65b9\u3001GA4\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u5206\u6790\u304c\u884c\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u3053\u306e\u5909\u66f4\u306b\u3088\u3063\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3092\u3088\u308a\u8a73\u7d30\u306b\u7406\u89e3\u30fb\u5206\u6790\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3057\u305f\u3002 \u5c1a\u3001UA\u3067\u4f7f\u308f\u308c\u3066\u3044\u305f\u9805\u76ee\u3084\u5206\u6790\u65b9\u6cd5\u304c\u5ec3\u6b62\u3055\u308c\u3066\u3044\u305f\u308a\u3001\u5b9a\u7fa9\u304c\u5909\u66f4\u3055\u308c\u3066\u3044\u308b\u7528\u8a9e\u3082\u3042\u308b\u306e\u3067\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u6e2c\u5b9a\u3067GA4\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8 GA4\u3092\u5c0e\u5165\u3059\u308b\u30e1\u30ea\u30c3\u30c8\u306f\u3001\u300c\u30e1\u30fc\u30eb\u914d\u4fe1\u30c4\u30fc\u30eb\u3067\u306f\u30ab\u30d0\u30fc\u3067\u304d\u306a\u3044Web\u30da\u30fc\u30b8\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u52d5\u5411\u3092\u5206\u6790\u3067\u304d\u308b\u300d\u3068\u3044\u3046\u70b9\u3067\u3059\u3002 \u6700\u521d\u306b\u3001\u79c1\u305f\u3061\u304c\u30e1\u30eb\u30de\u30ac\u3092\u914d\u4fe1\u3057\u305f\u5f8c\u306e\u8aad\u8005\u306e\u884c\u52d5\u306b\u3064\u3044\u3066\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002 \u8aad\u8005\u306f\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u6c17\u306b\u306a\u3063\u305f\u30e1\u30fc\u30eb\u304c\u3042\u308c\u3070\u958b\u5c01\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5185\u5bb9\u306b\u76ee\u3092\u901a\u3057\u3001\u6c17\u306b\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5546\u54c1\u304c\u3042\u308c\u3070\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002 \u30af\u30ea\u30c3\u30af\u3092\u3059\u308b\u3068Web\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u304b\u3089\u306f\u4e00\u5ea6\u96e2\u308c\u307e\u3059\u3002\u9077\u79fb\u5148\u3067\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u305f\u308a\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 Benchmark Email\u306e\u3088\u3046\u306a\u4e00\u822c\u7684\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u5206\u6790\u304c\u3067\u304d\u308b\u306e\u306f\u3001Web\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u524d\u306e\u300c\u30af\u30ea\u30c3\u30af\u300d\u307e\u3067\u3067\u3059\u3002\u305d\u306e\u5f8c\u306e\u8aad\u8005\u306e\u884c\u52d5\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u5206\u6790\u53ef\u80fd\u306a\u6307\u6a19\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\u3002 Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u8cfc\u5165\u91d1\u984d\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e1\u30eb\u30de\u30ac\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u308c\u3060\u3051\u306e\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u00a0 \u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8abf\u3079\u308b\u306b\u306f\uff1f \u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u6bce\u306e\u52b9\u679c\u3092GA4\u3067\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306bURL\u306b\u7d9a\u304f\u300c?