{"id":43201,"date":"2025-03-13T06:23:01","date_gmt":"2025-03-13T06:23:01","guid":{"rendered":"https:\/\/www.benchmarkemail.com\/jp\/?p=43201"},"modified":"2025-10-21T06:22:01","modified_gmt":"2025-10-21T06:22:01","slug":"the-ultimate-guide-to-landing-pages","status":"publish","type":"post","link":"https:\/\/www.benchmarkemail.com\/jp\/blog\/the-ultimate-guide-to-landing-pages\/","title":{"rendered":"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8\uff01\u30e1\u30eb\u30de\u30ac\u3067\u306e\u6d3b\u7528\u65b9\u6cd5\u3082\u3054\u7d39\u4ecb"},"content":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f\u300c<a href=\"https:\/\/www.benchmarkemail.com\/blog\/the-ultimate-guide-to-landing-pages\/\" target=\"_blank\" rel=\"noopener\">The Ultimate Guide to Landing Pages<\/a>\u300d\u3092\u65e5\u672c\u5411\u3051\u306b\u7ffb\u8a33\u30fb\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002<\/p>\n<p>\u8fd1\u5e74\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u304a\u3051\u308b\u8a8d\u77e5\u5ea6\u62e1\u5927\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u6700\u3082\u5927\u304d\u306a\u76ee\u7684\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7372\u5f97\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u307e\u3060\u6d3b\u7528\u3057\u3066\u3044\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u591a\u304f\u306e\u53ce\u76ca\u5411\u4e0a\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30e1\u30eb\u30de\u30ac\u3001Web\u5e83\u544a\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u52d5\u753b\u306e\u4f5c\u6210\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u304a\u308d\u305d\u304b\u306b\u3057\u3066\u3044\u3066\u306f\u52ff\u4f53\u7121\u3044\uff01\u306e\u4e00\u8a00\u306b\u5c3d\u304d\u307e\u3059\u3002<\/p>\n<p>\u521d\u3081\u3066\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u65b9\u3082\u3001\u65e2\u5b58\u306e\u30da\u30fc\u30b8\u3092\u6539\u5584\u3057\u305f\u3044\u3068\u3044\u3046\u65b9\u3082\u3001\u305c\u3072\u3053\u306e\u30ac\u30a4\u30c9\u306b\u76ee\u3092\u901a\u3057\u3066\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>\u512a\u308c\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u89e3\u8aac\u3068\u3001\u305d\u308c\u3089\u3092\u52b9\u679c\u7684\u306b\u4f5c\u6210\u3059\u308b\u65b9\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\"><p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u6b21<\/p>\n<\/div><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/the-ultimate-guide-to-landing-pages\/#%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%A8%E3%81%AF%EF%BC%9F\" >\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306f\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/the-ultimate-guide-to-landing-pages\/#%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%82%92%E6%A7%8B%E6%88%90%E3%81%99%E3%82%8B5%E3%81%A4%E3%81%AE%E8%A6%81%E7%B4%A0\" >\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u69cb\u6210\u3059\u308b5\u3064\u306e\u8981\u7d20<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/the-ultimate-guide-to-landing-pages\/#%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AF%E3%81%A9%E3%81%AE%E3%82%88%E3%81%86%E3%81%AB%E4%BD%BF%E3%82%8F%E3%82%8C%E3%82%8B%EF%BC%9F\" >\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3069\u306e\u3088\u3046\u306b\u4f7f\u308f\u308c\u308b\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/the-ultimate-guide-to-landing-pages\/#%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E6%96%BD%E7%AD%96%E3%81%A7%E4%BD%BF%E3%81%88%E3%82%8B%E3%80%8C%E3%83%AA%E3%83%BC%E3%83%89%E3%83%9E%E3%82%B0%E3%83%8D%E3%83%83%E3%83%88%E3%80%8D%E3%81%A8%E3%81%AF\" >\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u65bd\u7b56\u3067\u4f7f\u3048\u308b\u300c\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u300d\u3068\u306f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/the-ultimate-guide-to-landing-pages\/#%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AE%E4%BD%9C%E3%82%8A%E6%96%B9\" >\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u308a\u65b9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/the-ultimate-guide-to-landing-pages\/#Benchmark_Email%E3%81%A7%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E7%8E%87%E3%81%AE%E9%AB%98%E3%81%84%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%82%92%E4%BD%9C%E6%88%90\" >Benchmark Email\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%A8%E3%81%AF%EF%BC%9F\"><\/span>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306f\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a