Benchmark Email Monthly Newsletter

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Thank you for reading the Benchmark Email newsletter!
We hope you had a happy, fun and safe Independence Day, Canada Day or beginning of July (for all you non-US and Canada users). Speaking of which, this email kicks off with awesome information from Jordie van Rijn on localizing your international email marketing programs. In today's world of TV shows about couponing, do you know how to make Groupon work for your company? One of the easiest ways to segment your email list is by male and female, but do you know how to design an email template for each gender? All that and more in this month's newsletter.

This past month saw some new features introduced. First, we expanded both our paid and free image galleries. We also added more list segmentation options. Last, but certainly not least, Benchmark Email gave you the ability to change times zones when you send your email campaign. That will save you some math when sending out your campaigns across the country and around the world.

In This Issue:
Whats New: Localizing Your International Email Marketing Program
Email Marketing Tips: How to Make Groupon Work for Your Company
Designing Email Templates for Men and Women
Video Tutorials
Tip of the Month
Good to Know: Email Marketing Crash Course
Refer & Earn Through The Benchmark Email Partner Program
Industry Buzz

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Industry Trivia
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Whats New

Localizing Your International Email Marketing Program

How to Keep Email Subscribers Longer than a Day All email marketers face the same problems. While you want to be relevant to all your subscribers in an effort to maximize results, resources are always limited. More so if you are running an international email marketing program. We looked at how to localize your message and outlined successful email marketing to an international audience, but how do we determine which regions and segments deserve the bulk of your email budget? In this article we examine how to zoom in on the most important regions for your email marketing.

Get ready for your international roll-out. Learn all about Localizing Your International Email Marketing Program.

Email Marketing Tips: How to Make Groupon Work for Your Company

Permission Email Marketing: 4 Tips for Improving Your Landing Pages If you use the internet you have probably at least heard of Groupon, the popular online service that offers its users incredible deals by leveraging group buying and location-based data. While some critics speak against it, the benefits of using this tool for marketing gain are too plentiful to ignore. If Groupon is truly the answer, there is no reason why you can't use it to profit your email marketing.

Groupon is not right for every company, but if you are a business with a strong enough presence and good enough offer, it could very well work for you. Find out How to Make Groupon Work for Your Company.

Designing Email Templates for Men and Women

Use Spam Checkers to Improve Your Delivery Rate Are you a marketer who takes gender into account when designing your email templates? If not, we have some good reasons why you should give it some extra thought. There are a few studies showing that men and women react differently to email designs, information you can apply when putting together your email newsletters. These should be interesting findings for email marketers who want to get the most from their gender segmentation and targeting efforts.

Know what your audience wants and what they are more likely to respond to. It will help when Designing Email Templates for Men and Women.

See how easy email marketing is with Benchmark Email
See how easy email marketing is with Benchmark Email
Check out our video tutorials

Tip of the Month
How SMS Can Work with Email Marketing

Use Spam Checkers to Improve Your Delivery Rate Email marketing and SMS both have their respective strengths and weaknesses. Understanding them is the key to using both tactics effectively in a tandem marketing strategy. The idea behind picking up SMS is not to replace email but to actually use them together for the greater benefit of your overall marketing efforts. Using both methods to engage readers with timely communications can help to ensure that your brand is always fresh on their minds.

Good to Know
Email Marketing Crash Course

Email Marketing Crash CourseWould you like to see a walk-through of creating and sending out your first campaign? Need help creating lists? Would you like to ask questions in a live learning environment? A computer and an internet connection is all you need to attend our fully interactive training sessions.

Sign up for Benchmark Email Marketing Webinars.

Partner Program News
Refer & Earn Through The Benchmark Email Partner Program

Refer & Earn Through The Benchmark Email Partner Program Benchmark Email offers an exclusive Partner Program that can earn you a full 25% of the purchases made by your referrals, not just for a month but for as long as they participate. This lucrative and rewarding opportunity is available to you right now.

Benchmark Email Partners have learned how easy it is to earn over $5,000 a month, month after month, by simply informing their contacts of the extraordinary email marketing services provided by Benchmark Email. Yes, a number of Benchmark Email Partners are earning that amount right now, and you can too. Unlike the countless online linking schemes which are designed to profit only the originator, the Benchmark Email Partner Program is a proven, legitimate, cash-generating business opportunity which rewards you fairly and equitably for the contacts you bring to the site.

The Benchmark Email Partner Program includes everything you need to start selling. Banner ads. Text ads. Links. Promotional pages. All of these things can be used in your sales arsenal, and they'll even be coded with a unique affiliate number that tracks every sale to you.

It's totally free to sign up, you can track all your sales through the Partner Program section on our site, and you can earn ongoing commissions, every single month.

Read about all the advantages of the Partner Program or sign up at

Industry Buzz
A recent study by StrongMail found that 46% of companies worldwide participate in lifecycle email marketing. Of those, 78% were sending welcome emails and 45% were sending post-purchase communications.
According to eMailmonday, 10-30% of emails opened are on mobile devices, depending on the target audience, product and type of email.

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