\u300d\u4ee5\u964d\u306e\u90e8\u5206\u306e\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u306e3\u3064\u306e\u30d1\u30fc\u30c4\u3092\u542b\u3080\u5f62\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u203b\u3053\u306e\u3046\u3061\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u3092\u8868\u3059\u300cutm_medium=email\u300d\u306f\u3001GA4\u3067\u30e1\u30fc\u30eb\u6d41\u5165\u3068\u3057\u3066\u6b63\u3057\u304f\u5206\u985e\u3059\u308b\u305f\u3081\u306b\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u308b\u5024\u3067\u3059\u3002\u72ec\u81ea\u306e\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u5206\u6790\u3092\u6b63\u3057\u304f\u884c\u3046\u305f\u3081\u306b\u306f\u300cemail\u300d\u3067\u7d71\u4e00\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u8a73\u7d30\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u516c\u5f0f\u306e\u30b5\u30dd\u30fc\u30c8\u30da\u30fc\u30b8\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002 Benchmark Email\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u624b\u52d5\u3067\u4ed8\u4e0e\u3059\u308b\u65b9\u6cd5 Benchmark Email\u3067\u306f\u3001\u5404\u30ea\u30f3\u30af\u306b\u5bfe\u3057\u3066GA4\u6e2c\u5b9a\u7528\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u3092\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u65b9\u6cd5\u306fBenchmark Email\u306b\u9650\u3089\u305a\u3001\u4ed6\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3082\u5171\u901a\u3057\u3066\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u4e00\u822c\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5\u3067\u3059\u3002 \u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u30ea\u30f3\u30af\u5148URL\u306e\u672b\u5c3e\u306b\u300c?\u300d\u4ee5\u964d\u306e\u5f62\u5f0f\u3067\u8ffd\u52a0\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306a\u69cb\u6210\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002 https:\/\/example.com\/?utm_source=\u3007\u3007&amp;utm_medium=\u3007\u3007&amp;utm_campaign=\u3007\u3007 Benchmark Email\u3067\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\uff1aBenchmarkEmail\uff08\u4efb\u610f\u3067\u8a2d\u5b9a\uff09 \u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff1a\u30e1\u30fc\u30eb\u6bce\u306b\u81ea\u7531\u306b\u8a2d\u5b9a \u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\uff1aemail \u30e1\u30fc\u30eb\u672c\u6587\u5185\u306e\u5404\u30ea\u30f3\u30af\u306b\u3001\u3053\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u4ed8\u304dURL\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001GA4\u4e0a\u3067\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u6d41\u5165\u3092\u8b58\u5225\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002\u306a\u304a\u3001\u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u300c?\u300d\u3067\u59cb\u307e\u308a\u3001\u8907\u6570\u3042\u308b\u5834\u5408\u306f\u300c&amp;\u300d\u3067\u7e4b\u304e\u307e\u3059\u3002 GA4\u3067\u5206\u6790\u3092\u3059\u308b\u969b\u306b\u300c\u3069\u306e\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u306a\u306e\u304b\u300d\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306b\u306f\u30e1\u30eb\u30de\u30ac\u3092\u9001\u3063\u305f\u65e5\u4ed8\u3084\u3001\u5b9f\u65bd\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u306a\u3069\u3092\u5165\u308c\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \uff08\u4f8b\uff1a\u300c20230610_sale\u300d\u300cEvent_202306\u300d\u306a\u3069\uff09 \u3053\u306e\u3088\u3046\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001GA4\u306e\u753b\u9762\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u3092\u793a\u3059\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u306e\u5217\u306b\u3001\u300cBenchmarkEmail \/ email\u300d\u3068\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 \u3053\u308c\u3067\u3001Benchmark Email\u304b\u3089\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u5168\u4f53\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002 \u3082\u3057\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306f\u3001\u4e0a\u8a18\u306e\u30b0\u30ec\u30fc\u67a0\u306e\u3088\u3046\u306b\u300c(direct) \/ (none)\u300d\u3068\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u300c(direct) \/ (none)\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u304c\u4e0d\u660e\u306a\u5834\u5408\u306b\u8868\u793a\u304c\u3055\u308c\u308b\u306e\u3067\u3001\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u6d41\u5165\u3092\u5224\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002 \u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u306b\u306f\u3001GA4\u6e2c\u5b9a\u7528\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u5fc5\u305a\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002 \u307e\u305f\u3001\u30ea\u30f3\u30af\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3088\u3063\u3066\u306f\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u5f15\u304d\u7d99\u304c\u308c\u306a\u3044\u5834\u5408\u304c\u3042\u308b\u305f\u3081\u6ce8\u610f\u304c\u5fc5\u8981\u3067\u3059\u3002\u4f8b\u3048\u3070\u3001URL\u77ed\u7e2e\u30c4\u30fc\u30eb\u3084\u30ea\u30c0\u30a4\u30ec\u30af\u30c8\u3092\u4f7f\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u3001UTM\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u9014\u4e2d\u3067\u524a\u9664\u3055\u308c\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9\u304c\u3042\u308a\u307e\u3059\u3002 \u5b9f\u969b\u306e\u914d\u4fe1\u524d\u306b\u306f\u3001\u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3001\u30ea\u30f3\u30af\u5148URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002 \u2709\ufe0f\u307e\u305a\u306f\u7121\u6599\u3067\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u304a\u8a66\u3057\u2709\ufe0f GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Benchmark Email \u65e5\u672c\u8a9e\u7248\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BenchmarkEmailJapan\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/BenchmarkEmailJapan\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-28T02:20:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-16T03:11:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2023\/01\/230911_Google_Analytics_4_for_Email_Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"530\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u5c71\u672c \u767e\u5408\u5b50\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/yuriko_yamam\" \/>\n<meta name=\"twitter:site\" content=\"@BenchmarkJP\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u5c71\u672c \u767e\u5408\u5b50\" 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\u8aad\u8005\u306f\u30e1\u30fc\u30eb\u306e\u53d7\u4fe1\u30dc\u30c3\u30af\u30b9\u3092\u78ba\u8a8d\u3057\u3001\u6c17\u306b\u306a\u3063\u305f\u30e1\u30fc\u30eb\u304c\u3042\u308c\u3070\u958b\u5c01\u3057\u307e\u3059\u3002\u305d\u3057\u3066\u3001\u5185\u5bb9\u306b\u76ee\u3092\u901a\u3057\u3001\u6c17\u306b\u306a\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u5546\u54c1\u304c\u3042\u308c\u3070\u30ea\u30f3\u30af\u3092\u30af\u30ea\u30c3\u30af\u3057\u307e\u3059\u3002 \u30af\u30ea\u30c3\u30af\u3092\u3059\u308b\u3068Web\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u305f\u3081\u3001\u30e1\u30fc\u30eb\u304b\u3089\u306f\u4e00\u5ea6\u96e2\u308c\u307e\u3059\u3002\u9077\u79fb\u5148\u3067\u30b5\u30a4\u30c8\u3092\u95b2\u89a7\u3057\u305f\u308a\u3001\u5546\u54c1\u3092\u8cfc\u5165\u3059\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002 Benchmark