name=\"1\"><\/a><\/p>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3068\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u306e\u30ea\u30f3\u30af\u3001\u30e1\u30fc\u30eb\u306eCTA\u3001\u307e\u305f\u306f\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u3068\u304d\u306b\u300c\u7740\u5730\u300d\u3057\u3066\u8a98\u5c0e\u3055\u308c\u308b\u3001\u72ec\u7acb\u3057\u305f\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u4e00\u822c\u7684\u306a\u30a6\u30a7\u30d6\u30da\u30fc\u30b8\u306f\u3001\u69d8\u3005\u306a\u6765\u8a2a\u5ba2\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u3088\u3046\u306b\u5e45\u5e83\u3044\u60c5\u5831\u3092\u8f09\u305b\u3066\u3044\u307e\u3059\u3002\u4e00\u65b9\u3067\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u8a2a\u554f\u8005\u3092\u9069\u683c\u306a\u30ea\u30fc\u30c9\u306b\u5909\u3048\u308b\u3068\u3044\u3046\u7279\u5b9a\u306e\u76ee\u7684\u306b\u7126\u70b9\u3092\u5f53\u3066\u3066\u3044\u308b\u306e\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306f\u3044\u304f\u3064\u304b\u7a2e\u985e\u304c\u3042\u308a\u3001\u30af\u30ea\u30c3\u30af\u30b9\u30eb\u30fc\u30da\u30fc\u30b8\u3001\u30ea\u30fc\u30c9\u30ad\u30e3\u30d7\u30c1\u30e3\u30da\u30fc\u30b8\u3001\u30b9\u30d7\u30e9\u30c3\u30b7\u30e5\u30da\u30fc\u30b8\u306a\u3069\u304c\u4e00\u822c\u7684\u3067\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%82%92%E6%A7%8B%E6%88%90%E3%81%99%E3%82%8B5%E3%81%A4%E3%81%AE%E8%A6%81%E7%B4%A0\"><\/span>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u69cb\u6210\u3059\u308b5\u3064\u306e\u8981\u7d20<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u91cd\u8981\u306a5\u3064\u306e\u8981\u7d20\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\uff08\u4ee5\u4e0b\u3067\u3054\u7d39\u4ecb\u3057\u3066\u3044\u308b\u30c7\u30fc\u30bf\u306e\u5f15\u7528\u5143\u306f\u3059\u3079\u3066\u82f1\u8a9e\u306e\u8a18\u4e8b\u3067\u3059\u3002\uff09<\/p>\n<ul>\n<li><strong>\u898b\u51fa\u3057\uff1a<\/strong> \u8a2a\u554f\u8005\u306b\u30da\u30fc\u30b8\u5185\u5bb9\u3092\u4f1d\u3048\u308b\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u3044\u307e\u3059\u3002\u8a2a\u554f\u8005\u304c\u30da\u30fc\u30b8\u5230\u7740\u5f8c\u6570\u79d2\u3067\u610f\u56f3\u3092\u7406\u89e3\u3067\u304d\u308b\u3088\u3046\u3001\u3069\u3093\u306a\u6709\u76ca\u306a\u60c5\u5831\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u306e\u304b\u306b\u7126\u70b9\u3092\u5f53\u3066\u305f\u3082\u306e\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30d3\u30b8\u30e5\u30a2\u30eb\uff1a<\/strong> \u753b\u50cf\u3084\u52d5\u753b\u306a\u3069\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u3084\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u52b9\u679c\u7684\u306b\u4f1d\u3048\u3001\u8a2a\u554f\u8005\u306b\u671b\u307e\u3057\u3044\u884c\u52d5\u3092\u53d6\u3063\u3066\u3082\u3089\u3046\u5f79\u5272\u3092\u62c5\u3063\u3066\u3044\u307e\u3059\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u52d5\u753b\u3092\u8ffd\u52a0\u3059\u308b\u3068\u3001<a href=\"https:\/\/www.smartinsights.com\/digital-marketing-platforms\/video-marketing\/personalized-video-landing-pages-that-convert\/\" target=\"_blank\" rel=\"noopener\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c\u6700\u592786\uff05\u5411\u4e0a<\/a>\u3059\u308b\u3068\u3044\u3046\u8abf\u67fb\u7d50\u679c\u3082\u51fa\u3066\u3044\u307e\u3059\u3002<\/li>\n<li><strong>\u30ad\u30e3\u30c3\u30c1\u30b3\u30d4\u30fc\u3068\u8aac\u660e\u6587\uff1a<\/strong>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u30bb\u30fc\u30eb\u30b9\u30dd\u30a4\u30f3\u30c8\u3068\u3001\u8a2a\u554f\u8005\u306b\u3068\u3063\u3066\u3069\u306e\u3088\u3046\u306a\u5229\u76ca\u304c\u3042\u308b\u306e\u304b\u3092\u63d0\u793a\u3059\u308b\u306e\u306b\u5fc5\u8981\u3067\u3059\u3002\u5185\u5bb9\u304c\u660e\u78ba\u3067\u3042\u308b\u3053\u3068\u3001\u8a2a\u554f\u8005\u3092\u3072\u3068\u3064\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u8907\u6570\u306e\u30aa\u30d5\u30a1\u30fc\u3092\u63b2\u8f09\u3059\u308b\u3068<a href=\"https:\/\/blog.wishpond.com\/post\/86603979581\/11-stats-why-your-landing-page-doesnt-convert\" target=\"_blank\" rel=\"noopener\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c266\uff05\u4f4e\u4e0b<\/a>\u3059\u308b\u3068\u3044\u3046\u30c7\u30fc\u30bf\u3082\u3042\u308a\u307e\u3059\u306e\u3067\u3001\u30b7\u30f3\u30d7\u30eb\u306b\u3072\u3068\u3064\u306b\u7d5e\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/li>\n<li><strong>\u554f\u3044\u5408\u308f\u305b\/\u767b\u9332\u30d5\u30a9\u30fc\u30e0 \uff1a<\/strong> \u30ea\u30fc\u30c9\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u3001\u9023\u7d61\u5148\u60c5\u5831\u306e\u53ce\u96c6\u306f\u5fc5\u9808\u3067\u3059\u3002\u8a2a\u554f\u8005\u304c\u60c5\u5831\u3092\u5165\u529b\u3059\u308b\u305f\u3081\u306b\u30af\u30ea\u30c3\u30af\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u3059\u308b\u5fc5\u8981\u304c\u306a\u3044\u3088\u3046\u306b\u3001\u30ea\u30fc\u30c9\u30d5\u30a9\u30fc\u30e0\u306f\u30da\u30fc\u30b8\u306b\u57cb\u3081\u8fbc\u307f\u3001\u4f4d\u7f6e\u3068\u3057\u3066\u306f\u300c\u6298\u308a\u76ee\u306e\u4e0a\u300d\u306b\u914d\u7f6e\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li><strong>\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\uff1a<\/strong> \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u8981\u70b9\u3068\u3082\u8a00\u3048\u308bCTA\u306f\u3001\u8a2a\u554f\u8005\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3001\u30af\u30ea\u30c3\u30af\u306b\u3088\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4fc3\u3057\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fCTA\u306f\u3001\u4e00\u822c\u7684\u306a\u3082\u306e\u306b\u6bd4\u3079\u3066<a href=\"https:\/\/blog.hubspot.com\/marketing\/personalized-calls-to-action-convert-better-data\" target=\"_blank\" rel=\"noopener\">\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u304c202\uff05\u5411\u4e0a<\/a>\u3059\u308b\u3068\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AF%E3%81%A9%E3%81%AE%E3%82%88%E3%81%86%E3%81%AB%E4%BD%BF%E3%82%8F%E3%82%8C%E3%82%8B%EF%BC%9F\"><\/span>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3069\u306e\u3088\u3046\u306b\u4f7f\u308f\u308c\u308b\uff1f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u5192\u982d\u3067\u3082\u304a\u4f1d\u3048\u3057\u305f\u901a\u308a\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u76ee\u7684\u306f\u30da\u30fc\u30b8\u8a2a\u554f\u8005\u3092\u9069\u683c\u306a\u30ea\u30fc\u30c9\u306b\u5909\u3048\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3057\u304b\u3057\u3001\u8a2a\u554f\u8005\u306f\u30e1\u30fc\u30eb\u3001SNS\u3001Web\u5e83\u544a\u306a\u3069\u69d8\u3005\u306a\u30c1\u30e3\u30cd\u30eb\u304b\u3089\u3084\u3063\u3066\u304f\u308b\u305f\u3081\u72b6\u6cc1\u304c\u7570\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u5404\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u3069\u306e\u3088\u3046\u306b\u7d44\u307f\u8fbc\u3081\u3070\u3088\u3044\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<h4>1. \u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/h4>\n<p>\u30e1\u30eb\u30de\u30ac\u8cfc\u8aad\u8005\u306e\u4e00\u90e8\u306f\u30e1\u30fc\u30eb\u306b\u542b\u307e\u308c\u308b\u30aa\u30d5\u30a1\u30fc\u306b\u8208\u5473\u3092\u6301\u3064\u3068\u60f3\u5b9a\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u3001\u8cfc\u8aad\u8005\u3092\u691c\u8a0e\u6bb5\u968e\u304b\u3089\u884c\u52d5\u6bb5\u968e\u306b\u8a98\u5c0e\u3057\u3001\u5546\u54c1\u8cfc\u5165\u3084\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u306e\u7533\u3057\u8fbc\u307f\u7b49\u306b\u3064\u306a\u3052\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002<\/p>\n<p><strong>\u2501 \u30e1\u30eb\u30de\u30ac\u306b\u671f\u5f85\u3092\u3057\u3066\u3044\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306f\uff1f\uff08<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/newslettersurvey2023\/\" target=\"_blank\" rel=\"noopener\">\u30e1\u30fc\u30eb\u30de\u30ac\u30b8\u30f3\u8cfc\u8aad\u72b6\u6cc1\u8abf\u67fb 2023\u5e74\u5ea6\u7248<\/a>\uff09<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-43202\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/image1.jpg\" alt=\"\" width=\"1024\" height=\"362\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/image1.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/image1-300x106.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/image1-768x272.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><br \/>\n\u307e\u305f\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u304c\u3042\u308c\u3070\u3001\u30e1\u30fc\u30eb\u306b\u8a73\u7d30\u3092\u9577\u3005\u3068\u8a18\u8f09\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u305f\u3081\u30e1\u30fc\u30eb\u3067\u306fCTA\u3092\u30af\u30ea\u30c3\u30af\u3057\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u7c21\u6f54\u306a\u30b3\u30d4\u30fc\u3092\u8a18\u8f09\u3057\u3066\u304a\u304d\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u8a73\u7d30\u60c5\u5831\u3092\u304a\u4f1d\u3048\u3059\u308b\u3068\u3044\u3046\u5f62\u3067\u904b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/2025-03-13-10.42.03.