Benchmark Email Monthly Newsletter

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Thank you for reading the Benchmark Email newsletter!
This was an exciting month for us at Benchmark Email. We announced to the world that we stand behind our beliefs. At Benchmark Email We Believe in Children. That means any non-profit that aids children around the world can be sponsored with an email marketing account from us. Along with that, is our Sponsorship of PTAs. We've mapped out a whole guide for how a PTA, PTO or PTSA can utilize email marketing.

This month's newsletter kicks off with some info on what Macs new OS, Lion may mean for email marketing. As Paul points out, even the Mac detractors need to pay attention. Next we will discuss the importance of making your subscribers believe they can't live without your product. In a world where a TV show called Extreme Couponing exists, it's important to know how to deal with your subscribers who have abandoned their coupons.

In This Issue:
Whats New: How Apple OS X Lion Lets Email Marketers Jump the Subject Line
Develop the Innate Quality to Make Your Email Marketing Essential
Optimizing Email Marketing by Tracking Abandoned Coupons
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Whats New

How Apple OS X Lion Lets Email Marketers Jump the Subject Line
How to Keep Email Subscribers Longer than a Day The new Lion OS has presented a momentous revision to email marketing practices that warrants deeper exploration. The change to the email inbox makes the all important email subject line less important to Mac users. The inbox is a column on the left and you see almost your whole email in a big pane on the right. This effectively makes a user notice the email first just because there's so much space devoted to it. As an email marketer, your Mac-using email subscribers (who upgrade their operating systems to Lion) get to see more of your email right from the inbox. If your email newsletters look professional, colorful and compelling, they might get opened without ever being judged solely on their subject lines. See How Apple OS X Lion Lets Email Marketers Jump the Subject Line.

Develop the Innate Quality to Make Your Email Marketing Essential
Permission Email Marketing: 4 Tips for Improving Your Landing Pages The free trials we currently see in the email marketing industry are a part of a marketing strategy brands have been executing for years. It is great strategy. Instead of just explaining how useful the product is through a clever advertising pitch, you provide the potential customer with free access and let the product do the selling itself. While a solid offering definitely goes a long way in the case of the free email marketing trial offer, it takes much more than a strong product to convert those users into paid customers. Your email strategy should define the features or treatment that your customers will receive by choosing you. Use your campaigns to highlight these qualities. Find out how to Develop the Innate Quality to Make Your Email Marketing Essential.

Optimizing Email Marketing by Tracking Abandoned Coupons
Use Spam Checkers to Improve Your Delivery Rate With the large interest in daily deal sites like Groupon and LivingSocial, the email coupon is making a glorious return. Many email marketers in retail and other industries alike are re-evaluating the tactics and use of coupons. But are you getting the most out of your coupon emails? And what do you do with "abandoned coupons"? Learn the benefits of Optimizing Email Marketing by Tracking Abandoned Coupons.

See how easy email marketing is with Benchmark Email
See how easy email marketing is with Benchmark Email
Check out our video tutorials

Tip of the Month
Don't Make Assumptions with Customers
Use Spam Checkers to Improve Your Delivery Rate Obviously, your existing customers make the best candidates for your email list. If they are satisfied customers that keep coming back, these people are very likely to subscribe. Unfortunately, a customer does not automatically translate to subscriber, which means it probably would not be a good idea to start sending them a newsletter or offers out of the blue. The good thing is that since you already have a relationship with your customers, you can simply come out and ask if they want to be on your list. Send along a nice personal message explaining the benefits of connecting with you via email, and include a link to the signup box on your website. Do a good job of highlighting the value and you should have a fairly easy time converting customers to email subscribers.

Good to Know
Email Marketing Crash Course
Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program
Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
A study by Rice University showed that 77% of daily deal purchasers spent more than the deal's value. Additional studies from and the About Group showed 68% of daily deal buyers became return customers, even without an additional deal.
According to StrongMail, 46% of companies across the globe are utilizing email to deploy lifecycle campaigns.

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