Email\u306e\u3088\u3046\u306a\u4e00\u822c\u7684\u306a\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u5206\u6790\u304c\u3067\u304d\u308b\u306e\u306f\u3001Web\u30da\u30fc\u30b8\u306b\u9077\u79fb\u3059\u308b\u524d\u306e\u300c\u30af\u30ea\u30c3\u30af\u300d\u307e\u3067\u3067\u3059\u3002\u305d\u306e\u5f8c\u306e\u8aad\u8005\u306e\u884c\u52d5\u306b\u3064\u3044\u3066\u306f\u3001\u5225\u306e\u30c4\u30fc\u30eb\u3092\u5229\u7528\u3057\u3066\u5206\u6790\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u5206\u6790\u53ef\u80fd\u306a\u6307\u6a19\u306e\u4f8b\u3068\u3057\u3066\u306f\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306a\u30a4\u30e1\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\u3002 Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\u3067\u306f\u3001\u8cfc\u5165\u91d1\u984d\u3084\u304a\u554f\u3044\u5408\u308f\u305b\u4ef6\u6570\u306a\u3069\u3001\u5177\u4f53\u7684\u306a\u6570\u5024\u3092\u53ef\u8996\u5316\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30e1\u30eb\u30de\u30ac\u304c\u30d3\u30b8\u30cd\u30b9\u306b\u3069\u308c\u3060\u3051\u306e\u52b9\u679c\u3092\u3082\u305f\u3089\u3057\u3066\u3044\u308b\u304b\u3092\u628a\u63e1\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u00a0 \u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8abf\u3079\u308b\u306b\u306f\uff1f \u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u6bce\u306e\u52b9\u679c\u3092GA4\u3067\u6e2c\u5b9a\u3059\u308b\u305f\u3081\u306b\u306f\u3001URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002 \u30d1\u30e9\u30e1\u30fc\u30bf\u3068\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306bURL\u306b\u7d9a\u304f\u300c?\u300d\u4ee5\u964d\u306e\u90e8\u5206\u306e\u3053\u3068\u3067\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u306e3\u3064\u306e\u30d1\u30fc\u30c4\u3092\u542b\u3080\u5f62\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002 \u203b\u3053\u306e\u3046\u3061\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\u3092\u8868\u3059\u300cutm_medium=email\u300d\u306f\u3001GA4\u3067\u30e1\u30fc\u30eb\u6d41\u5165\u3068\u3057\u3066\u6b63\u3057\u304f\u5206\u985e\u3059\u308b\u305f\u3081\u306b\u4e00\u822c\u7684\u306b\u4f7f\u7528\u3055\u308c\u308b\u5024\u3067\u3059\u3002\u72ec\u81ea\u306e\u5024\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u304c\u3001\u5206\u6790\u3092\u6b63\u3057\u304f\u884c\u3046\u305f\u3081\u306b\u306f\u300cemail\u300d\u3067\u7d71\u4e00\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002\u8a73\u7d30\u306a\u30d1\u30e9\u30e1\u30fc\u30bf\u306e\u8a2d\u5b9a\u65b9\u6cd5\u306b\u3064\u3044\u3066\u306f\u3001\u516c\u5f0f\u306e\u30b5\u30dd\u30fc\u30c8\u30da\u30fc\u30b8\u3092\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002 Benchmark Email\u3067\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u624b\u52d5\u3067\u4ed8\u4e0e\u3059\u308b\u65b9\u6cd5 Benchmark Email\u3067\u306f\u3001\u5404\u30ea\u30f3\u30af\u306b\u5bfe\u3057\u3066GA4\u6e2c\u5b9a\u7528\u306e\u30d1\u30e9\u30e1\u30fc\u30bf\uff08UTM\u30d1\u30e9\u30e1\u30fc\u30bf\uff09\u3092\u624b\u52d5\u3067\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u30e1\u30eb\u30de\u30ac\u7d4c\u7531\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8a08\u6e2c\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u65b9\u6cd5\u306fBenchmark Email\u306b\u9650\u3089\u305a\u3001\u4ed6\u306e\u30e1\u30fc\u30eb\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u3067\u3082\u5171\u901a\u3057\u3066\u5229\u7528\u3055\u308c\u3066\u3044\u308b\u4e00\u822c\u7684\u306a\u8a2d\u5b9a\u65b9\u6cd5\u3067\u3059\u3002 \u30d1\u30e9\u30e1\u30fc\u30bf\u306f\u3001\u30ea\u30f3\u30af\u5148URL\u306e\u672b\u5c3e\u306b\u300c?