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-43261\" src=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/2025-03-13-10.42.03-300x225.jpg\" alt=\"\u30e1\u30fc\u30eb\u3068\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\" width=\"500\" height=\"376\" srcset=\"https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/2025-03-13-10.42.03-300x225.jpg 300w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/2025-03-13-10.42.03-1024x769.jpg 1024w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/2025-03-13-10.42.03-768x577.jpg 768w, https:\/\/www.benchmarkemail.com\/jp\/wp-content\/uploads\/sites\/10\/2025\/03\/2025-03-13-10.42.03.jpg 1182w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/p>\n<p>\u7279\u96c6\u5f62\u5f0f\u306e\u30e1\u30fc\u30eb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u9664\u3044\u3066\u3001\u30e1\u30fc\u30eb\u5185\u306b\u306f\u8907\u6570\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u8f09\u305b\u308b\u3053\u3068\u304c\u591a\u3044\u3068\u601d\u3044\u307e\u3059\u3002\u5404\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u4f7f\u3048\u308b\u30b9\u30da\u30fc\u30b9\u306b\u9650\u308a\u304c\u3042\u308b\u5834\u5408\u306f\u3001\u8a73\u7d30\u3092\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u8aac\u660e\u3059\u308b\u306e\u304c\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b\u7e70\u308a\u8fd4\u3057\u7d39\u4ecb\u3057\u305f\u3044\u5546\u54c1\u3084\u30a4\u30d9\u30f3\u30c8\u304c\u3042\u308b\u306e\u3067\u3042\u308c\u3070\u30011\u679a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u7528\u610f\u3057\u3066\u304a\u304f\u3068\u3001\u7701\u30b9\u30da\u30fc\u30b9\u3067\u7e70\u308a\u8fd4\u3057\u30e1\u30fc\u30eb\u306b\u5165\u308c\u8fbc\u3093\u3067\u544a\u77e5\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3084\u30d0\u30ca\u30fc\u3001\u55b6\u696d\u30e1\u30fc\u30eb\u5185\u306e\u6848\u5185\u306a\u3069\u3067\u3082\u30ea\u30f3\u30af\u5148\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u3078\u5411\u3051\u305f\u591a\u89d2\u7684\u306a\u544a\u77e5\u304c\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<h4>2. PPC\u5e83\u544a\u3067\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/h4>\n<p>PPC\u5e83\u544a\uff08\u691c\u7d22\u5e83\u544a\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u306a\u3069\uff09\u306e\u826f\u3055\u306f\u3001\u5f37\u3044\u95a2\u5fc3\u3084\u7dca\u6025\u306e\u9700\u8981\u304c\u3042\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u76ee\u306b\u89e6\u308c\u308b\u5834\u6240\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u30ea\u30fc\u30c1\u3092\u5e83\u3052\u3066\u624b\u8efd\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5f8c\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3059\u308c\u3070\u3001\u305d\u3053\u3067\u5546\u54c1\u8cfc\u5165\u306a\u3069\u76ee\u7684\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u3063\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4>3. SNS\u5e83\u544a\u3067\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8<\/h4>\n<p>SNS\u5e83\u544a\u306f\u691c\u7d22\u5e83\u544a\u3068\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001\u3069\u3053\u306b\u3067\u3082\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u306f\u306a\u304f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u306b\u9650\u5b9a\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u3059\u3067\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3057\u3066\u3044\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30b5\u30a4\u30c8\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u8868\u793a\u3067\u304d\u307e\u3059\u3002SNS\u5e83\u544a\u3067\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u8b33\u3044\u6587\u53e5\u3092\u63b2\u8f09\u3057\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3068\u305d\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5c02\u7528\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078\u98db\u3076\u3088\u3046\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E6%96%BD%E7%AD%96%E3%81%A7%E4%BD%BF%E3%81%88%E3%82%8B%E3%80%8C%E3%83%AA%E3%83%BC%E3%83%89%E3%83%9E%E3%82%B0%E3%83%8D%E3%83%83%E3%83%88%E3%80%8D%E3%81%A8%E3%81%AF\"><\/span>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u65bd\u7b56\u3067\u4f7f\u3048\u308b\u300c\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u300d\u3068\u306f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u306e\u9023\u7d61\u5148\u60c5\u5831\u3068\u5f15\u304d\u63db\u3048\u306b\u63d0\u4f9b\u3055\u308c\u308b\u30ea\u30bd\u30fc\u30b9\u3084\u30a4\u30f3\u30bb\u30f3\u30c6\u30a3\u30d6\u3067\u3059\u3002<\/p>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6226\u7565\u306e\u4e00\u74b0\u3068\u3057\u3066\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u3092\u4f7f\u7528\u3059\u308b\u3053\u3068\u304c\u591a\u304f\u3001\u30ea\u30fc\u30c9\u3092\u7740\u5b9f\u306b\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u5f79\u5272\u3092\u679c\u305f\u3057\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3068\u3057\u3066\u3001\u96fb\u5b50\u66f8\u7c4d\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3001\u30ac\u30a4\u30c9\u3001\u30c1\u30a7\u30c3\u30af\u30ea\u30b9\u30c8\u3001\u30c6\u30f3\u30d7\u30ec\u30fc\u30c8\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u3001\u7121\u6599\u30c8\u30e9\u30a4\u30a2\u30eb\u3001\u5272\u5f15\u3001\u307e\u305f\u306f\u9650\u5b9a\u30b3\u30f3\u30c6\u30f3\u30c4\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u3068\u3063\u3066\u4fa1\u5024\u304c\u3042\u308b\u3068\u601d\u3063\u3066\u3082\u3089\u3048\u308b\u3088\u3046\u3001\u5177\u4f53\u7684\u306a\u554f\u984c\u3084\u60a9\u307f\u306e\u5143\u3092\u53d6\u308a\u4e0a\u3052\u3066\u5b9f\u7528\u7684\u306a\u60c5\u5831\u3084\u89e3\u6c7a\u7b56\u3092\u63d0\u4f9b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u306e\u76ee\u7684\u306f\u3001\u6f5c\u5728\u7684\u306a\u30ea\u30fc\u30c9\u306e\u6ce8\u610f\u3092\u5f15\u304d\u3001\u30e1\u30fc\u30eb\u30ea\u30b9\u30c8\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30c7\u30fc\u30bf\u30d9\u30fc\u30b9\u3078\u306e\u30aa\u30d7\u30c8\u30a4\u30f3\u3092\u4fc3\u3059\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u30ea\u30fc\u30c9\u30de\u30b0\u30cd\u30c3\u30c8\u3092\u53d7\u3051\u53d6\u308b\u4ee3\u308f\u308a\u306b\u30aa\u30d7\u30c8\u30a4\u30f3\u3092\u3057\u3066\u3082\u3089\u3046\u3053\u3068\u3067\u3001\u30e1\u30eb\u30de\u30ac\u914d\u4fe1\u306a\u3069\u3001\u30ea\u30fc\u30c9\u80b2\u6210\u3068\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u305f\u3081\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%81%AE%E4%BD%9C%E3%82%8A%E6%96%B9\"><\/span>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u308a\u65b9<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u306f\u524d\u8ff0\u3057\u305f5\u3064\u306e\u8981\u7d20\uff08<a href=\"#1\">\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u69cb\u6210\u3059\u308b5\u3064\u306e\u8981\u7d20<\/a>\uff09\u3092\u3059\u3079\u3066\u76db\u308a\u8fbc\u3080\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u5168\u3066\u306e\u8981\u7d20\u306b\u306f\u305d\u308c\u305e\u308c\u5f79\u5272\u304c\u3042\u308b\u3053\u3068\u3092\u3057\u3063\u304b\u308a\u7406\u89e3\u3057\u305f\u4e0a\u3067\u4f5c\u6210\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>1.\u30ec\u30a4\u30a2\u30a6\u30c8\u3092\u6c7a\u3081\u308b<\/h4>\n<p>\u512a\u79c0\u306a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u306f\u30015\u3064\u306e\u8981\u7d20\u304c\u304d\u3061\u3093\u3068\u52b9\u679c\u7684\u306b\u6574\u7406\u3055\u308c\u3066\u3044\u308b\u304b\u304c\u6c7a\u3081\u624b\u3068\u306a\u308a\u307e\u3059\u3002\u6700\u3082\u91cd\u8981\u306a\u8a73\u7d30\u304c\u76ee\u7acb\u3064\u3088\u3046\u306b\u3057\u3001\u8a2a\u554f\u8005\u304c\u30da\u30fc\u30b8\u3092\u3056\u3063\u3068\u8aad\u307f\u306a\u304c\u3089\u3067\u3082\u7c21\u5358\u306b\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u3001\u4ee5\u4e0b\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u6c17\u3092\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<ul>\n<li>CTA\u3084\u30ea\u30fc\u30c9\u30d5\u30a9\u30fc\u30e0\u306e\u3088\u3046\u306a\u6700\u3082\u91cd\u8981\u3067\u95a2\u9023\u6027\u306e\u9ad8\u3044\u8a73\u7d30\u60c5\u5831\u306f\u3001\u8a2a\u554f\u8005\u304c\u30b9\u30af\u30ed\u30fc\u30eb\u3092\u3057\u306a\u304f\u3066\u3082\u898b\u3064\u3051\u3089\u308c\u308b\u3088\u3046\u306b\u3001<strong>\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u306e\u4e2d<\/strong>\u306b\u914d\u7f6e\u3057\u307e\u3059\u3002\u30bd\u30fc\u30b7\u30e3\u30eb\u30d7\u30eb\u30fc\u30d5\u3084\u6a5f\u80fd\u30ea\u30b9\u30c8\u306e\u3088\u3046\u306a\u6bd4\u8f03\u7684\u91cd\u8981\u5ea6\u306e\u4f4e\u3044\u60c5\u5831\u306f\u3001\u305d\u306e\u4e0b\u306b\u8868\u793a\u3057\u307e\u3057\u3087\u3046\u3002<\/li>\n<li>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