\u300d\u4ee5\u964d\u306e\u5f62\u5f0f\u3067\u8ffd\u52a0\u3057\u307e\u3059\u3002\u57fa\u672c\u7684\u306a\u69cb\u6210\u306f\u4ee5\u4e0b\u306e\u901a\u308a\u3067\u3059\u3002 https:\/\/example.com\/?utm_source=\u3007\u3007&amp;utm_medium=\u3007\u3007&amp;utm_campaign=\u3007\u3007 Benchmark Email\u3067\u8a2d\u5b9a\u3059\u308b\u969b\u306f\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u3066\u304f\u3060\u3055\u3044\u3002 \u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bd\u30fc\u30b9\uff1aBenchmarkEmail\uff08\u4efb\u610f\u3067\u8a2d\u5b9a\uff09 \u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\uff1a\u30e1\u30fc\u30eb\u6bce\u306b\u81ea\u7531\u306b\u8a2d\u5b9a \u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u5a92\u4f53\uff1aemail 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GA4\u3067\u5206\u6790\u3092\u3059\u308b\u969b\u306b\u300c\u3069\u306e\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u306a\u306e\u304b\u300d\u3092\u5206\u304b\u308a\u3084\u3059\u304f\u3059\u308b\u305f\u3081\u3001\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u540d\u306b\u306f\u30e1\u30eb\u30de\u30ac\u3092\u9001\u3063\u305f\u65e5\u4ed8\u3084\u3001\u5b9f\u65bd\u3057\u305f\u30a4\u30d9\u30f3\u30c8\u540d\u306a\u3069\u3092\u5165\u308c\u3066\u304a\u304f\u3068\u826f\u3044\u3067\u3057\u3087\u3046\u3002 \uff08\u4f8b\uff1a\u300c20230610_sale\u300d\u300cEvent_202306\u300d\u306a\u3069\uff09 \u3053\u306e\u3088\u3046\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u8a2d\u5b9a\u3059\u308b\u3068\u3001GA4\u306e\u753b\u9762\u3067\u306f\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u3092\u793a\u3059\u300c\u30bb\u30c3\u30b7\u30e7\u30f3\u306e\u53c2\u7167\u5143 \/ \u30e1\u30c7\u30a3\u30a2\u300d\u306e\u5217\u306b\u3001\u300cBenchmarkEmail \/ email\u300d\u3068\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002 \u3053\u308c\u3067\u3001Benchmark Email\u304b\u3089\u914d\u4fe1\u3057\u305f\u30e1\u30eb\u30de\u30ac\u5168\u4f53\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002 \u3082\u3057\u30d1\u30e9\u30e1\u30fc\u30bf\u3092\u4ed8\u4e0e\u3057\u306a\u304b\u3063\u305f\u5834\u5408\u306f\u3001\u4e0a\u8a18\u306e\u30b0\u30ec\u30fc\u67a0\u306e\u3088\u3046\u306b\u300c(direct) \/ (none)\u300d\u3068\u8868\u793a\u3055\u308c\u3066\u3057\u307e\u3044\u307e\u3059\u3002\u300c(direct) \/ (none)\u300d\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u6d41\u5165\u5143\u304c\u4e0d\u660e\u306a\u5834\u5408\u306b\u8868\u793a\u304c\u3055\u308c\u308b\u306e\u3067\u3001\u30e1\u30eb\u30de\u30ac\u304b\u3089\u306e\u6d41\u5165\u3092\u5224\u5225\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u306a\u304f\u306a\u308a\u307e\u3059\u3002 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\u5b9f\u969b\u306e\u914d\u4fe1\u524d\u306b\u306f\u3001\u30c6\u30b9\u30c8\u30e1\u30fc\u30eb\u3092\u9001\u4fe1\u3057\u3001\u30ea\u30f3\u30af\u5148URL\u306b\u30d1\u30e9\u30e1\u30fc\u30bf\u304c\u6b63\u3057\u304f\u4ed8\u4e0e\u3055\u308c\u3066\u3044\u308b\u304b\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u3092\u304a\u3059\u3059\u3081\u3057\u307e\u3059\u3002 \u2709\ufe0f\u307e\u305a\u306f\u7121\u6599\u3067\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u3092\u304a\u8a66\u3057\u2709\ufe0f GA4\u306e\u30ec\u30dd\u30fc\u30c8\u3067\u30e1\u30eb\u30de\u30ac\u306e\u52b9\u679c\u3092\u78ba\u8a8d\u3059\u308b\u65b9\u6cd5&hellip;","og_url":"https:\/\/www.benchmarkemail.com\/jp\/blog\/google-analytics-4-for-email-marketing\/","og_site_name":"Benchmark Email 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