e<strong>\u300c\u77ac\u304d\u30c6\u30b9\u30c8\u300d<\/strong>\u3092\u884c\u3044\u307e\u3057\u3087\u3046\u3002\u307e\u3070\u305f\u304d\u306b\u304b\u304b\u308b5\u79d2\u4ee5\u5185\u306b\u3001\u8a2a\u554f\u8005\u304c\u6700\u3082\u91cd\u8981\u306a\u8a73\u7d30\u3092\u78ba\u8a8d\u3067\u304d\u308b\u3088\u3046\u3001\u6700\u3082\u95a2\u9023\u6027\u306e\u9ad8\u3044\u60c5\u5831\u3092\u30d5\u30a1\u30fc\u30b9\u30c8\u30d3\u30e5\u30fc\u5185\u306b\u7f6e\u304d\u307e\u3059\u3002<\/li>\n<li>\u60c5\u5831\u3092\u8a70\u3081\u8fbc\u307e\u306a\u3044\u3088\u3046\u306b\u6ce8\u610f\u3057\u307e\u3057\u3087\u3046\u3002\u8981\u7d20\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u3068\u308a\u3001\u30da\u30fc\u30b8\u306b\u81ea\u7136\u306a\u6d41\u308c\u3092\u4f5c\u308b\u305f\u3081\u3001\u5341\u5206\u306a<strong>\u300c\u7a7a\u767d\u30b9\u30da\u30fc\u30b9\u300d<\/strong>\u3092\u6b8b\u3059\u3088\u3046\u610f\u8b58\u3057\u3066\u304f\u3060\u3055\u3044\u3002\u307e\u305f\u7a7a\u767d\u30b9\u30da\u30fc\u30b9\u306e\u30ab\u30e9\u30fc\u306f\u767d\u3067\u3042\u308b\u5fc5\u8981\u306f\u3042\u308a\u307e\u305b\u3093\u3002 \u5927\u5207\u306a\u306e\u306f\u30b3\u30d4\u30fc\u9593\u306b\u9699\u9593\u3092\u4f5c\u308a\u3001\u8a2a\u554f\u8005\u304c\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u7406\u89e3\u3057\u3001\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u7d99\u7d9a\u306b\u3064\u306a\u304c\u308b\u3053\u3068\u3067\u3059\u3002<\/li>\n<li>\u8aac\u660e\u6587\u3084\u30b3\u30d4\u30fc\u306b\u306f<strong>\u7b87\u6761\u66f8\u304d\u3084\u77ed\u3044\u6bb5\u843d<\/strong>\u3092\u4f7f\u3046\u3068\u3001\u8aad\u307f\u624b\u304c\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u62fe\u3044\u4e0a\u3052\u3001\u6d88\u5316\u3057\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h4>2.\u8272\u3092\u9078\u629e<\/h4>\n<p>\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30e1\u30a4\u30f3\u30ab\u30e9\u30fc\u3068\u8272\u5f69\u30d1\u30bf\u30fc\u30f3\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30ab\u30e9\u30fc\u3068\u4e00\u81f4\u3055\u305b\u4e00\u8cab\u6027\u3092\u6301\u305f\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306f\u7279\u5225\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3084\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u7528\u306e\u30da\u30fc\u30b8\u3067\u3059\u304c\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u4e00\u90e8\u3067\u3042\u308b\u3053\u3068\u306b\u5909\u308f\u308a\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u30d3\u30b8\u30e5\u30a2\u30eb\u9762\u3067\u30de\u30c3\u30c1\u3059\u308b\u3088\u3046\u4f5c\u6210\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4>3.\u30b3\u30fc\u30eb\u30c8\u30a5\u30a2\u30af\u30b7\u30e7\u30f3\uff08CTA\uff09\u306e\u4f5c\u6210\u3068\u914d\u7f6e<\/h4>\n<p>CTA\u306f\u30dc\u30bf\u30f3\u3068\u30b3\u30d4\u30fc\u304b\u3089\u6210\u308b\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3067\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u90e8\u5206\u3067\u3059\u3002\u591a\u304f\u306e\u5c02\u9580\u5bb6\u306fCTA\u30922\u3064\u4ee5\u4e0a\u8ffd\u52a0\u3057\u306a\u3044\u3088\u3046\u559a\u8d77\u3057\u3066\u3044\u307e\u3059\u3002CTA\u30dc\u30bf\u30f3\u306f\u76ee\u7acb\u3064\u3088\u3046\u306b\u4ee3\u66ff\u8272\u307e\u305f\u306f\u5bfe\u7167\u7684\u306a\u8272\u306b\u3059\u308b\u3053\u3068\u3067\u7c21\u5358\u306b\u8a8d\u8b58\u3067\u304d\u308b\u3088\u3046\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>CTA\u306e\u30d9\u30b9\u30c8\u30d7\u30e9\u30af\u30c6\u30a3\u30b9\uff1a<\/p>\n<ul>\n<li>CTA\u30dc\u30bf\u30f3\u306f\u3001\u8a2a\u554f\u8005\u304c\u6700\u521d\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u958b\u3044\u305f\u3068\u304d\u306b\u76ee\u304c\u884c\u304f\u5834\u6240\u306b\u914d\u7f6e\u3059\u308b\u3002<\/li>\n<li>CTA\u306e\u8272\u306f\u9bae\u3084\u304b\u3067\u30b3\u30f3\u30c8\u30e9\u30b9\u30c8\u306e\u3042\u308b\u3082\u306e\u306b\u8a2d\u5b9a\u3059\u308b\u3002<\/li>\n<li>CTA\u30dc\u30bf\u30f3\u306e\u5468\u308a\u306b\u7a7a\u767d\u30b9\u30da\u30fc\u30b9\u3092\u8a2d\u3051\u308b\u3002<\/li>\n<li>CTA\u306e\u30b3\u30d4\u30fc\u306f\u7c21\u6f54\u306b\u3059\u308b\u3002<\/li>\n<li>\u30b3\u30d4\u30fc\u306b\u306f\u52d5\u8a5e\u30fb\u884c\u52d5\u3092\u4fc3\u3059\u8a00\u8449\u3092\u4f7f\u3046\u3002\uff08\u4f8b\u300c\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3059\u308b\u300d\u300c\u4eca\u3059\u3050\u30af\u30ea\u30c3\u30af\u300d\u300c\u4e88\u7d04\u3059\u308b\u300d\u306a\u3069\uff09<\/li>\n<li>CTA\u30b3\u30d4\u30fc\u306b\u306f\u3001\u30aa\u30d5\u30a1\u30fc\u306e\u5229\u70b9\u306b\u3064\u3044\u3066\u306e\u8aac\u660e\u3092\u542b\u3080\u3002\uff08\u4f8b\u300c30%\u30aa\u30d5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306b\u7533\u3057\u8fbc\u3080\u300d\u300c\u7121\u6599\u3067\u5f79\u7acb\u3064\u8cc7\u6599\u3092\u30b2\u30c3\u30c8\u3059\u308b\u300d\uff09<\/li>\n<\/ul>\n<p>\u307e\u305f\u3001A\/B\u30c6\u30b9\u30c8\u3092\u884c\u3063\u3066\u6700\u3082\u52b9\u679c\u7684\u306a\u5f62\u3092\u5224\u65ad\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benchmark_Email%E3%81%A7%E3%82%B3%E3%83%B3%E3%83%90%E3%83%BC%E3%82%B8%E3%83%A7%E3%83%B3%E7%8E%87%E3%81%AE%E9%AB%98%E3%81%84%E3%83%A9%E3%83%B3%E3%83%87%E3%82%A3%E3%83%B3%E3%82%B0%E3%83%9A%E3%83%BC%E3%82%B8%E3%82%92%E4%BD%9C%E6%88%90\"><\/span>Benchmark Email\u3067\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306e\u9ad8\u3044\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u4f5c\u6210<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Benchmark Email\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u4f5c\u6210\u6a5f\u80fd<\/strong>\u3092\u4f7f\u3048\u3070\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u304c\u308b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u7c21\u5358\u306b\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u30e1\u30fc\u30eb\u3068\u540c\u3058\u30c9\u30e9\u30c3\u30b0\uff06\u30c9\u30ed\u30c3\u30d7\u3067\u624b\u8efd\u306b\u4f5c\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u516c\u958bURL\u306b\u306f\u81ea\u793e\u30b5\u30a4\u30c8\u306e\u30b5\u30d6\u30c9\u30e1\u30a4\u30f3\u3092\u6307\u5b9a\u3059\u308b\u3053\u3068\u3082\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p>\u516c\u958b\u30da\u30fc\u30b8\u6570\u306f\u7121\u5236\u9650\u3067\u3059\u3002<\/p>\n<p>\u767b\u9332\u30d5\u30a9\u30fc\u30e0\u3092\u57cb\u3081\u8fbc\u3080\u3053\u3068\u3067\u3001\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30e1\u30fc\u30eb\u306e\u9001\u4fe1\u3084\u3001\u30e1\u30eb\u30de\u30ac\u30ea\u30b9\u30c8\u3078\u306e\u81ea\u52d5\u8ffd\u52a0\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u7121\u6599\u30d7\u30e9\u30f3\u3067\u30da\u30fc\u30b8\u4f5c\u6210\u30c6\u30b9\u30c8\u3001\u6709\u6599\u30d7\u30e9\u30f3\u3067\u516c\u958b\u304c\u53ef\u80fd\u3068\u306a\u3063\u3066\u304a\u308a\u307e\u3059\u306e\u3067\u3001\u305c\u3072\u304a\u8a66\u3057\u304f\u3060\u3055\u3044\uff01<\/p>\n<p><a href=\"https:\/\/app.benchmarkemail.io\/register?language=ja&amp;region=ap-northeast-1\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-36721 size-full\" src=\"https:\/\/www.benchmarkemail.com\/images\/blog\/blog_trial_banner_general.png\" alt=\"\u30e1\u30fc\u30eb\u914d\u4fe1\u30b7\u30b9\u30c6\u30e0,\u30e1\u30eb\u30de\u30ac\u30b5\u30fc\u30d3\u30b9\u306e\u7121\u6599\u767b\u9332\" width=\"900\" height=\"340\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>\u95a2\u9023\u8a18\u4e8b\uff1a<br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/how-to-create-a-landing-page\/\" target=\"_blank\" rel=\"noopener\">\u30a2\u30cb\u30e1\u30fc\u30b7\u30e7\u30f3\u3092\u5229\u7528\u3057\u3066\u9b45\u529b\u7684\u306aLP\u3092\uff01\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30a8\u30c7\u30a3\u30bf\u64cd\u4f5c\u65b9\u6cd5\u3092\u89e3\u8aac<\/a><br \/>\n\u30fb<a class=\"c-link\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/canva-benchmark-integration-app\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/canva-benchmark-integration-app\/\" data-sk=\"tooltip_parent\">Canva\u00d7Benchmark Email\u9023\u643a\u3067\u304a\u3057\u3083\u308c\u306a\u753b\u50cf\u306e\u30e1\u30eb\u30de\u30ac\u3092\u30b5\u30af\u30b5\u30af\u4f5c\u308d\u3046<\/a><br \/>\n\u30fb<a href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/using_images_in_your_email_campaigns\/\" target=\"_blank\" rel=\"noopener\">\u30e1\u30eb\u30de\u30ac\u7528\u306e\u753b\u50cf\u9078\u30736\u3064\u306e\u30dd\u30a4\u30f3\u30c8\uff01\u3069\u3093\u306a\u753b\u50cf\u3092\u8f09\u305b\u308b\u3079\u304d\uff1f<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3053\u306e\u8a18\u4e8b\u306f\u300cThe Ultimate Guide to Landing Pages\u300d\u3092\u65e5\u672c\u5411\u3051\u306b\u7ffb\u8a33\u30fb\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002 \u8fd1\u5e74\u306e\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u304a\u3051\u308b\u8a8d\u77e5\u5ea6\u62e1\u5927\u304c\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u6700\u3082\u5927\u304d\u306a\u76ee\u7684\u306f\u3001\u898b\u8fbc\u307f\u5ba2\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u7372\u5f97\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u307e\u3060\u6d3b\u7528\u3057\u3066\u3044\u306a\u3044\u306e\u3067\u3042\u308c\u3070\u3001\u591a\u304f\u306e\u53ce\u76ca\u5411\u4e0a\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3057\u3066\u3044\u308b\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002\u30e1\u30eb\u30de\u30ac\u3001Web\u5e83\u544a\u3001\u30d6\u30ed\u30b0\u8a18\u4e8b\u3084\u52d5\u753b\u306e\u4f5c\u6210\u3001\u30e6\u30fc\u30b6\u30fc\u4f53\u9a13\u306e\u5411\u4e0a\u306a\u3069\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u591a\u304f\u306e\u30ea\u30bd\u30fc\u30b9\u3092\u8cbb\u3084\u3057\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u304a\u308d\u305d\u304b\u306b\u3057\u3066\u3044\u3066\u306f\u52ff\u4f53\u7121\u3044\uff01\u306e\u4e00\u8a00\u306b\u5c3d\u304d\u307e\u3059\u3002 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\u7279\u306b\u7e70\u308a\u8fd4\u3057\u7d39\u4ecb\u3057\u305f\u3044\u5546\u54c1\u3084\u30a4\u30d9\u30f3\u30c8\u304c\u3042\u308b\u306e\u3067\u3042\u308c\u3070\u30011\u679a\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3092\u7528\u610f\u3057\u3066\u304a\u304f\u3068\u3001\u7701\u30b9\u30da\u30fc\u30b9\u3067\u7e70\u308a\u8fd4\u3057\u30e1\u30fc\u30eb\u306b\u5165\u308c\u8fbc\u3093\u3067\u544a\u77e5\u3092\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u4e0a\u306e\u30dd\u30c3\u30d7\u30a2\u30c3\u30d7\u3084\u30d0\u30ca\u30fc\u3001\u55b6\u696d\u30e1\u30fc\u30eb\u5185\u306e\u6848\u5185\u306a\u3069\u3067\u3082\u30ea\u30f3\u30af\u5148\u3068\u3057\u3066\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u65e2\u5b58\u9867\u5ba2\u3084\u30ea\u30fc\u30c9\u3078\u5411\u3051\u305f\u591a\u89d2\u7684\u306a\u544a\u77e5\u304c\u53ef\u80fd\u3067\u3059\u3002 2. PPC\u5e83\u544a\u3067\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8 PPC\u5e83\u544a\uff08\u691c\u7d22\u5e83\u544a\u3001\u30d0\u30ca\u30fc\u5e83\u544a\u306a\u3069\uff09\u306e\u826f\u3055\u306f\u3001\u5f37\u3044\u95a2\u5fc3\u3084\u7dca\u6025\u306e\u9700\u8981\u304c\u3042\u308b\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u76ee\u306b\u89e6\u308c\u308b\u5834\u6240\u306b\u8868\u793a\u3055\u308c\u308b\u3053\u3068\u3067\u3059\u3002\u30ea\u30fc\u30c1\u3092\u5e83\u3052\u3066\u624b\u8efd\u306b\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u4e0a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305f\u5f8c\u306b\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306b\u8a98\u5c0e\u3059\u308c\u3070\u3001\u305d\u3053\u3067\u5546\u54c1\u8cfc\u5165\u306a\u3069\u76ee\u7684\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u3068\u3063\u3066\u3082\u3089\u3048\u308b\u53ef\u80fd\u6027\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002 3. SNS\u5e83\u544a\u3067\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8 SNS\u5e83\u544a\u306f\u691c\u7d22\u5e83\u544a\u3068\u4f3c\u3066\u3044\u307e\u3059\u304c\u3001\u3069\u3053\u306b\u3067\u3082\u8868\u793a\u3055\u308c\u308b\u306e\u3067\u306f\u306a\u304f\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u30b5\u30a4\u30c8\u306b\u9650\u5b9a\u3055\u308c\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u304c\u3059\u3067\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3057\u3066\u3044\u308b\u30bd\u30fc\u30b7\u30e3\u30eb\u30b5\u30a4\u30c8\u306b\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u7d5e\u3063\u3066\u8868\u793a\u3067\u304d\u307e\u3059\u3002SNS\u5e83\u544a\u3067\u306f\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u306e\u8b33\u3044\u6587\u53e5\u3092\u63b2\u8f09\u3057\u3001\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u3068\u305d\u306e\u30d7\u30ed\u30e2\u30fc\u30b7\u30e7\u30f3\u5c02\u7528\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u3078\u98db\u3076\u3088\u3046\u8a2d\u5b9a\u3057\u307e\u3057\u3087\u3046\u3002 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rel=\"canonical\" href=\"https:\/\/www.benchmarkemail.com\/jp\/blog\/the-ultimate-guide-to-landing-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u4f5c\u6210\u30dd\u30a4\u30f3\u30c8\uff01\u30e1\u30eb\u30de\u30ac\u3067\u306e\u6d3b\u7528\u65b9\u6cd5\u3082\u3054\u7d39\u4ecb - Benchmark Email\" \/>\n<meta property=\"og:description\" content=\"\u3053\u306e\u8a18\u4e8b\u306f\u300cThe Ultimate Guide to Landing Pages\u300d\u3092\u65e5\u672c\u5411\u3051\u306b\u7ffb\u8a33\u30fb\u7de8\u96c6\u3057\u305f\u3082\u306e\u3067\u3059\u3002 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